Basic SEO Techniques Tottenham Court Road :
A few basic SEO techniques:
- View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
- Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
- Be sure you don’t have metaframes preventing your page from being crawled. Many Tottenham Court Road webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
- Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
- Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
- Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
- Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
- Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.
Be Aware of User Experience
Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.
Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.
The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.
Things to consider when selecting keywords:
- The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
- The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
- The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?
Where to Put Keywords:
- In the Title: as close to the beginning as you can put it
- At the Top of the Page
- Several times throughout the body of the page
- At least once in the ALT text
- In the URL
- In the Summary or Meta description tag
Optimizing Title Tags:
- Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
- Keywords should be placed near the beginning of the title
- Consider putting your brandname at the end of the title
- Don’t sacrifice readability and emotional impact for keyword optimization
Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.
- Keep them short
- Be sure your reader has an idea of what he will find on the page when reads the URL
- Use plain text links
- Use hyphens to separate words
- Use keywords
How Links to your Page Effect your SEO
- Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
- Are many sites on similar topics linking to your site?
- Are the ranking sites for your keywords linking to your site?
- Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
- Are you getting links from trusted sources?
- Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
- Have you been accruing new links?
- Is your page being shared on social media?
If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.
Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.
Search Engine Webmaster SEO advice
SEO advice from the major search engine webmasters includes:
- Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
- Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
- Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
- Create content filled with relevant keywords.
Check for Errors
To check for crawl errors see Google’s Webmaster Tools.
Will New Top Level Domains Matter in 2015?
If you've ever tried to deal with search engine optimization, you most likely have, at some point or another, wanted to bundle your whole site up and toss it into the nearest virtual trash can. Particularly if you felt compelled to focus on keywords, or any other technique calculated to artificially pique someone's mouse clicks.
You should be delighted to hear then, if you haven't heard yet, that the old-fashioned concept of SEO is deader than last week's sandwich. Google pretty much pounded the crap out of keyword stuffing and other absurdities with the search algorithm changes it's made over the last couple of years. And then Google made search secure, which means you can't even see what keywords someone used to get to your site.
It's about time, because all the minutiae blinded entrepreneurs to what is really important: making a connection with an audience. The term--not exactly new--that seems to be displacing SEO is OAO, online audience optimization. Before getting too squirrelly about another Three Letter Acronym, let's get grounded and think about what's important.
Really Know Your Audience
Over on the Marketingland blog, Brian Clark quoted great old-time advertising copyrighter Eugene Schwartz:
One hour a day, read. Read everything in the world except your business. Read junk. Very much junk. Read so that anything that interests you will stick in your memory. Just read, just read, just read... There is your audience. There is the language. There are the words that they use.
Clark takes this to mean that you have to understand the language and words people use so you know how to talk to them. I'll take it a step further. Not only do you need to know how they talk, which lets you better guess how they might specifically look for what you offer, but you also need to understand what they find funny. What scares them. What is important to them. How they think. Until you do, they're only marks and you do nothing more than run calculated cons. After you do understand them, they're real people and you might find yourself caring a bit about them. Good--care more.
Translate Caring Into Specific Actions
Do you care about your significant other, family members, or friends? If so, then there are plenty of times that you'll do specific things that you know make them happy. Emotion isn't an abstract concept, but something that drives behavior. Let the same thing happen in your marketing after you start to care about the audience. For example, Linda Ruth lists nine steps for OAO, including be consistent and clear about strategy and purpose, encourage audience participation, and employ engagement metrics and gamification techniques. Maybe you'll find that your list is the same. Maybe it will be somewhat different. Just make sure it comes with a focus on customers and how you can provide what they need.
It's like going into a shop you like where the people recognize you and get your interests and tastes. That's all you're trying to do. When the technology, any technology, gets in the way, drop it out back and return to the basics.
How to Use Social Media to Improve Your Organic Search Engine Ranking
Printable Promotions has only had a blog on its site for a month or so. But it's already made an impact on the company's search engine rankings. 'I did a Google search on ‘reusable folding grocery bag,'' says Stacie Long, the company's operations manager. 'The YouTube video of our product that we posted on our blog came up third or fourth.'
For many small business leaders, blogging can engender feelings of envy and frustration -- envy over legendary blogs that draw thousands of daily page views and frustration from the sneaking suspicion that no one out there is reading their own postings. Search engine optimization (SEO) can change that.
'Blogging is a great way to drive users to a site,' says Kelly Cutler, CEO of Internet marketing firm Marcel Media. 'It can also help with stickiness, which is an important goal these days. It's too easy for users to bounce away from your site before they've done something valuable like sign up for your newsletter or fill out a form.'
How can you improve your blog's ranking on search engines? SEO is a complex science, but here are some principles that will help:
Make it crawler-friendly
Search engines dispatch software called crawlers (or sometimes 'spiders') to roam the World Wide Web in search of sites that might be of interest to searchers. One important SEO strategy is to have your blog be easy for the crawlers to find.
'Make sure the software is set up so that posts don't get buried ten levels deep in your site,' advises Jill Whalen, CEO of High Rankings, an SEO service. 'They should be easy to reach so search engines can crawl them.' Whalen also advises using SEO-friendly blog software. 'WordPress is probably one of the best for that,' she says.
It's also smart idea to include links in your posts, both to your own website's product pages or other information, and to outside websites as well. Why? It's links to your site, not from your site, that drive search engine rankings -- but, Whalen notes, one often begets the other. 'It's a good way to get linking back and forth,' she says. 'Other site owners usually check who's linking to them, so they get to know who you are.' When linking to outside sites, make sure the links open in a new window or tab so that users don't automatically leave your site whenever they click on a link.
To keyword or not to keyword
Since all searches start with keywords, it seems obvious that including the pertinent keyword as many times as you can in a blog entry should help bring traffic. Not so fast, experts say. 'Don't force keywords into content where they wouldn't normally be,' Cutler cautions. 'That creates a bad user experience, which means people won't use your blog, and then Google won't index your blog.' In fact, Marcel Media usually refrains from even telling client bloggers what the top keywords are for their sites. 'Blogs are usually better done without that kind of research in mind,' Cutler says.
Instead, she tries to identify blog topics where preferred terms come up naturally. 'One of our clients is a hospital and we've identified specific areas they want to focus on. We've invited doctors who specialize in those areas to participate in blogging. We're not trying to build content around keywords, but because those doctors work in those areas, we know the keywords will be used.'
If you do decide to do keyword research, Whalen recommends Keyword Discovery or Wordtracker to find what keywords your customers are searching. She also notes that Google's AdWords offers information on keyword searches that is free to use, even if you're not an AdWords customer.
But, she advises, don't just go for the top terms. 'Very competitive phrases probably have many sites optimizing for them,' she says. 'So you want a phrase that's less competitive, but still has some people searching it.' If that phrase is specific to your business's unique value proposition, optimizing on it can be a very powerful tool.
Content is king
'A mistake I've seen a lot is that companies think Web 2.0 is like regular advertising space,' Long says. 'They treat it like a billboard.'
Instead, make sure you're providing content that will entertain, amuse, or inform your readers. One way to build traffic is to comment or react to the news of the day as it affects your particular business. 'If you're a bookseller, you might blog about the current lawsuit by J.K. Rowling to block publication of a Harry Potter Lexicon,' Cutler says. If you use this strategy, she adds, 'Keep it short, to the point, and keep it opinionated. Don't just republish news.'
Understanding the connection between blogging and search rankings can inspire busy executives to take the time to blog, Cutler notes. 'What I like about blogging is that it stays in the spirit of the Internet, but lets you accomplish SEO goals in the background,' she says. 'Content and linking are two of the most powerful Internet marketing tools --and blogging lets you use both in a non-advertising way.'