Basic SEO Techniques Eltham :
A few basic SEO techniques:
- Be sure you don’t have metaframes preventing your page from being crawled. Many Eltham webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
Be Aware of User Experience
Things to consider when selecting keywords:
Where to Put Keywords:
- In the Title: as close to the beginning as you can put it
- At the Top of the Page
- Several times throughout the body of the page
- At least once in the ALT text
- In the URL
- In the Summary or Meta description tag
Optimizing Title Tags:
- Keywords should be placed near the beginning of the title
- Consider putting your brandname at the end of the title
- Don’t sacrifice readability and emotional impact for keyword optimization
- Keep them short
- Be sure your reader has an idea of what he will find on the page when reads the URL
- Use plain text links
- Use hyphens to separate words
- Use keywords
How Links to your Page Effect your SEO
- Are many sites on similar topics linking to your site?
- Are the ranking sites for your keywords linking to your site?
- Are you getting links from trusted sources?
- Have you been accruing new links?
- Is your page being shared on social media?
Search Engine Webmaster SEO advice
SEO advice from the major search engine webmasters includes:
- Create content filled with relevant keywords.
Check for Errors
To check for crawl errors see Google’s Webmaster Tools.
17 Essential SEO Strategies for E-Commerce Sites
There's one thing every business with an online presence, especially a website, wants most, and that's ranking high in search engine results - either to be number 1 for specific industry keywords, or just simply rank higher than their closest competitor. Trust me, many businesses surprisingly don't care as much about conversions.
And what more? It's most desirable to achieve this (high ranking) without having to spend a dime online.
I don't blame anyone that has such dreams. It's actually the way to go - eventually. No matter what your marketing strategy looks like online, when it comes to search, your ultimate aim should be ranking high organically, that is, without having to pay for it.
There are countless ways to improve your organic search results, but I'd like to discuss with you a very overlooked way: social media.
Everybody knows the social media is now as important and popular as the website was in the early
But the question is: are they consciously using their social media presence to positively impact their website's search engine ranking?
I believe a more important question is: do you even know it's possible to improve your search engine ranking through social media? In case you don't know, it's very possible, and that's what you should be doing.
Don't worry if you're not (consciously) doing it yet. That's what this post is all about: to teach you how to use social media to improve your search results. Stick with me.
Relationship between Search Engines and Social Media
It's understandable if you're wondering by now what the correlation is between your activities on social media and your ranking on search engines. Well, let me explain.
There are tons of factors Google and other search engines use to determine and serve the most relevant answer to a searcher's query (because that's their goal), and great content is among the major ones.
How then do they identify great content?
One of the most important identification factors is: social shares, that is, how much a post is shared on social media.
It's simple logic. Search engines assume the more shares a post has, the more useful and important readers deem it. Naturally people love sharing great content, and great content is what search engines are always looking to serve searchers. It's like allowing people to decide what they want to see more of.
Guess it's beginning to make some sense to you now.
One thing you should note, however, is that what majorly influences your organic search ranking is how much your content is shared on social media - not the social signals you get. In other words, the number of likes or retweets you get for an update you posted on social media doesn't influence your search rankings - or that of the update.
Being an authority or influencer on social media doesn't mean your content automatically ranks high on search engines.
Now that you understand the relationship between social media and SEO, let's discuss how to take advantage of social media to improve your search ranking.
Here are 5 tips to Improve Your Search Rankings with Social Media.
1. Write stellar content.
Now you'd agree with me more that content remains king - more so with recent search engine (especially Google) updates.
All you have to do is write great, engaging and shareable content on your site so that people would so much love it and be more than willing to share it with their friends. And in essence, signal to Google that they want more of you.
2. Use Your Keywords In Your Posts
Keywords aren't only important on your website and paid ad campaigns, they are also important in your posts on social media.
Social media search engines are also as important as traditional search engines (Google, Bing, Yahoo, etc). For instance, if your keyword is credit repair reviews, be sure to use it in your snippet so the keywords will make your post popup when users search for relevant topics.
More so, social media sites like Pinterest and YouTube enjoy search engine love. Posts on them usually show up in traditional searches too, and your keywords will definitely come in handy.
3. Encourage Social Sharing (aka viral marketing) in your content
Writing great content would naturally encourage people to share your content, but there are other things you can do to get more people to share your content, and they are simple:
- Include social sharing buttons. This goes without saying, or nobody will be able to share your stuff. (Sure you don't expect everyone to copy and paste your link in their updates!) Include sharing buttons of the major social media sites - or those ones relevant to your business - around your content (especially below), so that readers can easily share with just one click.
- Ask readers to share with their networks. It's also not enough to just include the buttons and expect readers to automatically know what to do with them. Even if they do, they still might not share.
Humans like being told what to do. Simply tell them to share your post on their social networks with the buttons you've provided.
4. Grow your followers
Even though it's been said that your influence on social media doesn't affect your ranking, you still need to keep growing your followers to make your follower-base huge.
This will translate to search engine love for you when you share your link and people share it further, or people visit that link and then share it with their friends.
Moreover, more targeted followers equals more site visits, and then more site visits translates to higher ranking in SERPs (search engine result pages).
5. Include Your Links In Your Social Channels
However insignificant (some argue) its influence might seem on your search ranking, it's good practice to always put links to your site on social media, both in your profiles and within posts.
Search engines crawl social media sites, albeit not completely, like every other website. Social media sites however generally have high online authority, so links on these sites are considered to be of higher quality - than most other websites. And so can improve your SEO.
Follow these 5 tips, and gradually you'll begin to see the impact your social media presence makes on your search engine ranking and overall site visibility.
Whatever you do, always remember value is key. Give immense value, and watch your social media followers spread the news and grow your business for you.
What are your tips for getting to the first spot on google?
SEO Is Dead. Audience Optimization Is Taking Its Place
Currently, SEO web design is the most promoted product for the online businesses to achieve their sales targets. Yes, fetching a good traffic from Google or other search leading engines is being possible with SEO campaigns. On-page optimization, off-page optimization, and technical factors are the three prime elements of bringing SEO success for a website. So, the need of SEO friendly programming language can be fulfilled with PHP. For a better search engine visibility of the web pages, the web developers should follow the following tips while developing a SE friendly website.
• Clean URL structure:
Dynamic URLs and season IDs in URL are not good so the developer need to use a unique PHPSESSID variable. If the season IDs will be included in URLs so, the search engines will treat a single page with different season IDs as different pages. It leads to duplicate content which is punishable by search engines.
Use keyword rich permalinks with url_rewriter tags, which makes the URLs friendly for both search engines and visitors. Also decrease the use of special characters other than the hyphen (-) symbol.
• Avoid canonical errors:
Search engines treat www and non-www sites differently if also they contain the same content. Duplicate content issue may arise, so use 301 redirection. In this concern the PHP developers need to spend more time on the homepage as the site.com/index.php will be treated as different to site.com.
• Putting right heading and bold tags:
Optimizing the website for search engines in the development period carries a lot of responsibilities and adds more tasks for the web developers. Creating a dynamic header (header.php) and using unique values for Meta of singular web pages is a must do act for designing an SEO website. So, at the time of coding, using of page-specific PHP variables get’s the work done. $pageTitle, $pageDescription, $pageCanonical, $pageKeywords, $pageRobots, etc are the significant SEO stuffs for On-page optimization of a PHP website. Also, using H1, H2, H3 and <strong> attributes in a webpage improves it’s indexing possibility.
• Cross browser issues:
In this mobile web age, we can’t rely upon the desktop users only as the growth rate of internet on mobile browsers created a milestone in the last few years. SEO is now promoting user experience and the cross browser compatibility will surely impress both visitors and the search engines. Coding a responsive or mobile friendly website using PHP language is not a hard task for the experienced web developers.
• Navigation and links:
Both of these are vital in bringing SEO success for a website. It is proved that the Google and others like easy to navigate websites. So, use texts based navigation as well as try to have breadcrumbs which provide more flexibility for a user for browsing the site effortlessly. Links, both inbound and outbound, carry the scores of getting good link juice. Using diverse and relevant anchor texts for hyperlinks and declaring rel=nofollow/dofollow attributes is advised.
Advantages of PHP (compared to ASP):
- The accessories or software required for a functional web server for PHP websites, i.e. Linux OS, Apache server, MySQL server, and PHP can be installed or upgraded at free of cost with no restriction. But the MS Windows Server and MS SQL Server (used for ASP) licenses need to be purchased which proves PHP is cost effective.
- ASP.net holds about double time for coding or deployment than PHP so, choosing PHP is wise for the busy web developers concerning time.
- Talking about support, as an open source platform, PHP (with LAMP - (Linux, Apache, MySQL, PHP) has a lot of resources and support options.
- According to most of the research data sources, the communication between PHP and MySQL is a little bit faster than ASP.net and MSSQL. Google, Yahoo, Facebook, Wikipedia, YouTube, etc like some high traffic websites are using MySQL so there is no doubt about the performance of PHP’s preferred database management system i.e. MySQL (by Oracle).
- The ext4 file system of Linux OS (supports PHP) has a better performance record than MS Windows OS’s NTFS (used for ASP) during Input/output (IO) process.
- The Linux web servers with LAMP platform use comparatively fewer server resources, i.e. CPU and Memory.
- PHP is supported on any OS platforms like Linux, Mac (Mac OS X), UNIX and Windows also. But ASP is limited to only with MS Windows OS.