Basic SEO Techniques Tenterden :
A few basic SEO techniques:
- View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
- Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
- Be sure you don’t have metaframes preventing your page from being crawled. Many Tenterden webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
- Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
- Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
- Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
- Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
- Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.
Be Aware of User Experience
Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.
Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.
The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.
Things to consider when selecting keywords:
- The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
- The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
- The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?
Where to Put Keywords:
- In the Title: as close to the beginning as you can put it
- At the Top of the Page
- Several times throughout the body of the page
- At least once in the ALT text
- In the URL
- In the Summary or Meta description tag
Optimizing Title Tags:
- Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
- Keywords should be placed near the beginning of the title
- Consider putting your brandname at the end of the title
- Don’t sacrifice readability and emotional impact for keyword optimization
Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.
- Keep them short
- Be sure your reader has an idea of what he will find on the page when reads the URL
- Use plain text links
- Use hyphens to separate words
- Use keywords
How Links to your Page Effect your SEO
- Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
- Are many sites on similar topics linking to your site?
- Are the ranking sites for your keywords linking to your site?
- Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
- Are you getting links from trusted sources?
- Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
- Have you been accruing new links?
- Is your page being shared on social media?
If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.
Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.
Search Engine Webmaster SEO advice
SEO advice from the major search engine webmasters includes:
- Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
- Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
- Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
- Create content filled with relevant keywords.
Check for Errors
To check for crawl errors see Google’s Webmaster Tools.
Meta Tags & Optimizing Metadata for SEO
If you have an app that you'd like to rank in the search engine results pages (SERPs), it's important that you understand the relevant ranking factors. Otherwise, you're just wasting your time.
In this article, we'll go over the importance of app optimization and explain how you can make sure that your app appears in the SERPs.
Why You Need to Optimize
It's important to optimize your app for the various search engines because a recent report shows that 27% of users find apps with a web search. That's up from just 2-3% in 2014.
Expect that upward trend to continue.
Also, keep in mind that Google is putting on emphasis on app downloads from search results and downplaying Google Play. Even though, at this point in time, 40% of people still find apps by searching in an app store, it's still important to optimize your app for the stragglers who use Google web search for everything.
Finally, keep in mind that Google has gotten better at ranking apps over the past couple of years. That's good news for search engine optimizers who want to use Google's search algorithm to push their apps higher in the SERPs.
The App Pack
Of course, when people talk about "apps," they're talking about mobile apps. That's a reality not lost on Google.
As a result, Google now features an app pack at the top of mobile search results. If you open a browser on your mobile device right now and search for "photo editor," you should see the app pack at the very top of the search results.
The app pack can include one, three, or six apps. If there are more than six apps that match the search criteria, the search results will display an arrow at the bottom of the pack so that users can view more apps.
Each app in the pack not only displays the app title, but also its rating and its price. If a user clicks on the app square, the underlying operating system will open the app in the app store.
Keep in mind that app pack results are specific to the operating system. That means only apps that work on the user's mobile platform will be displayed.
How the App Pack Impacts Your Brand
If you optimize your app so that it appears in the app pack, you could adversely affect your brand presence in the SERPs. That's because for every app that appears in the pack, one web ranking is pushed off the page.
So if your website is ranking at the #1 spot right now for a specific keyword and you optimize your app for that same keyword so that it appears in the app pack, your site will be pushed down lower in the SERPs. That's something you want to keep in mind as you begin your optimization efforts.
Mistake #1: Not Using the Right Keywords
One of the first steps to any optimization effort is to determine the right keywords. App optimization is no different.
When people search for an app, they're usually searching based on a descriptive noun. For example, "travel planner" or "photo editor" are phrases that describe apps frequently search for.
So when you begin your optimization efforts, think about what your app does and come up with a few words or phrases that people might use when searching for it.
Mistake #2: Not Optimizing the Title and Description
Google treats the title of an app similar to how it treats a title tag on a web page. Google also treats app descriptions as on-page text on a web page.
That's why it's a great idea to include the aforementioned keywords in your title and description. You'll have to do that when you submit your app to the OS-specific app store.
Of course, you'll likely want your title to be branded. But if there's enough room for a keyword in the title (for example, "PhotoBomb - A Photo Editor") then include it as well.
Finally, keep in mind that standard rules about keyword usage apply here. Avoid over-stuffing keywords into your description just to rank higher. That strategy will likely backfire.
Mistake #3: Ignoring Reviews
Reviews of your app matter for two reasons.
First, Google might rank your app based on keywords from user reviews on the app page. As with traditional SEO efforts, keywords towards the top of the page are given the most weight.
Also, the star rating of your app will have an impact on its rank as well. It's possible that an app with the keyword that's only in the description might outrank an app with the keyword in the title because it has a higher star rating.
Of course, the star rating might also impact the click-through rate. If your app has only a couple of stars, don't expect too many people to click on it.
Mistake #4: Ignoring App-Specific Keywords
One of the best ways to move ahead of your competition when it comes to ranking your app is to optimize for app-specific words.
For example, use the word "app" in your title or description. While it's not likely that anyone searching for an app in the app store will include that word in the search query, people who are using Google to search for an app are very likely to do so.
Also, include the operating system of the app in the title or description. Again, people searching on Google Play for an app probably won't include the word "Android" in their query, but folks who are using Google search could do so.
Wrapping It Up Application SEO
Moving your app to the top of the SERPs is no different than moving your website to the top of the SERPs in this way: it requires acting on the right information.
Today we just touched on the most basic mistakes. There is a lot to know about this topic and many advanced strategies that you can pursue.
Will New Top Level Domains Matter in 2015?
It's pretty funny how much people can learn from a couple of simple grass-chewing animals. Two rabbits constantly remind entrepreneurs about the secrets of concentration, two cows were able to teach young know-it-alls the essence of political philosophy. Why not try the same method for a thorough study of digital marketing and its main components?
Long story short, you have two cats.
#1. Search Engine Optimization
You have two cats. You create a website about them and choose their biography as a landing page. Then you add their photo there for a better effect and create a link with an anchor "cute cats", "soft kitties" and "pussies purr".
Your website goes down because of the last link due to the Google Penguin and Google Panda filters (supposedly, they are simply jealous because your cats get more popular than they do). You curse damned black and white animals and create a whole set of new links to clean up your reputation.
In a year, when your cats have kittens, there are already plenty of clients fighting for the right to buy them.
#2. Content Marketing
You have two cats. You hire George R. R. Martin to write a novel about them. Then you send the first chapter to the most popular blog on animal rights, to the blog of cat lovers community and to the blog of fantasy fans.
The guest post attracts the readers to your website. You post chapter by chapter daily. In the last chapter of the novel, one of the cats dies in a pretty horrible way.
You get enormous donations and sincere consolations, George Martin thrives on hatred of one several thousand more people.
Oh, and you also have to hide the cat, killed in the novel, to increase the dramatic effect and spread
#3. Influencer Marketing
You have two cats and you don't have any food for them. You reach top ten cat food producers and send them video of your cats begging for food. Nine of them ignore you, one of them replies that the video is fake.
You get to the last company with two cats in the bag, demand a meeting with the CEO and when you get to meet him (or, at least, to talk directly to his assistant), you put both cats on his table.
It is beyond human capabilities to say "no" to cats. CEO of the cat food company pats your cats, calls his PR-people and marketers, and they build up a special marketing and advertising campaign for their company with your cats in the middle of it.
Your cats earn their food till the end of 21-st century.
#4. Social Media Marketing
You have two cats. You create a cute video of them and post it on
Your cats go viral.
#5. E-mail Direct Marketing
You have two cats. You send their descriptions and photos to the potential clients every month, desperately hoping that at least someone won't add you to spam and eventually will be impressed by the incredible stories about your pets (which you create out of pure despair), enough to relieve you of your responsibilities as an owner.
If you get lucky, at the end of the campaign you don't have any cats, but you've got some money.
Of course, there are much more things one could do with two cats in the conditions of digital marketing, but the five of them, listed above, are definitely the most common and profitable ones.