Basic SEO Techniques Bromley :
A few basic SEO techniques:
- View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
- Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
- Be sure you don’t have metaframes preventing your page from being crawled. Many Bromley webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
- Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
- Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
- Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
- Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
- Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.
Be Aware of User Experience
Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.
Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.
The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.
Things to consider when selecting keywords:
- The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
- The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
- The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?
Where to Put Keywords:
- In the Title: as close to the beginning as you can put it
- At the Top of the Page
- Several times throughout the body of the page
- At least once in the ALT text
- In the URL
- In the Summary or Meta description tag
Optimizing Title Tags:
- Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
- Keywords should be placed near the beginning of the title
- Consider putting your brandname at the end of the title
- Don’t sacrifice readability and emotional impact for keyword optimization
Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.
- Keep them short
- Be sure your reader has an idea of what he will find on the page when reads the URL
- Use plain text links
- Use hyphens to separate words
- Use keywords
How Links to your Page Effect your SEO
- Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
- Are many sites on similar topics linking to your site?
- Are the ranking sites for your keywords linking to your site?
- Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
- Are you getting links from trusted sources?
- Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
- Have you been accruing new links?
- Is your page being shared on social media?
If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.
Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.
Search Engine Webmaster SEO advice
SEO advice from the major search engine webmasters includes:
- Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
- Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
- Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
- Create content filled with relevant keywords.
Check for Errors
To check for crawl errors see Google’s Webmaster Tools.
Application SEO: The Most Common Mistakes When Indexing Apps in Search
Search engine optimization (SEO) is a must-have for any business, whether you're just starting out or have been around for years.
One study reports that a whopping 89 percent of consumers turn to a search engine to find information on a product or service before buying. That's a huge opportunity not to be missed.
There are lots of awesome SEO agencies and people who can help you do SEO the right way. Sadly, there are also plenty of not-so-legitimate SEO practitioners using questionable tactics that might generate positive immediate results, only to bite you in the behind later by getting you in trouble with Google. And once you get penalized by Google, it takes an enormous amount of effort to get back into their good graces.
Here are three ways to go about getting SEO to work for you:
1. Hire an outside firm or contract specialist.
If you don't know a thing about SEO, it's tempting to hire someone who lives and breathes the latest Google algorithms and updates. But be careful and do your homework when selecting a vendor. Ask them for a list of links they've obtained and make sure they're of good quality. Interview a few of their other customers and see what their experiences have been. If an SEO guru says he can get you onto page one or a hundred thousand backlinks in a month, run the other way--fast. Here's a great guide on how to spot a bad SEO proposal.
2. Leave it alone.
This is not an ideal choice, but probably won't hurt for the time being. If you just don't have the time or money to invest in SEO right now, that's OK. Just try to do the basics--like including a title tag that describes your business, using your keywords in URLs and in your content, and being active on social media.
3. Hire someone full-time.
If your company is growing, it might be more efficient to bring a specialist in-house. (This particularly applies if you've been using an agency; those agency fees can add up quick.) We did this at my email marketing company, VerticalResponse, about two years ago and it was a great decision. Our SEO manager knows our business inside and out, and works closely with other folks on the marketing team--from PR to content marketing to website design--to make sure everything we do looks great in Google's eyes.
Did any of these approaches to SEO work for you and your company? Would love to hear it in the comments below.
If you enjoyed this post, sign up for the free VR Buzzand check out theVerticalResponse Marketing Blog.
Which Online Marketing Strategy Has the Best ROI?
SEO is constantly changing. It's changing because Google wants to improve the user experience. This past January, a core algorithm update was quietly implemented. It's now March and people are still not quite sure what this update did and how it's going to alter the SEO landscape.
It made me think about how SEO has changed and how it will continue to change going forward. I approached Scott Cohen, the CEO of 180Fusion, to talk about this issue.
AJ: Thank you for taking time out of your schedule to speak to me. Before we launch into SEO, could you tell my readers about what 180Fusion does?
Cohen: 180Fusion is the leader in performance driven digital marketing that specializes in helping companies increase sales by driving online traffic in a profitable way. The platform and services support all aspects of SEO/ SEM, including local SEO, content marketing, PPC, and Enterprise SEO campaigns. Our goal is to help our clients go from being "in business" to "succeeding in business online."
AJ: To start with, what do you think is the general trend hitting SEO today?
Cohen: I think the trend is exactly the same as it has been for some years. Google wants its results to reflect relativity and genuine popularity. First of all, if you are not opting for completely white hat SEO techniques, you are making a massive mistake. Even if you are using grey hat techniques, Google is going to catch up with you one day.
But genuine popularity is the key. If you can produce content that people actually want to read, as opposed to just generating a link, then you are going to achieve incredible success.
AJ: You mentioned relativity. What do you mean when you say 'relative'?
Cohen: Relativity has changed. Previously, it was about making sure that you are being ranked for the right keywords. Google has made it practically impossible not to rank in the correct category because their technology has come so far.
Relativity is about laser targeting your audience through using long-tail keywords. Over half of searchers are using search strings that are more than four words to get the right results.
It goes further than simply using long-tail keywords. Local SEO has become prominent because of Google's habit of providing personalized search results. This means that two people can search for entirely the same thing, but get two sets of results based on their geographical location. There's also the potential for hyperlocal SEO to become a thing as Google's algorithms become more accurate.
AJ: Moving on to the mobile revolution, this can be quite confusing for people who are new to the SEO arena. How would you make sense of this?
Cohen: I would say the newcomer to the field needs to keep in mind that they absolutely have to be optimized for mobile searches. The customer experience is the most important thing here. Take this statistic as an example: 55% of customers would pay more for a guaranteed good experience.
You can give them that good experience without them having to pay more. Responsive design is a must because it impacts the user experience directly. It's why Google has used the Mobilegeddon thing to penalize websites that don't cater to mobile users.
You should go even further in catering to mobile users by creating content specifically to them. This is what I mean by relativity in SEO. The way people access the Internet is changing.
AJ: What would you say the state of content marketing is?
Cohen: The state of content marketing is always an interesting subject because there are always groups who say that it's dying or already dead. I smile because every year content marketing is stronger than ever before. As the saying goes, content is king because users crave good quality content. Despite the importance of social media, there's still room for long-form content.
If you are answering commonly asked questions and directly addressing the issues of users, you are going to win in the SEO race.
Google has said many times that it wants companies to cater directly to the needs of users not SEO. Companies that have heeded these words have been rewarded by Google. By creating relevant content on a consistent basis that customers actually want to read, they have seen their rankings skyrocket.
It can take some time to build up a solid content marketing base, but when you do you are in a great position for success.
AJ: I would like to thank you for taking the time to speak to my readers today about the direction SEO is moving in.