Essex Digital Marketing Consultant

Seo for Beginners

All web-designers in Essex need to optimize and rank their websites high on Google’s results page: This is so, since Google tops all other search engines on the internet in terms organic traffic generation: Ranking high on Google’s search engine results page (SERP) is not difficult if Google SEO is followed.

On the other hand; ranking high in SERPs is not enough; you need to optimize your Essex site for human consumption; so that your website gets the traffic and conversion rate it deserves when users are convinced to click-through into your website to find specific information or product.

Web Seo

So; what does Google recommend for starters? Google looks for a number of signals to determine the quality score of a website/web-page before showing relevant results in the SERP; and content is among the most important ranking signal it considers.

After all; you built that website to provide a given information or product to the internet users; and not Google’s search engine: It will be needless to work hard on your SEO to rank your site high; while the content it contains is irrelevant and insufficient to those who need it.

Even if such websites with irrelevant and insufficient content ranks high due to some black hat SEO techniques; or by just effecting other ranking signals; they will always have a high bounce rate which also among the ranking factors Google considers: As users find your content useless for their needs; they click-away from your site and find another website with relevant information they need.

Seo Optimization Tips

But; how exactly to you work on your content to get the favor from Google web crawlers??

This starters guide is broken into various parts of web-seo; both on-page and off-page SEO techniques that you need to perfect during site optimization process before embarking on extensive content marketing for high conversion rate.

A) Basic Search Engine Optimization

1. Unique and Accurate Page Titles

Web crawlers start understanding the content of your web-page right from its title: Ensure that your titles are original and accurate; stressing on the main point or idea you want to put across.

On the other hand; include researched and high ranking keywords in your titles for search engine consumption; while still making your titles catchy; having it in mind that your content is for human use.

2. Use Meta Tags and Descriptions

Meta tags and descriptions will show in the search engine results page; these are the summary of your page’s content.

Your meta tags should include the main keywords you are going to exploit on the body of your web page; so that web spiders can crawl and index your page appropriately.

On the other hand; use clear and precise description to summarize your content for the humans; so that they know what to expect on your page before actually clicking through to your content.

B) Working on Site’s Structure

1. URL Structure

The url structure of your web-page should be descriptive; including the main keywords: Web crawlers should be able to understand the content of your web-page form the url of that page; so that they serve the relevant web-pages to the internet users depending on the search query they use.

On the other hand; meaning full urls have a significant impact on the conversion rate; since humans will be able read them and understand the relevancy of the content; and consequently being converted into a visitor.

If you are using a content management system (CMS) such WordPress; ensure that you edit your permalinks to read exactly what the page is talking about.

Finally; your website URL should also include the main keyword in it; so that if you are a PC retailer, your website will include a PC retailer somewhere.

2. Site Navigation

Make it easy for your website’s visitor to navigate around: Provide links to all your pages using relevant anchor tags; so that your visitors get more information concerning relevant topics you have written about on other pages.

C) Content Optimization

1. Offer Quality and Unique Content

Having it in mind that content is king; strive to offer original and quality contents that cannot be found anywhere else.

Before creating your contents and publishing them; ensure that you do sufficient keyword research using keyword tools available on the internet such as the Google Keyword Planner found in AdWords account.

While creating your content; be sure to use your researched keywords naturally throughout the page to maintain a good flow; and also to avoid spamming the search engines.

2. Use Anchor Text

Using your keywords as anchor text; provide links to the pages within your website; with relevant topics as the anchor text.

On the other hand; if necessary, you can provide links using these keywords as anchor text linking to other relevant sites; with good reputation and quality content to offer more insight to your visitors

Avoid linking to irrelevant sites with low quality content as this will hurt your web-page ranking; or even worse the whole website ranking.

3. Optimize Page Visibility Using Images

Web crawlers are in love with images; utilize images on your web-pages so that they are fully optimized for search engine consumption.

Use image description and caption text boxes to describe what your web-page content is all about; ensuring that you include all the necessary keywords you expect to rank high for.

Use quality and large images on your web-page as these are always doing better in search engine results page.

On the other hand; be sure to use your own images; or buy from sites selling images online; or otherwise find the rights to use free images from sites like Google Images offering images and photos for free use.

Make sure you read and understand the terms of use of all images you find on the net to avoid legal charges against you.

4. Make Use of Headings

Separating your content into different heading has a significant impact on both search engine and human optimization.

Provide headings and sub-headings with quality and relevant keywords depending on the topic of that heading or sub-heading.

If you are using plain HyperText Markup Language (HTML); utilize in your content page the H1, H2, H3 and so on; so that emphasis is made depending on the importance of the keywords on your titles and sub-titles.

D) Optimize Your Site for Web-Crawlers

1. The Robots Exclusion Protocol (Robots.txt)

Web-designers/developers use this file to direct the web-crawlers on how they should crawl and index their web-pages.

However; using robots.txt needs sufficient web-development expertise; as it can extremely harm your web-pages visibility if not used correctly.

Ensure that you locate robot.txt files in the top-level directory of your web-server for it to function as it should; otherwise, you will compromise your site’s crawling by the search engine robots.

2. Using rel=”nofollow”

Similar to Robot.txt; using rel=”nofollow” requires extra care. This nofollow attribute is used to direct web-crawlers on which links not to follow and crawl on a web-page.

Some web-designers use this attribute to discourage spamming; or if the content of the page is not for public view.

Whichever reason you use it for, ensure that you counter-check your links so that you don’t use nofollow attribute inappropriately and prevent search engine robots from crawling your important web-pages.

E) Mobile SEO

The majority of internet users today use mobile phones and other hand-held device to access information from the internet.

You need to notify Google crawlers of the mobile version of your website so that it is optimized for the users using mobile devices to search for information through the search engine.

On the other hand; ensure that you use mobile friendly images; and give clear directives on how to use the site with mobile devices.

If you are using a CMS like WordPress; ensure that your website is responsive by using WordPress themes that are mobile optimized; and can re-size to fit on small screens as well.

F) Promote and Analyze your Site

1. Content Marketing

Now that you have satisfied Google’s SEO recommendations and most probably your site is enjoying high rankings; embark on extensive content marketing to promote your website’s contents.

For you to convert more visitors into leads, so that your site’s conversion rate remains high every time; taking your site to the top in SERP is not enough; and without effective content marketing strategy; your site’s performance will be compromised.

2. Website Analysis

Analyzing your site’s performance will assist you to calculate your return on investment (ROI); whether your SEO efforts are rewarded effectively.

There are a number of website analytic tools out there; Google Analytics being one of them with a number of features to analyze your site’s performance.

On the other hand; utilize free Google Webmaster tools to get more insight about your page visits; and a number of data that will help you evaluate your ROI.

Getting your SEO right for high Google ranks is that simple: And since Google is the biggest search engine in the internet; all major search engines such as Yahoo and Bing will like your content and rank your website higher.

10 Simple Marketing Tips for Small Businesses

Search Engine Seo

It's pretty funny how much people can learn from a couple of simple grass-chewing animals. Two rabbits constantly remind entrepreneurs about the secrets of concentration, two cows were able to teach young know-it-alls the essence of political philosophy. Why not try the same method for a thorough study of digital marketing and its main components?

Long story short, you have two cats.

#1. Search Engine Optimization

You have two cats. You create a website about them and choose their biography as a landing page. Then you add their photo there for a better effect and create a link with an anchor "cute cats", "soft kitties" and "pussies purr".

Your website goes down because of the last link due to the Google Penguin and Google Panda filters (supposedly, they are simply jealous because your cats get more popular than they do). You curse damned black and white animals and create a whole set of new links to clean up your reputation.

In a year, when your cats have kittens, there are already plenty of clients fighting for the right to buy them.

#2. Content Marketing

You have two cats. You hire George R. R. Martin to write a novel about them. Then you send the first chapter to the most popular blog on animal rights, to the blog of cat lovers community and to the blog of fantasy fans.

The guest post attracts the readers to your website. You post chapter by chapter daily. In the last chapter of the novel, one of the cats dies in a pretty horrible way.

You get enormous donations and sincere consolations, George Martin thrives on hatred of one several thousand more people.

Oh, and you also have to hide the cat, killed in the novel, to increase the dramatic effect and spread

#3. Influencer Marketing

You have two cats and you don't have any food for them. You reach top ten cat food producers and send them video of your cats begging for food. Nine of them ignore you, one of them replies that the video is fake.

You get to the last company with two cats in the bag, demand a meeting with the CEO and when you get to meet him (or, at least, to talk directly to his assistant), you put both cats on his table.

It is beyond human capabilities to say "no" to cats. CEO of the cat food company pats your cats, calls his PR-people and marketers, and they build up a special marketing and advertising campaign for their company with your cats in the middle of it.

Your cats earn their food till the end of 21-st century.

#4. Social Media Marketing

You have two cats. You create a cute video of them and post it on

Your cats go viral.

#5. E-mail Direct Marketing

You have two cats. You send their descriptions and photos to the potential clients every month, desperately hoping that at least someone won't add you to spam and eventually will be impressed by the incredible stories about your pets (which you create out of pure despair), enough to relieve you of your responsibilities as an owner.

If you get lucky, at the end of the campaign you don't have any cats, but you've got some money.

Of course, there are much more things one could do with two cats in the conditions of digital marketing, but the five of them, listed above, are definitely the most common and profitable ones.

List of Search Engines for Search Engine Optimization Tips

Search Engine Seo

Get Paid To Write Articles Online

If you learn and improve your Search Engine Optimization then you have found the secret to getting your articles, websites and blogs read by more people.

You can then make money writing online from Google Adsense Ads

It takes time and a lot of hard work to know how to get organic traffic to your websites and blogs.

The more traffic and readers you get then the more money you will make writing online.

Once you are a good writer you really only need to learn how to optimize your chances of getting to the Google first page.and other search engines

How often do you go beyond the first page of a search engine when looking for information on blogs and websites. I very rarely do.

Rules and Tips of Google and SEO

With the internet writers have now been given the chance to showcase their writing to millions of people all over the world.

If the writer is prepared to learn and follow a few basic internet rules then it is possible for them to join the growing number of writers who earn money writing articles online.

How to get ranked higher in the search engine pages.

The top three websites on Google’s first page are the most clicked on and read so this is where you want your article to be.

How to Improve the Ranking of your Articles on Google Search Engine

  • The first paragraph in your article is important to get right
  • Whatever your keywords are they should be in your url and title.
  • These same keywords, but not exactly in the same sentence should also be in your first paragraph.

The first fifty words of this paragraph are all that Google and other search engines will see when evaluating your words for SEO.

Keyword Search Tool

Write with Search Engine Optimization SEO in mind

It can be hard sometimes to include all the keywords without your article looking like it is repeating itself.

With practice this can be achieved.

Pick two or three main keywords and use your keyword tool to see how good they are. This will be in the form of Monthly Global Searches and how much is paid.

Sometimes it is better to use a Keyword Phrase that has less searches. This is because that also means less competition.

Let's say you want to write an article about making money writing online

Go to your Keyword Tool and type in Writing Online

Writing Online - 704 monthly searches - CPC - $4.65

Writing Jobs Online - 1560 monthly searches - CPC - $1.37

Online Writing Jobs - 4320 monthly searches - CPC - $1.35

Online Writing Classes - 560 monthly searches - CPC - $12.18

Writing Classes Online - 468 monthly searches - CPC - $17.52

So now you can see what keywords to use. Do you go for the most searched keywords with more competition and less CPC or the less searches but higher CPC.

It is up to you but because you did your research before you wrote your article you now have a much better chance of getting higher onto the search engines and read more.

How To Use Keywords in your Articles

Then to let Google know what keywords you are targeting always give them a boost and make them stand out.

This is achieved by putting the Main Keyword or Phrase in a sentence in your Title and in your URL. This is a must if you are to improve Search Engine Optimization for your article.

The first paragraph of your article is next. Put the same keywords in the Heading of the first paragraph. In the next 50 words put in the lesser keywords too. But this must be done in a clever way. You should not copy the exact phrase. Write it within your sentences so that it naturally flows. You do not want to alienate your reader or Google for that matter

Google changes the rules all the time so you have to be aware that some SEO Tips can be out of date.

Putting your keyword phrase in the heading of the very last paragraph was also always a must. Some SEO experts now say this is not necessary. But I would recommend you do it anyway.

Writing the Best Article

If you satisfy the reader that your article is interesting, easy and clear to read then you have captured your audience.

So that they can see if this article is indeed what they want to read you must pique their interest immediately. They arrived at your article because they did a search for that particular subject. It is your job to keep them there.

If this is a How to article like How to change a plug, How to write the perfect CV etc then explain in the first paragraph exactly how you are going to do this.

Writing style is also extremely important.

The typical reader who searches for information on a particular subject is not an expert in this field.

Satisfy both the reader and Google and you optimize your chances of earning money from writing articles online

Writing Style is Important

Who are your targeted readers?

Each subject you write about requires a different style of approach.

How to Articles

Visitors to your site want to able to read the information in your article without having to go to a dictionary to look up the terms you use.

Clear, precise and non technical language is what they want to read if it is a How To article.

History and Political

Articles on history and politics can die a death very quickly unless you make it touch a nerve with the reader.

Make them curious, sympathetic or outraged about the subject, it does not matter as long as you stir their emotions

Health

Health and living style articles need the facts to be correct, informative and easy to understand.

If the reader is looking up articles about cancer, different types of mental illness, healthy living, diets etc then they do not want to read the facts as they are written in a medical dictionary.

The facts are extremely important with this type of article but you need to make the reader feel they are talking to a knowledgeable friend and not their doctor.

Always where possible include links for support groups on the subject. There a numerous websites both Government and community for these health issues.

Writing for a Global Market

And remember that you are writing for the world market when you write online so include the websites of as many of the major countries as possible.

The reader will know they have landed on the correct article and therefore stay with you.

Increase your Ranking on the Search Engines

The last paragraph in your article is also important to get right

There are rules for the last paragraph in your article that should be followed too in order to increase your chances of a high ranking on the search engines.

This last paragraph should include all the keywords you have used in your first paragraph.

Any good information article will have a summary of the points that were discussed in the body of the article. So you will be able to use the keywords there.

Make it read as natural as possible in this summing up paragraph.

Search Engine Optimization SEO

Once you know the rules of SEO and follow them you will optimize your chances of readers finding your articles.

The more readers you have gives you a better chance that they will click on the Google Adsense Ads on your web page.

One of the best ways of making money online is by writing articles that get to the first page of the search engines

Improve Your Search Engine Optimization

Then by making your articles, short stories, poetry and blog posts interesting and informative you will keep the reader with you. They will know they have landed on the correct article and therefore stay with you.

More readers who see your articles means you have a better chance of more clicks on your Google Adsense ads.

It is when they decide to click on the adverts on your page from Google adverts that you earn money writing online.

All Images are the copyright of L.M.Reid