Carshalton Beeches Online Marketing Agency

Basic SEO Techniques Carshalton Beeches :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Carshalton Beeches webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords inĀ link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Who Are Your Online Competitors? Find Out for Free

Web Seo

The use of metadata by search engines, including meta keywords, has changed extensively throughout the years.

While many of the rules regarding metadata remain the same, it is now an area of lesser importance when it comes to SEO. That said, meta tag optimization is still an important aspect of search engine optimization, so it is important to employ many of these so-called "deprecated" techniques to ensure high SERP rankings

Following these rules pertaining to metadata can help ensure a site's high ranking in search results. While Google does not use metadata for site rankings, there still are search engines that do. A variety of websites and syndication services also rely on metadata. Furthermore, Google even pulls your site's description from your metadata for use in the SERPs.

While meta tag optimization is still useful, it's important to note that there is no reason to stress out over metadata. This article is meant to serve as an informational piece on how metadata is used today as well as noting its much greater historical importance. Feel free to comment, however, on your thoughts and feelings (particularly on the modern usage of meta tags and meta data in SEO.)

What is Metadata? What are Meta Tags?

Metadata provides information about a site. This information gives search engines clues regarding what a site is about. Since metadata is hidden away in a site's markup, visitors can't see it, but search engines can. There are several types of metadata, but we're going to talk about the three most important parts that make up meta tag optimization: meta keywords, meta descriptions, and the robot tag.

Meta descriptions are actually one of the few things that visitors will see, but they won't see it on your site. Here is an example:
Bob has a site about sports cars and in his meta description, he has written, "The ultimate guide to European and American sports cars."
When someone searches on Google for the term "sports cars," Bob's site may show up in the results. If it does, the listing will show his meta description. In short, meta descriptions tell people what a site is about before they even visit it.

What Do Meta Keywords Do?

Meta keywords work very similar to meta descriptions, but instead of telling Internet users what a site is about, it tells the search engine. Here is an example:
Lisa's site is about Georgia peaches. In her meta keywords, she has written, "Georgia peaches, peaches from Georgia, peach orchards" By writing these keywords, Lisa is telling search engines that her site is about Georgia peaches, peaches from Georgia, and peach orchards. Annette searches in a search engine for the term "peaches from Georgia." Since Lisa's site has this phrase in its meta keywords, the search engine may show Lisa's website to Annette in the search listings.

Why You Need Meta Data

Meta information is very important to a site's well being when it comes to SEO. The part of SEO that deals with metadata is known as meta tag optimization. Many people say that you don't need meta keywords because "Google doesn't use metadata in their algorithm and since Google is the most popular search engine, there's no need to use them." That is a myth. While there is no argument that Google is the most popular search engine in the world, Google also reportedly does not use metadata as a way to weigh sites. Still, it's a bad idea to ignore meta tag optimization.

Here's why:

  • Other search engines use meta keywords in their algorithms and although they won't make up the larger portion of a site's traffic, it is traffic the site may not be getting if it didn't have meta keywords.
  • Google doesn't care about meta keywords at all, so no sites will be penalized by Google for having meta keywords.
  • Meta tags are easy to add. It's as simple as adding a tiny bit of HTML right after your <head> tag. Many content management systems even do all the work for you. Those using something like Wordpress are blessed with the number of plug-ins available that help out with metadata.
  • Google uses meta descriptions to give searchers more information about your site. Without a meta description, Google will hand-pick something from the site it feels is relevant to what the searcher is looking for. While this can be helpful, having a clean and well-written meta description can really entice searchers that YOUR site is the one they are looking for. While it has no impact on a site's ranking, it can help click-through rates.

How to Add Metadata

Each site has a main page or an index page. In the file for this page, a web developer or site admin, should is to look for the open head tag: <head>. Right after this tag, the site admin should enter their metadata. The following example shows what metadata should look like:

Metadata Mistakes

There are a few easily fixable problems that people run into when they are optimizing their metadata. For example, sometimes metadata is set up to disallow search engines from indexing a site. There are a few reasons webmasters set their sites up to block search engine, but those creating websites for SEO purposes should make sure search engines are NOT blocked.

If a website isn't being indexed in the search engines, generally the first thing a webmaster will do is make sure their robots tag is not blocking search engines. By default, if a site does NOT have a robot tag, search engines will index it. Many webmasters write a robot tag that essentially says "allow search engines to index this", but this is unnecessary as search engines will only avoid indexing a site if there is a robot tag that disallows them from doing so. (Or if it's been blacklisted, but that's a whole different issue.)

Another problem that people run into is giving search engines too much information. Sites are allowed a max of 10 keywords in their metadata. Here's an example:

Lisa's site has three meta keywords which are "Georgia peaches, peaches from Georgia, peach orchards." Gina, who is Lisa's competition has 12 keywords which are "peaches from Georgia, Georgia peaches, peach orchards, peach orchard, peaches, Georgia, Georgia peaches, Gina's peach stand, juicy peaches, peaches from the south, ripe peaches, fresh peaches"
Because Gina has more than 10 keywords and Lisa has only 3, Lisa stands a better chance of doing well in the search engine. The same rule applies to meta descriptions, except web developers are allowed a max of 150 characters for meta descriptions. Remember that it's 150 characters and not 150 words. While this isn't one of the biggest SEO mistakes a web developer can make, it still can negatively affect search engine rankings.

How to Find New Customers and Increase Sales

Seo Optimized Website

Introduction

Search engine optimization (SEO) is an ever-changing discipline, and the art and science of getting a website onto the first page of search results is something that every SEO expert wants to achieve.

Although the details of how Google and other search engines rank a website are closely guarded secrets, everyone involved in SEO agrees that backlinks are a very important factor in ranking.

Backlinks are one of the most powerful ways that search engines find out about quality content. Having good backlinks to your website will increase your rank in search results and ultimately attract more visitors.

This article explores what backlinks are and provides practical advice on how to create backlinks and increase your website's visibility. We'll explore:

  • What is a backlink?
  • What is it that makes backlinks important and valuable for SEO?
  • Are backlinks good for human visitors too?
  • What is the best way to get backlinks?
  • What are some other methods that can be used to get backlinks?
  • Posting links to your articles on link submissions sites
  • Sharing on social networks like Twitter, Facebook, Google Plus and more
  • Commenting on blogs and forum posts
  • Guest blogging and posting
  • Sharing your expertise
  • Other areas

What is a backlink?

A backlink is simply a link to your website or other online content that comes from another website. An example of how a backlink is created would be:

  • You write an article about, for example, simple website navigation and publish it on your website.
  • Someone else puts together a guide to creating the perfect website and whilst researching they come across your article, read it and enjoy it and believe it would be a good resource for their readers.
  • In their guide, they include a sentence like: 'If you want to find out more about simple website navigation, check out this article' <includes link to your website>.

That link, from their website to yours, is a backlink.

What is it that makes backlinks important and valuable for SEO?

Among other things, search engines use backlinks as a measure of a website's popularity and quality. Google and their competitors use the number and quality of backlinks to help them judge and rank the relevance and value of the content of a website and specific pages on that site.

More backlinks from reputable sources means that the search engines will regard your content as important and worthwhile, meaning that they are more likely to show it in their search results.

Are backlinks good for human visitors too?

Yes, backlinks are a great way for readers to find relevant, related information without having to look too far. Anything that improves a reader's experience on a website is worth considering.

When you write content, it's always a good idea to include backlinks to other content on your own site and around the web. This will enhance the information that you provide to your audience.

What is the best way to get backlinks?

The very best way to get backlinks is to write excellent content. Articles that are worthwhile to readers are more likely to be shared and referenced by them, both on social media and from other websites.

This means that great content will naturally gather backlinks over time, increasing its value in the search engine rankings. Although this is the best way to get backlinks, it isn't the easiest or the quickest and there are other methods.

What are some other methods that can be used to get backlinks?

Other methods of gaining backlinks vary in ease of use and how effective they are. You should use these methods sparingly and not become overly reliant on just one or two techniques.

Posting links to your articles on link submissions sites

Sites such as StumbleUpon, Reddit, SheToldMe, Red Gage, Delicious, BizSugar and more allow users to submit links to articles that other site users can discover.

Because anyone can post links to these services, the backlinks from them are not considered especially valuable. You should also review the terms of each of these sites to find out about their link submission guidelines.

Sharing on social networks like Twitter, Facebook, Google Plus and more

If you have a following on social media that's interested in your content, it's worth sharing your links and articles there.

If the information is relevant to your audience, they may share your posts onwards, further increasing the reach and visibility of your website.

Commenting on blogs and forum posts

If you find content related to your website on a blog or forum, and you believe that readers would be interested, you can leave a comment together with a link back to your site.

Be careful when using this technique and make sure that any links you post are relevant and valuable to other readers.

Guest blogging and posting

Although guest blogging is being devalued by Google, there can be some advantages to writing guest posts.

You should find a guest blog that covers a niche closely related to your own and write very relevant, focused posts that can include a link back to your content.


Fact about blogging

  • Three quarters of us read a blog every day
  • 70% of us say that blogs influence the things that we buy
  • There are four times as many search pages for businesses that have a blog and a blogging strategy, as those without


Places to find guest blogging opportunities

There are many sites out there that can put good writers and reputable blog sites in contact with each other, to create a high-quality guest blogging experience, for writer, publisher and the reader of the blog; some of the most popular ones are:

  • My Blog Guest
  • Blogger Link Up
  • Guestr


Guidelines for guest bloggers

  • Search Google for high quality blogs (i.e. those that are well ranked, with authority and engaged readers)
  • Read the guest posting and quality guidelines for the blog
  • Contact the blog owner or other nominated contact
  • Explain something about yourself, your skills, expertise and experience for writing content
  • Suggest some topics for guest posts that they might want to see
  • When writing your post, ensure that you create useful, worthwhile, valuable content that servers a purpose
  • Don't stuff your content with keywords or over-optimize it; write for people, not Google
  • Include a link to your author bio, Google Plus page or other website in your byline / footer


Things to avoid

If you want to avoid a Google slap for spammy posts, make sure you avoid the following:

  • Getting only 'dofollow' links from the blog
  • Accept money for guest posting (Google doesn't like paid sites)
  • Use 'spun' guest articles
  • Provide low quality content


Things to remember about guest blogging

You, the blog and the reader will get the most value out of your guest posts if:

  • Your content aligns with the overall subject of the blog
  • You provide high-quality, well written, unique content
  • The content is of use to the readers of the blog and engages them
  • The content is not spammy and doers not contain overly optimized keywords or links

Sharing your expertise

Question and answer and content sites such as Quora, WebAnswers, HubPages and more can be a good place to demonstrate your expertise and experience.

If you answer questions or write articles there, you can often link back to your own content, providing relevant backlinks.

Are there any areas or techniques that should be avoided when creating backlinks?

Google and other search engines are getting smarter about devaluing backlinks from certain areas. You should generally avoid getting backlinks by the following means:

  • Article directories - These have been hit hard by Google updates and links from article directories are generally of very low value.
  • Blanket posting / 'spamming' your links - Seeing lots of links to content appearing over a short period of time is a red flag to the search engines. Artificially posting and sharing your link extensively over a few days will devalue all of the links.
  • Posting to irrelevant sites - You should only share links to your content where the links will be appreciated. This means only posting links into highly relevant communities, blogs, forums or other online destinations. If it's not relevant to the audience, don't post it.

You can use Google Webmaster Tools to understand who is linking to your website and content and if you find undesirable links, you can use the webmaster 'disavow' tool to get Google to ignore them.

Increasing trust in your backlinks

There is an increasing importance and authority that Google is giving to 'Trusted Sites' - These are sites that Google considers to have high-quality, relevant, easy to understand, valuable content. Points to consider include:

  • Whether a website that links to you will provide additional, quality traffic to your site
  • How would you feel if a person went to the site linking to you and found your business listed there?
  • Is it easy to add your site? If it's too easy to add your site, the chances are that it won't help your SERPs ranking
  • Does the site linking to you relate to the business you are doing? Context is very important

In closing

Naturally occurring backlinks that point to great content are the most effective way to increase your visibility in search results.

Using these techniques can increase your ranking on the search engines and ultimately get more visitors to your website.


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