Seo for Beginners
All web-designers in London need to optimize and rank their websites high on Google’s results page: This is so, since Google tops all other search engines on the internet in terms organic traffic generation: Ranking high on Google’s search engine results page (SERP) is not difficult if Google SEO is followed.
On the other hand; ranking high in SERPs is not enough; you need to optimize your London site for human consumption; so that your website gets the traffic and conversion rate it deserves when users are convinced to click-through into your website to find specific information or product.
So; what does Google recommend for starters? Google looks for a number of signals to determine the quality score of a website/web-page before showing relevant results in the SERP; and content is among the most important ranking signal it considers.
After all; you built that website to provide a given information or product to the internet users; and not Google’s search engine: It will be needless to work hard on your SEO to rank your site high; while the content it contains is irrelevant and insufficient to those who need it.
Even if such websites with irrelevant and insufficient content ranks high due to some black hat SEO techniques; or by just effecting other ranking signals; they will always have a high bounce rate which also among the ranking factors Google considers: As users find your content useless for their needs; they click-away from your site and find another website with relevant information they need.
But; how exactly to you work on your content to get the favor from Google web crawlers??
This starters guide is broken into various parts of web-seo; both on-page and off-page SEO techniques that you need to perfect during site optimization process before embarking on extensive content marketing for high conversion rate.
A) Basic Search Engine Optimization
1. Unique and Accurate Page Titles
Web crawlers start understanding the content of your web-page right from its title: Ensure that your titles are original and accurate; stressing on the main point or idea you want to put across.
On the other hand; include researched and high ranking keywords in your titles for search engine consumption; while still making your titles catchy; having it in mind that your content is for human use.
2. Use Meta Tags and Descriptions
Meta tags and descriptions will show in the search engine results page; these are the summary of your page’s content.
Your meta tags should include the main keywords you are going to exploit on the body of your web page; so that web spiders can crawl and index your page appropriately.
On the other hand; use clear and precise description to summarize your content for the humans; so that they know what to expect on your page before actually clicking through to your content.
B) Working on Site’s Structure
1. URL Structure
The url structure of your web-page should be descriptive; including the main keywords: Web crawlers should be able to understand the content of your web-page form the url of that page; so that they serve the relevant web-pages to the internet users depending on the search query they use.
On the other hand; meaning full urls have a significant impact on the conversion rate; since humans will be able read them and understand the relevancy of the content; and consequently being converted into a visitor.
If you are using a content management system (CMS) such WordPress; ensure that you edit your permalinks to read exactly what the page is talking about.
Finally; your website URL should also include the main keyword in it; so that if you are a PC retailer, your website will include a PC retailer somewhere.
2. Site Navigation
Make it easy for your website’s visitor to navigate around: Provide links to all your pages using relevant anchor tags; so that your visitors get more information concerning relevant topics you have written about on other pages.
C) Content Optimization
1. Offer Quality and Unique Content
Having it in mind that content is king; strive to offer original and quality contents that cannot be found anywhere else.
Before creating your contents and publishing them; ensure that you do sufficient keyword research using keyword tools available on the internet such as the Google Keyword Planner found in AdWords account.
While creating your content; be sure to use your researched keywords naturally throughout the page to maintain a good flow; and also to avoid spamming the search engines.
2. Use Anchor Text
Using your keywords as anchor text; provide links to the pages within your website; with relevant topics as the anchor text.
On the other hand; if necessary, you can provide links using these keywords as anchor text linking to other relevant sites; with good reputation and quality content to offer more insight to your visitors
Avoid linking to irrelevant sites with low quality content as this will hurt your web-page ranking; or even worse the whole website ranking.
3. Optimize Page Visibility Using Images
Web crawlers are in love with images; utilize images on your web-pages so that they are fully optimized for search engine consumption.
Use image description and caption text boxes to describe what your web-page content is all about; ensuring that you include all the necessary keywords you expect to rank high for.
Use quality and large images on your web-page as these are always doing better in search engine results page.
On the other hand; be sure to use your own images; or buy from sites selling images online; or otherwise find the rights to use free images from sites like Google Images offering images and photos for free use.
4. Make Use of Headings
Separating your content into different heading has a significant impact on both search engine and human optimization.
Provide headings and sub-headings with quality and relevant keywords depending on the topic of that heading or sub-heading.
If you are using plain HyperText Markup Language (HTML); utilize in your content page the H1, H2, H3 and so on; so that emphasis is made depending on the importance of the keywords on your titles and sub-titles.
D) Optimize Your Site for Web-Crawlers
1. The Robots Exclusion Protocol (Robots.txt)
Web-designers/developers use this file to direct the web-crawlers on how they should crawl and index their web-pages.
However; using robots.txt needs sufficient web-development expertise; as it can extremely harm your web-pages visibility if not used correctly.
Ensure that you locate robot.txt files in the top-level directory of your web-server for it to function as it should; otherwise, you will compromise your site’s crawling by the search engine robots.
2. Using rel=”nofollow”
Similar to Robot.txt; using rel=”nofollow” requires extra care. This nofollow attribute is used to direct web-crawlers on which links not to follow and crawl on a web-page.
Some web-designers use this attribute to discourage spamming; or if the content of the page is not for public view.
Whichever reason you use it for, ensure that you counter-check your links so that you don’t use nofollow attribute inappropriately and prevent search engine robots from crawling your important web-pages.
E) Mobile SEO
The majority of internet users today use mobile phones and other hand-held device to access information from the internet.
You need to notify Google crawlers of the mobile version of your website so that it is optimized for the users using mobile devices to search for information through the search engine.
On the other hand; ensure that you use mobile friendly images; and give clear directives on how to use the site with mobile devices.
If you are using a CMS like WordPress; ensure that your website is responsive by using WordPress themes that are mobile optimized; and can re-size to fit on small screens as well.
F) Promote and Analyze your Site
1. Content Marketing
Now that you have satisfied Google’s SEO recommendations and most probably your site is enjoying high rankings; embark on extensive content marketing to promote your website’s contents.
For you to convert more visitors into leads, so that your site’s conversion rate remains high every time; taking your site to the top in SERP is not enough; and without effective content marketing strategy; your site’s performance will be compromised.
2. Website Analysis
Analyzing your site’s performance will assist you to calculate your return on investment (ROI); whether your SEO efforts are rewarded effectively.
There are a number of website analytic tools out there; Google Analytics being one of them with a number of features to analyze your site’s performance.
On the other hand; utilize free Google Webmaster tools to get more insight about your page visits; and a number of data that will help you evaluate your ROI.
Getting your SEO right for high Google ranks is that simple: And since Google is the biggest search engine in the internet; all major search engines such as Yahoo and Bing will like your content and rank your website higher.
SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every single time
It's pretty funny how much people can learn from a couple of simple grass-chewing animals. Two rabbits constantly remind entrepreneurs about the secrets of concentration, two cows were able to teach young know-it-alls the essence of political philosophy. Why not try the same method for a thorough study of digital marketing and its main components?
Long story short, you have two cats.
#1. Search Engine Optimization
You have two cats. You create a website about them and choose their biography as a landing page. Then you add their photo there for a better effect and create a link with an anchor "cute cats", "soft kitties" and "pussies purr".
Your website goes down because of the last link due to the Google Penguin and Google Panda filters (supposedly, they are simply jealous because your cats get more popular than they do). You curse damned black and white animals and create a whole set of new links to clean up your reputation.
In a year, when your cats have kittens, there are already plenty of clients fighting for the right to buy them.
#2. Content Marketing
You have two cats. You hire George R. R. Martin to write a novel about them. Then you send the first chapter to the most popular blog on animal rights, to the blog of cat lovers community and to the blog of fantasy fans.
The guest post attracts the readers to your website. You post chapter by chapter daily. In the last chapter of the novel, one of the cats dies in a pretty horrible way.
You get enormous donations and sincere consolations, George Martin thrives on hatred of one several thousand more people.
Oh, and you also have to hide the cat, killed in the novel, to increase the dramatic effect and spread
#3. Influencer Marketing
You have two cats and you don't have any food for them. You reach top ten cat food producers and send them video of your cats begging for food. Nine of them ignore you, one of them replies that the video is fake.
You get to the last company with two cats in the bag, demand a meeting with the CEO and when you get to meet him (or, at least, to talk directly to his assistant), you put both cats on his table.
It is beyond human capabilities to say "no" to cats. CEO of the cat food company pats your cats, calls his PR-people and marketers, and they build up a special marketing and advertising campaign for their company with your cats in the middle of it.
Your cats earn their food till the end of 21-st century.
#4. Social Media Marketing
You have two cats. You create a cute video of them and post it on
Your cats go viral.
#5. E-mail Direct Marketing
You have two cats. You send their descriptions and photos to the potential clients every month, desperately hoping that at least someone won't add you to spam and eventually will be impressed by the incredible stories about your pets (which you create out of pure despair), enough to relieve you of your responsibilities as an owner.
If you get lucky, at the end of the campaign you don't have any cats, but you've got some money.
Of course, there are much more things one could do with two cats in the conditions of digital marketing, but the five of them, listed above, are definitely the most common and profitable ones.
10 Simple Marketing Tips for Small Businesses
In the world of online marketing, misinformation abounds--and it gets compounded exponentially by an incredibly dynamic and rapidly evolving world. Most of the things you think you know (but don't) about search-engine optimization, or SEO, may have been true a few years ago but have changed; one of the following was always a myth.
Here are some of the myths you need to move beyond to get smarter about SEO.
Myth 1: Metatag Descriptions Help Your Rankings
Not anymore; in fact, metatags are no longer even indexed by Google and Bing. But don't ignore them altogether: Your metatags form the text that is displayed along with your link in the search results--and a more compelling description will compel more users to click on your listing instead of on others.
Here's example of ours; the metatag is everything below the URL.
Myth 2: The More Inbound Links, the Better
False. In all the recent updates to Google's algorithm, the search giant has made it a core priority to have quality trump quantity. Gone are the days of having thousands of superlow-quality links driving up rankings; in fact, creating those links can look spammy and get your site penalized.
Focus on obtaining links from sites that are relevant to your products, services, or industry--and on having those links be surrounded by relevant text. A blog review about your "blue widget" that links to your site is far more valuable than a rogue link for "blue widget" stuck in the footer or sidebar of some site--even a highly ranked one.
Myth 3: PageRank Still Matters
Google's infamous PageRank (named after Google co-founder and now-CEO Larry Page, mind you) is a 1-to-10 ranking of the overall authority of every website; the bigger the number, the higher the rank. In years past, this seemingly all-powerful number dominated the attention of SEO experts.
But today, Google's algorithm has evolved well beyond any single indicator. The PageRank still exists, and if all things are equal, a higher PageRank trumps a lower one--but factors such as relevance and context matter, too.
As with inbound links: If you run a dental practice in Los Angeles, it's better to have a link from a site that reviews doctors and dentists in L.A., even if it has a PageRank of 4, than to have a paid link with no context in a huge site with a higher PageRank of 7.
Myth 4: Google Prefers Keyword-Rich Domains
In years past, Google seemed to put a disproportionate amount of emphasis on keywords in the domain name (what you may think of as the URL). For example, vinylhousesiding.com would almost certainly be ranked first in a search for vinyl house siding.
Not anymore, says Google. If vinylhousesiding.com is in fact the more relevant, authoritative site on the topic, it will probably still rank first--but not because of its domain name alone.
Myth 5: Websites Must Be 'Submitted' to Search Engines
In 2001, yes, this was the case--indeed, this was the first service that my company, Wpromote, ever provided. But in 2012? Not at all. At this point, if there is any connection from any site to yours, your site will be quickly discovered by Google.
Note that being indexed is a far cry from achieving high rankings--but that initial step of submission is no longer needed or helpful.
Myth 6: Good SEO Is Basically About Trickery
False, false, false. Although there are still some SEO experts out there who go about their business trying to "trick Google," this is absolutely not the way to provide good, lasting SEO.
Good SEO is about creating a relevant, informative website, with unique content and great user experience, and encouraging the sharing and distribution of great content to drive organic publicity and links back to your site.
In the end, this is exactly what Google explicitly wants to reward with high rankings--so it is anything but "tricking" the search engines.
I'm planning to dive into other online marketing topics in the future, to find the biggest myths--so if you've got suggestions, please weigh in below.
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