Basic SEO Techniques Barnes :
A few basic SEO techniques:
- Be sure you don’t have metaframes preventing your page from being crawled. Many Barnes webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
Be Aware of User Experience
Things to consider when selecting keywords:
Where to Put Keywords:
- In the Title: as close to the beginning as you can put it
- At the Top of the Page
- Several times throughout the body of the page
- At least once in the ALT text
- In the URL
- In the Summary or Meta description tag
Optimizing Title Tags:
- Keywords should be placed near the beginning of the title
- Consider putting your brandname at the end of the title
- Don’t sacrifice readability and emotional impact for keyword optimization
- Keep them short
- Be sure your reader has an idea of what he will find on the page when reads the URL
- Use plain text links
- Use hyphens to separate words
- Use keywords
How Links to your Page Effect your SEO
- Are many sites on similar topics linking to your site?
- Are the ranking sites for your keywords linking to your site?
- Are you getting links from trusted sources?
- Have you been accruing new links?
- Is your page being shared on social media?
Search Engine Webmaster SEO advice
SEO advice from the major search engine webmasters includes:
- Create content filled with relevant keywords.
Check for Errors
To check for crawl errors see Google’s Webmaster Tools.
SEO Marketing 6 Things to Understand
The use of metadata by search engines, including meta keywords, has changed extensively throughout the years.
While many of the rules regarding metadata remain the same, it is now an area of lesser importance when it comes to SEO. That said, meta tag optimization is still an important aspect of search engine optimization, so it is important to employ many of these so-called "deprecated" techniques to ensure high SERP rankings
Following these rules pertaining to metadata can help ensure a site's high ranking in search results. While Google does not use metadata for site rankings, there still are search engines that do. A variety of websites and syndication services also rely on metadata. Furthermore, Google even pulls your site's description from your metadata for use in the SERPs.
While meta tag optimization is still useful, it's important to note that there is no reason to stress out over metadata. This article is meant to serve as an informational piece on how metadata is used today as well as noting its much greater historical importance. Feel free to comment, however, on your thoughts and feelings (particularly on the modern usage of meta tags and meta data in SEO.)
What is Metadata? What are Meta Tags?
Metadata provides information about a site. This information gives search engines clues regarding what a site is about. Since metadata is hidden away in a site's markup, visitors can't see it, but search engines can. There are several types of metadata, but we're going to talk about the three most important parts that make up meta tag optimization: meta keywords, meta descriptions, and the robot tag.
Meta descriptions are actually one of the few things that visitors will see, but they won't see it on your site. Here is an example:
Bob has a site about sports cars and in his meta description, he has written, "The ultimate guide to European and American sports cars."
When someone searches on Google for the term "sports cars," Bob's site may show up in the results. If it does, the listing will show his meta description. In short, meta descriptions tell people what a site is about before they even visit it.
What Do Meta Keywords Do?
Meta keywords work very similar to meta descriptions, but instead of telling Internet users what a site is about, it tells the search engine. Here is an example:
Lisa's site is about Georgia peaches. In her meta keywords, she has written, "Georgia peaches, peaches from Georgia, peach orchards" By writing these keywords, Lisa is telling search engines that her site is about Georgia peaches, peaches from Georgia, and peach orchards. Annette searches in a search engine for the term "peaches from Georgia." Since Lisa's site has this phrase in its meta keywords, the search engine may show Lisa's website to Annette in the search listings.
Why You Need Meta Data
Meta information is very important to a site's well being when it comes to SEO. The part of SEO that deals with metadata is known as meta tag optimization. Many people say that you don't need meta keywords because "Google doesn't use metadata in their algorithm and since Google is the most popular search engine, there's no need to use them." That is a myth. While there is no argument that Google is the most popular search engine in the world, Google also reportedly does not use metadata as a way to weigh sites. Still, it's a bad idea to ignore meta tag optimization.
- Other search engines use meta keywords in their algorithms and although they won't make up the larger portion of a site's traffic, it is traffic the site may not be getting if it didn't have meta keywords.
- Google doesn't care about meta keywords at all, so no sites will be penalized by Google for having meta keywords.
- Meta tags are easy to add. It's as simple as adding a tiny bit of HTML right after your <head> tag. Many content management systems even do all the work for you. Those using something like Wordpress are blessed with the number of plug-ins available that help out with metadata.
- Google uses meta descriptions to give searchers more information about your site. Without a meta description, Google will hand-pick something from the site it feels is relevant to what the searcher is looking for. While this can be helpful, having a clean and well-written meta description can really entice searchers that YOUR site is the one they are looking for. While it has no impact on a site's ranking, it can help click-through rates.
How to Add Metadata
Each site has a main page or an index page. In the file for this page, a web developer or site admin, should is to look for the open head tag: <head>. Right after this tag, the site admin should enter their metadata. The following example shows what metadata should look like:
There are a few easily fixable problems that people run into when they are optimizing their metadata. For example, sometimes metadata is set up to disallow search engines from indexing a site. There are a few reasons webmasters set their sites up to block search engine, but those creating websites for SEO purposes should make sure search engines are NOT blocked.
If a website isn't being indexed in the search engines, generally the first thing a webmaster will do is make sure their robots tag is not blocking search engines. By default, if a site does NOT have a robot tag, search engines will index it. Many webmasters write a robot tag that essentially says "allow search engines to index this", but this is unnecessary as search engines will only avoid indexing a site if there is a robot tag that disallows them from doing so. (Or if it's been blacklisted, but that's a whole different issue.)
Another problem that people run into is giving search engines too much information. Sites are allowed a max of 10 keywords in their metadata. Here's an example:
Lisa's site has three meta keywords which are "Georgia peaches, peaches from Georgia, peach orchards." Gina, who is Lisa's competition has 12 keywords which are "peaches from Georgia, Georgia peaches, peach orchards, peach orchard, peaches, Georgia, Georgia peaches, Gina's peach stand, juicy peaches, peaches from the south, ripe peaches, fresh peaches"
Because Gina has more than 10 keywords and Lisa has only 3, Lisa stands a better chance of doing well in the search engine. The same rule applies to meta descriptions, except web developers are allowed a max of 150 characters for meta descriptions. Remember that it's 150 characters and not 150 words. While this isn't one of the biggest SEO mistakes a web developer can make, it still can negatively affect search engine rankings.
SEO Is Dead. Audience Optimization Is Taking Its Place
Whether your brand offers a product or a service, you'll always be looking to increase the amount of visitors to your website. You don't necessarily need to put out the next viral marketing video or hire an expensive marketing agency (although both would probably help) to achieve a high rate of traffic. All you need is a bit of elbow grease, a few tricks up your sleeve, and a commitment to making your site a quality destination for visitors.
How to Drive More Traffic to Your Website: Twitter
For many companies, Twitter has quickly become an indispensable part of their business plan. The goal of Twitter isn't necessarily to spend all of your time trying to get followers. Certainly, that's important, but the quality-;and consistency-;of your tweets will have a long-term impact on how much traffic will be driven to your site.
For example, consider your tweet lengths. "If the end of the tweet is a link, as it often is, then your link will be lost," says Tim Frick, author of Return on Engagement: Content Strategy and Design Techniques for Digital Marketing. This happens especially when your tweet is retweeted by someone else. To avoid the truncated tweet, make sure you're keeping tweets short enough - under 120 characters if you can.
If you're building your business or you're launching a start-up, you'll need to target potential customers who may have never heard of you in order to draw attention to your brand. "The biggest unused Twitter resource for small business owners is the search.twitter.com function," says Alexis Wolfer, founder and editor-in-chief of TheBeautyBean.com. "You can search for what people are talking about in real time, which is very powerful. I can search for 'drugstore mascara' and see the people doing anything using those words. So if someone is at a drugstore wondering what mascara to buy, I can say, 'Hey, did you see this article we wrote on the best drugstore mascaras?'"
Getting retweeted is the goal of any good social media manager. Even if you only have a couple hundred (or even fewer) Twitter followers, you can face great exposure by crafting pitch-perfect tweets that are picked up by your followers. In other words, try to find something new, interesting, or funny to say. It doesn't have to be about your product or service in particular, but it should be well thought out and carefully planned. A tweet with typos or factual errors will make people think twice about clicking to your site.
Dig Deeper: 5 Secrets of Highly Effective Twitter Users
How to Drive More Traffic to Your Website: Facebook
If your business doesn't have a Facebook page, it's time to make the leap. With about 500 million users, there's really no better platform to drive traffic to your site. Consider that even if you get just a tiny percentage of Facebook users to look at your page, you have a good chance in driving a fair amount of traffic.
In addition to the page details that list your company's address and website address, you need to utilize the Like and Feed tools to get as much traffic to your site as possible.
If you have your web designer program a Like button onto various pages of your site, it gives your current audience a way to tell their friends about something they saw - and liked - on your site. Once they click the like button, a link to your site appears in their Facebook feed, and depending on how many friends they have, it could means thousands of eyeballs on your product or service.
To get people to interact with your Facebook page, you need to create a virtual conversation that involves as many people as possible. Questions are a great source of interactivity. Jeff Widman, CEO of Brand Glue, a consulting company based in Mountain View, California, offers the advice to 'Put the question first, rather than last' and to 'ask a question where people don't need to click through a link to give you an answer.' In other words, you need to make sure your questions are direct and relatable to your customers. Also, make sure you don't confuse your followers with jargon or words your readers won't understand. It's best to keep it simple.
Dig Deeper: How to Optimize Your Facebook News Feed Presence
How to Drive More Traffic to Your Website: Blogging
No matter what service or product you offer, a blog will help drive traffic to your site. Blogs are especially helpful to get traffic from returning customers because you should have new content to offer, even if your product or service hasn't changed at all. Inc.com blogger and award-winning Internet veteran Maisha Walker says, 'The purpose of blogging in general is usually to establish and/or support an existing brand with an understanding of how that brand generates revenue.'
Here are few ways that blogging helps drive traffic to your site:
- Intimacy - Blogging can make your relationship with your customers far more intimate, and will help increase the amount of returning customers.
- Building Community - When you blog, you define your areas of expertise, but you also attract the relevant customers to your company or brand.
- Customer Research - Readers will inevitably leave feedback in the form of comments and e-mails. It's a great way to understand who is reading your blog and what they're interested in.
Dig Deeper: Blogging's 11 Big Payoffs
How to Drive More Traffic to Your Website: SEO
All efforts to drive traffic to your site culminate with the idea of Search Engine Optimization. Everything that you do online, whether its social media, blogging, uploading photos, or naming products, contributes to your organic search ranking. Experts say that most, if not all, of your marketing energy should be directed at landing the top search engine rank for your keywords. Here are three tips to improve your Google SEO.
- Google places a lot of emphasis on links, says Chris Dawkins, CEO of Trace Media Marketing, a New York City-based SEO and Internet marketing firm. When someone searches on Google for a particular keyword, Google has analyzed how many other sites have your link on their sites, which increases credibility, and therefore heightens your ranking.
- Use the Google Adwords Keyword Tool. This tool offers you keyword suggestions for your site, as well as providing stats on each keyword, like how many people search that per month, and which websites you'll be competing with.
- When Google crawls your site, it's going to want to know what - and who - you are. Creating meta tags and posting keyword-rich content to your site are essential. Don't forget to name all of your photos with keywords, either.
Dig Deeper: 5 Secrets to Selecting Highly-Effective SEO Keywords
How to Drive More Traffic to Your Website: Link Building
This term is becoming less specific as more and more marketing techniques are evolving to generate clicks to your site. But essentially, the term refers to generating inbound links to your site from other sites on the Internet. The two major benefits of building your link-presence online are a) to introduce another site's followers to your site and b) help your search engine optimization in terms of ranking.
There are a few ways to link-build. First, and perhaps the most common way, is to comment on an article, blog post, or message board and include your link. Beware, though. If you merely post a link to your site instead of a comment, you may be flagged as spam, which could result in your being banned permanently from posting on that site. The best way to include your link is to find articles that are germane to the product or service you are offering, or at least those that you feel confident in responding to intelligently, and write a meaningful post. At the bottom on the post, include your link with your signature. By doing this, the hope is that audiences will end up at your site after reading an article you've commented on.
Dig Deeper: Link Building - What not to do
How to Drive More Traffic to Your Website: Content Aggregators
Content aggregators are similar to link building in that they both help drive traffic to your site. They differ in the sense that you log onto these sites for the sole reason of sharing links to your site with the world. The most common examples of a directory or content aggregator are Digg and StumbleUpon. The best way to drive traffic to your site using these services is to have a popular third party post on your behalf, because they will have a devoted core of followers. Make sure your site is content aggregator friendly, too. For example, if someone visits your site and likes what they see, they should be able to 'Digg' you, which will send a link of your site to their feed.
Here, are some of the other content aggregators you should know about:
Driving traffic to your site is an organic process that takes time and one that never really ends. You'll always want to be working on your strategy in order to achieve a growing number of visitors to your site, because more often than not, that's where you'll be getting the bulk of your customers.
Dig Deeper: Top 13 Ways to Drive Blog Readership