Gillingham Search Marketing Company

Basic SEO Techniques Gillingham :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Gillingham webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords inĀ link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Search Engine Optimization SEO for Writers

Service Engine Optimization

Big data is having a huge impact on the world today, socially, logistically, and in the business sphere.

SEO is just one of the areas of business marketing that is continuously affected by the insights big data has to offer.

Big Data Explained

Before diving into the specific ways, here's a quick overview of what big data actually is.

In general, big data is the collection and analysis of vast sets of data that can be used to improve how we approach related problems. Big data has become a major part of decision-making in recent years for several reasons:

  • Growing societal acceptance of transparency, which makes institutional data standard
  • More options for analyzing unique and distinct data
  • Data storage in the cloud makes it easily accessible to everyone
  • Social media platforms can aggregate more data about individuals
  • Availability of the necessary infrastructure needed to process large amounts of data

There are many big data companies and organizations out there, but Google is widely considered to be the first major one, so it's easy to expect it would have a major influence on search.

Here are 4 ways big data is changing SEO.

Content is Becoming Data At An Exponential Rate

In a general sense, content is nothing more than published information. But as Google emerged as a major curator of big data, it started thinking about content as quantifiable entities.

By turning content into data, search engines are able to easily analyze it and get better at delivering the relevant answers people are looking for.

As a result, search results are becoming more and more structured -- analysis of semantic information has lead Google to develop rich snippets, local search packs and other unique results that offer more value for searchers.

According to an executive from SEO Inc. "As search marketers and search engine optimization experts, we have to keep up with the learning curve Google is quickly setting. By thinking of content as data and creating various analysis tools, including artificial intelligence, to understand and learn from it, Google's big data serves as the ultimate experiment in offering relevant results in semantic terms."

Big Data Offers Deep SEO Insights

Because Google and other search engines are so concerned about piecing apart content into quantifiable data, it's making it easier than ever for marketers to find insights from the types of data users search for.

Thanks to big data, SEOs can keep track of and analyze keyword, on-page optimization, backlinks, and other important areas of search to optimize their efforts, such as:

  • Local SEO
  • Mobile optimization
  • Compliance with quality guidelines
  • Global SEO
  • SEO ROI
  • Content marketing

Custom Analytics are Becoming More Precise

The end goal for any online marketer or SEO is more conversions, which is why it's so valuable for them to be able to find correlations between between the above elements and other analytics, such as traffic, conversions, and page views for your business and competitors.

With Google Search Console, Bing Webmaster Tools and other analytics systems, SEOs can see how their own web content is situated in the larger network of content data, and make adjustments based on their unique performance.

Analytics tools make it easier than ever to keep track of clicks, time on page, conversions, backlinks, and other important search factors that make up the big data of search.

Social Media Data is Becoming a Major Search Factor

Social networks are another major treasuretrove of big data insights. Facebook boasts over 1 billion users, Twitter has 500 million, and the web hosts 156 million public blogs seeking to network on these platforms.

As a big data company processing more than 20 petabytes of data annually, Google can't afford to ignore this information and remain on top of the search game.

As a result, social signals are appearing as an increasingly important search factor. Searchmetrics' latest research on Google rank factors backs this up -- social signals on Facebook, Google+, Twitter, and Pinterest all correlate with better rankings, especially for the highest ranking sites.

Conclusion

Search engines like Google keep much of their analyses behind the scenes, which is why many marketers don't realize the real impact of big data on SEO.

Big data is making it easier for search engines to analyze content and deliver results that are the most relevant to searchers' needs. As a result, SEOs who focus on creating the valuable content people are searching for will be uniquely positioned to benefit from the impact of big data on SEO.

Will New Top Level Domains Matter in 2015?

Seo For Business

It's pretty funny how much people can learn from a couple of simple grass-chewing animals. Two rabbits constantly remind entrepreneurs about the secrets of concentration, two cows were able to teach young know-it-alls the essence of political philosophy. Why not try the same method for a thorough study of digital marketing and its main components?

Long story short, you have two cats.

#1. Search Engine Optimization

You have two cats. You create a website about them and choose their biography as a landing page. Then you add their photo there for a better effect and create a link with an anchor "cute cats", "soft kitties" and "pussies purr".

Your website goes down because of the last link due to the Google Penguin and Google Panda filters (supposedly, they are simply jealous because your cats get more popular than they do). You curse damned black and white animals and create a whole set of new links to clean up your reputation.

In a year, when your cats have kittens, there are already plenty of clients fighting for the right to buy them.

#2. Content Marketing

You have two cats. You hire George R. R. Martin to write a novel about them. Then you send the first chapter to the most popular blog on animal rights, to the blog of cat lovers community and to the blog of fantasy fans.

The guest post attracts the readers to your website. You post chapter by chapter daily. In the last chapter of the novel, one of the cats dies in a pretty horrible way.

You get enormous donations and sincere consolations, George Martin thrives on hatred of one several thousand more people.

Oh, and you also have to hide the cat, killed in the novel, to increase the dramatic effect and spread

#3. Influencer Marketing

You have two cats and you don't have any food for them. You reach top ten cat food producers and send them video of your cats begging for food. Nine of them ignore you, one of them replies that the video is fake.

You get to the last company with two cats in the bag, demand a meeting with the CEO and when you get to meet him (or, at least, to talk directly to his assistant), you put both cats on his table.

It is beyond human capabilities to say "no" to cats. CEO of the cat food company pats your cats, calls his PR-people and marketers, and they build up a special marketing and advertising campaign for their company with your cats in the middle of it.

Your cats earn their food till the end of 21-st century.

#4. Social Media Marketing

You have two cats. You create a cute video of them and post it on

Your cats go viral.

#5. E-mail Direct Marketing

You have two cats. You send their descriptions and photos to the potential clients every month, desperately hoping that at least someone won't add you to spam and eventually will be impressed by the incredible stories about your pets (which you create out of pure despair), enough to relieve you of your responsibilities as an owner.

If you get lucky, at the end of the campaign you don't have any cats, but you've got some money.

Of course, there are much more things one could do with two cats in the conditions of digital marketing, but the five of them, listed above, are definitely the most common and profitable ones.


Kent