Kent SEO Manager

Seo for Beginners

All web-designers in Kent need to optimize and rank their websites high on Google’s results page: This is so, since Google tops all other search engines on the internet in terms organic traffic generation: Ranking high on Google’s search engine results page (SERP) is not difficult if Google SEO is followed.

On the other hand; ranking high in SERPs is not enough; you need to optimize your Kent site for human consumption; so that your website gets the traffic and conversion rate it deserves when users are convinced to click-through into your website to find specific information or product.

Seo Evaluation

So; what does Google recommend for starters? Google looks for a number of signals to determine the quality score of a website/web-page before showing relevant results in the SERP; and content is among the most important ranking signal it considers.

After all; you built that website to provide a given information or product to the internet users; and not Google’s search engine: It will be needless to work hard on your SEO to rank your site high; while the content it contains is irrelevant and insufficient to those who need it.

Even if such websites with irrelevant and insufficient content ranks high due to some black hat SEO techniques; or by just effecting other ranking signals; they will always have a high bounce rate which also among the ranking factors Google considers: As users find your content useless for their needs; they click-away from your site and find another website with relevant information they need.

Optimize Seo

But; how exactly to you work on your content to get the favor from Google web crawlers??

This starters guide is broken into various parts of web-seo; both on-page and off-page SEO techniques that you need to perfect during site optimization process before embarking on extensive content marketing for high conversion rate.

A) Basic Search Engine Optimization

1. Unique and Accurate Page Titles

Web crawlers start understanding the content of your web-page right from its title: Ensure that your titles are original and accurate; stressing on the main point or idea you want to put across.

On the other hand; include researched and high ranking keywords in your titles for search engine consumption; while still making your titles catchy; having it in mind that your content is for human use.

2. Use Meta Tags and Descriptions

Meta tags and descriptions will show in the search engine results page; these are the summary of your page’s content.

Your meta tags should include the main keywords you are going to exploit on the body of your web page; so that web spiders can crawl and index your page appropriately.

On the other hand; use clear and precise description to summarize your content for the humans; so that they know what to expect on your page before actually clicking through to your content.

B) Working on Site’s Structure

1. URL Structure

The url structure of your web-page should be descriptive; including the main keywords: Web crawlers should be able to understand the content of your web-page form the url of that page; so that they serve the relevant web-pages to the internet users depending on the search query they use.

On the other hand; meaning full urls have a significant impact on the conversion rate; since humans will be able read them and understand the relevancy of the content; and consequently being converted into a visitor.

If you are using a content management system (CMS) such WordPress; ensure that you edit your permalinks to read exactly what the page is talking about.

Finally; your website URL should also include the main keyword in it; so that if you are a PC retailer, your website will include a PC retailer somewhere.

2. Site Navigation

Make it easy for your website’s visitor to navigate around: Provide links to all your pages using relevant anchor tags; so that your visitors get more information concerning relevant topics you have written about on other pages.

C) Content Optimization

1. Offer Quality and Unique Content

Having it in mind that content is king; strive to offer original and quality contents that cannot be found anywhere else.

Before creating your contents and publishing them; ensure that you do sufficient keyword research using keyword tools available on the internet such as the Google Keyword Planner found in AdWords account.

While creating your content; be sure to use your researched keywords naturally throughout the page to maintain a good flow; and also to avoid spamming the search engines.

2. Use Anchor Text

Using your keywords as anchor text; provide links to the pages within your website; with relevant topics as the anchor text.

On the other hand; if necessary, you can provide links using these keywords as anchor text linking to other relevant sites; with good reputation and quality content to offer more insight to your visitors

Avoid linking to irrelevant sites with low quality content as this will hurt your web-page ranking; or even worse the whole website ranking.

3. Optimize Page Visibility Using Images

Web crawlers are in love with images; utilize images on your web-pages so that they are fully optimized for search engine consumption.

Use image description and caption text boxes to describe what your web-page content is all about; ensuring that you include all the necessary keywords you expect to rank high for.

Use quality and large images on your web-page as these are always doing better in search engine results page.

On the other hand; be sure to use your own images; or buy from sites selling images online; or otherwise find the rights to use free images from sites like Google Images offering images and photos for free use.

Make sure you read and understand the terms of use of all images you find on the net to avoid legal charges against you.

4. Make Use of Headings

Separating your content into different heading has a significant impact on both search engine and human optimization.

Provide headings and sub-headings with quality and relevant keywords depending on the topic of that heading or sub-heading.

If you are using plain HyperText Markup Language (HTML); utilize in your content page the H1, H2, H3 and so on; so that emphasis is made depending on the importance of the keywords on your titles and sub-titles.

D) Optimize Your Site for Web-Crawlers

1. The Robots Exclusion Protocol (Robots.txt)

Web-designers/developers use this file to direct the web-crawlers on how they should crawl and index their web-pages.

However; using robots.txt needs sufficient web-development expertise; as it can extremely harm your web-pages visibility if not used correctly.

Ensure that you locate robot.txt files in the top-level directory of your web-server for it to function as it should; otherwise, you will compromise your site’s crawling by the search engine robots.

2. Using rel=”nofollow”

Similar to Robot.txt; using rel=”nofollow” requires extra care. This nofollow attribute is used to direct web-crawlers on which links not to follow and crawl on a web-page.

Some web-designers use this attribute to discourage spamming; or if the content of the page is not for public view.

Whichever reason you use it for, ensure that you counter-check your links so that you don’t use nofollow attribute inappropriately and prevent search engine robots from crawling your important web-pages.

E) Mobile SEO

The majority of internet users today use mobile phones and other hand-held device to access information from the internet.

You need to notify Google crawlers of the mobile version of your website so that it is optimized for the users using mobile devices to search for information through the search engine.

On the other hand; ensure that you use mobile friendly images; and give clear directives on how to use the site with mobile devices.

If you are using a CMS like WordPress; ensure that your website is responsive by using WordPress themes that are mobile optimized; and can re-size to fit on small screens as well.

F) Promote and Analyze your Site

1. Content Marketing

Now that you have satisfied Google’s SEO recommendations and most probably your site is enjoying high rankings; embark on extensive content marketing to promote your website’s contents.

For you to convert more visitors into leads, so that your site’s conversion rate remains high every time; taking your site to the top in SERP is not enough; and without effective content marketing strategy; your site’s performance will be compromised.

2. Website Analysis

Analyzing your site’s performance will assist you to calculate your return on investment (ROI); whether your SEO efforts are rewarded effectively.

There are a number of website analytic tools out there; Google Analytics being one of them with a number of features to analyze your site’s performance.

On the other hand; utilize free Google Webmaster tools to get more insight about your page visits; and a number of data that will help you evaluate your ROI.

Getting your SEO right for high Google ranks is that simple: And since Google is the biggest search engine in the internet; all major search engines such as Yahoo and Bing will like your content and rank your website higher.

How to Find New Customers and Increase Sales

Seo Of Website

Search engine optimization (SEO) is a must-have for any business, whether you're just starting out or have been around for years.

One study reports that a whopping 89 percent of consumers turn to a search engine to find information on a product or service before buying. That's a huge opportunity not to be missed.

There are lots of awesome SEO agencies and people who can help you do SEO the right way. Sadly, there are also plenty of not-so-legitimate SEO practitioners using questionable tactics that might generate positive immediate results, only to bite you in the behind later by getting you in trouble with Google. And once you get penalized by Google, it takes an enormous amount of effort to get back into their good graces.

Here are three ways to go about getting SEO to work for you:

1. Hire an outside firm or contract specialist.

If you don't know a thing about SEO, it's tempting to hire someone who lives and breathes the latest Google algorithms and updates. But be careful and do your homework when selecting a vendor. Ask them for a list of links they've obtained and make sure they're of good quality. Interview a few of their other customers and see what their experiences have been. If an SEO guru says he can get you onto page one or a hundred thousand backlinks in a month, run the other way--fast. Here's a great guide on how to spot a bad SEO proposal.

2. Leave it alone.

This is not an ideal choice, but probably won't hurt for the time being. If you just don't have the time or money to invest in SEO right now, that's OK. Just try to do the basics--like including a title tag that describes your business, using your keywords in URLs and in your content, and being active on social media.

3. Hire someone full-time.

If your company is growing, it might be more efficient to bring a specialist in-house. (This particularly applies if you've been using an agency; those agency fees can add up quick.) We did this at my email marketing company, VerticalResponse, about two years ago and it was a great decision. Our SEO manager knows our business inside and out, and works closely with other folks on the marketing team--from PR to content marketing to website design--to make sure everything we do looks great in Google's eyes.

Did any of these approaches to SEO work for you and your company? Would love to hear it in the comments below.

If you enjoyed this post, sign up for the free VR Buzzand check out theVerticalResponse Marketing Blog.

Application SEO: The Most Common Mistakes When Indexing Apps in Search

Seo Online Course

What is SEO and why do you need it in the online article publishing world? The answer to these questions can easily be found in the following 25 search engine optimization (SEO) quotes written by SEO experts. Read how SEO experts describe search engine optimization, and you may find these quotations extremely helpful in understanding what SEO is and in implementing your own SEO strategy.

SEO QUOTES # 1 - 5

SEO quote #1:

  • “One thing is certain; doing nothing except producing reams of content is no longer an option. Good website structure and design is a learned process and understanding search engines and how they rank sites is part of that process. The message is simple, optimize or die.” (David George)

SEO quote #2:

  • “Search Engine Optimization is a three cornered fight. You are up against the search engines (although it is better to think of it as a partnership) and their rocket scientists who are continually tweaking algorithms and dreaming up new ways of ranking pages and you are in competition with other websites that are targeting the same or overlapping keywords.” (David George)

SEO quote #3:

  • “Some of these sites are content poor; a user is sucked in like a spider down a plug-hole with the sole objective of attracting the maximum number of eyeballs to the page.” (David George)

SEO quote #4:

  • “Lack of planning is the most common denominator for SEO failure among hundreds of people (…) Planning holds two distinctions. First, it is the single most important step in making a long-term positive change. Second, it is the most overlooked step in just about any process.” (Michael Small)

SEO quote #5:

  • “If you plan on converting your visitors to paying customers, you should try to keep a balance between user-friendliness and keyword optimization.” (Michael Small)

What is SEO? Quotes # 6- 12

SEO quote #6:

  • “The fact is that for many people, the word Google is synonymous with the term search engine. Google is even commonly used as a verb “I’ll Google it.”” (John I. Jerkovic)

SEO quote #7:

  • “SEO is not rocket science (or anywhere close to it). But it certainly can get as technical and detailed as you want to make it.” (John I. Jerkovic)

SEO quote #8:

  • “SEO gets the visitor to the door. It’s up to your site’s content to welcome and retain that visitor.” (John I. Jerkovic)

SEO quote #9:

  • “SEO fosters the natural, long-term growth of a website, and once you achieve its benefits, there is usually a ripple effect where you’ll be getting traffic from sources other than search engines by means of other websites linking to yours. If you have the content or product that people want to see, it is only natural to attract inbound links.” (John I. Jerkovic)

SEO quote #10:

  • “Use the Google keyword suggestion tool (…) There’s no sense in optimizing for a particular keyword if no one is using it when searching online.” (Michael H. Fleischner)

SEO quote #11:

  • “The entire philosophy of the search engine giant has been to “Index the world’s information.”” (David Amerland)

SEO quote #12:

  • “Not all traffic is profitable, and sometimes, for certain keywords, the traffic that is obtained just refuses to be converted. “ (Article Marketing Secrets, www.SendButtonProfits.com)

SEO quotes # 13 - 20

SEO quote #13:

  • “There are hundreds of factors that help engines decide how to rank a page. And, in general, those hundreds of factors can be broken into two categories: relevance and popularity (or “authority”).” (Danny Dover & Erik Dafforn)

SEO quote #14:

  • “As with anything in the technology-related industry, one must constantly learn and research to keep apprised of the latest news and trends. How exhausting! Fortunately, there are fundamental truths with regard to search engine optimization that are both easy to understand and probably won’t change in time significantly – so a solid foundation that you build now will likely stand the test of time.” (Jaimie Sirovich & Cristian Darie)

SEO quote #15:

  • “It never hurts to be #1 in the natural search results.” (Eric Enge et al.)

SEO quote #16:

  • “A page can have a high PageRank if there are many pages that point to it, or if there are some pages that point to it which have a high Pagerank. Intuitively, pages that are well cited from many places around the web are worth looking at.” (Arun K. Pujari)

SEO quote #17:

  • "As with most links you want to attract, you want to attract media links naturally. You want links to come to you on their own because people find and enjoy the media you put out there and think your site is a relevant and entertaining place that they would recommend to other users to check out…Give the people out there something of value.” (Bruce Clay & Susan Esparza)

SEO quote #18:

  • “Spiders, robots, and crawlers are your friends. In the name of search engine optimization, you’ll not only learn to love them, but also you’ll actually go out of your way to attract them.” (Rebecca Lieb)

SEO quote #19:

  • “SEO is an ongoing project, not set-it-and-forget-it.” (Rebecca Lieb)

SEO quote #20:

  • “Build links too quickly and you’ll be penalized or perhaps achieve top rankings for only a short while. Build links too slowly and your competition may always outrank you.” (Michael H. Fleischner)

What is SEO? Explained in quotes # 21 - 25

SEO quote #21:

  • “Web analytics is a thermometer for your website – constantly checking and monitoring your online health. As a methodology, it is the study of online experience in order to improve it; without it, you are flying blind…Understanding how Google Analytics data collection works is a great way to recognize what you can achieve with web analytics reporting.” (Brian Clifton)

SEO quote #22:

  • “Link building is the hard part of SEO. Links are a challenge to build, they take time or money, and the link economy of the web is complex. However, there are a handful of link building guidelines that simplify this complex system into an understandable ecosystem.” (Rob Walling)

SEO quote #23:

  • “Online writers have to recognize they’re in a different world. Print journalists can be reluctant to adapt to writing for the Internet, feeling that it lacks the kudos of serious journalism, or that online journals sap some of the writer’s authority. But online editors have begun to recognize that better words bring more hits.” (Brendan Hennessy)

SEO quote #24:

  • “PageRank is one of those mysteries that may never be completely unraveled. Volumes have been written about it, but probably the only two people in the world who understand it completely are Larry Page and Sergey Brin. That’s because it was their brainchild.” (Jerri L. Ledford)

SEO quote #25:

  • “Spiders, robots, crawlers, or whatever else you choose to call them can determine how well you rank in search engines, so it’s best to make friends with them as quickly as possible (…) That’s what makes it so important for you to understand (…) about what makes them happy and what makes them move on without looking back.” (Jerri L. Ledford)