Basic SEO Techniques Bloomsbury :
A few basic SEO techniques:
- View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
- Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
- Be sure you don’t have metaframes preventing your page from being crawled. Many Bloomsbury webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
- Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
- Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
- Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
- Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
- Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.
Be Aware of User Experience
Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.
Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.
The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.
Things to consider when selecting keywords:
- The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
- The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
- The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?
Where to Put Keywords:
- In the Title: as close to the beginning as you can put it
- At the Top of the Page
- Several times throughout the body of the page
- At least once in the ALT text
- In the URL
- In the Summary or Meta description tag
Optimizing Title Tags:
- Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
- Keywords should be placed near the beginning of the title
- Consider putting your brandname at the end of the title
- Don’t sacrifice readability and emotional impact for keyword optimization
Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.
- Keep them short
- Be sure your reader has an idea of what he will find on the page when reads the URL
- Use plain text links
- Use hyphens to separate words
- Use keywords
How Links to your Page Effect your SEO
- Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
- Are many sites on similar topics linking to your site?
- Are the ranking sites for your keywords linking to your site?
- Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
- Are you getting links from trusted sources?
- Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
- Have you been accruing new links?
- Is your page being shared on social media?
If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.
Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.
Search Engine Webmaster SEO advice
SEO advice from the major search engine webmasters includes:
- Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
- Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
- Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
- Create content filled with relevant keywords.
Check for Errors
To check for crawl errors see Google’s Webmaster Tools.
What is The Future of Search
Seo for Beginners
All web-designers need to optimize and rank their websites high on Google's results page: This is so since Google tops all other search engines on the internet in terms organic traffic generation: Ranking high on Google's search engine results page (SERP) is not difficult if Google SEO is followed.
On the other hand; ranking high in SERPs is not enough; you need to optimize your site for human consumption; so that your website gets the traffic and conversion rate it deserves when users are convinced to click-through into your website to find specific information or product.
So; what does Google recommend for starters? Google looks for a number of signals to determine the quality score of a website/web-page before showing relevant results in the SERP; and content is among the most important ranking signal it considers.
After all; you built that website to provide a given information or product to the internet users; and not Google's search engine: It will be needless to work hard on your SEO to rank your site high; while the content it contains is irrelevant and insufficient to those who need it.
Even if such websites with irrelevant and insufficient content ranks high due to some black hat SEO techniques; or by just effecting other ranking signals; they will always have a high bounce rate which also among the ranking factors Google considers: As users find your content useless for their needs; they click-away from your site and find another website with relevant information they need.
But; how exactly to you work on your content to get the favor from Google web crawlers??
This starters guide is broken into various parts of web-seo; both on-page and off-page SEO techniques that you need to perfect during site optimization process before embarking on extensive content marketing for high conversion rate.
A) Basic Search Engine Optimization
1. Unique and Accurate Page Titles
Web crawlers start understanding the content of your web-page right from its title: Ensure that your titles are original and accurate; stressing on the main point or idea you want to put across.
On the other hand; include researched and high ranking keywords in your titles for search engine consumption; while still making your titles catchy; having it in mind that your content is for human use.
2. Use Meta Tags and Descriptions
Meta tags and descriptions will show in the search engine results page; these are the summary of your page's content.
Your meta tags should include the main keywords you are going to exploit on the body of your web page; so that web spiders can crawl and index your page appropriately.
On the other hand; use clear and precise description to summarize your content for the humans; so that they know what to expect on your page before actually clicking through to your content.
B) Working on Site's Structure
1. URL Structure
The url structure of your web-page should be descriptive; including the main keywords: Web crawlers should be able to understand the content of your web-page form the url of that page; so that they serve the relevant web-pages to the internet users depending on the search query they use.
On the other hand; meaning full urls have a significant impact on the conversion rate; since humans will be able read them and understand the relevancy of the content; and consequently being converted into a visitor.
If you are using a content management system (CMS) such WordPress; ensure that you edit your permalinks to read exactly what the page is talking about.
Finally; your website URL should also include the main keyword in it; so that if you are a PC retailer, your website will include a PC retailer somewhere.
2. Site Navigation
Make it easy for your website's visitor to navigate around: Provide links to all your pages using relevant anchor tags; so that your visitors get more information concerning relevant topics you have written about on other pages.
C) Content Optimization
1. Offer Quality and Unique Content
Having it in mind that content is king; strive to offer original and quality contents that cannot be found anywhere else.
Before creating your contents and publishing them; ensure that you do sufficient keyword research using keyword tools available on the internet such as the Google Keyword Planner found in AdWords account.
While creating your content; be sure to use your researched keywords naturally throughout the page to maintain a good flow; and also to avoid spamming the search engines.
2. Use Anchor Text
Using your keywords as anchor text; provide links to the pages within your website; with relevant topics as the anchor text.
On the other hand; if necessary, you can provide links using these keywords as anchor text linking to other relevant sites; with good reputation and quality content to offer more insight to your visitors
Avoid linking to irrelevant sites with low quality content as this will hurt your web-page ranking; or even worse the whole website ranking.
3. Optimize Page Visibility Using Images
Web crawlers are in love with images; utilize images on your web-pages so that they are fully optimized for search engine consumption.
Use image description and caption text boxes to describe what your web-page content is all about; ensuring that you include all the necessary keywords you expect to rank high for.
Use quality and large images on your web-page as these are always doing better in search engine results page.
On the other hand; be sure to use your own images; or buy from sites selling images online; or otherwise find the rights to use free images from sites like Google Images offering images and photos for free use.
4. Make Use of Headings
Separating your content into different heading has a significant impact on both search engine and human optimization.
Provide headings and sub-headings with quality and relevant keywords depending on the topic of that heading or sub-heading.
If you are using plain HyperText Markup Language (HTML); utilize in your content page the H1, H2, H3 and so on; so that emphasis is made depending on the importance of the keywords on your titles and sub-titles.
D) Optimize Your Site for Web-Crawlers
1. The Robots Exclusion Protocol (Robots.txt)
Web-designers/developers use this file to direct the web-crawlers on how they should crawl and index their web-pages.
However; using robots.txt needs sufficient web-development expertise; as it can extremely harm your web-pages visibility if not used correctly.
Ensure that you locate robot.txt files in the top-level directory of your web-server for it to function as it should; otherwise, you will compromise your site's crawling by the search engine robots.
2. Using rel="nofollow"
Similar to Robot.txt; using rel="nofollow" requires extra care. This nofollow attribute is used to direct web-crawlers on which links not to follow and crawl on a web-page.
Some web-designers use this attribute to discourage spamming; or if the content of the page is not for public view.
Whichever reason you use it for, ensure that you counter-check your links so that you don't use nofollow attribute inappropriately and prevent search engine robots from crawling your important web-pages.
E) Mobile SEO
The majority of internet users today use mobile phones and other hand-held device to access information from the internet.
You need to notify Google crawlers of the mobile version of your website so that it is optimized for the users using mobile devices to search for information through the search engine.
On the other hand; ensure that you use mobile friendly images; and give clear directives on how to use the site with mobile devices.
If you are using a CMS like WordPress; ensure that your website is responsive by using WordPress themes that are mobile optimized; and can re-size to fit on small screens as well.
F) Promote and Analyze your Site
1. Content Marketing
Now that you have satisfied Google's SEO recommendations and most probably your site is enjoying high rankings; embark on extensive content marketing to promote your website's contents.
For you to convert more visitors into leads, so that your site's conversion rate remains high every time; taking your site to the top in SERP is not enough; and without effective content marketing strategy; your site's performance will be compromised.
2. Website Analysis
Analyzing your site's performance will assist you to calculate your return on investment (ROI); whether your SEO efforts are rewarded effectively.
There are a number of website analytic tools out there; Google Analytics being one of them with a number of features to analyze your site's performance.
On the other hand; utilize free Google Webmaster tools to get more insight about your page visits; and a number of data that will help you evaluate your ROI.
Getting your SEO right for high Google ranks is that simple: And since Google is the biggest search engine in the internet; all major search engines such as Yahoo and Bing will like your content and rank your website higher.
Did you like this article? Please leave your comment in the comment section below!
List of Search Engines for Search Engine Optimization Tips
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign. But in addition to these, you'll need to pursue these specific e-commerce strategies.
1. Create unique product descriptions for every product. This is extremely important. It's tempting to use a manufacturer's description for your products, or to repeat sections of content for similar products, but the best strategy is to create a completely unique description for each of your products. It's a lot of work up front, but duplicate content can severely hinder your campaign, and all that extra unique content will pay off immediately.
2. Encourage user reviews. Encourage your users to post reviews on each individual product page. Amazon executes this perfectly, so look at any product page on Amazon.com for a great example of how to implement user reviews. Google loves seeing unique, value-adding content, and with an e-commerce site, you have a key opportunity to generate free content from your user base. Plus, you'll boost sales by giving people more insight into the quality of the products you sell.
3. Establish easy site navigation. This is crucial for both attaining higher search engine rankings and improving your site's user experience. Organize your product pages as intuitively as possible, separating them into easily searchable and easily understandable categories. Make your site map obvious and easy to follow, and design your site in a way that pleases the eye and immediately directs users where to go.
4. Optimize your site load times by reducing the size of your images. It's important to have high-quality images on your product pages, but don't go overboard. Having too many high-quality images on one page can slow down your site, which is bad for SEO. Instead, reduce the size of your images, or build a feature that allows users to "zoom in" to see a larger version. This will keep your load speeds in check while still giving your users the quality they need to see.
5. Link between pages wherever possible. Google prefers websites with value-adding internal linking. The fewer clicks a user has to make in order to get to any given page on your site, the better. Improve this by linking each page to several other similar, relevant pages in your domain.
6. Optimize your site for mobile. This is essential for any site, but especially an e-commerce platform, which would otherwise be nearly impossible to navigate. Give your users a smooth mobile experience, either through a responsive design, a specific mobile design, or an interactive app that allows for a better mobile experience. This will become increasingly important in the coming years.
7. Integrate your product pages with social sharing. In addition to basic social integration, your product pages should have social-share buttons so users can pass on information about your products with their friends and followers. This is a good business practice in general but it's particularly good for SEO because Google may use social signals as a measure of authority.
8. Keep your out-of-stock and discontinued item pages up and running. This might seem counterintuitive at first. After all, if you're no longer offering an item, why bother keeping the page up? It's worthwhile because it gives you more permanent pages, and a greater base of indexable content for Google bots to scour. All you need to do is add a headline or some other indication that the item is no longer available.
9. Create seasonal categories to maximize seasonal attention. Seasonal items tend to have lower keyword competition, with the trade-off being a shorter period of relevance. To get the most out of your seasonal items, create specific seasonal category pages such as "Halloween Decor" or "Best in Fashion 2014."
10. Add a community forum and encourage growth. Another major content option for e-commerce platforms is a community forum where users can exchange information about their favorite products and make recommendations to one another. It will increase brand loyalty amongst your participants. Encourage community growth by starting conversations and responding to questions and complaints whenever possible.
11. Include pictures and videos for every product. E-commerce platforms serve as a perfect medium for visual content, which is growing in importance for SEO. Include videos and several high-quality pictures for every product you offer, tagged with relevant metadata, so each image has a chance of showing up for a relevant image-based search. Just keep them stored in a way that doesn't interfere with site loading times.
12. Make your site secure. It's always been a best practice for e-commerce sites to have HTTPS encryption for user security. If you don't have it, get it now. In addition to providing an extra layer of user security, it also provides a significant ranking signal to Google.
13. Build deep inbound links. Link building for e-commerce sites presents a significant opportunity: ample material for deep linking. When engaging in a link-building campaign, focus on attaining links to the deepest pages on your site that you can (such as niche product pages).
14. Regularly check your pages for errors. E-commerce sites can grow unwieldy fast, since they usually have a huge (and growing) number of pages. Perform routine checks to make sure none of your permalinks are generating 404 errors, and that all of your links to external content are still functional. You can do this using Google Webmaster Tools and a site-crawling tool such as Screaming Frog.
15. Build relevantly titled URLs. Every URL on your e-commerce platform should be unique, relevant to the page, and keyword optimized. If you're using an automated means of page creation, you might be left with a URL ending in a long series of numbers and letters--change these immediately. For example, if you're offering a large red umbrella on a specific product page, end your URL with /large-red-umbrella-v1 rather than /10031490314180.
16. Use catchy meta descriptions for your products. When a page appears on a search engine ranking page (SERP), the meta description appears as text under the hyperlink. Use this to your advantage by writing compelling copy for each of your products' meta descriptions. Your goal should be to immediately catch your user's attention, and draw him or her in.
17. Optimize your site's internal search functionality. It's important to realize that Google isn't the only search engine you need to be thinking about. If you want your users to keep shopping on your site, you need to build and refine an internal search function that can efficiently scour your site and provide the most relevant results to your users. This means building an algorithm that can handle misspellings, offer predictive searches, and sort through every page on the site. It also means optimizing your product titles and categories to be searchable both internally and externally.
Put these strategies into effect immediately, and make regular updates as your business grows. E-commerce sites have unique challenges and differences from other websites, but with proper best practices, SEO doesn't have to be difficult for them. If you're looking for more help with online marketing for your e-commerce site, grab my eBook, The Definitive Guide to Marketing Your Business Online.