Seo for Beginners
All web-designers in Essex need to optimize and rank their websites high on Google’s results page: This is so, since Google tops all other search engines on the internet in terms organic traffic generation: Ranking high on Google’s search engine results page (SERP) is not difficult if Google SEO is followed.
On the other hand; ranking high in SERPs is not enough; you need to optimize your Essex site for human consumption; so that your website gets the traffic and conversion rate it deserves when users are convinced to click-through into your website to find specific information or product.
So; what does Google recommend for starters? Google looks for a number of signals to determine the quality score of a website/web-page before showing relevant results in the SERP; and content is among the most important ranking signal it considers.
After all; you built that website to provide a given information or product to the internet users; and not Google’s search engine: It will be needless to work hard on your SEO to rank your site high; while the content it contains is irrelevant and insufficient to those who need it.
Even if such websites with irrelevant and insufficient content ranks high due to some black hat SEO techniques; or by just effecting other ranking signals; they will always have a high bounce rate which also among the ranking factors Google considers: As users find your content useless for their needs; they click-away from your site and find another website with relevant information they need.
But; how exactly to you work on your content to get the favor from Google web crawlers??
This starters guide is broken into various parts of web-seo; both on-page and off-page SEO techniques that you need to perfect during site optimization process before embarking on extensive content marketing for high conversion rate.
A) Basic Search Engine Optimization
1. Unique and Accurate Page Titles
Web crawlers start understanding the content of your web-page right from its title: Ensure that your titles are original and accurate; stressing on the main point or idea you want to put across.
On the other hand; include researched and high ranking keywords in your titles for search engine consumption; while still making your titles catchy; having it in mind that your content is for human use.
2. Use Meta Tags and Descriptions
Meta tags and descriptions will show in the search engine results page; these are the summary of your page’s content.
Your meta tags should include the main keywords you are going to exploit on the body of your web page; so that web spiders can crawl and index your page appropriately.
On the other hand; use clear and precise description to summarize your content for the humans; so that they know what to expect on your page before actually clicking through to your content.
B) Working on Site’s Structure
1. URL Structure
The url structure of your web-page should be descriptive; including the main keywords: Web crawlers should be able to understand the content of your web-page form the url of that page; so that they serve the relevant web-pages to the internet users depending on the search query they use.
On the other hand; meaning full urls have a significant impact on the conversion rate; since humans will be able read them and understand the relevancy of the content; and consequently being converted into a visitor.
If you are using a content management system (CMS) such WordPress; ensure that you edit your permalinks to read exactly what the page is talking about.
Finally; your website URL should also include the main keyword in it; so that if you are a PC retailer, your website will include a PC retailer somewhere.
2. Site Navigation
Make it easy for your website’s visitor to navigate around: Provide links to all your pages using relevant anchor tags; so that your visitors get more information concerning relevant topics you have written about on other pages.
C) Content Optimization
1. Offer Quality and Unique Content
Having it in mind that content is king; strive to offer original and quality contents that cannot be found anywhere else.
Before creating your contents and publishing them; ensure that you do sufficient keyword research using keyword tools available on the internet such as the Google Keyword Planner found in AdWords account.
While creating your content; be sure to use your researched keywords naturally throughout the page to maintain a good flow; and also to avoid spamming the search engines.
2. Use Anchor Text
Using your keywords as anchor text; provide links to the pages within your website; with relevant topics as the anchor text.
On the other hand; if necessary, you can provide links using these keywords as anchor text linking to other relevant sites; with good reputation and quality content to offer more insight to your visitors
Avoid linking to irrelevant sites with low quality content as this will hurt your web-page ranking; or even worse the whole website ranking.
3. Optimize Page Visibility Using Images
Web crawlers are in love with images; utilize images on your web-pages so that they are fully optimized for search engine consumption.
Use image description and caption text boxes to describe what your web-page content is all about; ensuring that you include all the necessary keywords you expect to rank high for.
Use quality and large images on your web-page as these are always doing better in search engine results page.
On the other hand; be sure to use your own images; or buy from sites selling images online; or otherwise find the rights to use free images from sites like Google Images offering images and photos for free use.
4. Make Use of Headings
Separating your content into different heading has a significant impact on both search engine and human optimization.
Provide headings and sub-headings with quality and relevant keywords depending on the topic of that heading or sub-heading.
If you are using plain HyperText Markup Language (HTML); utilize in your content page the H1, H2, H3 and so on; so that emphasis is made depending on the importance of the keywords on your titles and sub-titles.
D) Optimize Your Site for Web-Crawlers
1. The Robots Exclusion Protocol (Robots.txt)
Web-designers/developers use this file to direct the web-crawlers on how they should crawl and index their web-pages.
However; using robots.txt needs sufficient web-development expertise; as it can extremely harm your web-pages visibility if not used correctly.
Ensure that you locate robot.txt files in the top-level directory of your web-server for it to function as it should; otherwise, you will compromise your site’s crawling by the search engine robots.
2. Using rel=”nofollow”
Similar to Robot.txt; using rel=”nofollow” requires extra care. This nofollow attribute is used to direct web-crawlers on which links not to follow and crawl on a web-page.
Some web-designers use this attribute to discourage spamming; or if the content of the page is not for public view.
Whichever reason you use it for, ensure that you counter-check your links so that you don’t use nofollow attribute inappropriately and prevent search engine robots from crawling your important web-pages.
E) Mobile SEO
The majority of internet users today use mobile phones and other hand-held device to access information from the internet.
You need to notify Google crawlers of the mobile version of your website so that it is optimized for the users using mobile devices to search for information through the search engine.
On the other hand; ensure that you use mobile friendly images; and give clear directives on how to use the site with mobile devices.
If you are using a CMS like WordPress; ensure that your website is responsive by using WordPress themes that are mobile optimized; and can re-size to fit on small screens as well.
F) Promote and Analyze your Site
1. Content Marketing
Now that you have satisfied Google’s SEO recommendations and most probably your site is enjoying high rankings; embark on extensive content marketing to promote your website’s contents.
For you to convert more visitors into leads, so that your site’s conversion rate remains high every time; taking your site to the top in SERP is not enough; and without effective content marketing strategy; your site’s performance will be compromised.
2. Website Analysis
Analyzing your site’s performance will assist you to calculate your return on investment (ROI); whether your SEO efforts are rewarded effectively.
There are a number of website analytic tools out there; Google Analytics being one of them with a number of features to analyze your site’s performance.
On the other hand; utilize free Google Webmaster tools to get more insight about your page visits; and a number of data that will help you evaluate your ROI.
Getting your SEO right for high Google ranks is that simple: And since Google is the biggest search engine in the internet; all major search engines such as Yahoo and Bing will like your content and rank your website higher.
List of Search Engines for Search Engine Optimization Tips
Big data is having a huge impact on the world today, socially, logistically, and in the business sphere.
SEO is just one of the areas of business marketing that is continuously affected by the insights big data has to offer.
Big Data Explained
Before diving into the specific ways, here's a quick overview of what big data actually is.
In general, big data is the collection and analysis of vast sets of data that can be used to improve how we approach related problems. Big data has become a major part of decision-making in recent years for several reasons:
- Growing societal acceptance of transparency, which makes institutional data standard
- More options for analyzing unique and distinct data
- Data storage in the cloud makes it easily accessible to everyone
- Social media platforms can aggregate more data about individuals
- Availability of the necessary infrastructure needed to process large amounts of data
There are many big data companies and organizations out there, but Google is widely considered to be the first major one, so it's easy to expect it would have a major influence on search.
Here are 4 ways big data is changing SEO.
Content is Becoming Data At An Exponential Rate
In a general sense, content is nothing more than published information. But as Google emerged as a major curator of big data, it started thinking about content as quantifiable entities.
By turning content into data, search engines are able to easily analyze it and get better at delivering the relevant answers people are looking for.
As a result, search results are becoming more and more structured -- analysis of semantic information has lead Google to develop rich snippets, local search packs and other unique results that offer more value for searchers.
According to an executive from SEO Inc. "As search marketers and search engine optimization experts, we have to keep up with the learning curve Google is quickly setting. By thinking of content as data and creating various analysis tools, including artificial intelligence, to understand and learn from it, Google's big data serves as the ultimate experiment in offering relevant results in semantic terms."
Big Data Offers Deep SEO Insights
Because Google and other search engines are so concerned about piecing apart content into quantifiable data, it's making it easier than ever for marketers to find insights from the types of data users search for.
Thanks to big data, SEOs can keep track of and analyze keyword, on-page optimization, backlinks, and other important areas of search to optimize their efforts, such as:
- Local SEO
- Mobile optimization
- Compliance with quality guidelines
- Global SEO
- SEO ROI
- Content marketing
Custom Analytics are Becoming More Precise
The end goal for any online marketer or SEO is more conversions, which is why it's so valuable for them to be able to find correlations between between the above elements and other analytics, such as traffic, conversions, and page views for your business and competitors.
With Google Search Console, Bing Webmaster Tools and other analytics systems, SEOs can see how their own web content is situated in the larger network of content data, and make adjustments based on their unique performance.
Analytics tools make it easier than ever to keep track of clicks, time on page, conversions, backlinks, and other important search factors that make up the big data of search.
Social Media Data is Becoming a Major Search Factor
Social networks are another major treasuretrove of big data insights. Facebook boasts over 1 billion users, Twitter has 500 million, and the web hosts 156 million public blogs seeking to network on these platforms.
As a big data company processing more than 20 petabytes of data annually, Google can't afford to ignore this information and remain on top of the search game.
As a result, social signals are appearing as an increasingly important search factor. Searchmetrics' latest research on Google rank factors backs this up -- social signals on Facebook, Google+, Twitter, and Pinterest all correlate with better rankings, especially for the highest ranking sites.
Search engines like Google keep much of their analyses behind the scenes, which is why many marketers don't realize the real impact of big data on SEO.
Big data is making it easier for search engines to analyze content and deliver results that are the most relevant to searchers' needs. As a result, SEOs who focus on creating the valuable content people are searching for will be uniquely positioned to benefit from the impact of big data on SEO.
SEO for Blogs: If You Build It, Will They Come? -- search engine optimization -- High Rankings -- Keyword Discovery
There's one thing every business with an online presence, especially a website, wants most, and that's ranking high in search engine results - either to be number 1 for specific industry keywords, or just simply rank higher than their closest competitor. Trust me, many businesses surprisingly don't care as much about conversions.
And what more? It's most desirable to achieve this (high ranking) without having to spend a dime online.
I don't blame anyone that has such dreams. It's actually the way to go - eventually. No matter what your marketing strategy looks like online, when it comes to search, your ultimate aim should be ranking high organically, that is, without having to pay for it.
There are countless ways to improve your organic search results, but I'd like to discuss with you a very overlooked way: social media.
Everybody knows the social media is now as important and popular as the website was in the early
But the question is: are they consciously using their social media presence to positively impact their website's search engine ranking?
I believe a more important question is: do you even know it's possible to improve your search engine ranking through social media? In case you don't know, it's very possible, and that's what you should be doing.
Don't worry if you're not (consciously) doing it yet. That's what this post is all about: to teach you how to use social media to improve your search results. Stick with me.
Relationship between Search Engines and Social Media
It's understandable if you're wondering by now what the correlation is between your activities on social media and your ranking on search engines. Well, let me explain.
There are tons of factors Google and other search engines use to determine and serve the most relevant answer to a searcher's query (because that's their goal), and great content is among the major ones.
How then do they identify great content?
One of the most important identification factors is: social shares, that is, how much a post is shared on social media.
It's simple logic. Search engines assume the more shares a post has, the more useful and important readers deem it. Naturally people love sharing great content, and great content is what search engines are always looking to serve searchers. It's like allowing people to decide what they want to see more of.
Guess it's beginning to make some sense to you now.
One thing you should note, however, is that what majorly influences your organic search ranking is how much your content is shared on social media - not the social signals you get. In other words, the number of likes or retweets you get for an update you posted on social media doesn't influence your search rankings - or that of the update.
Being an authority or influencer on social media doesn't mean your content automatically ranks high on search engines.
Now that you understand the relationship between social media and SEO, let's discuss how to take advantage of social media to improve your search ranking.
Here are 5 tips to Improve Your Search Rankings with Social Media.
1. Write stellar content.
Now you'd agree with me more that content remains king - more so with recent search engine (especially Google) updates.
All you have to do is write great, engaging and shareable content on your site so that people would so much love it and be more than willing to share it with their friends. And in essence, signal to Google that they want more of you.
2. Use Your Keywords In Your Posts
Keywords aren't only important on your website and paid ad campaigns, they are also important in your posts on social media.
Social media search engines are also as important as traditional search engines (Google, Bing, Yahoo, etc). For instance, if your keyword is credit repair reviews, be sure to use it in your snippet so the keywords will make your post popup when users search for relevant topics.
More so, social media sites like Pinterest and YouTube enjoy search engine love. Posts on them usually show up in traditional searches too, and your keywords will definitely come in handy.
3. Encourage Social Sharing (aka viral marketing) in your content
Writing great content would naturally encourage people to share your content, but there are other things you can do to get more people to share your content, and they are simple:
- Include social sharing buttons. This goes without saying, or nobody will be able to share your stuff. (Sure you don't expect everyone to copy and paste your link in their updates!) Include sharing buttons of the major social media sites - or those ones relevant to your business - around your content (especially below), so that readers can easily share with just one click.
- Ask readers to share with their networks. It's also not enough to just include the buttons and expect readers to automatically know what to do with them. Even if they do, they still might not share.
Humans like being told what to do. Simply tell them to share your post on their social networks with the buttons you've provided.
4. Grow your followers
Even though it's been said that your influence on social media doesn't affect your ranking, you still need to keep growing your followers to make your follower-base huge.
This will translate to search engine love for you when you share your link and people share it further, or people visit that link and then share it with their friends.
Moreover, more targeted followers equals more site visits, and then more site visits translates to higher ranking in SERPs (search engine result pages).
5. Include Your Links In Your Social Channels
However insignificant (some argue) its influence might seem on your search ranking, it's good practice to always put links to your site on social media, both in your profiles and within posts.
Search engines crawl social media sites, albeit not completely, like every other website. Social media sites however generally have high online authority, so links on these sites are considered to be of higher quality - than most other websites. And so can improve your SEO.
Follow these 5 tips, and gradually you'll begin to see the impact your social media presence makes on your search engine ranking and overall site visibility.
Whatever you do, always remember value is key. Give immense value, and watch your social media followers spread the news and grow your business for you.
What are your tips for getting to the first spot on google?
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