Seo for Beginners
All web-designers in Essex need to optimize and rank their websites high on Google’s results page: This is so, since Google tops all other search engines on the internet in terms organic traffic generation: Ranking high on Google’s search engine results page (SERP) is not difficult if Google SEO is followed.
On the other hand; ranking high in SERPs is not enough; you need to optimize your Essex site for human consumption; so that your website gets the traffic and conversion rate it deserves when users are convinced to click-through into your website to find specific information or product.
So; what does Google recommend for starters? Google looks for a number of signals to determine the quality score of a website/web-page before showing relevant results in the SERP; and content is among the most important ranking signal it considers.
After all; you built that website to provide a given information or product to the internet users; and not Google’s search engine: It will be needless to work hard on your SEO to rank your site high; while the content it contains is irrelevant and insufficient to those who need it.
Even if such websites with irrelevant and insufficient content ranks high due to some black hat SEO techniques; or by just effecting other ranking signals; they will always have a high bounce rate which also among the ranking factors Google considers: As users find your content useless for their needs; they click-away from your site and find another website with relevant information they need.
But; how exactly to you work on your content to get the favor from Google web crawlers??
This starters guide is broken into various parts of web-seo; both on-page and off-page SEO techniques that you need to perfect during site optimization process before embarking on extensive content marketing for high conversion rate.
A) Basic Search Engine Optimization
1. Unique and Accurate Page Titles
Web crawlers start understanding the content of your web-page right from its title: Ensure that your titles are original and accurate; stressing on the main point or idea you want to put across.
On the other hand; include researched and high ranking keywords in your titles for search engine consumption; while still making your titles catchy; having it in mind that your content is for human use.
2. Use Meta Tags and Descriptions
Meta tags and descriptions will show in the search engine results page; these are the summary of your page’s content.
Your meta tags should include the main keywords you are going to exploit on the body of your web page; so that web spiders can crawl and index your page appropriately.
On the other hand; use clear and precise description to summarize your content for the humans; so that they know what to expect on your page before actually clicking through to your content.
B) Working on Site’s Structure
1. URL Structure
The url structure of your web-page should be descriptive; including the main keywords: Web crawlers should be able to understand the content of your web-page form the url of that page; so that they serve the relevant web-pages to the internet users depending on the search query they use.
On the other hand; meaning full urls have a significant impact on the conversion rate; since humans will be able read them and understand the relevancy of the content; and consequently being converted into a visitor.
If you are using a content management system (CMS) such WordPress; ensure that you edit your permalinks to read exactly what the page is talking about.
Finally; your website URL should also include the main keyword in it; so that if you are a PC retailer, your website will include a PC retailer somewhere.
2. Site Navigation
Make it easy for your website’s visitor to navigate around: Provide links to all your pages using relevant anchor tags; so that your visitors get more information concerning relevant topics you have written about on other pages.
C) Content Optimization
1. Offer Quality and Unique Content
Having it in mind that content is king; strive to offer original and quality contents that cannot be found anywhere else.
Before creating your contents and publishing them; ensure that you do sufficient keyword research using keyword tools available on the internet such as the Google Keyword Planner found in AdWords account.
While creating your content; be sure to use your researched keywords naturally throughout the page to maintain a good flow; and also to avoid spamming the search engines.
2. Use Anchor Text
Using your keywords as anchor text; provide links to the pages within your website; with relevant topics as the anchor text.
On the other hand; if necessary, you can provide links using these keywords as anchor text linking to other relevant sites; with good reputation and quality content to offer more insight to your visitors
Avoid linking to irrelevant sites with low quality content as this will hurt your web-page ranking; or even worse the whole website ranking.
3. Optimize Page Visibility Using Images
Web crawlers are in love with images; utilize images on your web-pages so that they are fully optimized for search engine consumption.
Use image description and caption text boxes to describe what your web-page content is all about; ensuring that you include all the necessary keywords you expect to rank high for.
Use quality and large images on your web-page as these are always doing better in search engine results page.
On the other hand; be sure to use your own images; or buy from sites selling images online; or otherwise find the rights to use free images from sites like Google Images offering images and photos for free use.
4. Make Use of Headings
Separating your content into different heading has a significant impact on both search engine and human optimization.
Provide headings and sub-headings with quality and relevant keywords depending on the topic of that heading or sub-heading.
If you are using plain HyperText Markup Language (HTML); utilize in your content page the H1, H2, H3 and so on; so that emphasis is made depending on the importance of the keywords on your titles and sub-titles.
D) Optimize Your Site for Web-Crawlers
1. The Robots Exclusion Protocol (Robots.txt)
Web-designers/developers use this file to direct the web-crawlers on how they should crawl and index their web-pages.
However; using robots.txt needs sufficient web-development expertise; as it can extremely harm your web-pages visibility if not used correctly.
Ensure that you locate robot.txt files in the top-level directory of your web-server for it to function as it should; otherwise, you will compromise your site’s crawling by the search engine robots.
2. Using rel=”nofollow”
Similar to Robot.txt; using rel=”nofollow” requires extra care. This nofollow attribute is used to direct web-crawlers on which links not to follow and crawl on a web-page.
Some web-designers use this attribute to discourage spamming; or if the content of the page is not for public view.
Whichever reason you use it for, ensure that you counter-check your links so that you don’t use nofollow attribute inappropriately and prevent search engine robots from crawling your important web-pages.
E) Mobile SEO
The majority of internet users today use mobile phones and other hand-held device to access information from the internet.
You need to notify Google crawlers of the mobile version of your website so that it is optimized for the users using mobile devices to search for information through the search engine.
On the other hand; ensure that you use mobile friendly images; and give clear directives on how to use the site with mobile devices.
If you are using a CMS like WordPress; ensure that your website is responsive by using WordPress themes that are mobile optimized; and can re-size to fit on small screens as well.
F) Promote and Analyze your Site
1. Content Marketing
Now that you have satisfied Google’s SEO recommendations and most probably your site is enjoying high rankings; embark on extensive content marketing to promote your website’s contents.
For you to convert more visitors into leads, so that your site’s conversion rate remains high every time; taking your site to the top in SERP is not enough; and without effective content marketing strategy; your site’s performance will be compromised.
2. Website Analysis
Analyzing your site’s performance will assist you to calculate your return on investment (ROI); whether your SEO efforts are rewarded effectively.
There are a number of website analytic tools out there; Google Analytics being one of them with a number of features to analyze your site’s performance.
On the other hand; utilize free Google Webmaster tools to get more insight about your page visits; and a number of data that will help you evaluate your ROI.
Getting your SEO right for high Google ranks is that simple: And since Google is the biggest search engine in the internet; all major search engines such as Yahoo and Bing will like your content and rank your website higher.
5 Ways to Handle SEO
Get Paid To Write Articles Online
If you learn and improve your Search Engine Optimization then you have found the secret to getting your articles, websites and blogs read by more people.
You can then make money writing online from Google Adsense Ads
It takes time and a lot of hard work to know how to get organic traffic to your websites and blogs.
The more traffic and readers you get then the more money you will make writing online.
Once you are a good writer you really only need to learn how to optimize your chances of getting to the Google first page.and other search engines
How often do you go beyond the first page of a search engine when looking for information on blogs and websites. I very rarely do.
Rules and Tips of Google and SEO
With the internet writers have now been given the chance to showcase their writing to millions of people all over the world.
If the writer is prepared to learn and follow a few basic internet rules then it is possible for them to join the growing number of writers who earn money writing articles online.
How to get ranked higher in the search engine pages.
The top three websites on Google’s first page are the most clicked on and read so this is where you want your article to be.
How to Improve the Ranking of your Articles on Google Search Engine
- The first paragraph in your article is important to get right
- Whatever your keywords are they should be in your url and title.
- These same keywords, but not exactly in the same sentence should also be in your first paragraph.
The first fifty words of this paragraph are all that Google and other search engines will see when evaluating your words for SEO.
Keyword Search Tool
Write with Search Engine Optimization SEO in mind
It can be hard sometimes to include all the keywords without your article looking like it is repeating itself.
With practice this can be achieved.
Pick two or three main keywords and use your keyword tool to see how good they are. This will be in the form of Monthly Global Searches and how much is paid.
Sometimes it is better to use a Keyword Phrase that has less searches. This is because that also means less competition.
Let's say you want to write an article about making money writing online
Go to your Keyword Tool and type in Writing Online
Writing Online - 704 monthly searches - CPC - $4.65
Writing Jobs Online - 1560 monthly searches - CPC - $1.37
Online Writing Jobs - 4320 monthly searches - CPC - $1.35
Online Writing Classes - 560 monthly searches - CPC - $12.18
Writing Classes Online - 468 monthly searches - CPC - $17.52
So now you can see what keywords to use. Do you go for the most searched keywords with more competition and less CPC or the less searches but higher CPC.
It is up to you but because you did your research before you wrote your article you now have a much better chance of getting higher onto the search engines and read more.
How To Use Keywords in your Articles
Then to let Google know what keywords you are targeting always give them a boost and make them stand out.
This is achieved by putting the Main Keyword or Phrase in a sentence in your Title and in your URL. This is a must if you are to improve Search Engine Optimization for your article.
The first paragraph of your article is next. Put the same keywords in the Heading of the first paragraph. In the next 50 words put in the lesser keywords too. But this must be done in a clever way. You should not copy the exact phrase. Write it within your sentences so that it naturally flows. You do not want to alienate your reader or Google for that matter
Google changes the rules all the time so you have to be aware that some SEO Tips can be out of date.
Putting your keyword phrase in the heading of the very last paragraph was also always a must. Some SEO experts now say this is not necessary. But I would recommend you do it anyway.
Writing the Best Article
If you satisfy the reader that your article is interesting, easy and clear to read then you have captured your audience.
So that they can see if this article is indeed what they want to read you must pique their interest immediately. They arrived at your article because they did a search for that particular subject. It is your job to keep them there.
If this is a How to article like How to change a plug, How to write the perfect CV etc then explain in the first paragraph exactly how you are going to do this.
Writing style is also extremely important.
The typical reader who searches for information on a particular subject is not an expert in this field.
Satisfy both the reader and Google and you optimize your chances of earning money from writing articles online
Writing Style is Important
Who are your targeted readers?
Each subject you write about requires a different style of approach.
How to Articles
Visitors to your site want to able to read the information in your article without having to go to a dictionary to look up the terms you use.
Clear, precise and non technical language is what they want to read if it is a How To article.
History and Political
Articles on history and politics can die a death very quickly unless you make it touch a nerve with the reader.
Make them curious, sympathetic or outraged about the subject, it does not matter as long as you stir their emotions
Health and living style articles need the facts to be correct, informative and easy to understand.
If the reader is looking up articles about cancer, different types of mental illness, healthy living, diets etc then they do not want to read the facts as they are written in a medical dictionary.
The facts are extremely important with this type of article but you need to make the reader feel they are talking to a knowledgeable friend and not their doctor.
Always where possible include links for support groups on the subject. There a numerous websites both Government and community for these health issues.
Writing for a Global Market
And remember that you are writing for the world market when you write online so include the websites of as many of the major countries as possible.
The reader will know they have landed on the correct article and therefore stay with you.
Increase your Ranking on the Search Engines
The last paragraph in your article is also important to get right
There are rules for the last paragraph in your article that should be followed too in order to increase your chances of a high ranking on the search engines.
This last paragraph should include all the keywords you have used in your first paragraph.
Any good information article will have a summary of the points that were discussed in the body of the article. So you will be able to use the keywords there.
Make it read as natural as possible in this summing up paragraph.
Search Engine Optimization SEO
Once you know the rules of SEO and follow them you will optimize your chances of readers finding your articles.
The more readers you have gives you a better chance that they will click on the Google Adsense Ads on your web page.
One of the best ways of making money online is by writing articles that get to the first page of the search engines
Improve Your Search Engine Optimization
Then by making your articles, short stories, poetry and blog posts interesting and informative you will keep the reader with you. They will know they have landed on the correct article and therefore stay with you.
More readers who see your articles means you have a better chance of more clicks on your Google Adsense ads.
It is when they decide to click on the adverts on your page from Google adverts that you earn money writing online.
All Images are the copyright of L.M.Reid
How to Use Social Media to Improve Your Organic Search Engine Ranking
It is easy for search marketers to get caught up in the wrong types of competitive analysis or interpret them the wrong way. The ultimate goal of a competitive analysis is not to follow what your competitors are doing, but rather to discover opportunities that competitors haven't yet found. Follow the steps below to find opportunities to outperform your competition using free analysis tools.
1. Define the nature and scope of your industry niche.
Any marketing department worth its salt has this information on file. However, these values can easily be lost if they're not kept in the front of marketers' minds. For example, examine that pet keyword ranking that a key executive insists on maintaining at position one. Is it really true to your purpose, or would another keyword generate more conversion-ready traffic? Creating an honest definition of your specific industry niche will provide the necessary information to determine what keywords you should really be chasing.
2. Determine who your real competitors are.
Forget traditional competitors or even the shop across the street. Your only competitors online are those who are digitally relevant to keywords and concepts within the nature and scope of your industry niche. If the business you've been competing with for the last 40 years isn't showing up in search, then they are not a competitor in the world of digital marketing.
So who are your digital competitors? Measure organic search visibility by searching phrases that fall in the categories that define your industry niche. What organizations consistently rank in the top 5-10 positions for these terms? These organizations are your true online competitors. The free and easy-to-use tool by Compete.com provides a good estimation of your top 5 online competitors. Spyfu also gives estimations of PPC spend for any given domain. The idea of an efficient market would suggest that a high spend for a keyword would generate a high return, so pay attention to high spend keywords. However, these organizations may not be the most efficient PPC spenders, so don't put too much weight on this information. Compare Spyfu information for your organization with your actual PPC spend to get a sense of the tool's accuracy in your market.
The best way to define competitors is through the hard work of analyzing digital relevance through observing which organizations dominate organic search visibility for topics that define your industry niche. A solid investment in this step is crucial to the structure and success of your digital marketing strategy.
3. Define your customers and their expectations.
Start with your customer personae and determine if this matches your target audience. Are your competitors attracting this target demographic? Use the free tool Quantcast to generate an audience demographic analysis. This tool is great for estimating not only the demographics of the audience that visits any given domain, but also the estimated traffic to the domain on a monthly basis.
Next, analyze the content on competitor websites that are successfully attracting your target demographic. Does this content serve the needs of your target demographic?
4. Clear out internal "competitors."
Internal competitors may include an uncooperative development team, a restrictive compliance department or departmental KPIs that aren't in line with real inbound marketing goals. These types of "competitors" tend to generate much heavier downward pressure on your success than any other outside organization could achieve. Consider these competitors to be as real as external competition when developing your strategy.
Combine the findings from each of the three steps to generate deep insights on opportunities within your industry. For example, combine a competitor's Quantcast demographics (Step 3) with their keyword portfolio (Step 1) to determine keyword value and to get a sense for conversions through demographical data. You may find that the top rankings your competitor holds may not be generating the right audience, which would be important information to consider before deciding to target the same keyword categories.
You also may consider taking Step 3 further by analyzing the content on your competitor's websites. Look for opportunities to offer resources that your competitors don't have in their content arsenal. Then use these ideas to generate value-add content that attracts visitors to your website. Finally, ensure that you are first to market by promoting your value-add content on social media platforms and industry websites.
Use these steps to generate a strong competitor analysis, but don't get caught up in worrying about your competitor's keywords, where they are getting links, or chasing their rankings. Focus on finding the areas of opportunity that fall in line with what your organization does best. Then crush your competition on these fronts!
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