Great Leighs Local SEO

Basic SEO Techniques Great Leighs :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Great Leighs webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords inĀ link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Application SEO: The Most Common Mistakes When Indexing Apps in Search

How To Seo A Website

Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign. But in addition to these, you'll need to pursue these specific e-commerce strategies.

1. Create unique product descriptions for every product. This is extremely important. It's tempting to use a manufacturer's description for your products, or to repeat sections of content for similar products, but the best strategy is to create a completely unique description for each of your products. It's a lot of work up front, but duplicate content can severely hinder your campaign, and all that extra unique content will pay off immediately.

2. Encourage user reviews. Encourage your users to post reviews on each individual product page. Amazon executes this perfectly, so look at any product page on Amazon.com for a great example of how to implement user reviews. Google loves seeing unique, value-adding content, and with an e-commerce site, you have a key opportunity to generate free content from your user base. Plus, you'll boost sales by giving people more insight into the quality of the products you sell.

3. Establish easy site navigation. This is crucial for both attaining higher search engine rankings and improving your site's user experience. Organize your product pages as intuitively as possible, separating them into easily searchable and easily understandable categories. Make your site map obvious and easy to follow, and design your site in a way that pleases the eye and immediately directs users where to go.

4. Optimize your site load times by reducing the size of your images. It's important to have high-quality images on your product pages, but don't go overboard. Having too many high-quality images on one page can slow down your site, which is bad for SEO. Instead, reduce the size of your images, or build a feature that allows users to "zoom in" to see a larger version. This will keep your load speeds in check while still giving your users the quality they need to see.

5. Link between pages wherever possible. Google prefers websites with value-adding internal linking. The fewer clicks a user has to make in order to get to any given page on your site, the better. Improve this by linking each page to several other similar, relevant pages in your domain.

6. Optimize your site for mobile. This is essential for any site, but especially an e-commerce platform, which would otherwise be nearly impossible to navigate. Give your users a smooth mobile experience, either through a responsive design, a specific mobile design, or an interactive app that allows for a better mobile experience. This will become increasingly important in the coming years.

7. Integrate your product pages with social sharing. In addition to basic social integration, your product pages should have social-share buttons so users can pass on information about your products with their friends and followers. This is a good business practice in general but it's particularly good for SEO because Google may use social signals as a measure of authority.

8. Keep your out-of-stock and discontinued item pages up and running. This might seem counterintuitive at first. After all, if you're no longer offering an item, why bother keeping the page up? It's worthwhile because it gives you more permanent pages, and a greater base of indexable content for Google bots to scour. All you need to do is add a headline or some other indication that the item is no longer available.

9. Create seasonal categories to maximize seasonal attention. Seasonal items tend to have lower keyword competition, with the trade-off being a shorter period of relevance. To get the most out of your seasonal items, create specific seasonal category pages such as "Halloween Decor" or "Best in Fashion 2014."

10. Add a community forum and encourage growth. Another major content option for e-commerce platforms is a community forum where users can exchange information about their favorite products and make recommendations to one another. It will increase brand loyalty amongst your participants. Encourage community growth by starting conversations and responding to questions and complaints whenever possible.

11. Include pictures and videos for every product. E-commerce platforms serve as a perfect medium for visual content, which is growing in importance for SEO. Include videos and several high-quality pictures for every product you offer, tagged with relevant metadata, so each image has a chance of showing up for a relevant image-based search. Just keep them stored in a way that doesn't interfere with site loading times.

12. Make your site secure. It's always been a best practice for e-commerce sites to have HTTPS encryption for user security. If you don't have it, get it now. In addition to providing an extra layer of user security, it also provides a significant ranking signal to Google.

13. Build deep inbound links. Link building for e-commerce sites presents a significant opportunity: ample material for deep linking. When engaging in a link-building campaign, focus on attaining links to the deepest pages on your site that you can (such as niche product pages).

14. Regularly check your pages for errors. E-commerce sites can grow unwieldy fast, since they usually have a huge (and growing) number of pages. Perform routine checks to make sure none of your permalinks are generating 404 errors, and that all of your links to external content are still functional. You can do this using Google Webmaster Tools and a site-crawling tool such as Screaming Frog.

15. Build relevantly titled URLs. Every URL on your e-commerce platform should be unique, relevant to the page, and keyword optimized. If you're using an automated means of page creation, you might be left with a URL ending in a long series of numbers and letters--change these immediately. For example, if you're offering a large red umbrella on a specific product page, end your URL with /large-red-umbrella-v1 rather than /10031490314180.

16. Use catchy meta descriptions for your products. When a page appears on a search engine ranking page (SERP), the meta description appears as text under the hyperlink. Use this to your advantage by writing compelling copy for each of your products' meta descriptions. Your goal should be to immediately catch your user's attention, and draw him or her in.

17. Optimize your site's internal search functionality. It's important to realize that Google isn't the only search engine you need to be thinking about. If you want your users to keep shopping on your site, you need to build and refine an internal search function that can efficiently scour your site and provide the most relevant results to your users. This means building an algorithm that can handle misspellings, offer predictive searches, and sort through every page on the site. It also means optimizing your product titles and categories to be searchable both internally and externally.

Put these strategies into effect immediately, and make regular updates as your business grows. E-commerce sites have unique challenges and differences from other websites, but with proper best practices, SEO doesn't have to be difficult for them. If you're looking for more help with online marketing for your e-commerce site, grab my eBook, The Definitive Guide to Marketing Your Business Online.

How to Use Social Media to Improve Your Organic Search Engine Ranking

Online Seo Company

Introduction

Search engine optimization (SEO) is an ever-changing discipline, and the art and science of getting a website onto the first page of search results is something that every SEO expert wants to achieve.

Although the details of how Google and other search engines rank a website are closely guarded secrets, everyone involved in SEO agrees that backlinks are a very important factor in ranking.

Backlinks are one of the most powerful ways that search engines find out about quality content. Having good backlinks to your website will increase your rank in search results and ultimately attract more visitors.

This article explores what backlinks are and provides practical advice on how to create backlinks and increase your website's visibility. We'll explore:

  • What is a backlink?
  • What is it that makes backlinks important and valuable for SEO?
  • Are backlinks good for human visitors too?
  • What is the best way to get backlinks?
  • What are some other methods that can be used to get backlinks?
  • Posting links to your articles on link submissions sites
  • Sharing on social networks like Twitter, Facebook, Google Plus and more
  • Commenting on blogs and forum posts
  • Guest blogging and posting
  • Sharing your expertise
  • Other areas

What is a backlink?

A backlink is simply a link to your website or other online content that comes from another website. An example of how a backlink is created would be:

  • You write an article about, for example, simple website navigation and publish it on your website.
  • Someone else puts together a guide to creating the perfect website and whilst researching they come across your article, read it and enjoy it and believe it would be a good resource for their readers.
  • In their guide, they include a sentence like: 'If you want to find out more about simple website navigation, check out this article' <includes link to your website>.

That link, from their website to yours, is a backlink.

What is it that makes backlinks important and valuable for SEO?

Among other things, search engines use backlinks as a measure of a website's popularity and quality. Google and their competitors use the number and quality of backlinks to help them judge and rank the relevance and value of the content of a website and specific pages on that site.

More backlinks from reputable sources means that the search engines will regard your content as important and worthwhile, meaning that they are more likely to show it in their search results.

Are backlinks good for human visitors too?

Yes, backlinks are a great way for readers to find relevant, related information without having to look too far. Anything that improves a reader's experience on a website is worth considering.

When you write content, it's always a good idea to include backlinks to other content on your own site and around the web. This will enhance the information that you provide to your audience.

What is the best way to get backlinks?

The very best way to get backlinks is to write excellent content. Articles that are worthwhile to readers are more likely to be shared and referenced by them, both on social media and from other websites.

This means that great content will naturally gather backlinks over time, increasing its value in the search engine rankings. Although this is the best way to get backlinks, it isn't the easiest or the quickest and there are other methods.

What are some other methods that can be used to get backlinks?

Other methods of gaining backlinks vary in ease of use and how effective they are. You should use these methods sparingly and not become overly reliant on just one or two techniques.

Posting links to your articles on link submissions sites

Sites such as StumbleUpon, Reddit, SheToldMe, Red Gage, Delicious, BizSugar and more allow users to submit links to articles that other site users can discover.

Because anyone can post links to these services, the backlinks from them are not considered especially valuable. You should also review the terms of each of these sites to find out about their link submission guidelines.

Sharing on social networks like Twitter, Facebook, Google Plus and more

If you have a following on social media that's interested in your content, it's worth sharing your links and articles there.

If the information is relevant to your audience, they may share your posts onwards, further increasing the reach and visibility of your website.

Commenting on blogs and forum posts

If you find content related to your website on a blog or forum, and you believe that readers would be interested, you can leave a comment together with a link back to your site.

Be careful when using this technique and make sure that any links you post are relevant and valuable to other readers.

Guest blogging and posting

Although guest blogging is being devalued by Google, there can be some advantages to writing guest posts.

You should find a guest blog that covers a niche closely related to your own and write very relevant, focused posts that can include a link back to your content.


Fact about blogging

  • Three quarters of us read a blog every day
  • 70% of us say that blogs influence the things that we buy
  • There are four times as many search pages for businesses that have a blog and a blogging strategy, as those without


Places to find guest blogging opportunities

There are many sites out there that can put good writers and reputable blog sites in contact with each other, to create a high-quality guest blogging experience, for writer, publisher and the reader of the blog; some of the most popular ones are:

  • My Blog Guest
  • Blogger Link Up
  • Guestr


Guidelines for guest bloggers

  • Search Google for high quality blogs (i.e. those that are well ranked, with authority and engaged readers)
  • Read the guest posting and quality guidelines for the blog
  • Contact the blog owner or other nominated contact
  • Explain something about yourself, your skills, expertise and experience for writing content
  • Suggest some topics for guest posts that they might want to see
  • When writing your post, ensure that you create useful, worthwhile, valuable content that servers a purpose
  • Don't stuff your content with keywords or over-optimize it; write for people, not Google
  • Include a link to your author bio, Google Plus page or other website in your byline / footer


Things to avoid

If you want to avoid a Google slap for spammy posts, make sure you avoid the following:

  • Getting only 'dofollow' links from the blog
  • Accept money for guest posting (Google doesn't like paid sites)
  • Use 'spun' guest articles
  • Provide low quality content


Things to remember about guest blogging

You, the blog and the reader will get the most value out of your guest posts if:

  • Your content aligns with the overall subject of the blog
  • You provide high-quality, well written, unique content
  • The content is of use to the readers of the blog and engages them
  • The content is not spammy and doers not contain overly optimized keywords or links

Sharing your expertise

Question and answer and content sites such as Quora, WebAnswers, HubPages and more can be a good place to demonstrate your expertise and experience.

If you answer questions or write articles there, you can often link back to your own content, providing relevant backlinks.

Are there any areas or techniques that should be avoided when creating backlinks?

Google and other search engines are getting smarter about devaluing backlinks from certain areas. You should generally avoid getting backlinks by the following means:

  • Article directories - These have been hit hard by Google updates and links from article directories are generally of very low value.
  • Blanket posting / 'spamming' your links - Seeing lots of links to content appearing over a short period of time is a red flag to the search engines. Artificially posting and sharing your link extensively over a few days will devalue all of the links.
  • Posting to irrelevant sites - You should only share links to your content where the links will be appreciated. This means only posting links into highly relevant communities, blogs, forums or other online destinations. If it's not relevant to the audience, don't post it.

You can use Google Webmaster Tools to understand who is linking to your website and content and if you find undesirable links, you can use the webmaster 'disavow' tool to get Google to ignore them.

Increasing trust in your backlinks

There is an increasing importance and authority that Google is giving to 'Trusted Sites' - These are sites that Google considers to have high-quality, relevant, easy to understand, valuable content. Points to consider include:

  • Whether a website that links to you will provide additional, quality traffic to your site
  • How would you feel if a person went to the site linking to you and found your business listed there?
  • Is it easy to add your site? If it's too easy to add your site, the chances are that it won't help your SERPs ranking
  • Does the site linking to you relate to the business you are doing? Context is very important

In closing

Naturally occurring backlinks that point to great content are the most effective way to increase your visibility in search results.

Using these techniques can increase your ranking on the search engines and ultimately get more visitors to your website.


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