Stratford SEO Expert

Basic SEO Techniques Stratford :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Stratford webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords inĀ link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Will New Top Level Domains Matter in 2015?

Search Optimisation Google

It is easy for search marketers to get caught up in the wrong types of competitive analysis or interpret them the wrong way. The ultimate goal of a competitive analysis is not to follow what your competitors are doing, but rather to discover opportunities that competitors haven't yet found. Follow the steps below to find opportunities to outperform your competition using free analysis tools.

1. Define the nature and scope of your industry niche.

Any marketing department worth its salt has this information on file. However, these values can easily be lost if they're not kept in the front of marketers' minds. For example, examine that pet keyword ranking that a key executive insists on maintaining at position one. Is it really true to your purpose, or would another keyword generate more conversion-ready traffic? Creating an honest definition of your specific industry niche will provide the necessary information to determine what keywords you should really be chasing.

2. Determine who your real competitors are.

Forget traditional competitors or even the shop across the street. Your only competitors online are those who are digitally relevant to keywords and concepts within the nature and scope of your industry niche. If the business you've been competing with for the last 40 years isn't showing up in search, then they are not a competitor in the world of digital marketing.

So who are your digital competitors? Measure organic search visibility by searching phrases that fall in the categories that define your industry niche. What organizations consistently rank in the top 5-10 positions for these terms? These organizations are your true online competitors. The free and easy-to-use tool by Compete.com provides a good estimation of your top 5 online competitors. Spyfu also gives estimations of PPC spend for any given domain. The idea of an efficient market would suggest that a high spend for a keyword would generate a high return, so pay attention to high spend keywords. However, these organizations may not be the most efficient PPC spenders, so don't put too much weight on this information. Compare Spyfu information for your organization with your actual PPC spend to get a sense of the tool's accuracy in your market.

The best way to define competitors is through the hard work of analyzing digital relevance through observing which organizations dominate organic search visibility for topics that define your industry niche. A solid investment in this step is crucial to the structure and success of your digital marketing strategy.

3. Define your customers and their expectations.

Start with your customer personae and determine if this matches your target audience. Are your competitors attracting this target demographic? Use the free tool Quantcast to generate an audience demographic analysis. This tool is great for estimating not only the demographics of the audience that visits any given domain, but also the estimated traffic to the domain on a monthly basis. 

Next, analyze the content on competitor websites that are successfully attracting your target demographic. Does this content serve the needs of your target demographic?

4. Clear out internal "competitors."

Internal competitors may include an uncooperative development team, a restrictive compliance department or departmental KPIs that aren't in line with real inbound marketing goals. These types of "competitors" tend to generate much heavier downward pressure on your success than any other outside organization could achieve. Consider these competitors to be as real as external competition when developing your strategy.

Combine the findings from each of the three steps to generate deep insights on opportunities within your industry. For example, combine a competitor's Quantcast demographics (Step 3) with their keyword portfolio (Step 1) to determine keyword value and to get a sense for conversions through demographical data. You may find that the top rankings your competitor holds may not be generating the right audience, which would be important information to consider before deciding to target the same keyword categories. 

You also may consider taking Step 3 further by analyzing the content on your competitor's websites. Look for opportunities to offer resources that your competitors don't have in their content arsenal. Then use these ideas to generate value-add content that attracts visitors to your website. Finally, ensure that you are first to market by promoting your value-add content on social media platforms and industry websites.

Use these steps to generate a strong competitor analysis, but don't get caught up in worrying about your competitor's keywords, where they are getting links, or chasing their rankings. Focus on finding the areas of opportunity that fall in line with what your organization does best. Then crush your competition on these fronts!

What is The Future of Search

Search Engine Marketing Strategies

What is SEO and why do you need it in the online article publishing world? The answer to these questions can easily be found in the following 25 search engine optimization (SEO) quotes written by SEO experts. Read how SEO experts describe search engine optimization, and you may find these quotations extremely helpful in understanding what SEO is and in implementing your own SEO strategy.

SEO QUOTES # 1 - 5

SEO quote #1:

  • “One thing is certain; doing nothing except producing reams of content is no longer an option. Good website structure and design is a learned process and understanding search engines and how they rank sites is part of that process. The message is simple, optimize or die.” (David George)

SEO quote #2:

  • “Search Engine Optimization is a three cornered fight. You are up against the search engines (although it is better to think of it as a partnership) and their rocket scientists who are continually tweaking algorithms and dreaming up new ways of ranking pages and you are in competition with other websites that are targeting the same or overlapping keywords.” (David George)

SEO quote #3:

  • “Some of these sites are content poor; a user is sucked in like a spider down a plug-hole with the sole objective of attracting the maximum number of eyeballs to the page.” (David George)

SEO quote #4:

  • “Lack of planning is the most common denominator for SEO failure among hundreds of people (…) Planning holds two distinctions. First, it is the single most important step in making a long-term positive change. Second, it is the most overlooked step in just about any process.” (Michael Small)

SEO quote #5:

  • “If you plan on converting your visitors to paying customers, you should try to keep a balance between user-friendliness and keyword optimization.” (Michael Small)

What is SEO? Quotes # 6- 12

SEO quote #6:

  • “The fact is that for many people, the word Google is synonymous with the term search engine. Google is even commonly used as a verb “I’ll Google it.”” (John I. Jerkovic)

SEO quote #7:

  • “SEO is not rocket science (or anywhere close to it). But it certainly can get as technical and detailed as you want to make it.” (John I. Jerkovic)

SEO quote #8:

  • “SEO gets the visitor to the door. It’s up to your site’s content to welcome and retain that visitor.” (John I. Jerkovic)

SEO quote #9:

  • “SEO fosters the natural, long-term growth of a website, and once you achieve its benefits, there is usually a ripple effect where you’ll be getting traffic from sources other than search engines by means of other websites linking to yours. If you have the content or product that people want to see, it is only natural to attract inbound links.” (John I. Jerkovic)

SEO quote #10:

  • “Use the Google keyword suggestion tool (…) There’s no sense in optimizing for a particular keyword if no one is using it when searching online.” (Michael H. Fleischner)

SEO quote #11:

  • “The entire philosophy of the search engine giant has been to “Index the world’s information.”” (David Amerland)

SEO quote #12:

  • “Not all traffic is profitable, and sometimes, for certain keywords, the traffic that is obtained just refuses to be converted. “ (Article Marketing Secrets, www.SendButtonProfits.com)

SEO quotes # 13 - 20

SEO quote #13:

  • “There are hundreds of factors that help engines decide how to rank a page. And, in general, those hundreds of factors can be broken into two categories: relevance and popularity (or “authority”).” (Danny Dover & Erik Dafforn)

SEO quote #14:

  • “As with anything in the technology-related industry, one must constantly learn and research to keep apprised of the latest news and trends. How exhausting! Fortunately, there are fundamental truths with regard to search engine optimization that are both easy to understand and probably won’t change in time significantly – so a solid foundation that you build now will likely stand the test of time.” (Jaimie Sirovich & Cristian Darie)

SEO quote #15:

  • “It never hurts to be #1 in the natural search results.” (Eric Enge et al.)

SEO quote #16:

  • “A page can have a high PageRank if there are many pages that point to it, or if there are some pages that point to it which have a high Pagerank. Intuitively, pages that are well cited from many places around the web are worth looking at.” (Arun K. Pujari)

SEO quote #17:

  • "As with most links you want to attract, you want to attract media links naturally. You want links to come to you on their own because people find and enjoy the media you put out there and think your site is a relevant and entertaining place that they would recommend to other users to check out…Give the people out there something of value.” (Bruce Clay & Susan Esparza)

SEO quote #18:

  • “Spiders, robots, and crawlers are your friends. In the name of search engine optimization, you’ll not only learn to love them, but also you’ll actually go out of your way to attract them.” (Rebecca Lieb)

SEO quote #19:

  • “SEO is an ongoing project, not set-it-and-forget-it.” (Rebecca Lieb)

SEO quote #20:

  • “Build links too quickly and you’ll be penalized or perhaps achieve top rankings for only a short while. Build links too slowly and your competition may always outrank you.” (Michael H. Fleischner)

What is SEO? Explained in quotes # 21 - 25

SEO quote #21:

  • “Web analytics is a thermometer for your website – constantly checking and monitoring your online health. As a methodology, it is the study of online experience in order to improve it; without it, you are flying blind…Understanding how Google Analytics data collection works is a great way to recognize what you can achieve with web analytics reporting.” (Brian Clifton)

SEO quote #22:

  • “Link building is the hard part of SEO. Links are a challenge to build, they take time or money, and the link economy of the web is complex. However, there are a handful of link building guidelines that simplify this complex system into an understandable ecosystem.” (Rob Walling)

SEO quote #23:

  • “Online writers have to recognize they’re in a different world. Print journalists can be reluctant to adapt to writing for the Internet, feeling that it lacks the kudos of serious journalism, or that online journals sap some of the writer’s authority. But online editors have begun to recognize that better words bring more hits.” (Brendan Hennessy)

SEO quote #24:

  • “PageRank is one of those mysteries that may never be completely unraveled. Volumes have been written about it, but probably the only two people in the world who understand it completely are Larry Page and Sergey Brin. That’s because it was their brainchild.” (Jerri L. Ledford)

SEO quote #25:

  • “Spiders, robots, crawlers, or whatever else you choose to call them can determine how well you rank in search engines, so it’s best to make friends with them as quickly as possible (…) That’s what makes it so important for you to understand (…) about what makes them happy and what makes them move on without looking back.” (Jerri L. Ledford)


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