Basic SEO Techniques New Malden :
A few basic SEO techniques:
- View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
- Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
- Be sure you don’t have metaframes preventing your page from being crawled. Many New Malden webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
- Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
- Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
- Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
- Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
- Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.
Be Aware of User Experience
Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.
Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.
The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.
Things to consider when selecting keywords:
- The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
- The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
- The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?
Where to Put Keywords:
- In the Title: as close to the beginning as you can put it
- At the Top of the Page
- Several times throughout the body of the page
- At least once in the ALT text
- In the URL
- In the Summary or Meta description tag
Optimizing Title Tags:
- Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
- Keywords should be placed near the beginning of the title
- Consider putting your brandname at the end of the title
- Don’t sacrifice readability and emotional impact for keyword optimization
Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.
- Keep them short
- Be sure your reader has an idea of what he will find on the page when reads the URL
- Use plain text links
- Use hyphens to separate words
- Use keywords
How Links to your Page Effect your SEO
- Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
- Are many sites on similar topics linking to your site?
- Are the ranking sites for your keywords linking to your site?
- Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
- Are you getting links from trusted sources?
- Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
- Have you been accruing new links?
- Is your page being shared on social media?
If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.
Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.
Search Engine Webmaster SEO advice
SEO advice from the major search engine webmasters includes:
- Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
- Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
- Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
- Create content filled with relevant keywords.
Check for Errors
To check for crawl errors see Google’s Webmaster Tools.
5 Ways to Get People to Read Your Blog
Printable Promotions has only had a blog on its site for a month or so. But it's already made an impact on the company's search engine rankings. 'I did a Google search on ‘reusable folding grocery bag,'' says Stacie Long, the company's operations manager. 'The YouTube video of our product that we posted on our blog came up third or fourth.'
For many small business leaders, blogging can engender feelings of envy and frustration -- envy over legendary blogs that draw thousands of daily page views and frustration from the sneaking suspicion that no one out there is reading their own postings. Search engine optimization (SEO) can change that.
'Blogging is a great way to drive users to a site,' says Kelly Cutler, CEO of Internet marketing firm Marcel Media. 'It can also help with stickiness, which is an important goal these days. It's too easy for users to bounce away from your site before they've done something valuable like sign up for your newsletter or fill out a form.'
How can you improve your blog's ranking on search engines? SEO is a complex science, but here are some principles that will help:
Make it crawler-friendly
Search engines dispatch software called crawlers (or sometimes 'spiders') to roam the World Wide Web in search of sites that might be of interest to searchers. One important SEO strategy is to have your blog be easy for the crawlers to find.
'Make sure the software is set up so that posts don't get buried ten levels deep in your site,' advises Jill Whalen, CEO of High Rankings, an SEO service. 'They should be easy to reach so search engines can crawl them.' Whalen also advises using SEO-friendly blog software. 'WordPress is probably one of the best for that,' she says.
It's also smart idea to include links in your posts, both to your own website's product pages or other information, and to outside websites as well. Why? It's links to your site, not from your site, that drive search engine rankings -- but, Whalen notes, one often begets the other. 'It's a good way to get linking back and forth,' she says. 'Other site owners usually check who's linking to them, so they get to know who you are.' When linking to outside sites, make sure the links open in a new window or tab so that users don't automatically leave your site whenever they click on a link.
To keyword or not to keyword
Since all searches start with keywords, it seems obvious that including the pertinent keyword as many times as you can in a blog entry should help bring traffic. Not so fast, experts say. 'Don't force keywords into content where they wouldn't normally be,' Cutler cautions. 'That creates a bad user experience, which means people won't use your blog, and then Google won't index your blog.' In fact, Marcel Media usually refrains from even telling client bloggers what the top keywords are for their sites. 'Blogs are usually better done without that kind of research in mind,' Cutler says.
Instead, she tries to identify blog topics where preferred terms come up naturally. 'One of our clients is a hospital and we've identified specific areas they want to focus on. We've invited doctors who specialize in those areas to participate in blogging. We're not trying to build content around keywords, but because those doctors work in those areas, we know the keywords will be used.'
If you do decide to do keyword research, Whalen recommends Keyword Discovery or Wordtracker to find what keywords your customers are searching. She also notes that Google's AdWords offers information on keyword searches that is free to use, even if you're not an AdWords customer.
But, she advises, don't just go for the top terms. 'Very competitive phrases probably have many sites optimizing for them,' she says. 'So you want a phrase that's less competitive, but still has some people searching it.' If that phrase is specific to your business's unique value proposition, optimizing on it can be a very powerful tool.
Content is king
'A mistake I've seen a lot is that companies think Web 2.0 is like regular advertising space,' Long says. 'They treat it like a billboard.'
Instead, make sure you're providing content that will entertain, amuse, or inform your readers. One way to build traffic is to comment or react to the news of the day as it affects your particular business. 'If you're a bookseller, you might blog about the current lawsuit by J.K. Rowling to block publication of a Harry Potter Lexicon,' Cutler says. If you use this strategy, she adds, 'Keep it short, to the point, and keep it opinionated. Don't just republish news.'
Understanding the connection between blogging and search rankings can inspire busy executives to take the time to blog, Cutler notes. 'What I like about blogging is that it stays in the spirit of the Internet, but lets you accomplish SEO goals in the background,' she says. 'Content and linking are two of the most powerful Internet marketing tools --and blogging lets you use both in a non-advertising way.'
Who Are Your Online Competitors? Find Out for Free
SEO is constantly changing. It's changing because Google wants to improve the user experience. This past January, a core algorithm update was quietly implemented. It's now March and people are still not quite sure what this update did and how it's going to alter the SEO landscape.
It made me think about how SEO has changed and how it will continue to change going forward. I approached Scott Cohen, the CEO of 180Fusion, to talk about this issue.
AJ: Thank you for taking time out of your schedule to speak to me. Before we launch into SEO, could you tell my readers about what 180Fusion does?
Cohen: 180Fusion is the leader in performance driven digital marketing that specializes in helping companies increase sales by driving online traffic in a profitable way. The platform and services support all aspects of SEO/ SEM, including local SEO, content marketing, PPC, and Enterprise SEO campaigns. Our goal is to help our clients go from being "in business" to "succeeding in business online."
AJ: To start with, what do you think is the general trend hitting SEO today?
Cohen: I think the trend is exactly the same as it has been for some years. Google wants its results to reflect relativity and genuine popularity. First of all, if you are not opting for completely white hat SEO techniques, you are making a massive mistake. Even if you are using grey hat techniques, Google is going to catch up with you one day.
But genuine popularity is the key. If you can produce content that people actually want to read, as opposed to just generating a link, then you are going to achieve incredible success.
AJ: You mentioned relativity. What do you mean when you say 'relative'?
Cohen: Relativity has changed. Previously, it was about making sure that you are being ranked for the right keywords. Google has made it practically impossible not to rank in the correct category because their technology has come so far.
Relativity is about laser targeting your audience through using long-tail keywords. Over half of searchers are using search strings that are more than four words to get the right results.
It goes further than simply using long-tail keywords. Local SEO has become prominent because of Google's habit of providing personalized search results. This means that two people can search for entirely the same thing, but get two sets of results based on their geographical location. There's also the potential for hyperlocal SEO to become a thing as Google's algorithms become more accurate.
AJ: Moving on to the mobile revolution, this can be quite confusing for people who are new to the SEO arena. How would you make sense of this?
Cohen: I would say the newcomer to the field needs to keep in mind that they absolutely have to be optimized for mobile searches. The customer experience is the most important thing here. Take this statistic as an example: 55% of customers would pay more for a guaranteed good experience.
You can give them that good experience without them having to pay more. Responsive design is a must because it impacts the user experience directly. It's why Google has used the Mobilegeddon thing to penalize websites that don't cater to mobile users.
You should go even further in catering to mobile users by creating content specifically to them. This is what I mean by relativity in SEO. The way people access the Internet is changing.
AJ: What would you say the state of content marketing is?
Cohen: The state of content marketing is always an interesting subject because there are always groups who say that it's dying or already dead. I smile because every year content marketing is stronger than ever before. As the saying goes, content is king because users crave good quality content. Despite the importance of social media, there's still room for long-form content.
If you are answering commonly asked questions and directly addressing the issues of users, you are going to win in the SEO race.
Google has said many times that it wants companies to cater directly to the needs of users not SEO. Companies that have heeded these words have been rewarded by Google. By creating relevant content on a consistent basis that customers actually want to read, they have seen their rankings skyrocket.
It can take some time to build up a solid content marketing base, but when you do you are in a great position for success.
AJ: I would like to thank you for taking the time to speak to my readers today about the direction SEO is moving in.