Basic SEO Techniques Whitstable :
A few basic SEO techniques:
- View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
- Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
- Be sure you don’t have metaframes preventing your page from being crawled. Many Whitstable webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
- Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
- Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
- Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
- Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
- Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.
Be Aware of User Experience
Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.
Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.
The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.
Things to consider when selecting keywords:
- The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
- The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
- The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?
Where to Put Keywords:
- In the Title: as close to the beginning as you can put it
- At the Top of the Page
- Several times throughout the body of the page
- At least once in the ALT text
- In the URL
- In the Summary or Meta description tag
Optimizing Title Tags:
- Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
- Keywords should be placed near the beginning of the title
- Consider putting your brandname at the end of the title
- Don’t sacrifice readability and emotional impact for keyword optimization
Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.
- Keep them short
- Be sure your reader has an idea of what he will find on the page when reads the URL
- Use plain text links
- Use hyphens to separate words
- Use keywords
How Links to your Page Effect your SEO
- Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
- Are many sites on similar topics linking to your site?
- Are the ranking sites for your keywords linking to your site?
- Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
- Are you getting links from trusted sources?
- Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
- Have you been accruing new links?
- Is your page being shared on social media?
If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.
Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.
Search Engine Webmaster SEO advice
SEO advice from the major search engine webmasters includes:
- Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
- Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
- Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
- Create content filled with relevant keywords.
Check for Errors
To check for crawl errors see Google’s Webmaster Tools.
List of Search Engines for Search Engine Optimization Tips
Currently, SEO web design is the most promoted product for the online businesses to achieve their sales targets. Yes, fetching a good traffic from Google or other search leading engines is being possible with SEO campaigns. On-page optimization, off-page optimization, and technical factors are the three prime elements of bringing SEO success for a website. So, the need of SEO friendly programming language can be fulfilled with PHP. For a better search engine visibility of the web pages, the web developers should follow the following tips while developing a SE friendly website.
• Clean URL structure:
Dynamic URLs and season IDs in URL are not good so the developer need to use a unique PHPSESSID variable. If the season IDs will be included in URLs so, the search engines will treat a single page with different season IDs as different pages. It leads to duplicate content which is punishable by search engines.
Use keyword rich permalinks with url_rewriter tags, which makes the URLs friendly for both search engines and visitors. Also decrease the use of special characters other than the hyphen (-) symbol.
• Avoid canonical errors:
Search engines treat www and non-www sites differently if also they contain the same content. Duplicate content issue may arise, so use 301 redirection. In this concern the PHP developers need to spend more time on the homepage as the site.com/index.php will be treated as different to site.com.
• Putting right heading and bold tags:
Optimizing the website for search engines in the development period carries a lot of responsibilities and adds more tasks for the web developers. Creating a dynamic header (header.php) and using unique values for Meta of singular web pages is a must do act for designing an SEO website. So, at the time of coding, using of page-specific PHP variables get’s the work done. $pageTitle, $pageDescription, $pageCanonical, $pageKeywords, $pageRobots, etc are the significant SEO stuffs for On-page optimization of a PHP website. Also, using H1, H2, H3 and <strong> attributes in a webpage improves it’s indexing possibility.
• Cross browser issues:
In this mobile web age, we can’t rely upon the desktop users only as the growth rate of internet on mobile browsers created a milestone in the last few years. SEO is now promoting user experience and the cross browser compatibility will surely impress both visitors and the search engines. Coding a responsive or mobile friendly website using PHP language is not a hard task for the experienced web developers.
• Navigation and links:
Both of these are vital in bringing SEO success for a website. It is proved that the Google and others like easy to navigate websites. So, use texts based navigation as well as try to have breadcrumbs which provide more flexibility for a user for browsing the site effortlessly. Links, both inbound and outbound, carry the scores of getting good link juice. Using diverse and relevant anchor texts for hyperlinks and declaring rel=nofollow/dofollow attributes is advised.
Advantages of PHP (compared to ASP):
- The accessories or software required for a functional web server for PHP websites, i.e. Linux OS, Apache server, MySQL server, and PHP can be installed or upgraded at free of cost with no restriction. But the MS Windows Server and MS SQL Server (used for ASP) licenses need to be purchased which proves PHP is cost effective.
- ASP.net holds about double time for coding or deployment than PHP so, choosing PHP is wise for the busy web developers concerning time.
- Talking about support, as an open source platform, PHP (with LAMP - (Linux, Apache, MySQL, PHP) has a lot of resources and support options.
- According to most of the research data sources, the communication between PHP and MySQL is a little bit faster than ASP.net and MSSQL. Google, Yahoo, Facebook, Wikipedia, YouTube, etc like some high traffic websites are using MySQL so there is no doubt about the performance of PHP’s preferred database management system i.e. MySQL (by Oracle).
- The ext4 file system of Linux OS (supports PHP) has a better performance record than MS Windows OS’s NTFS (used for ASP) during Input/output (IO) process.
- The Linux web servers with LAMP platform use comparatively fewer server resources, i.e. CPU and Memory.
- PHP is supported on any OS platforms like Linux, Mac (Mac OS X), UNIX and Windows also. But ASP is limited to only with MS Windows OS.
SEO Marketing 6 Things to Understand
Big data is having a huge impact on the world today, socially, logistically, and in the business sphere.
SEO is just one of the areas of business marketing that is continuously affected by the insights big data has to offer.
Big Data Explained
Before diving into the specific ways, here's a quick overview of what big data actually is.
In general, big data is the collection and analysis of vast sets of data that can be used to improve how we approach related problems. Big data has become a major part of decision-making in recent years for several reasons:
- Growing societal acceptance of transparency, which makes institutional data standard
- More options for analyzing unique and distinct data
- Data storage in the cloud makes it easily accessible to everyone
- Social media platforms can aggregate more data about individuals
- Availability of the necessary infrastructure needed to process large amounts of data
There are many big data companies and organizations out there, but Google is widely considered to be the first major one, so it's easy to expect it would have a major influence on search.
Here are 4 ways big data is changing SEO.
Content is Becoming Data At An Exponential Rate
In a general sense, content is nothing more than published information. But as Google emerged as a major curator of big data, it started thinking about content as quantifiable entities.
By turning content into data, search engines are able to easily analyze it and get better at delivering the relevant answers people are looking for.
As a result, search results are becoming more and more structured -- analysis of semantic information has lead Google to develop rich snippets, local search packs and other unique results that offer more value for searchers.
According to an executive from SEO Inc. "As search marketers and search engine optimization experts, we have to keep up with the learning curve Google is quickly setting. By thinking of content as data and creating various analysis tools, including artificial intelligence, to understand and learn from it, Google's big data serves as the ultimate experiment in offering relevant results in semantic terms."
Big Data Offers Deep SEO Insights
Because Google and other search engines are so concerned about piecing apart content into quantifiable data, it's making it easier than ever for marketers to find insights from the types of data users search for.
Thanks to big data, SEOs can keep track of and analyze keyword, on-page optimization, backlinks, and other important areas of search to optimize their efforts, such as:
- Local SEO
- Mobile optimization
- Compliance with quality guidelines
- Global SEO
- SEO ROI
- Content marketing
Custom Analytics are Becoming More Precise
The end goal for any online marketer or SEO is more conversions, which is why it's so valuable for them to be able to find correlations between between the above elements and other analytics, such as traffic, conversions, and page views for your business and competitors.
With Google Search Console, Bing Webmaster Tools and other analytics systems, SEOs can see how their own web content is situated in the larger network of content data, and make adjustments based on their unique performance.
Analytics tools make it easier than ever to keep track of clicks, time on page, conversions, backlinks, and other important search factors that make up the big data of search.
Social Media Data is Becoming a Major Search Factor
Social networks are another major treasuretrove of big data insights. Facebook boasts over 1 billion users, Twitter has 500 million, and the web hosts 156 million public blogs seeking to network on these platforms.
As a big data company processing more than 20 petabytes of data annually, Google can't afford to ignore this information and remain on top of the search game.
As a result, social signals are appearing as an increasingly important search factor. Searchmetrics' latest research on Google rank factors backs this up -- social signals on Facebook, Google+, Twitter, and Pinterest all correlate with better rankings, especially for the highest ranking sites.
Search engines like Google keep much of their analyses behind the scenes, which is why many marketers don't realize the real impact of big data on SEO.
Big data is making it easier for search engines to analyze content and deliver results that are the most relevant to searchers' needs. As a result, SEOs who focus on creating the valuable content people are searching for will be uniquely positioned to benefit from the impact of big data on SEO.