Basic SEO Techniques Bicknacre :
A few basic SEO techniques:
- Be sure you don’t have metaframes preventing your page from being crawled. Many Bicknacre webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
Be Aware of User Experience
Things to consider when selecting keywords:
Where to Put Keywords:
- In the Title: as close to the beginning as you can put it
- At the Top of the Page
- Several times throughout the body of the page
- At least once in the ALT text
- In the URL
- In the Summary or Meta description tag
Optimizing Title Tags:
- Keywords should be placed near the beginning of the title
- Consider putting your brandname at the end of the title
- Don’t sacrifice readability and emotional impact for keyword optimization
- Keep them short
- Be sure your reader has an idea of what he will find on the page when reads the URL
- Use plain text links
- Use hyphens to separate words
- Use keywords
How Links to your Page Effect your SEO
- Are many sites on similar topics linking to your site?
- Are the ranking sites for your keywords linking to your site?
- Are you getting links from trusted sources?
- Have you been accruing new links?
- Is your page being shared on social media?
Search Engine Webmaster SEO advice
SEO advice from the major search engine webmasters includes:
- Create content filled with relevant keywords.
Check for Errors
To check for crawl errors see Google’s Webmaster Tools.
Who Are Your Online Competitors? Find Out for Free
What is SEO and why do you need it in the online article publishing world? The answer to these questions can easily be found in the following 25 search engine optimization (SEO) quotes written by SEO experts. Read how SEO experts describe search engine optimization, and you may find these quotations extremely helpful in understanding what SEO is and in implementing your own SEO strategy.
SEO QUOTES # 1 - 5
SEO quote #1:
- “One thing is certain; doing nothing except producing reams of content is no longer an option. Good website structure and design is a learned process and understanding search engines and how they rank sites is part of that process. The message is simple, optimize or die.” (David George)
SEO quote #2:
- “Search Engine Optimization is a three cornered fight. You are up against the search engines (although it is better to think of it as a partnership) and their rocket scientists who are continually tweaking algorithms and dreaming up new ways of ranking pages and you are in competition with other websites that are targeting the same or overlapping keywords.” (David George)
SEO quote #3:
- “Some of these sites are content poor; a user is sucked in like a spider down a plug-hole with the sole objective of attracting the maximum number of eyeballs to the page.” (David George)
SEO quote #4:
- “Lack of planning is the most common denominator for SEO failure among hundreds of people (…) Planning holds two distinctions. First, it is the single most important step in making a long-term positive change. Second, it is the most overlooked step in just about any process.” (Michael Small)
SEO quote #5:
- “If you plan on converting your visitors to paying customers, you should try to keep a balance between user-friendliness and keyword optimization.” (Michael Small)
What is SEO? Quotes # 6- 12
SEO quote #6:
- “The fact is that for many people, the word Google is synonymous with the term search engine. Google is even commonly used as a verb “I’ll Google it.”” (John I. Jerkovic)
SEO quote #7:
- “SEO is not rocket science (or anywhere close to it). But it certainly can get as technical and detailed as you want to make it.” (John I. Jerkovic)
SEO quote #8:
- “SEO gets the visitor to the door. It’s up to your site’s content to welcome and retain that visitor.” (John I. Jerkovic)
SEO quote #9:
- “SEO fosters the natural, long-term growth of a website, and once you achieve its benefits, there is usually a ripple effect where you’ll be getting traffic from sources other than search engines by means of other websites linking to yours. If you have the content or product that people want to see, it is only natural to attract inbound links.” (John I. Jerkovic)
SEO quote #10:
- “Use the Google keyword suggestion tool (…) There’s no sense in optimizing for a particular keyword if no one is using it when searching online.” (Michael H. Fleischner)
SEO quote #11:
- “The entire philosophy of the search engine giant has been to “Index the world’s information.”” (David Amerland)
SEO quote #12:
- “Not all traffic is profitable, and sometimes, for certain keywords, the traffic that is obtained just refuses to be converted. “ (Article Marketing Secrets, www.SendButtonProfits.com)
SEO quotes # 13 - 20
SEO quote #13:
- “There are hundreds of factors that help engines decide how to rank a page. And, in general, those hundreds of factors can be broken into two categories: relevance and popularity (or “authority”).” (Danny Dover & Erik Dafforn)
SEO quote #14:
- “As with anything in the technology-related industry, one must constantly learn and research to keep apprised of the latest news and trends. How exhausting! Fortunately, there are fundamental truths with regard to search engine optimization that are both easy to understand and probably won’t change in time significantly – so a solid foundation that you build now will likely stand the test of time.” (Jaimie Sirovich & Cristian Darie)
SEO quote #15:
- “It never hurts to be #1 in the natural search results.” (Eric Enge et al.)
SEO quote #16:
- “A page can have a high PageRank if there are many pages that point to it, or if there are some pages that point to it which have a high Pagerank. Intuitively, pages that are well cited from many places around the web are worth looking at.” (Arun K. Pujari)
SEO quote #17:
- "As with most links you want to attract, you want to attract media links naturally. You want links to come to you on their own because people find and enjoy the media you put out there and think your site is a relevant and entertaining place that they would recommend to other users to check out…Give the people out there something of value.” (Bruce Clay & Susan Esparza)
SEO quote #18:
- “Spiders, robots, and crawlers are your friends. In the name of search engine optimization, you’ll not only learn to love them, but also you’ll actually go out of your way to attract them.” (Rebecca Lieb)
SEO quote #19:
- “SEO is an ongoing project, not set-it-and-forget-it.” (Rebecca Lieb)
SEO quote #20:
- “Build links too quickly and you’ll be penalized or perhaps achieve top rankings for only a short while. Build links too slowly and your competition may always outrank you.” (Michael H. Fleischner)
What is SEO? Explained in quotes # 21 - 25
SEO quote #21:
- “Web analytics is a thermometer for your website – constantly checking and monitoring your online health. As a methodology, it is the study of online experience in order to improve it; without it, you are flying blind…Understanding how Google Analytics data collection works is a great way to recognize what you can achieve with web analytics reporting.” (Brian Clifton)
SEO quote #22:
- “Link building is the hard part of SEO. Links are a challenge to build, they take time or money, and the link economy of the web is complex. However, there are a handful of link building guidelines that simplify this complex system into an understandable ecosystem.” (Rob Walling)
SEO quote #23:
- “Online writers have to recognize they’re in a different world. Print journalists can be reluctant to adapt to writing for the Internet, feeling that it lacks the kudos of serious journalism, or that online journals sap some of the writer’s authority. But online editors have begun to recognize that better words bring more hits.” (Brendan Hennessy)
SEO quote #24:
- “PageRank is one of those mysteries that may never be completely unraveled. Volumes have been written about it, but probably the only two people in the world who understand it completely are Larry Page and Sergey Brin. That’s because it was their brainchild.” (Jerri L. Ledford)
SEO quote #25:
- “Spiders, robots, crawlers, or whatever else you choose to call them can determine how well you rank in search engines, so it’s best to make friends with them as quickly as possible (…) That’s what makes it so important for you to understand (…) about what makes them happy and what makes them move on without looking back.” (Jerri L. Ledford)
Quick Website Traffic Boosting Tips
It's pretty funny how much people can learn from a couple of simple grass-chewing animals. Two rabbits constantly remind entrepreneurs about the secrets of concentration, two cows were able to teach young know-it-alls the essence of political philosophy. Why not try the same method for a thorough study of digital marketing and its main components?
Long story short, you have two cats.
#1. Search Engine Optimization
You have two cats. You create a website about them and choose their biography as a landing page. Then you add their photo there for a better effect and create a link with an anchor "cute cats", "soft kitties" and "pussies purr".
Your website goes down because of the last link due to the Google Penguin and Google Panda filters (supposedly, they are simply jealous because your cats get more popular than they do). You curse damned black and white animals and create a whole set of new links to clean up your reputation.
In a year, when your cats have kittens, there are already plenty of clients fighting for the right to buy them.
#2. Content Marketing
You have two cats. You hire George R. R. Martin to write a novel about them. Then you send the first chapter to the most popular blog on animal rights, to the blog of cat lovers community and to the blog of fantasy fans.
The guest post attracts the readers to your website. You post chapter by chapter daily. In the last chapter of the novel, one of the cats dies in a pretty horrible way.
You get enormous donations and sincere consolations, George Martin thrives on hatred of one several thousand more people.
Oh, and you also have to hide the cat, killed in the novel, to increase the dramatic effect and spread
#3. Influencer Marketing
You have two cats and you don't have any food for them. You reach top ten cat food producers and send them video of your cats begging for food. Nine of them ignore you, one of them replies that the video is fake.
You get to the last company with two cats in the bag, demand a meeting with the CEO and when you get to meet him (or, at least, to talk directly to his assistant), you put both cats on his table.
It is beyond human capabilities to say "no" to cats. CEO of the cat food company pats your cats, calls his PR-people and marketers, and they build up a special marketing and advertising campaign for their company with your cats in the middle of it.
Your cats earn their food till the end of 21-st century.
#4. Social Media Marketing
You have two cats. You create a cute video of them and post it on
Your cats go viral.
#5. E-mail Direct Marketing
You have two cats. You send their descriptions and photos to the potential clients every month, desperately hoping that at least someone won't add you to spam and eventually will be impressed by the incredible stories about your pets (which you create out of pure despair), enough to relieve you of your responsibilities as an owner.
If you get lucky, at the end of the campaign you don't have any cats, but you've got some money.
Of course, there are much more things one could do with two cats in the conditions of digital marketing, but the five of them, listed above, are definitely the most common and profitable ones.