Basic SEO Techniques Fulham :
A few basic SEO techniques:
- View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
- Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
- Be sure you don’t have metaframes preventing your page from being crawled. Many Fulham webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
- Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
- Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
- Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
- Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
- Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.
Be Aware of User Experience
Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.
Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.
The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.
Things to consider when selecting keywords:
- The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
- The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
- The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?
Where to Put Keywords:
- In the Title: as close to the beginning as you can put it
- At the Top of the Page
- Several times throughout the body of the page
- At least once in the ALT text
- In the URL
- In the Summary or Meta description tag
Optimizing Title Tags:
- Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
- Keywords should be placed near the beginning of the title
- Consider putting your brandname at the end of the title
- Don’t sacrifice readability and emotional impact for keyword optimization
Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.
- Keep them short
- Be sure your reader has an idea of what he will find on the page when reads the URL
- Use plain text links
- Use hyphens to separate words
- Use keywords
How Links to your Page Effect your SEO
- Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
- Are many sites on similar topics linking to your site?
- Are the ranking sites for your keywords linking to your site?
- Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
- Are you getting links from trusted sources?
- Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
- Have you been accruing new links?
- Is your page being shared on social media?
If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.
Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.
Search Engine Webmaster SEO advice
SEO advice from the major search engine webmasters includes:
- Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
- Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
- Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
- Create content filled with relevant keywords.
Check for Errors
To check for crawl errors see Google’s Webmaster Tools.
10 Simple Marketing Tips for Small Businesses
In 2014, the new Top Level Domains (TLDs) were introduced to much fanfare from the press and tech bloggers. New web address endings were touted as a land rush on the internet and a game changer for marketing strategies. Despite such pronouncements, new TLDs were largely ignored in 2014, leaving some to expect an explosion in activity in 2015. However, before business owners run off to build new sites with fancy new names, it's important to separate fact from fiction regarding TLDs and to ask the question, "Will the new TLDs matter to marketers and consumers in 2015?".
As a brief primer, Top Level Domains are the endings to websites such as .com, .edu, .gov, etc. In the past, these were all handled by the ICANN, but in 2014, the door was opened for entrepreneurs to create their own TLDs that they can control on their own. So now, there are essentially an endless amount of TLDs. Business owners could pay to can have their site end with things like .xyz, .toys, .soy, .wed, and more. Nearly 4 million web sites around the world use one of the newly created TLD.
There have been many different Top Level Domains for website owners to choose from before the introduction of the new TLDs and research has shown that they work in a general sense. People know that the various country TLDs can be used to find information from a certain region of the world. Consumers generally know that .fr is for pages in France and that .ca is for Canada. However, it's not perfect, a study from Moz suggests that nearly 25 percent of Americans can be tricked into thinking that .ca is for California; so they knew that the TLD was for a region, but guessed the wrong region.
Similarly, people know that a .tv site will be about a television show, .edu is for schools, that .org pages tend to be for non-profits. The .edu and .org are the two TLDs that carry the most meaning for consumers. Searchers know that .edu resources will be more reliable since they are from schools and not from businesses. And people associate .org with organizations, groups or non profits with goals other than profit. Many people don't realize that .com itself is short for "commercial" which was chosen in the early days of the internet to identify the sites that weren't the traditional school or government based web pages that first populated the nascent world wide web.
The challenge for these new TLDs is that though people can use them to quickly understand the purpose of a site, consumers don't inherently trust sites with unusual TLDs more than ones with more traditional endings. In fact, having a vanity TLD immediately indicates that this a new site which puts the site at a disadvantage when compared to sites that have been serving customers from a .com web address for years. This is why older alternative TLDs like .biz or .info never really took off.
When NPR followed up with some of the creators of the new TLDs at the end of 2014, they found that adoption has been incredibly slow. The TLD that is doing the best so far is .xyz and even that is based on a large buy from a third party that gave a free year of .xyz registration to their clients or from people who bought .xyz domains to squat on them. A better indicator will come at the end of 2015 when we see how many people who squatted or received their new TLD domain for free decide its worth it to continue paying for it.
The international study from Moz asked users if, based solely on the domain name, they were more likely to trust an insurance quote from a website ending in .insurance. 62 percent of Americans, 53 percent of Australians, and 67 percent of marketers said they were unlikely to trust the quote based on the domain alone.
And despite what people who are trying to sell TLDs may say, when it comes to TLDs and SEO, TLDs offer no intrinsic value to improve SEO. The algorithms for search engines don't include these new TLDs as a ranking factor. These domains will show up in a generic search for a keyword and people can search by TLD extension if they want to. If TLDs become more popular, they may become ranking factors in the future (though Google says they doubt it), but for now, they are treated no differently.
Google's John Mueller recently reposted comments the company made earlier in 2014 to reiterate their position on TLD and search.
"It feels like it's time to reshare this again. There still is no inherent ranking advantage to using the new TLDs," Mueller wrote on Google+ before sharing a postfrom Matt Cutts on the subject. "They can perform well in search, just like any other TLD can perform well in search. They give you an opportunity to pick a name that better matches your web-presence. If you see posts claiming that early data suggests they're doing well, keep in mind that this is not due to any artificial advantage in search: you can make a fantastic website that performs well in search on any TLD."
The sheer amount of TLDs available also undermines one of the reasons some thought they would be so popular. When there so many TLDs to choose from, it's not as effective for squatters to try and wrap of domains with the intent of selling them later. It's not the same as in the early days of the internet. Back then, if someone had the .com you wanted, there was nothing you can do but pay them or get a different name. Now, marketers can just move to a different TLD. The introduction of these new TLDs have created so much internet real estate, it's impractical for one person to try to lock up domains they don't intend to use.
There are a lot of good reasons why business owners may want to create a site using one of the new TLDs, but it's important to be clear about what the benefits are and what is just hype. It's undeniable that business can get domain names using the new TLDs that are unavailable for older extensions. Some states are introducing TLDs for businesses in their state. So BillsGarage.com may be taken, but BillsGarage.NYC may be up for grabs.
However, other than the benefit of giving marketers more options when deciding on domain names, TLDs don't offer any intrinsic benefit to business. As the research from Moz and comments from experts at Google have shown, TLDs have no advantage over .com when it comes to customer trust and SEO visibility.
Given the challenges facing TLD adoption, it's unlikely that TLDs will make a huge marketing impact in 2015 unless there is some sort of game changing development. If you want to use one of the new TLDs to build a site with an easy-to-remember name, you won't be disappointed, but don't expect new domain endings to perform some kind of marketing magic in the coming year.
You Have Two Cats: 5 Common Components of Digital Marketing
There's one thing every business with an online presence, especially a website, wants most, and that's ranking high in search engine results - either to be number 1 for specific industry keywords, or just simply rank higher than their closest competitor. Trust me, many businesses surprisingly don't care as much about conversions.
And what more? It's most desirable to achieve this (high ranking) without having to spend a dime online.
I don't blame anyone that has such dreams. It's actually the way to go - eventually. No matter what your marketing strategy looks like online, when it comes to search, your ultimate aim should be ranking high organically, that is, without having to pay for it.
There are countless ways to improve your organic search results, but I'd like to discuss with you a very overlooked way: social media.
Everybody knows the social media is now as important and popular as the website was in the early
But the question is: are they consciously using their social media presence to positively impact their website's search engine ranking?
I believe a more important question is: do you even know it's possible to improve your search engine ranking through social media? In case you don't know, it's very possible, and that's what you should be doing.
Don't worry if you're not (consciously) doing it yet. That's what this post is all about: to teach you how to use social media to improve your search results. Stick with me.
Relationship between Search Engines and Social Media
It's understandable if you're wondering by now what the correlation is between your activities on social media and your ranking on search engines. Well, let me explain.
There are tons of factors Google and other search engines use to determine and serve the most relevant answer to a searcher's query (because that's their goal), and great content is among the major ones.
How then do they identify great content?
One of the most important identification factors is: social shares, that is, how much a post is shared on social media.
It's simple logic. Search engines assume the more shares a post has, the more useful and important readers deem it. Naturally people love sharing great content, and great content is what search engines are always looking to serve searchers. It's like allowing people to decide what they want to see more of.
Guess it's beginning to make some sense to you now.
One thing you should note, however, is that what majorly influences your organic search ranking is how much your content is shared on social media - not the social signals you get. In other words, the number of likes or retweets you get for an update you posted on social media doesn't influence your search rankings - or that of the update.
Being an authority or influencer on social media doesn't mean your content automatically ranks high on search engines.
Now that you understand the relationship between social media and SEO, let's discuss how to take advantage of social media to improve your search ranking.
Here are 5 tips to Improve Your Search Rankings with Social Media.
1. Write stellar content.
Now you'd agree with me more that content remains king - more so with recent search engine (especially Google) updates.
All you have to do is write great, engaging and shareable content on your site so that people would so much love it and be more than willing to share it with their friends. And in essence, signal to Google that they want more of you.
2. Use Your Keywords In Your Posts
Keywords aren't only important on your website and paid ad campaigns, they are also important in your posts on social media.
Social media search engines are also as important as traditional search engines (Google, Bing, Yahoo, etc). For instance, if your keyword is credit repair reviews, be sure to use it in your snippet so the keywords will make your post popup when users search for relevant topics.
More so, social media sites like Pinterest and YouTube enjoy search engine love. Posts on them usually show up in traditional searches too, and your keywords will definitely come in handy.
3. Encourage Social Sharing (aka viral marketing) in your content
Writing great content would naturally encourage people to share your content, but there are other things you can do to get more people to share your content, and they are simple:
- Include social sharing buttons. This goes without saying, or nobody will be able to share your stuff. (Sure you don't expect everyone to copy and paste your link in their updates!) Include sharing buttons of the major social media sites - or those ones relevant to your business - around your content (especially below), so that readers can easily share with just one click.
- Ask readers to share with their networks. It's also not enough to just include the buttons and expect readers to automatically know what to do with them. Even if they do, they still might not share.
Humans like being told what to do. Simply tell them to share your post on their social networks with the buttons you've provided.
4. Grow your followers
Even though it's been said that your influence on social media doesn't affect your ranking, you still need to keep growing your followers to make your follower-base huge.
This will translate to search engine love for you when you share your link and people share it further, or people visit that link and then share it with their friends.
Moreover, more targeted followers equals more site visits, and then more site visits translates to higher ranking in SERPs (search engine result pages).
5. Include Your Links In Your Social Channels
However insignificant (some argue) its influence might seem on your search ranking, it's good practice to always put links to your site on social media, both in your profiles and within posts.
Search engines crawl social media sites, albeit not completely, like every other website. Social media sites however generally have high online authority, so links on these sites are considered to be of higher quality - than most other websites. And so can improve your SEO.
Follow these 5 tips, and gradually you'll begin to see the impact your social media presence makes on your search engine ranking and overall site visibility.
Whatever you do, always remember value is key. Give immense value, and watch your social media followers spread the news and grow your business for you.
What are your tips for getting to the first spot on google?