Basic SEO Techniques Hammersmith :
A few basic SEO techniques:
- View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
- Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
- Be sure you don’t have metaframes preventing your page from being crawled. Many Hammersmith webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
- Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
- Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
- Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
- Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
- Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.
Be Aware of User Experience
Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.
Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.
The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.
Things to consider when selecting keywords:
- The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
- The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
- The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?
Where to Put Keywords:
- In the Title: as close to the beginning as you can put it
- At the Top of the Page
- Several times throughout the body of the page
- At least once in the ALT text
- In the URL
- In the Summary or Meta description tag
Optimizing Title Tags:
- Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
- Keywords should be placed near the beginning of the title
- Consider putting your brandname at the end of the title
- Don’t sacrifice readability and emotional impact for keyword optimization
Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.
- Keep them short
- Be sure your reader has an idea of what he will find on the page when reads the URL
- Use plain text links
- Use hyphens to separate words
- Use keywords
How Links to your Page Effect your SEO
- Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
- Are many sites on similar topics linking to your site?
- Are the ranking sites for your keywords linking to your site?
- Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
- Are you getting links from trusted sources?
- Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
- Have you been accruing new links?
- Is your page being shared on social media?
If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.
Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.
Search Engine Webmaster SEO advice
SEO advice from the major search engine webmasters includes:
- Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
- Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
- Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
- Create content filled with relevant keywords.
Check for Errors
To check for crawl errors see Google’s Webmaster Tools.
What is The Future of Search
Whether your brand offers a product or a service, you'll always be looking to increase the amount of visitors to your website. You don't necessarily need to put out the next viral marketing video or hire an expensive marketing agency (although both would probably help) to achieve a high rate of traffic. All you need is a bit of elbow grease, a few tricks up your sleeve, and a commitment to making your site a quality destination for visitors.
How to Drive More Traffic to Your Website: Twitter
For many companies, Twitter has quickly become an indispensable part of their business plan. The goal of Twitter isn't necessarily to spend all of your time trying to get followers. Certainly, that's important, but the quality-;and consistency-;of your tweets will have a long-term impact on how much traffic will be driven to your site.
For example, consider your tweet lengths. "If the end of the tweet is a link, as it often is, then your link will be lost," says Tim Frick, author of Return on Engagement: Content Strategy and Design Techniques for Digital Marketing. This happens especially when your tweet is retweeted by someone else. To avoid the truncated tweet, make sure you're keeping tweets short enough - under 120 characters if you can.
If you're building your business or you're launching a start-up, you'll need to target potential customers who may have never heard of you in order to draw attention to your brand. "The biggest unused Twitter resource for small business owners is the search.twitter.com function," says Alexis Wolfer, founder and editor-in-chief of TheBeautyBean.com. "You can search for what people are talking about in real time, which is very powerful. I can search for 'drugstore mascara' and see the people doing anything using those words. So if someone is at a drugstore wondering what mascara to buy, I can say, 'Hey, did you see this article we wrote on the best drugstore mascaras?'"
Getting retweeted is the goal of any good social media manager. Even if you only have a couple hundred (or even fewer) Twitter followers, you can face great exposure by crafting pitch-perfect tweets that are picked up by your followers. In other words, try to find something new, interesting, or funny to say. It doesn't have to be about your product or service in particular, but it should be well thought out and carefully planned. A tweet with typos or factual errors will make people think twice about clicking to your site.
Dig Deeper: 5 Secrets of Highly Effective Twitter Users
How to Drive More Traffic to Your Website: Facebook
If your business doesn't have a Facebook page, it's time to make the leap. With about 500 million users, there's really no better platform to drive traffic to your site. Consider that even if you get just a tiny percentage of Facebook users to look at your page, you have a good chance in driving a fair amount of traffic.
In addition to the page details that list your company's address and website address, you need to utilize the Like and Feed tools to get as much traffic to your site as possible.
If you have your web designer program a Like button onto various pages of your site, it gives your current audience a way to tell their friends about something they saw - and liked - on your site. Once they click the like button, a link to your site appears in their Facebook feed, and depending on how many friends they have, it could means thousands of eyeballs on your product or service.
To get people to interact with your Facebook page, you need to create a virtual conversation that involves as many people as possible. Questions are a great source of interactivity. Jeff Widman, CEO of Brand Glue, a consulting company based in Mountain View, California, offers the advice to 'Put the question first, rather than last' and to 'ask a question where people don't need to click through a link to give you an answer.' In other words, you need to make sure your questions are direct and relatable to your customers. Also, make sure you don't confuse your followers with jargon or words your readers won't understand. It's best to keep it simple.
Dig Deeper: How to Optimize Your Facebook News Feed Presence
How to Drive More Traffic to Your Website: Blogging
No matter what service or product you offer, a blog will help drive traffic to your site. Blogs are especially helpful to get traffic from returning customers because you should have new content to offer, even if your product or service hasn't changed at all. Inc.com blogger and award-winning Internet veteran Maisha Walker says, 'The purpose of blogging in general is usually to establish and/or support an existing brand with an understanding of how that brand generates revenue.'
Here are few ways that blogging helps drive traffic to your site:
- Intimacy - Blogging can make your relationship with your customers far more intimate, and will help increase the amount of returning customers.
- Building Community - When you blog, you define your areas of expertise, but you also attract the relevant customers to your company or brand.
- Customer Research - Readers will inevitably leave feedback in the form of comments and e-mails. It's a great way to understand who is reading your blog and what they're interested in.
Dig Deeper: Blogging's 11 Big Payoffs
How to Drive More Traffic to Your Website: SEO
All efforts to drive traffic to your site culminate with the idea of Search Engine Optimization. Everything that you do online, whether its social media, blogging, uploading photos, or naming products, contributes to your organic search ranking. Experts say that most, if not all, of your marketing energy should be directed at landing the top search engine rank for your keywords. Here are three tips to improve your Google SEO.
- Google places a lot of emphasis on links, says Chris Dawkins, CEO of Trace Media Marketing, a New York City-based SEO and Internet marketing firm. When someone searches on Google for a particular keyword, Google has analyzed how many other sites have your link on their sites, which increases credibility, and therefore heightens your ranking.
- Use the Google Adwords Keyword Tool. This tool offers you keyword suggestions for your site, as well as providing stats on each keyword, like how many people search that per month, and which websites you'll be competing with.
- When Google crawls your site, it's going to want to know what - and who - you are. Creating meta tags and posting keyword-rich content to your site are essential. Don't forget to name all of your photos with keywords, either.
Dig Deeper: 5 Secrets to Selecting Highly-Effective SEO Keywords
How to Drive More Traffic to Your Website: Link Building
This term is becoming less specific as more and more marketing techniques are evolving to generate clicks to your site. But essentially, the term refers to generating inbound links to your site from other sites on the Internet. The two major benefits of building your link-presence online are a) to introduce another site's followers to your site and b) help your search engine optimization in terms of ranking.
There are a few ways to link-build. First, and perhaps the most common way, is to comment on an article, blog post, or message board and include your link. Beware, though. If you merely post a link to your site instead of a comment, you may be flagged as spam, which could result in your being banned permanently from posting on that site. The best way to include your link is to find articles that are germane to the product or service you are offering, or at least those that you feel confident in responding to intelligently, and write a meaningful post. At the bottom on the post, include your link with your signature. By doing this, the hope is that audiences will end up at your site after reading an article you've commented on.
Dig Deeper: Link Building - What not to do
How to Drive More Traffic to Your Website: Content Aggregators
Content aggregators are similar to link building in that they both help drive traffic to your site. They differ in the sense that you log onto these sites for the sole reason of sharing links to your site with the world. The most common examples of a directory or content aggregator are Digg and StumbleUpon. The best way to drive traffic to your site using these services is to have a popular third party post on your behalf, because they will have a devoted core of followers. Make sure your site is content aggregator friendly, too. For example, if someone visits your site and likes what they see, they should be able to 'Digg' you, which will send a link of your site to their feed.
Here, are some of the other content aggregators you should know about:
Driving traffic to your site is an organic process that takes time and one that never really ends. You'll always want to be working on your strategy in order to achieve a growing number of visitors to your site, because more often than not, that's where you'll be getting the bulk of your customers.
Dig Deeper: Top 13 Ways to Drive Blog Readership
How to Drive More Traffic to Your Website
Seo for Beginners
All web-designers need to optimize and rank their websites high on Google's results page: This is so since Google tops all other search engines on the internet in terms organic traffic generation: Ranking high on Google's search engine results page (SERP) is not difficult if Google SEO is followed.
On the other hand; ranking high in SERPs is not enough; you need to optimize your site for human consumption; so that your website gets the traffic and conversion rate it deserves when users are convinced to click-through into your website to find specific information or product.
So; what does Google recommend for starters? Google looks for a number of signals to determine the quality score of a website/web-page before showing relevant results in the SERP; and content is among the most important ranking signal it considers.
After all; you built that website to provide a given information or product to the internet users; and not Google's search engine: It will be needless to work hard on your SEO to rank your site high; while the content it contains is irrelevant and insufficient to those who need it.
Even if such websites with irrelevant and insufficient content ranks high due to some black hat SEO techniques; or by just effecting other ranking signals; they will always have a high bounce rate which also among the ranking factors Google considers: As users find your content useless for their needs; they click-away from your site and find another website with relevant information they need.
But; how exactly to you work on your content to get the favor from Google web crawlers??
This starters guide is broken into various parts of web-seo; both on-page and off-page SEO techniques that you need to perfect during site optimization process before embarking on extensive content marketing for high conversion rate.
A) Basic Search Engine Optimization
1. Unique and Accurate Page Titles
Web crawlers start understanding the content of your web-page right from its title: Ensure that your titles are original and accurate; stressing on the main point or idea you want to put across.
On the other hand; include researched and high ranking keywords in your titles for search engine consumption; while still making your titles catchy; having it in mind that your content is for human use.
2. Use Meta Tags and Descriptions
Meta tags and descriptions will show in the search engine results page; these are the summary of your page's content.
Your meta tags should include the main keywords you are going to exploit on the body of your web page; so that web spiders can crawl and index your page appropriately.
On the other hand; use clear and precise description to summarize your content for the humans; so that they know what to expect on your page before actually clicking through to your content.
B) Working on Site's Structure
1. URL Structure
The url structure of your web-page should be descriptive; including the main keywords: Web crawlers should be able to understand the content of your web-page form the url of that page; so that they serve the relevant web-pages to the internet users depending on the search query they use.
On the other hand; meaning full urls have a significant impact on the conversion rate; since humans will be able read them and understand the relevancy of the content; and consequently being converted into a visitor.
If you are using a content management system (CMS) such WordPress; ensure that you edit your permalinks to read exactly what the page is talking about.
Finally; your website URL should also include the main keyword in it; so that if you are a PC retailer, your website will include a PC retailer somewhere.
2. Site Navigation
Make it easy for your website's visitor to navigate around: Provide links to all your pages using relevant anchor tags; so that your visitors get more information concerning relevant topics you have written about on other pages.
C) Content Optimization
1. Offer Quality and Unique Content
Having it in mind that content is king; strive to offer original and quality contents that cannot be found anywhere else.
Before creating your contents and publishing them; ensure that you do sufficient keyword research using keyword tools available on the internet such as the Google Keyword Planner found in AdWords account.
While creating your content; be sure to use your researched keywords naturally throughout the page to maintain a good flow; and also to avoid spamming the search engines.
2. Use Anchor Text
Using your keywords as anchor text; provide links to the pages within your website; with relevant topics as the anchor text.
On the other hand; if necessary, you can provide links using these keywords as anchor text linking to other relevant sites; with good reputation and quality content to offer more insight to your visitors
Avoid linking to irrelevant sites with low quality content as this will hurt your web-page ranking; or even worse the whole website ranking.
3. Optimize Page Visibility Using Images
Web crawlers are in love with images; utilize images on your web-pages so that they are fully optimized for search engine consumption.
Use image description and caption text boxes to describe what your web-page content is all about; ensuring that you include all the necessary keywords you expect to rank high for.
Use quality and large images on your web-page as these are always doing better in search engine results page.
On the other hand; be sure to use your own images; or buy from sites selling images online; or otherwise find the rights to use free images from sites like Google Images offering images and photos for free use.
4. Make Use of Headings
Separating your content into different heading has a significant impact on both search engine and human optimization.
Provide headings and sub-headings with quality and relevant keywords depending on the topic of that heading or sub-heading.
If you are using plain HyperText Markup Language (HTML); utilize in your content page the H1, H2, H3 and so on; so that emphasis is made depending on the importance of the keywords on your titles and sub-titles.
D) Optimize Your Site for Web-Crawlers
1. The Robots Exclusion Protocol (Robots.txt)
Web-designers/developers use this file to direct the web-crawlers on how they should crawl and index their web-pages.
However; using robots.txt needs sufficient web-development expertise; as it can extremely harm your web-pages visibility if not used correctly.
Ensure that you locate robot.txt files in the top-level directory of your web-server for it to function as it should; otherwise, you will compromise your site's crawling by the search engine robots.
2. Using rel="nofollow"
Similar to Robot.txt; using rel="nofollow" requires extra care. This nofollow attribute is used to direct web-crawlers on which links not to follow and crawl on a web-page.
Some web-designers use this attribute to discourage spamming; or if the content of the page is not for public view.
Whichever reason you use it for, ensure that you counter-check your links so that you don't use nofollow attribute inappropriately and prevent search engine robots from crawling your important web-pages.
E) Mobile SEO
The majority of internet users today use mobile phones and other hand-held device to access information from the internet.
You need to notify Google crawlers of the mobile version of your website so that it is optimized for the users using mobile devices to search for information through the search engine.
On the other hand; ensure that you use mobile friendly images; and give clear directives on how to use the site with mobile devices.
If you are using a CMS like WordPress; ensure that your website is responsive by using WordPress themes that are mobile optimized; and can re-size to fit on small screens as well.
F) Promote and Analyze your Site
1. Content Marketing
Now that you have satisfied Google's SEO recommendations and most probably your site is enjoying high rankings; embark on extensive content marketing to promote your website's contents.
For you to convert more visitors into leads, so that your site's conversion rate remains high every time; taking your site to the top in SERP is not enough; and without effective content marketing strategy; your site's performance will be compromised.
2. Website Analysis
Analyzing your site's performance will assist you to calculate your return on investment (ROI); whether your SEO efforts are rewarded effectively.
There are a number of website analytic tools out there; Google Analytics being one of them with a number of features to analyze your site's performance.
On the other hand; utilize free Google Webmaster tools to get more insight about your page visits; and a number of data that will help you evaluate your ROI.
Getting your SEO right for high Google ranks is that simple: And since Google is the biggest search engine in the internet; all major search engines such as Yahoo and Bing will like your content and rank your website higher.
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