Whitechapel SEO

Basic SEO Techniques Whitechapel :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Whitechapel webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every single time

Seo For Business

Is your business trying to reach potential customers who search for information online? Of course it is.

But be sure not to neglect those who use mobile phones -- used by more than 90 percent of U.S. households today, according to CTIA, the wireless industry association. That compares to home Internet usage estimated at about 74 percent, according to Nielsen Online.

The CTIA also says data usage on mobile phones has surpassed the amount of voice data in the U.S. for the first time last year. Along with using mobile versions of Web browsers, on-the-go Internet users are increasingly turning to social media and specialized apps to help them find what they're looking for.

In the era of mobile Internet commerce, businesses need to re-evaluate their search engine optimization strategies. Here are some tips on taking advantage of this shifting trend from computer to smartphone from experts in the field.

Drop .mobi, but limit Flash

"The recent and continued advancement in smartphone technology has brought mobile browsing and search engine optimization (SEO) much closer to standard web SEO practices," says Dustin Ruge with the SEO Consultant Firm, based in New York City. "Previously, companies would pursue the creation of mobile sites (.mobi), with much lighter content and faster load times to support first generation mobile browsers, but today, mobile browsers are becoming much more 'normalized' in nature and tend to perform similar in results to standard Web browsers."

That said, Ruge still suggests to utilize XHTML formats, limit excessive load times (i.e. Adobe Flash) and make sure critical information -- such as phone numbers and addresses -- is prominently displayed and readable in mobile applications.

Test is best, click to call

Amber MacArthur, a new media strategist and author of Power Friending: Demystifying Social Media to Grow Your Business (2010 Portfolio), agrees with Ruge's last point.

"To ensure that consumers get what they want when searching on a mobile phone, companies need to ensure they have mobile-friendly websites," says MacArthur. "Businesses don't simply have to check their sites on one device, they should test across multiple smartphone platforms, such as the BlackBerry, iPhone, and Android."

Smartphones with these three dominant operating systems allow users to call phone numbers listed in their Web browsers with a single tap or click, which then launches the phone function of the device. You'll know if a phone number or email address can be used as such if they're underlined in the browser.

App attack

The most significant change to how consumers are using smartphones to find companies is the widespread popularity of mobile apps."To put this into context, Steve Jobs recently said that there are now more than 200,000 Apple mobile apps," says MacArthur. "In other words, individuals are no longer going through a browser get information, such as restaurant reviews and product recommendations -- this means that traditional SEO placement tactics are less effective."  

Ruge acknowledges mobile apps are "exploding in use," but he feels it might be too early to develop any concrete conclusions about its effectiveness in user search. "Based on learned user behavior, I suspect that standard browsing practices through the traditional search engine interfaces will not be threatened anytime soon," says Ruge.

Social networks, too

Customers are also relying on their social networks to find what they're looking for, reminds MacArthur, who says she uses Google less and Twitter and Facebook more."The tipping point for me was a couple of years ago when I went online to Twitter to ask my network where I should stay in the D.C. area. Within minutes, I had dozens of recommendations and links, which was a lot easier than sifting through pages and pages of random search results on Google."

According to MacArthur, about three quarters of cellphone users are using mobile phones to frequent social networking sites. "With such a high penetration of users on Facebook, Twitter and in other online hangouts, it's key that small and mid-sized businesses put time and effort into social networking strategies."

MacArthur suggests businesses consider a free Web service called HootSuite. "Not only will this tool allow companies to post to multiple accounts at the same time within an easy-to-use dashboard, it makes networking with the people on these sites easy and it also makes it a cinch to monitor your brand's reputation (and respond when necessary)," adds MacArthur.

As for the future

Both Ruge and MacArthur were asked about location-based services.

"This is a very difficult issue to address at this point since there are ongoing privacy related issues dealing with mobile browsing and GPS," says Ruge. "Recent privacy issues dealing with Facebook should be a shot across the bow to any unauthorized future use of personal online browsing coordinated with GPS data; the technology is certainly there for some amazing capabilities but Americans are very particular when it comes to privacy issues," he adds.

MacArthur is more optimistic about its immediate future. "Location-based services are exploding as a key marketing platform for many businesses." "For starters, setting your company up on a site like Foursquare won't cost you a cent, giving businesses an opportunity to bring their online relationships with customers offline."

MacArthur also says "augmented reality" tools that add informational layers on top of what you see through your smartphone's camera, "is about to change the way most of us get information." "For example, imagine walking down the street, pointing your phone's lens at a restaurant, and then seeing live links to menu item reviews online."

Although augmented reality is a hot trend, "it's somewhat more complicated to develop, compared to location-based apps and GPS tools, so companies are a slow to jump onboard," says MacArthur.

SEO Is Dead. Audience Optimization Is Taking Its Place

Online Advertising Agency

Get Paid To Write Articles Online

If you learn and improve your Search Engine Optimization then you have found the secret to getting your articles, websites and blogs read by more people.

You can then make money writing online from Google Adsense Ads

It takes time and a lot of hard work to know how to get organic traffic to your websites and blogs.

The more traffic and readers you get then the more money you will make writing online.

Once you are a good writer you really only need to learn how to optimize your chances of getting to the Google first page.and other search engines

How often do you go beyond the first page of a search engine when looking for information on blogs and websites. I very rarely do.

Rules and Tips of Google and SEO

With the internet writers have now been given the chance to showcase their writing to millions of people all over the world.

If the writer is prepared to learn and follow a few basic internet rules then it is possible for them to join the growing number of writers who earn money writing articles online.

How to get ranked higher in the search engine pages.

The top three websites on Google’s first page are the most clicked on and read so this is where you want your article to be.

How to Improve the Ranking of your Articles on Google Search Engine

  • The first paragraph in your article is important to get right
  • Whatever your keywords are they should be in your url and title.
  • These same keywords, but not exactly in the same sentence should also be in your first paragraph.

The first fifty words of this paragraph are all that Google and other search engines will see when evaluating your words for SEO.

Keyword Search Tool

Write with Search Engine Optimization SEO in mind

It can be hard sometimes to include all the keywords without your article looking like it is repeating itself.

With practice this can be achieved.

Pick two or three main keywords and use your keyword tool to see how good they are. This will be in the form of Monthly Global Searches and how much is paid.

Sometimes it is better to use a Keyword Phrase that has less searches. This is because that also means less competition.

Let's say you want to write an article about making money writing online

Go to your Keyword Tool and type in Writing Online

Writing Online - 704 monthly searches - CPC - $4.65

Writing Jobs Online - 1560 monthly searches - CPC - $1.37

Online Writing Jobs - 4320 monthly searches - CPC - $1.35

Online Writing Classes - 560 monthly searches - CPC - $12.18

Writing Classes Online - 468 monthly searches - CPC - $17.52

So now you can see what keywords to use. Do you go for the most searched keywords with more competition and less CPC or the less searches but higher CPC.

It is up to you but because you did your research before you wrote your article you now have a much better chance of getting higher onto the search engines and read more.

How To Use Keywords in your Articles

Then to let Google know what keywords you are targeting always give them a boost and make them stand out.

This is achieved by putting the Main Keyword or Phrase in a sentence in your Title and in your URL. This is a must if you are to improve Search Engine Optimization for your article.

The first paragraph of your article is next. Put the same keywords in the Heading of the first paragraph. In the next 50 words put in the lesser keywords too. But this must be done in a clever way. You should not copy the exact phrase. Write it within your sentences so that it naturally flows. You do not want to alienate your reader or Google for that matter

Google changes the rules all the time so you have to be aware that some SEO Tips can be out of date.

Putting your keyword phrase in the heading of the very last paragraph was also always a must. Some SEO experts now say this is not necessary. But I would recommend you do it anyway.

Writing the Best Article

If you satisfy the reader that your article is interesting, easy and clear to read then you have captured your audience.

So that they can see if this article is indeed what they want to read you must pique their interest immediately. They arrived at your article because they did a search for that particular subject. It is your job to keep them there.

If this is a How to article like How to change a plug, How to write the perfect CV etc then explain in the first paragraph exactly how you are going to do this.

Writing style is also extremely important.

The typical reader who searches for information on a particular subject is not an expert in this field.

Satisfy both the reader and Google and you optimize your chances of earning money from writing articles online

Writing Style is Important

Who are your targeted readers?

Each subject you write about requires a different style of approach.

How to Articles

Visitors to your site want to able to read the information in your article without having to go to a dictionary to look up the terms you use.

Clear, precise and non technical language is what they want to read if it is a How To article.

History and Political

Articles on history and politics can die a death very quickly unless you make it touch a nerve with the reader.

Make them curious, sympathetic or outraged about the subject, it does not matter as long as you stir their emotions

Health

Health and living style articles need the facts to be correct, informative and easy to understand.

If the reader is looking up articles about cancer, different types of mental illness, healthy living, diets etc then they do not want to read the facts as they are written in a medical dictionary.

The facts are extremely important with this type of article but you need to make the reader feel they are talking to a knowledgeable friend and not their doctor.

Always where possible include links for support groups on the subject. There a numerous websites both Government and community for these health issues.

Writing for a Global Market

And remember that you are writing for the world market when you write online so include the websites of as many of the major countries as possible.

The reader will know they have landed on the correct article and therefore stay with you.

Increase your Ranking on the Search Engines

The last paragraph in your article is also important to get right

There are rules for the last paragraph in your article that should be followed too in order to increase your chances of a high ranking on the search engines.

This last paragraph should include all the keywords you have used in your first paragraph.

Any good information article will have a summary of the points that were discussed in the body of the article. So you will be able to use the keywords there.

Make it read as natural as possible in this summing up paragraph.

Search Engine Optimization SEO

Once you know the rules of SEO and follow them you will optimize your chances of readers finding your articles.

The more readers you have gives you a better chance that they will click on the Google Adsense Ads on your web page.

One of the best ways of making money online is by writing articles that get to the first page of the search engines

Improve Your Search Engine Optimization

Then by making your articles, short stories, poetry and blog posts interesting and informative you will keep the reader with you. They will know they have landed on the correct article and therefore stay with you.

More readers who see your articles means you have a better chance of more clicks on your Google Adsense ads.

It is when they decide to click on the adverts on your page from Google adverts that you earn money writing online.

All Images are the copyright of L.M.Reid


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