Basic SEO Techniques Royal Oak :
A few basic SEO techniques:
- Be sure you don’t have metaframes preventing your page from being crawled. Many Royal Oak webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
Be Aware of User Experience
Things to consider when selecting keywords:
Where to Put Keywords:
- In the Title: as close to the beginning as you can put it
- At the Top of the Page
- Several times throughout the body of the page
- At least once in the ALT text
- In the URL
- In the Summary or Meta description tag
Optimizing Title Tags:
- Keywords should be placed near the beginning of the title
- Consider putting your brandname at the end of the title
- Don’t sacrifice readability and emotional impact for keyword optimization
- Keep them short
- Be sure your reader has an idea of what he will find on the page when reads the URL
- Use plain text links
- Use hyphens to separate words
- Use keywords
How Links to your Page Effect your SEO
- Are many sites on similar topics linking to your site?
- Are the ranking sites for your keywords linking to your site?
- Are you getting links from trusted sources?
- Have you been accruing new links?
- Is your page being shared on social media?
Search Engine Webmaster SEO advice
SEO advice from the major search engine webmasters includes:
- Create content filled with relevant keywords.
Check for Errors
To check for crawl errors see Google’s Webmaster Tools.
Search Engine Optimization: Part 2 Specific SEO Suggestions
It's a major facet of every marketing plan, and every brand leader wishes they had a crystal ball to tell them its fate. Every consumer, client and professional uses it to educate themselves on their options, discover their peers' findings, and consider alternatives. I'm talking about, of course, online search.
Whether you rely solely on Google, or if you tend to stray to alternatives like Bing or even DuckDuckGo, the future of search engines plays a huge part in not only your daily life, but the success of your brand. Because the technology is constantly evolving, any book you read is already outdated; in order to stay on the cutting edge of search engine progress, ensure you continuously update your knowledge by reading articles (such as this one), staying up to date on new algorithms, analyzing your competitors' successes and failures, and consult expert opinions and insights.
One such expert is Baruch Labunski, CEO and Founder of Rank Secure, a leading expert in search engine optimization for businesses. Labunski gave us the insight scoop on what search engine habits and trends he expects to become normal in 2017. Consider this guide required reading for any brand that's interested in keeping - or improving - their search engine ranking in the next twelve months:
Mobile Friendly Or Bust
As of November, Google has started making mobile a priority - with the goal of their new mobile indexing algorithm the primary algorithm by 2018. Given that mobile searches now account for well over half of all search queries, this was a long time coming.
The reality is that the era of mobile-friendly websites being a perk or extra is over. Smartphones have now reached saturation in many major markets, including the US, Canada, Japan, Western Europe and China. If you're trying to sell to markets in these major economies, mobile is no longer optional.
The Rise Of Digital Assistants Make Her A Little Closer To Reality
SEO professionals are currently staring down the barrel of a very long gun - and that gun is held by Alexa, Siri, Cortana and Google's as-yet-unnamed assistant persona.
The challenge with the growing popularity of digital assistants is that, as more consumers submit their queries with voice controls, it becomes increasingly important to not just be on the front page, or the top five results, but the first result. Voice searches return only the top result - which means if you aren't it, it doesn't matter if you're the second result or on the second page, the consumer won't hear about you.
Hey Neighbor - Have You Conquered Local Search?
As Google reduces the clutter on their results page - and alternatives like Bing and DuckDuckGo follow suit, inevitably - the emphasis on local search will become all the more cut throat. By combining the highly specific locational data that's available from consumers searching on mobile, alongside Google's already in-progress goal of customizing results by location for all users, positioning your brand to those who are physically near you will become crucial in 2017.
Google is continuously improving their customer experience, and their technology has them approaching the thought patterns of actual users, however, this means that our jobs as brand managers and promoters will continue to become more complicated as time passes. The days of search engine algorithms filtering by obvious data points, or being easily manipulated are over. The new fact of search engine optimization is appealing to your immediate markets - those around you and those who are searching directly for your product.
The best way to master local search? Make sure you claim your location on as many review sites - and of course Google Places - as quickly as possible. List your locations on your main website. If you have multiple locations, give them each their own website (which should still be linked to the general brand site) with their address listed. Make it as obvious as possible where you are.
2017 will be the most challenging year yet for online marketers, as technology continues to advance at a breakneck pace. However, if you continue to stay current on updates, research your competitors and test your strategies, you'll make it through. Remember, the core goal of search engines is to find what the user is looking for; make sure that those who are looking for your product can find you, and can easily understand why you're the right option, and your brand will be just fine.
What is The Future of Search
SEO is constantly changing. It's changing because Google wants to improve the user experience. This past January, a core algorithm update was quietly implemented. It's now March and people are still not quite sure what this update did and how it's going to alter the SEO landscape.
It made me think about how SEO has changed and how it will continue to change going forward. I approached Scott Cohen, the CEO of 180Fusion, to talk about this issue.
AJ: Thank you for taking time out of your schedule to speak to me. Before we launch into SEO, could you tell my readers about what 180Fusion does?
Cohen: 180Fusion is the leader in performance driven digital marketing that specializes in helping companies increase sales by driving online traffic in a profitable way. The platform and services support all aspects of SEO/ SEM, including local SEO, content marketing, PPC, and Enterprise SEO campaigns. Our goal is to help our clients go from being "in business" to "succeeding in business online."
AJ: To start with, what do you think is the general trend hitting SEO today?
Cohen: I think the trend is exactly the same as it has been for some years. Google wants its results to reflect relativity and genuine popularity. First of all, if you are not opting for completely white hat SEO techniques, you are making a massive mistake. Even if you are using grey hat techniques, Google is going to catch up with you one day.
But genuine popularity is the key. If you can produce content that people actually want to read, as opposed to just generating a link, then you are going to achieve incredible success.
AJ: You mentioned relativity. What do you mean when you say 'relative'?
Cohen: Relativity has changed. Previously, it was about making sure that you are being ranked for the right keywords. Google has made it practically impossible not to rank in the correct category because their technology has come so far.
Relativity is about laser targeting your audience through using long-tail keywords. Over half of searchers are using search strings that are more than four words to get the right results.
It goes further than simply using long-tail keywords. Local SEO has become prominent because of Google's habit of providing personalized search results. This means that two people can search for entirely the same thing, but get two sets of results based on their geographical location. There's also the potential for hyperlocal SEO to become a thing as Google's algorithms become more accurate.
AJ: Moving on to the mobile revolution, this can be quite confusing for people who are new to the SEO arena. How would you make sense of this?
Cohen: I would say the newcomer to the field needs to keep in mind that they absolutely have to be optimized for mobile searches. The customer experience is the most important thing here. Take this statistic as an example: 55% of customers would pay more for a guaranteed good experience.
You can give them that good experience without them having to pay more. Responsive design is a must because it impacts the user experience directly. It's why Google has used the Mobilegeddon thing to penalize websites that don't cater to mobile users.
You should go even further in catering to mobile users by creating content specifically to them. This is what I mean by relativity in SEO. The way people access the Internet is changing.
AJ: What would you say the state of content marketing is?
Cohen: The state of content marketing is always an interesting subject because there are always groups who say that it's dying or already dead. I smile because every year content marketing is stronger than ever before. As the saying goes, content is king because users crave good quality content. Despite the importance of social media, there's still room for long-form content.
If you are answering commonly asked questions and directly addressing the issues of users, you are going to win in the SEO race.
Google has said many times that it wants companies to cater directly to the needs of users not SEO. Companies that have heeded these words have been rewarded by Google. By creating relevant content on a consistent basis that customers actually want to read, they have seen their rankings skyrocket.
It can take some time to build up a solid content marketing base, but when you do you are in a great position for success.
AJ: I would like to thank you for taking the time to speak to my readers today about the direction SEO is moving in.