Beckton SEO Services

Basic SEO Techniques Beckton :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Beckton webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

How to Find New Customers and Increase Sales

Seo On Website

Basic SEO Techniques:

A few basic SEO techniques:

  • View Google's cache to see your page the way a search engine sees it. If you can't see an element of the page in the cache, the search engines can't see it either! This means that content isn't gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don't perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won't see it and it won't be searchable.
  • Be sure you don't have metaframes preventing your page from being crawled. Many webmasters use metaframes to prevent rogue bots from crawling their page and don't realize that these metaframes will also prevent search bots from crawling their pages!
  • Don't let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don't abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don't use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword's relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword's specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won't be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:


  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don't sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can't answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don't under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors' backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.


Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: <A HREF="www.mysite.com/link">, as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don't "cloak" your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don't try to cheat the crawler's and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google's Webmaster Tools.

More on SEO

For more on how search engines work see Part 1 of this guide.

For more on maintaining SEO rankings long term see Part 3 of this guide.

SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every single time

Seo For Business

Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign. But in addition to these, you'll need to pursue these specific e-commerce strategies.

1. Create unique product descriptions for every product. This is extremely important. It's tempting to use a manufacturer's description for your products, or to repeat sections of content for similar products, but the best strategy is to create a completely unique description for each of your products. It's a lot of work up front, but duplicate content can severely hinder your campaign, and all that extra unique content will pay off immediately.

2. Encourage user reviews. Encourage your users to post reviews on each individual product page. Amazon executes this perfectly, so look at any product page on Amazon.com for a great example of how to implement user reviews. Google loves seeing unique, value-adding content, and with an e-commerce site, you have a key opportunity to generate free content from your user base. Plus, you'll boost sales by giving people more insight into the quality of the products you sell.

3. Establish easy site navigation. This is crucial for both attaining higher search engine rankings and improving your site's user experience. Organize your product pages as intuitively as possible, separating them into easily searchable and easily understandable categories. Make your site map obvious and easy to follow, and design your site in a way that pleases the eye and immediately directs users where to go.

4. Optimize your site load times by reducing the size of your images. It's important to have high-quality images on your product pages, but don't go overboard. Having too many high-quality images on one page can slow down your site, which is bad for SEO. Instead, reduce the size of your images, or build a feature that allows users to "zoom in" to see a larger version. This will keep your load speeds in check while still giving your users the quality they need to see.

5. Link between pages wherever possible. Google prefers websites with value-adding internal linking. The fewer clicks a user has to make in order to get to any given page on your site, the better. Improve this by linking each page to several other similar, relevant pages in your domain.

6. Optimize your site for mobile. This is essential for any site, but especially an e-commerce platform, which would otherwise be nearly impossible to navigate. Give your users a smooth mobile experience, either through a responsive design, a specific mobile design, or an interactive app that allows for a better mobile experience. This will become increasingly important in the coming years.

7. Integrate your product pages with social sharing. In addition to basic social integration, your product pages should have social-share buttons so users can pass on information about your products with their friends and followers. This is a good business practice in general but it's particularly good for SEO because Google may use social signals as a measure of authority.

8. Keep your out-of-stock and discontinued item pages up and running. This might seem counterintuitive at first. After all, if you're no longer offering an item, why bother keeping the page up? It's worthwhile because it gives you more permanent pages, and a greater base of indexable content for Google bots to scour. All you need to do is add a headline or some other indication that the item is no longer available.

9. Create seasonal categories to maximize seasonal attention. Seasonal items tend to have lower keyword competition, with the trade-off being a shorter period of relevance. To get the most out of your seasonal items, create specific seasonal category pages such as "Halloween Decor" or "Best in Fashion 2014."

10. Add a community forum and encourage growth. Another major content option for e-commerce platforms is a community forum where users can exchange information about their favorite products and make recommendations to one another. It will increase brand loyalty amongst your participants. Encourage community growth by starting conversations and responding to questions and complaints whenever possible.

11. Include pictures and videos for every product. E-commerce platforms serve as a perfect medium for visual content, which is growing in importance for SEO. Include videos and several high-quality pictures for every product you offer, tagged with relevant metadata, so each image has a chance of showing up for a relevant image-based search. Just keep them stored in a way that doesn't interfere with site loading times.

12. Make your site secure. It's always been a best practice for e-commerce sites to have HTTPS encryption for user security. If you don't have it, get it now. In addition to providing an extra layer of user security, it also provides a significant ranking signal to Google.

13. Build deep inbound links. Link building for e-commerce sites presents a significant opportunity: ample material for deep linking. When engaging in a link-building campaign, focus on attaining links to the deepest pages on your site that you can (such as niche product pages).

14. Regularly check your pages for errors. E-commerce sites can grow unwieldy fast, since they usually have a huge (and growing) number of pages. Perform routine checks to make sure none of your permalinks are generating 404 errors, and that all of your links to external content are still functional. You can do this using Google Webmaster Tools and a site-crawling tool such as Screaming Frog.

15. Build relevantly titled URLs. Every URL on your e-commerce platform should be unique, relevant to the page, and keyword optimized. If you're using an automated means of page creation, you might be left with a URL ending in a long series of numbers and letters--change these immediately. For example, if you're offering a large red umbrella on a specific product page, end your URL with /large-red-umbrella-v1 rather than /10031490314180.

16. Use catchy meta descriptions for your products. When a page appears on a search engine ranking page (SERP), the meta description appears as text under the hyperlink. Use this to your advantage by writing compelling copy for each of your products' meta descriptions. Your goal should be to immediately catch your user's attention, and draw him or her in.

17. Optimize your site's internal search functionality. It's important to realize that Google isn't the only search engine you need to be thinking about. If you want your users to keep shopping on your site, you need to build and refine an internal search function that can efficiently scour your site and provide the most relevant results to your users. This means building an algorithm that can handle misspellings, offer predictive searches, and sort through every page on the site. It also means optimizing your product titles and categories to be searchable both internally and externally.

Put these strategies into effect immediately, and make regular updates as your business grows. E-commerce sites have unique challenges and differences from other websites, but with proper best practices, SEO doesn't have to be difficult for them. If you're looking for more help with online marketing for your e-commerce site, grab my eBook, The Definitive Guide to Marketing Your Business Online.


London

 

Camberwell Website Optimization

Basic SEO Techniques Camberwell :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Camberwell webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every single time

Search Optimisation Google

It's pretty funny how much people can learn from a couple of simple grass-chewing animals. Two rabbits constantly remind entrepreneurs about the secrets of concentration, two cows were able to teach young know-it-alls the essence of political philosophy. Why not try the same method for a thorough study of digital marketing and its main components?

Long story short, you have two cats.

#1. Search Engine Optimization

You have two cats. You create a website about them and choose their biography as a landing page. Then you add their photo there for a better effect and create a link with an anchor "cute cats", "soft kitties" and "pussies purr".

Your website goes down because of the last link due to the Google Penguin and Google Panda filters (supposedly, they are simply jealous because your cats get more popular than they do). You curse damned black and white animals and create a whole set of new links to clean up your reputation.

In a year, when your cats have kittens, there are already plenty of clients fighting for the right to buy them.

#2. Content Marketing

You have two cats. You hire George R. R. Martin to write a novel about them. Then you send the first chapter to the most popular blog on animal rights, to the blog of cat lovers community and to the blog of fantasy fans.

The guest post attracts the readers to your website. You post chapter by chapter daily. In the last chapter of the novel, one of the cats dies in a pretty horrible way.

You get enormous donations and sincere consolations, George Martin thrives on hatred of one several thousand more people.

Oh, and you also have to hide the cat, killed in the novel, to increase the dramatic effect and spread

#3. Influencer Marketing

You have two cats and you don't have any food for them. You reach top ten cat food producers and send them video of your cats begging for food. Nine of them ignore you, one of them replies that the video is fake.

You get to the last company with two cats in the bag, demand a meeting with the CEO and when you get to meet him (or, at least, to talk directly to his assistant), you put both cats on his table.

It is beyond human capabilities to say "no" to cats. CEO of the cat food company pats your cats, calls his PR-people and marketers, and they build up a special marketing and advertising campaign for their company with your cats in the middle of it.

Your cats earn their food till the end of 21-st century.

#4. Social Media Marketing

You have two cats. You create a cute video of them and post it on

Your cats go viral.

#5. E-mail Direct Marketing

You have two cats. You send their descriptions and photos to the potential clients every month, desperately hoping that at least someone won't add you to spam and eventually will be impressed by the incredible stories about your pets (which you create out of pure despair), enough to relieve you of your responsibilities as an owner.

If you get lucky, at the end of the campaign you don't have any cats, but you've got some money.

Of course, there are much more things one could do with two cats in the conditions of digital marketing, but the five of them, listed above, are definitely the most common and profitable ones.

5 Ways to Get People to Read Your Blog

Online Seo Company

In a perfect world, you would have an unlimited budget to market your business in order to find new customers and increase sales. You could buy lots of online and offline advertising, run promotions to build traffic in store and online, and launch a proactive public relations campaign to increase your product or brand's visibility and awareness. But this isn't a perfect world. Realistically, most small businesses and even many mid-sized firms have more great ideas on how to peddle their wares than available resources. 

So where do you start if you are looking for more customers? Learning to generate new sales leads is an essential skill for an entrepreneur. Even if you don't consider yourself a salesperson in the classic sense of the Willy Loman character from Arthur Miller's play Death of a Salesman, you need to understand that the possibilities for finding new customers range from cold calling names from the phone book to buying lists of potential customers to using newer Internet techniques like search engine optimization to drive new business to your website.

The following pages will delve into how to conduct market research to understand your target audience and their needs, how to determine which lead generation techniques are best to broaden your sales horizons, and how to increase sales by following several strategies to sell additional products and/or services to existing customers.

How to Find New Customers and Increase Sales: Understand Your Target Audience

Before you can find new customers and increase sales, you need to understand who your customer is, what value proposition you offer to customers, and what your competition is currently offering in the market and where there are gaps for a new entrant. In other words, you need to do some market research -- whether that means hiring an outside firm to do the legwork or trying to do it yourself. There's an underlying disconnect between your motivation to increase sales and your customer's motivation to solve their problems.

"Attracting more customers is really about listening to their needs, not being a solution looking for a problem," says Paige Arnof-Fenn, founder and CEO of Mavens & Moguls, a strategic-marketing consulting firm whose clients include Fortune 500 companies as well as early stage and emerging businesses.  "There are many existing problems out there that need to be solved that customers are willing to pay for today."

Dig Deeper: Getting to Know Your Frequent Customers

How to Find New Customers and Increase Sales: Find Out Who Your Current Customers Are

In order to develop a marketing plan to reach new customers, you need to better understand who you're already selling to. "If I'm trying to expand sales, I have to find out who my existing customers are. What are their demographics? What do they look like?" says Jerry Osteryoung, director of outreach for the Jim Moran Institute for Global Entrepreneurship at Florida State University. "That means doing market research."

Market research runs the gamut from very simple qualitative research to in-depth quantitative analysis. It can be done very quickly and inexpensively by sending surveys to your existing customers using one of the many online survey tools, such as SurveyMonkey or Zoomerang. You can also get to know the target audience by looking at existing sources of information -- from the U.S. Census Bureau or other government agencies, from trade associations, or from third-party research firms. But depending on the questions you are trying to answer and your research budget, your market research can involve more extensive interviews with customers and qualitative studies on how target customers feel about your business, its products and services.

Certain products and services may appeal to one audience but not to another, so understanding the strengths, weaknesses, opportunities and threats in your target market is critical. You can get to know your customers and segment the market any number of ways including by:

  • Demographics -- statistical data on a population including income levels, age, etc.
  • Psychographics -- the attitudes and tastes of a certain demographic.
  • Ethnographics -- examination of particular cultures.
  • Buying habits -- how, what and where customers purchase products and services.

Dig Deeper: How to Conduct Market Research

How to Find New Customers and Increase Sales: Defining the Market for Your Product

Use the information about your existing customers to develop a target audience for your business in its drive to win new customers and increase sales. "While there are core customers you are trying to reach, often there are other markets that are also important to address," Arnof-Fenn says. "Make sure you know who the gatekeepers and influencers are; they will affect the decision makers and you will most likely need to sell to them differently than to the end user." For example, parents might be the gatekeepers for products targeted to children or technology managers might hold influence over a company's decision to invest in new software.

Determine which key messages, features and benefits matter to each potential market. Tell these customers how your business can help them solve their problems. "In order to have a customer go to your online shop, you have to find a reason why these customers want to come to you," Osteryoung says. "The value proposition has to be spelled out clearly."

Next, you need to figure out where to reach these customers and whether there should be a marketing or advertising plan that goes along with that outreach.

Dig Deeper: Make 100 Phone Calls to Find Your Target Audience

How to Find New Customers and Increase Sales: Generating Sales Leads

There are a variety of age-old staple techniques and newer tools you can use to find new customers and increase sales. It's best to understand the range of choices you have in order to determine which may best help your business reach new customers. Newspaper readers may not be moved by Internet-based sales techniques. Similarly, business people who are accustomed with hiring only people they know may be better swayed by meeting you at a chamber of commerce meeting than accepting a blind invitation to connect on LinkedIn or Facebook.

"It starts with good people," says Peter Handal, chairman and CEO of Dale Carnegie Training, the sales and leadership training organization. "If you're a one-man shop, it's one thing. But if sales people are really important, you need to hire and motivate good people and you want to give them an upside, such as sales on commission. The motivation is not just money it's also helping them overcome the fear of prospecting."

Here is a rundown on the techniques available:

  • Cold calling. This is telemarketing without the call center. It's a blind contact with a potential customer who isn't expecting a pitch. Customer leads can be picked up through scouring newspaper articles or items, lists of leads that are culled by a third-party, or paying attention to people or businesses moving into your turf. "People are always hesitant about cold calling or talking to someone they don't know," says Handal. "We coach people to give themselves a pep talk to get them in the mood. We suggest that they set a goal -- this is how many new people they will talk to this week."
  • Networking. This can be done the old-fashioned way, by getting involved in community organizations, such as the chamber of commerce, or attending business functions, such as trade shows. Social functions -- dinner invitations, book clubs, etc. -- can also lead to potential business. "All of those kinds of things are important ways to network to find new customers," Handal says. Networking has also taken a 21st Century twist on the Internet, with the rise in popularity of such websites as LinkedIn, Facebook, and Plaxo. Many businesses find that this type of networking, making contacts through friends or former colleagues, can lead to new customers.
  • Develop champions of your products. Use business contacts who have been happy with your products to help generate references and referrals. Once you have sold to them, customers can help you sell to others by offering positive testimonials and leveraging a refer-a-friend campaign created by your business. This technique also employs word-of-mouth marketing. Help customers help you by giving them the ammunition they need to tell your story to others.  "Don't be afraid to ask, 'Is there someone else I can talk to and also help?" Handal says.
  • Affiliate marketing. Look at non-competitive products or services that are reaching out to the same audiences to see if there are ways you can collaborate through shared outreach efforts such as newsletters, mailings (online and offline) or co-branding opportunities. You probably can uncover a handful of like-minded products or services that are talking to your customers, Arnof-Fenn says. Suggest to these business owners ways your businesses can support each other. Your customers will see joint efforts as a value-added opportunity to reinforce their choice of brands.
  • Leverage your website.  There are all sorts of tools these days through which you can drive potential new customers to your website. Search engine optimization (SEO) -- using keywords and other techniques to make your site appear on the first page of listings on search engines -- has become an art form. There are websites, such as Search Engine Watch, that will keep you updated about SEO techniques. In addition, there are a growing number of paid SEO consultants who can help you use all the tricks and techniques to improve your search results. You can also use a variety of blogs, chat rooms, podcasts, and webinars to generate awareness for your website and company. A website is a dynamic tool not a one-time experience.  The top search engines are constantly updating their algorithms, so you must monitor your website on a regular basis to make sure your keywords are leading customers to you.  Make sure you are keeping your website up to date with fresh content so your customers come back often for more.
  • Advertising. Typically businesses are encouraged to spend 3 to 5 percent of their revenue on advertising, but a small business needs to make sure that advertising is effective, Osteryoung says. One way to do this is to ask your customers where they heard about you so that you can measure what is effective. In addition, you also have to carefully pick your markets for advertising to make sure you're reaching your target audience. If you're targeting an older audience, newspaper ads might be the way to go. But if it's Gen X or Y you're after, then you may be better off advertising online or on TV, Osteryoung says. "You've got to define your demographics before you develop your advertising or marketing plan."

Dig Deeper: Converting Web Traffic into Sales Leads

How to Find New Customers and Increase Sales: Sell More to Existing Customers

In order to increase sales, many businesses believe the only way is to find new customers, but a number of experts say that this strategy leaves out an obvious potential source of new sales. It's much easier to get an existing customer to buy from you than to convince a new customer to take the plunge. "They're forgetting about low hanging fruit -- their existing customer base," says Osteryoung. "If I want to expand sales, the number one place to go is the existing customer base. They already trust you."

Here's how to increase sales with your existing customer base:

  • Bundle products. You can "bundle" a few products or services together for a special price to try to get an existing customer to try some of your other offerings.
  • Try the "upsell." Convince your sales staff to go back to existing customers and try to sell those clients related products or services. A common example is a warranty, Osteryoung says. Think of how many times you've purchased electronics and a sales person has tried to sell you on an extended service plan. Customers sometimes take the bait.
  • Offer inside information. If a customer is eyeing a product but about to put it back on the shelf, make sure you let them know that the product is going on sale the following week. If you monitor your website's online shopping cart, you may email an existing customer who didn't complete a sale and offer them a discount to complete the purchase.
  • Think about customer rewards. Like the airlines have done with frequent fliers, there is no reason a small business can't reward good customers with a loyalty program. Offer a discount on their birthday or for every 10 purchases give them one for free.
  • Give free samples. Offering freebies isn't necessarily going to cost you an arm and a leg, but it can increase sales by engendering good feelings among existing customers, convincing them to pass on the sample to a friend or family member, and/or convince them to buy your latest hand cream or ice cream flavor.

Dig Deeper: Tips on Creating a Customer Loyalty Program

"There's a lot you can do that doesn't require much more work," Osteryoung says. "You want to make sure you have saturation but obviously you never want to alienate the customer…. You never want to make the customer feel like you are hard selling them."

Recommended Resources
Dale Carnegie
Practical principles, processes, and programs that offer people the knowledge, skills and practices they need to influence and sell to customers

Word-of-Mouth Marketing Association
Trade association for word-of-mouth marketing to attract more customers

Find New Customers
Jeff Ogden's whitepaper on How to Find New Customers and more

Related Links
How to Use E-mail to Find New Customers
Strategies to use e-mail to build your business

Use an Affiliate Program to Snag New Customers
Use an affiliate program to get your existing customers to recommend your business to their circle of contacts.

How to Hire an SEO Consultant
A primer on how to hire an outside consultant to help you maximize your search engine optimization.

Drive Traffic to Your Business Blog
How to use a blog on your business website to find new customers.

The Return of Customer Loyalty
A veteran entrepreneur explains why it's more important than ever to keep the customers you already have

Teach Your Employees to Focus on Your Best Customers
Teach your employees to know who your best customers are and provide employees with techniques and tools to uncover customer preferences and make every customer interaction count.


London

 

Crystal Palace SEO

Basic SEO Techniques Crystal Palace :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Crystal Palace webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

How to Use Social Media to Improve Your Organic Search Engine Ranking

Seo Keyword Generator

In the world of online marketing, misinformation abounds--and it gets compounded exponentially by an incredibly dynamic and rapidly evolving world. Most of the things you think you know (but don't) about search-engine optimization, or SEO, may have been true a few years ago but have changed; one of the following was always a myth.

Here are some of the myths you need to move beyond to get smarter about SEO.

Myth 1: Metatag Descriptions Help Your Rankings

Not anymore; in fact, metatags are no longer even indexed by Google and Bing. But don't ignore them altogether: Your metatags form the text that is displayed along with your link in the search results--and a more compelling description will compel more users to click on your listing instead of on others.

Here's example of ours; the metatag is everything below the URL.

Myth 2: The More Inbound Links, the Better

False. In all the recent updates to Google's algorithm, the search giant has made it a core priority to have quality trump quantity. Gone are the days of having thousands of superlow-quality links driving up rankings; in fact, creating those links can look spammy and get your site penalized.

Focus on obtaining links from sites that are relevant to your products, services, or industry--and on having those links be surrounded by relevant text. A blog review about your "blue widget" that links to your site is far more valuable than a rogue link for "blue widget" stuck in the footer or sidebar of some site--even a highly ranked one.

Myth 3: PageRank Still Matters

Google's infamous PageRank (named after Google co-founder and now-CEO Larry Page, mind you) is a 1-to-10 ranking of the overall authority of every website; the bigger the number, the higher the rank. In years past, this seemingly all-powerful number dominated the attention of SEO experts.

But today, Google's algorithm has evolved well beyond any single indicator. The PageRank still exists, and if all things are equal, a higher PageRank trumps a lower one--but factors such as relevance and context matter, too.

As with inbound links: If you run a dental practice in Los Angeles, it's better to have a link from a site that reviews doctors and dentists in L.A., even if it has a PageRank of 4, than to have a paid link with no context in a huge site with a higher PageRank of 7. 

Myth 4: Google Prefers Keyword-Rich Domains

In years past, Google seemed to put a disproportionate amount of emphasis on keywords in the domain name (what you may think of as the URL). For example, vinylhousesiding.com would almost certainly be ranked first in a search for vinyl house siding.

Not anymore, says Google. If vinylhousesiding.com is in fact the more relevant, authoritative site on the topic, it will probably still rank first--but not because of its domain name alone.

Myth 5: Websites Must Be 'Submitted' to Search Engines

In 2001, yes, this was the case--indeed, this was the first service that my company, Wpromote, ever provided. But in 2012? Not at all. At this point, if there is any connection from any site to yours, your site will be quickly discovered by Google.

Note that being indexed is a far cry from achieving high rankings--but that initial step of submission is no longer needed or helpful.

Myth 6: Good SEO Is Basically About Trickery

False, false, false. Although there are still some SEO experts out there who go about their business trying to "trick Google," this is absolutely not the way to provide good, lasting SEO.

Good SEO is about creating a relevant, informative website, with unique content and great user experience, and encouraging the sharing and distribution of great content to drive organic publicity and links back to your site.

In the end, this is exactly what Google explicitly wants to reward with high rankings--so it is anything but "tricking" the search engines.

I'm planning to dive into other online marketing topics in the future, to find the biggest myths--so if you've got suggestions, please weigh in below.

Will New Top Level Domains Matter in 2015?

Web Seo

It's pretty funny how much people can learn from a couple of simple grass-chewing animals. Two rabbits constantly remind entrepreneurs about the secrets of concentration, two cows were able to teach young know-it-alls the essence of political philosophy. Why not try the same method for a thorough study of digital marketing and its main components?

Long story short, you have two cats.

#1. Search Engine Optimization

You have two cats. You create a website about them and choose their biography as a landing page. Then you add their photo there for a better effect and create a link with an anchor "cute cats", "soft kitties" and "pussies purr".

Your website goes down because of the last link due to the Google Penguin and Google Panda filters (supposedly, they are simply jealous because your cats get more popular than they do). You curse damned black and white animals and create a whole set of new links to clean up your reputation.

In a year, when your cats have kittens, there are already plenty of clients fighting for the right to buy them.

#2. Content Marketing

You have two cats. You hire George R. R. Martin to write a novel about them. Then you send the first chapter to the most popular blog on animal rights, to the blog of cat lovers community and to the blog of fantasy fans.

The guest post attracts the readers to your website. You post chapter by chapter daily. In the last chapter of the novel, one of the cats dies in a pretty horrible way.

You get enormous donations and sincere consolations, George Martin thrives on hatred of one several thousand more people.

Oh, and you also have to hide the cat, killed in the novel, to increase the dramatic effect and spread

#3. Influencer Marketing

You have two cats and you don't have any food for them. You reach top ten cat food producers and send them video of your cats begging for food. Nine of them ignore you, one of them replies that the video is fake.

You get to the last company with two cats in the bag, demand a meeting with the CEO and when you get to meet him (or, at least, to talk directly to his assistant), you put both cats on his table.

It is beyond human capabilities to say "no" to cats. CEO of the cat food company pats your cats, calls his PR-people and marketers, and they build up a special marketing and advertising campaign for their company with your cats in the middle of it.

Your cats earn their food till the end of 21-st century.

#4. Social Media Marketing

You have two cats. You create a cute video of them and post it on

Your cats go viral.

#5. E-mail Direct Marketing

You have two cats. You send their descriptions and photos to the potential clients every month, desperately hoping that at least someone won't add you to spam and eventually will be impressed by the incredible stories about your pets (which you create out of pure despair), enough to relieve you of your responsibilities as an owner.

If you get lucky, at the end of the campaign you don't have any cats, but you've got some money.

Of course, there are much more things one could do with two cats in the conditions of digital marketing, but the five of them, listed above, are definitely the most common and profitable ones.


London

 

Hackney Digital Marketing Consultant

Basic SEO Techniques Hackney :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Hackney webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Meta Tags & Optimizing Metadata for SEO

Seo And Content Marketing

Note: This one of one of the chapters of Secret Sauce: A step-by-step growth hacking guide. Secret Sauce breaks down every channel just like this one, so if you think this is valuable check it out. It’s for sale now.

SEO In One Day

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms.

Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing.

SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do.

How Google Works

In order to understand what we need to do for SEO let’s look back at how Google started, how it’s evolving today, and develop a groundwork from which we can understand how to get ranked on Google.

The Early Days of Google

The idea for PageRank — Google’s early ranking algorithm — stemmed from Einstein. Larry Page and Sergei Brin were students at Stanford, and they noticed how often scientific studies referred to famous papers, such as the theory of relativity. These references acted almost like a vote — the more your work was referenced the more important it must be. If they downloaded every scientific paper and looked at the references, they could theoretically decide which papers were the most important, and rank them.

They realized that because of links, the Internet could be analyzed and ranked in a similar way, except instead of using references they could use links. So they set about attempting to “download” (or crawl) the entire Internet, figuring out which sites were linked to the most. The sites with the most links were, theoretically, the best sites. And if you did a search for “university,” they could look at the pages that talked about “university” and rank them.

Google Today

Google works largely the same way today, although with much more sophistication and nuance. For example, not all links carry the same weight. A link from an authoritative site (as seen by how many links a site has pointing at it) is much more valuable than a link from a non-authoritative site. A link from the New York Times is probably worth about 10,000 links from sites that don’t have much authority.

At the end of the day the purpose of Google is to find the “best” (or most popular) web page for the words you type into the search bar.

All this means is we need to make it clear to google what our page is about, and then make it clear that we’re popular. If we do that we win. In order to do that, we’ll follow a very simple process that works every single time with less effort than you probably think is required.

Gaming the System

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms.

If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc.

Some of that stuff works very short term, but Google is smart and it is getting smarter. It gets harder to beat Google every day, and Google gets faster at shutting down spammy sites every day. Most don’t even last a week before everything you’ve done disappears and your work evaporates. That’s not the way you should do things.

Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future.

On-Page SEO

The first step in getting our site ready to rank is making it clear to Google what our site is about.

For now we’re going to focus our home page (our landing page) on ranking for one keyword that isn’t our brand or company name. Once we do that and get that ranking we can branch out into other keywords and start to dominate the search landscape, but for now we’ll stay laser focused.

Keyword Research

The first thing we need to do is to figure out what that keyword is. Depending on how popular our site is and how long it’s been around, the level of traffic and difficulty we’ll get from this effort may vary.

The Long Tail

There’s a concept we need to be familiar with known as the “long tail.”

If we were to graph “popularity” of most things with “popularity” being the Y axis and the rank order being the X axis, we’d get something like a power law graph:

There are some big hits that get the majority of attention, and after a few hits the graph falls sharply. The long-tail theory says that as we become more diverse as a society the yellow end of the above graph will stretch forever and get taller.

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail.

In SEO this matters because, at least in the beginning, we’re going to go after long tail keywords — very exact, intention-driven keywords with lower competition that we know can win, then gradually we’ll work our way to the left.

Our site isn’t going to outrank ultra-competitive keywords in the beginning, but by being more specific we can start winning very targeted traffic with much less effort.

The keywords we’re looking for we will refer to as “long-tail keywords.”

Finding the Long Tail

In order to find our perfect long-tail keywords, we’re going to use a combination of four tools, all of which are free.

The process looks like this:

  1. Use UberSuggest, KeywordShitter and a little bit of brainstorming to come up with some keywords
  2. Export those keywords to the Google Keyword Planner to estimate traffic level
  3. Search for those keywords with the SEOQuake chrome extension installed to analyze the true keyword difficulty

Don’t be intimidated — it’s actually very simple. For this example we’ll pretend like we were finding a keyword for this book (and we’ll probably have to build out a site so you see if we’re ranked there in a few months).

Step 1: Brainstorming and Keyword Generating

In this step we’re simply going to identify a few keywords that seem like they might work. Don’t concentrate too much on culling the list at this point, as most bad keywords will be automatically eliminated as a part of the process.

So since this is a book about growth hacking, I’m going to list out a few keywords that would be a good fit:

Growth hacking

Growth marketing

Internet marketing

Growth hacking guide

Growth hacking book

Book about growth hacking

What is growth hacking

Growth hacking instructions

That’s a good enough list to start. If you start running out of ideas go ahead and check out keywordshitter.com. If you plug in one keyword it will start spitting out thousands of variations in just a few minutes. Try to get a solid list of 5–10 to start with.

Now we’ll plug each keyword into UberSuggest. When I plug the first one — “growth hacking” — in, I get 246 results.

Clicking “view as text” will let us copy and paste all of our keywords into a text editor and create an enormous list.

Go through that process with each keyword you came up with.

Now we’ll assume you have 500+ keywords. If you don’t, try to start with something more generic and broad as a keyword, and you’ll have that many quickly. Ideally you’ll have over 1500.

Step 2: Traffic Estimating

Now that we have a pretty good list of keywords. Our next step is to figure out if they have enough search volume to be worth our while.

You’ll likely notice that some are so far down the long tail they wouldn’t do much for us. For example, my growth hacking list came up with “5 internet marketing techniques.” We probably won’t go after that one, but instead of guessing we can let Google do the work for us. This will be our weeding out step.

Google Keyword Planner

The Google Keyword Planner is a tool meant for advertisers, but it does give us some rough idea of traffic levels.

Google doesn’t make any promise of accuracy, so these numbers are likely only directionally correct, but they’re enough to get us on the right track.

You’ll have to have an AdWords account to be able to use the tool, but you can create one for free if you haven’t use AdWords in the past.

Once you’ve logged in, select “Get search volume data and trends.”

Paste in your enormous list of keywords, and click “Get search volume.” Once you’ve done so, you’ll see a lot of graphs and data.

Unfortunately the Keyword Planner interface is a little bit of a nightmare to work within, so instead we’re going to export our data to excel with the “download” button and play with it there.

Now what we’re going to do is decide what traffic we want to go after.

This varies a bit based on how much authority your site has. So let’s try to determine how easy it will be for you to rank.

Go to SEMrush.com and enter your URL, looking at the total backlinks in the third column:

As a general rule (this may vary based on how old your site is, who the links are from, etc.), based on the number of links you have, this is the maximum level of “difficulty” you should go after.

Number of Backlinks

Maximum Difficulty

< 30:<40

<100:40–50

<1000:50–70

1000+:70+

Go ahead and sort the data by difficulty, and eliminate all of the stuff that is too high for your site (don’t worry, we’ll get those keywords later). For now you can simply delete those rows.

Exact Match

One important thing to note is that Google gives us this volume as “exact match” volume. This means that if there is a slight variation of a keyword we will see it if the words are synonyms, but not if they are used in a phrase, so the traffic will be underestimated from what you would expect overall.

Now with that disclaimer sort the traffic volume highest to lowest, and from this data pick out five keywords that seem like a good fit.

Here are mine:

growth hacking strategies

growth hacking techniques

growth hacking 101

growth hacking instagram

growth hacking twitter

Mine all look the same, but that may not necessarily be the case.

Keyword Trends

Unfortunately the “keyword difficulty” that Google gives us is based on paid search traffic, not on natural search traffic.

First, let’s use Google Trends to view the keyword volume and trajectory simultaneously. You can enter all of the keywords at the same time and see them graphed against each other. For my keywords it looks like this:

The ones I’m most excited about are purple and red, which are “Growth hacking techniques” and “Growth hacking Twitter.”

Now we’ll take a deeper look at what the competition is like for those two keywords.

Manual Keyword Difficulty Analysis

In order to analyze how difficult it will be to rank for a certain keyword, we’re going to have to look at the keywords manually, one by one. That’s why we started by finding some long-tail keywords and narrowing the list.

This process gets a lot easier if you download the SEOQuake Chrome extension. Once you’ve done that, do a Google search and you’ll notice a few changes.

With SEOQuake turned on the relevant SEO data of each site is displayed below each search result.

We’re going to alter what is displayed, so in the left-hand sidebar click “parameters” and set them to the following:

Now when you search, you’ll see something like this

SEOQuake adds a ranking number, and the following at the bottom:

The Google Index: This is how many pages from this base URL Google has indexed

Page Links: The number of pages linking to the exact domain that is ranking according to SEMrush’s index (usually very low compared to reality, but since we’ll be using this number to compare it wil be somewhat apples to apples)

URL Links: The number of pages pointing to any page on the base URL

Age: The first time the page was indexed by the Internet Archive

Traffic: A very rough monthly traffic number for the base URL

Looking at these we can try to determine approximately what it would take to overtake the sites in these positions.

You’ll notice that the weight of the indicators change. Not all links are from as good of sources, direct page links matter much more than URL links, etc., but if you google around and play with it for a while you’ll get a pretty good idea of what it takes.

If you have a brand new site it will take a month or two to start generating the number of links to get to page one. If you have an older site with more links it may just be a matter of getting your on-page SEO in place. Generally it will be a mixture of both.

Keep in mind that we’re going to optimize our page for this exact keyword, so we have a bit of an advantage. That said, if you start to see pages from sites like Wikipedia, you will know it’s an uphill battle.

Here are a couple of examples so you can see how you should think through these things, starting with “Growth hacking techniques.”

Entrepreneur.com is definitely a big name, and “growth hacking techniques” is in the title explicitly. This will be difficult to beat, but there are no links in the SEMRush index that point direct to the page.

(By the way, I wonder how hard it would be to write an article for entrepreneur.com — I could probably do that and build a few links to that easily, even linking to my site in the article).

Yongfook.com, have never heard of that site. 206 total links, not much traffic, this one I could pass up. It does have quite a bit of age and “Growth hacking tactics” in the title explicitly, so that would make it tough, but this one is doable to pass up after a while.

Alright, so quicksprout is relatively popular, a lot of links, good age, lots of traffic, a few links direct to the page but not a ton.

But the word “tactics” doesn’t even appear here. This page isn’t optimized for this keyword, so I could probably knock it out by being optimized specifically for “growth hacking tactics.”

Let’s jump down a ways to see how hard it would be to get on the front page.

17 total pages indexed? Created in 2014? No links in the index, even to the root URL? This one’s mine. I should be able to front-page easily.

So this looks like a good keyword. Now we just have to get the on-page SEO in place and start building a few links.

On-Page SEO

Now that we have our keyword selected, we need to make sure Google knows what our site is about. This is as simple as making sure the right keywords are in the right places. Most of this has to do with html tags, which make up the structure of a webpage. If you don’t know html or understand how it works, just pass this list to a developer and they should be able to help you.

Here is a simple checklist you can follow to see if your content is optimized.

On-Page SEO Checklist

Your keyword is in the <title> tag, ideally at the front (or close to the front) of the tag

Your keyword is close to the beginning of the <title> tag (ideally the first words)

The title tag contains less than the viewable limit of 65 characters (optional but recommended)

Your keyword is in the first <h1> tag (and your page has an <h1> tag)

If your page contains additional header tags (<h2>, <h3>, etc) your keyword or synonyms are in most of them

Any images on the page have an <alt> tag that contain your chosen keyword

Your keyword is in the meta description (and there is a meta description)

There is at least 300 words of text on the page

Your keyword appears in the URL (if not the homepage)

Your keyword appears in the first paragraph of the copy

Your keyword (or synonyms — Google recognizes them now) is used other times throughout the page

Your keyword density is between .5% and 2.5%

The page contains dofollow links to other pages (this just means you’re not using nofollow links to every other page)

The page is original content not taken from another page and dissimilar from other pages on your site

If you have all of that in place you should be pretty well set from an on-page perspective. You’ll likely be the best-optimized page for your chosen keyword unless you’re in a very competitive space.

All we have left now is off-page optimization.

Off-Page SEO

Off-Page SEO is just a fancy way to say links. (Sometimes we call them backlinks, but it’s really the same thing.)

Google looks at each link on the web as a weighted vote. If you link to something, in Google’s eyes you’re saying, “This is worth checking out.” The more legit you are the more weight your vote carries.

Link Juice

SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.”

But link juice doesn’t only work site to site — if your homepage is very authoritative and it links off to other pages on your site, it passes link juice as well. For this reason our link structure becomes very important.

Checking Link Juice

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages.

Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly.

That said, you can check at least a sample of Google’s index in the Google Search Console (formerly known as Webmaster Tools). Once you navigate to your site, In the left-hand side select “Search Traffic” then “Links to your site.” There’s a debate raging over whether or not this actually shows you all of the links Google knows about (I’m 99% convinced it’s only a sample), but it’s at least a representative sample.

To see all of your links, click on “More” under “Who links to you the most” then “Download this table.” This, again, seems to only download a sample of what Google knows about. You can also select “Download latest links” which provides more recent links than the other option.

Unfortunately this doesn’t let us see much a to the value of the links, nor does it show us links that have dropped or where those links are from.

To use those there are a wide variety of tools: If you have a budget I’d go with ahrefs.com as they have the biggest index, followed by Moz’s Open Site Explorer (most of the data you can get with a free account, if not then it’s slightly cheaper than ahrefs), and finally SEMrush, which is free for most purposes we need. MajesticSEO uses a combination of “trust flow” and “citation flow” which also works fairly well to give you an idea as to the overall health and number of links pointing to your site.

All of these use different internal metrics to determine the “authority” of a link, but using them to compare apples to apples can be beneficial.

Link Structure

HTML links look something like this:

<a href=”http://www.somesite.com” title=”keyword”>Anchor text</a>

Where http://www.somesite.com is the place the link directs you to, the title is largely a remnant of time gone by, and the linked text — think the words that are blue and you click on — is called the “anchor text.”

In addition to the amount of link juice a page has, the relevance of the anchor text matters.

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy.

If you’re ever creating links (like we’ll show you in the future) I only ever use something generic like the site name, “here” or the full URL.

Internal Structure

Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure.

Some say the ideal link structure for a site is something like this:

That’s close, but it gets a couple things wrong. First, you’ll never have a structure that organized, and second, in an ideal world every page would link to every other page on its same level. This can easily be done with a footer that feels like a sitemap or “recommended” pages. That allows you to specify anchor text, and pass link juice freely from page to page.

Unfortunately it’s impossible to draw such a web without it becoming a mess, so you’ll just have to imagine what that actually looks like.

We have just one more thing to go over before we start getting those first links pointing to our site.

Robots.txt, disavow, nofollow, and other minutia

Most of SEO is managing stuff that can go wrong. There is a lot of that, but we’ll go over what will cover 99% of needs, and you can Google if there’s something really crazy.

Robots.txt

Almost every site has a page at url.com/robots.txt — even google has one.

This is just a plain text file that lets you tell search engine crawlers what to crawl and not to crawl. Most are pretty good about listening, except the Bingbot, which pretty much does whatever it wants no matter what you tell it. (I’m mostly kidding.)

If you don’t want Google to crawl a page (maybe it’s a login page you don’t want indexed, a landing page, etc.) you can just “disallow” it in your robots.txt by saying disallow: /somepage.

If you add a trailing / to it (e.g. disallow: /somepage/) it will also disallow all child pages.

Technically you can specify different rules for different bots (or user agents), but it’s easiest to start your file with “User-agent: *” if you don’t have a need for separate crawling rules.

Disavow

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen.

In the case that this does happen, however, you can “Disavow” links in the Search Console, which is pretty much saying, “Hey Google, don’t count this one.” I hope you’ll never have to use it, but if you hire (or have hired) a bad SEO or are being attacked by a competitor, that is how you combat it.

Nofollow

A link can have a property called “nofollow” such as this:

<a href=”http://www.somesite.com” title=”keyword” rel=”nofollow”>Anchor text</a>.

If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else.

Redirects

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice.

Canonical URLs

If you have two pages that are virtually the same, you can add something like <link rel=”canonical href=”https://www.someurl.com/somepage”> to say “hey, treat this page as if it were that page instead, but I don’t want to 301 it.”

And with that, we’re ready to build our first links.

Link Building

Link building is where SEO really starts to matter, and where a lot of people end up in a world of hurt.

The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place.

If not, at least in the beginning, we’re going to manually create just a few.

We’re going to create them in legitimate ways and not hire somebody in India to do so. That is a recipe for disaster, and I can’t even count the number of times I’ve seen that take down a site.

Web 2.0s

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link.

Some of the easiest are:

Twitter (in your bio)

Github (the readme of a repo)

YouTube (the description of a video — it has to actually get views)

Wordpress (yes, you’ll have to actually create a blog)

Blogger (same here)

Tumblr

Upvote-based sites (HackerNews, GrowthHackers, Inbound.org, etc.)

If nothing else you can start there and get a half dozen to a dozen links. There are always big lists of “web 2.0s” you can find online, but keep in mind if you’re going to build something out on a blogging platform you’re going to have to really build something out. That’s a lot of content and time, but you have to do it the right way.

We generally keep a bigger list of Web 2.0s here. Some may be out of date, but you should probably only build a half dozen to a dozen Web 2.0s anyway.

Expired Domains

Another way to get link juice is by purchasing an expired domain. This is more difficult to do, but there are a lot of options such as expireddomains.net. (Google “expired domains” and you’ll find dozens of sites monitoring them.)

You’ll want to purchase a domain that has expired and restore it as closely as you can to its original form using an archive. These sites likely have some link juice to pass on and you can pass it to yourself.

Link Intersection

Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well.

Now that we have a few basic links flowing, we’re going to work on some strategies that will send continual links and press, eventually getting to a point where we don’t have to build any more links.

Your First Drip of Traffic — Becoming an Authority Site

Awesome — you have a site that converts well, your SEO is in place, ready for you to drive traffic. Now what?

As you’re probably learned at this point, a site that converts very well but has no traffic flowing to it still converts zero traffic.

We’re going to fix that.

This section takes a lot of time and effort, and in the beginning you’ll likely wonder if you’re doing anything at all. Remember that class in college that is so difficult it’s the point where most people give up, effectively weeding out the people who aren’t ready to major in a specific subject?

Well this is the weeder-out chapter of growth hacking.

Take a Long-Term View

The reason so many people stumble on this step is the same reason people stumble on so many steps that take a little effort under time — losing weight, investing in a 401(k), etc. In the beginning you’re going to have a little seedling of traffic, and you’ll be looking up to those who have giant oak trees, thinking, “I must be doing something wrong.” You’re not doing anything wrong. The traffic starts as a trickle before it becomes a flood.

But don’t worry if you’re a startup. Our goal is to get enough traffic that continuing to do this effort will be sustainable (meaning we won’t die before we start to see the rewards), but at the same time we’re building equity in the Internet.

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river.

Future chapters will go into depth on the networks we need to drive traffic from, so in this chapter we’re going to focus on traffic that’s network-agnostic. Traffic that we can’t get by tapping any specific network.

Just to give you some idea of scale, I’ve seen this process drive over 500,000 visits per day, though the build up to that level took almost a full year. What could you do with 500,000 visits per day?

Monitoring Alerts

To start we’re going to use the keywords we found in the SEO chapter, and inject ourselves (and our company) into the conversation wherever it’s taking place.

To do this we’re going to use software called BuzzBundle.

BuzzBundle

This software lets us do a few things:

  1. Constantly monitor all mentions of a specific topic, competitor, or keyword across multiple locations on the Internet (from Facebook groups to Quora questions to blog posts) where comments are available
  2. Allow us to leave a constructive comment that references our product or company

Disclaimer: This is not the SEO comment spam you’ve seen

This step takes thought, effort, and a real human who understands what they’re typing. I don’t often say this, but you cannot effectively automate this step without it becoming spammy. If you’re trying to replicate the automated SEO spam you’ve seen on various blogs and sites this will probably work, but you’ll get banned, your clickthrough will be a fraction of what it could be, and you’ll be banned

Productive Commenting

We’re not going to fire up some awful software to drop spun mentions of garbage onto various comment sections online hoping that brings us SEO traffic. Our comments must do two things:

  1. Be contextual. We are only going to talk about the topic presented in an article or tweet, and only mention our company when it naturally fits in
  2. Contribute to the conversation. I should learn something or have value added to my life by reading your comment

If you do these two things a few changes will take place: First, you’ll notice that people click on your links because you’re a thoughtful person who likes to contribute. Second, people will respect your company because you’re a thoughtful person who likes to contribute.

And with that disclaimer, we’ll move on to the nitty gritty of how this is done.

Now that all of that is out of the way, let’s fire up BuzzBundle and get to work.

Accounts and Personas

The first thing you’ll want to do in BuzzBundle is go to Accounts -> Add new accounts. This is the starting point for everything we’ll do, as we need accounts to comment.

One thing you’ll notice about BuzzBundle is that it lets you use multiple accounts. I find it beneficial to think from multiple perspectives and therefore multiple points of view, but I don’t want to go too far overboard and be spammy.

I’d recommend doing something simple — create 2–3 personas, each of whom you identify with (or are you), and enter them into your BuzzBundle accounts.

Personally I don’t even change my name, I just use a different one (eg. Austen J. Allred vs. Austen Allred) or use a few photos, just so it isn’t literally the same name and same photo blanketing the Internet.

Disqus

Disqus is a comment system used all over the place, and it carries some caveates. Disqus will ban you if you use the same link in every post, so there are two workarounds:

  1. Use a lot of different accounts, rotating IPs or using a proxy every two days or so
  2. Use your site URL as your “display name”

Both of these work, but the second one is much easier in my view.

UTM Parameters

Using links with our UTM parameters here will be very beneficial. We’ll be able to track traffic back to each individual blog or site, and if necessary double down on the ones that are driving traffic.

Link Shorteners

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects.

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site.

Using BuzzBundle

Let’s get started with the BuzzBundle.

First, it’s going to ask you for a keyword. We already have a keyword from the SEO section, but we may want to do something even a bit more generic. For this one I’m going to go with “growth hacking.”

Simply hit “go” and let BuzzBundle get started.

It will load different content types into different columns, but generally we are going to be scrolling through until we find something that looks compelling and like we can actually contribute to.

The first thing I clicked on was this:

It’s a review of another book about growth hacking. All I had to do was comment, tag the author, ask him if he were willing to review our book, and offer to send him one for free. (If you’re reading this now it’s going to be pretty awkward).

My assumption is this person will find the conversation to be completely authentic, because it is. The fact that there’s now a link on his video that people who are searching for something else will find is just an added bonus.

As an aside, I much prefer to hold “shift” and click on a link to open it in my normal browser if I’m just going to be commenting as myself.

The next one I found was a roundup of great growth hacking blog posts from the week.

I left the following comment:

Note how I followed him on Twitter so that it’s obviously personal and not an automated spam comment. I even went a little bit overboard and tweeted at him just for kicks.

That is how you get people on your team.

As you get further along and have an idea of how to get a good response, I’d recommend starting to sort by reach, ramping up the number of keywords you’re searching for, and possibly even gasp upgrading to the paid version of BuzzBundle.

Enjoyed that read? Click the ❤ below to recommend it to other interested readers!

Who Are Your Online Competitors? Find Out for Free

Seo Work

Search engine optimization (SEO) is fast becoming a must-have body of knowledge for business owners. Nearly 91 percent of all Internet users resort to a search engine to find information, according to a recent survey by the non-profit Pew Internet and American Life Project. The question is: how easily can they find your business?

You already could be making costly mistakes, such as a home page that is almost all images and little text, causing your site to have unnecessarily low rankings and little traffic. Or worse, you could be using hidden text and winding up with an every more onerous problem because some search engines ban sites that use tricks to improve rankings.

Whether you are a do-it-yourselfer or you use an outside SEO firm, the more you know the more effective and successful your business can be online. I’ve assembled the five best categories of resources for business owners to learn about SEO and search marketing. To help with this article, I interviewed Jennifer Laycock, editor-in-chief of Search Engine Guide, a website designed specifically for business owners and entrepreneurs. 

Conferences and seminars

Attending search engine conferences is the fastest way to learn because it immerses you in the subject. When you are starting out, choose events designed to give well-rounded instruction in basic principles, such as Jill Whalen's High Rankings seminars.

Don't go to advanced events intended for industry experts until you first learn the basics -- trust me, you will just feel frustrated.  However, there is one good reason for a newbie to attend events targeting industry professionals, such as Search Engine Strategies conferences.  That’s to find and interview SEO vendors.  At no other venue will you find so many search professionals in one place at one time. 

Books

There are a few excellent eBooks -- downloadable PDF documents -- suitable for beginners.  The best eBooks typically come with a package of extras, such as lifetime updates, private forums, sometimes even money-back guarantees. 

Aaron Wall’s SEO Book  is widely acknowledged as one of the best.

Laycock’s own Small Business Guide to Search Engine Marketing is another I would recommend, because it focuses on SEO from the perspective of a business owner who is not a search expert. 

Printed books, another possibility, are less expensive ($15 -$30 for printed books versus $75 - $100 for eBooks). The disadvantage is that printed books can get out of date quickly because search constantly changes. Tactics accepted several years ago, such as doorway pages, today may get your site dropped by search engines. If you opt for a printed book, make sure it is reasonably recent.

Newsletters and blogs

One of the great things about the Web today is that we are lucky to have so many excellent free newsletters and blogs on search.  Among newsletters, Jill Whalen's High Rankings is notable, because she answers real-life questions from readers. 

Among blogs designed for business owners, a particularly helpful one is Small Business SEM.  Carston Cumbrowski also has a helpful page of resources for SEO beginners.

Search Engine Land  featuring search guru Danny Sullivan, is a good one to add to your reading list later on as your knowledge builds. It is industry focused, but has the advantage of experts who write on specific topics such as link-building and contextual advertising -- not to mention its excellent blogroll of search sites to explore.

Discussion forums

As you begin to learn some of the basics of SEO, you will have questions.  Head to discussion forums to get answers.  Discussion forums are excellent sounding boards to bounce ideas off of others. Try Webmaster World and Digital Point Forums.

When you first approach a new discussion forum, read and observe for a while before jumping in to participate.  Every forum has a “personality” all its own -- make sure you feel comfortable.  Observing also helps you learn which participants’ advice to trust. Some participants are more knowledgeable than others.

Interactive tools

No article on search for newbies would be complete without mentioning some of the excellent free or low-cost tools available.  I have learned a great deal simply through using tools such as:

  • WordTracker keyword tool -- Using relevant keywords in your site content and when purchasing search ads can make all the difference in attracting visitors who actually buy. You may already know the obvious keywords, but WordTracker helps you broaden your choices to identify non-obvious terms. A free trial or a single day’s subscription costs around $8.
  • Analytics programs -- These help you understand which parts of your site visitors use most, such as which navigation links they click on most. Armed with that knowledge, you can make changes to your site to emphasize the most important elements to increase sales and newsletter signups. Google Analytics is a robust free analytics tool.  For those who run Google AdWords campaigns and do not like the idea of giving sensitive site data to the same company you purchase ads from, ClickTracks is an alternative.  ClickTracks offers a free version called ClickTracks Appetizer.
  • SEO Moz page strength tool -- This interactive tool gives you a quick snapshot of some of the factors search engines consider when determining site rankings.  Don’t take it as the complete word on ranking factors, but do have fun with it.  

Anita Campbell is a writer, speaker and radio talk show host who closely follows trends in the small business market at her site, Small Business Trends.


London

 

Hornsey Local SEO

Basic SEO Techniques Hornsey :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Hornsey webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Will New Top Level Domains Matter in 2015?

Seo Keyword Generator

In the world of online marketing, misinformation abounds--and it gets compounded exponentially by an incredibly dynamic and rapidly evolving world. Most of the things you think you know (but don't) about search-engine optimization, or SEO, may have been true a few years ago but have changed; one of the following was always a myth.

Here are some of the myths you need to move beyond to get smarter about SEO.

Myth 1: Metatag Descriptions Help Your Rankings

Not anymore; in fact, metatags are no longer even indexed by Google and Bing. But don't ignore them altogether: Your metatags form the text that is displayed along with your link in the search results--and a more compelling description will compel more users to click on your listing instead of on others.

Here's example of ours; the metatag is everything below the URL.

Myth 2: The More Inbound Links, the Better

False. In all the recent updates to Google's algorithm, the search giant has made it a core priority to have quality trump quantity. Gone are the days of having thousands of superlow-quality links driving up rankings; in fact, creating those links can look spammy and get your site penalized.

Focus on obtaining links from sites that are relevant to your products, services, or industry--and on having those links be surrounded by relevant text. A blog review about your "blue widget" that links to your site is far more valuable than a rogue link for "blue widget" stuck in the footer or sidebar of some site--even a highly ranked one.

Myth 3: PageRank Still Matters

Google's infamous PageRank (named after Google co-founder and now-CEO Larry Page, mind you) is a 1-to-10 ranking of the overall authority of every website; the bigger the number, the higher the rank. In years past, this seemingly all-powerful number dominated the attention of SEO experts.

But today, Google's algorithm has evolved well beyond any single indicator. The PageRank still exists, and if all things are equal, a higher PageRank trumps a lower one--but factors such as relevance and context matter, too.

As with inbound links: If you run a dental practice in Los Angeles, it's better to have a link from a site that reviews doctors and dentists in L.A., even if it has a PageRank of 4, than to have a paid link with no context in a huge site with a higher PageRank of 7. 

Myth 4: Google Prefers Keyword-Rich Domains

In years past, Google seemed to put a disproportionate amount of emphasis on keywords in the domain name (what you may think of as the URL). For example, vinylhousesiding.com would almost certainly be ranked first in a search for vinyl house siding.

Not anymore, says Google. If vinylhousesiding.com is in fact the more relevant, authoritative site on the topic, it will probably still rank first--but not because of its domain name alone.

Myth 5: Websites Must Be 'Submitted' to Search Engines

In 2001, yes, this was the case--indeed, this was the first service that my company, Wpromote, ever provided. But in 2012? Not at all. At this point, if there is any connection from any site to yours, your site will be quickly discovered by Google.

Note that being indexed is a far cry from achieving high rankings--but that initial step of submission is no longer needed or helpful.

Myth 6: Good SEO Is Basically About Trickery

False, false, false. Although there are still some SEO experts out there who go about their business trying to "trick Google," this is absolutely not the way to provide good, lasting SEO.

Good SEO is about creating a relevant, informative website, with unique content and great user experience, and encouraging the sharing and distribution of great content to drive organic publicity and links back to your site.

In the end, this is exactly what Google explicitly wants to reward with high rankings--so it is anything but "tricking" the search engines.

I'm planning to dive into other online marketing topics in the future, to find the biggest myths--so if you've got suggestions, please weigh in below.

How to Drive More Traffic to Your Website

Seo Keyword Generator

In a perfect world, you would have an unlimited budget to market your business in order to find new customers and increase sales. You could buy lots of online and offline advertising, run promotions to build traffic in store and online, and launch a proactive public relations campaign to increase your product or brand's visibility and awareness. But this isn't a perfect world. Realistically, most small businesses and even many mid-sized firms have more great ideas on how to peddle their wares than available resources. 

So where do you start if you are looking for more customers? Learning to generate new sales leads is an essential skill for an entrepreneur. Even if you don't consider yourself a salesperson in the classic sense of the Willy Loman character from Arthur Miller's play Death of a Salesman, you need to understand that the possibilities for finding new customers range from cold calling names from the phone book to buying lists of potential customers to using newer Internet techniques like search engine optimization to drive new business to your website.

The following pages will delve into how to conduct market research to understand your target audience and their needs, how to determine which lead generation techniques are best to broaden your sales horizons, and how to increase sales by following several strategies to sell additional products and/or services to existing customers.

How to Find New Customers and Increase Sales: Understand Your Target Audience

Before you can find new customers and increase sales, you need to understand who your customer is, what value proposition you offer to customers, and what your competition is currently offering in the market and where there are gaps for a new entrant. In other words, you need to do some market research -- whether that means hiring an outside firm to do the legwork or trying to do it yourself. There's an underlying disconnect between your motivation to increase sales and your customer's motivation to solve their problems.

"Attracting more customers is really about listening to their needs, not being a solution looking for a problem," says Paige Arnof-Fenn, founder and CEO of Mavens & Moguls, a strategic-marketing consulting firm whose clients include Fortune 500 companies as well as early stage and emerging businesses.  "There are many existing problems out there that need to be solved that customers are willing to pay for today."

Dig Deeper: Getting to Know Your Frequent Customers

How to Find New Customers and Increase Sales: Find Out Who Your Current Customers Are

In order to develop a marketing plan to reach new customers, you need to better understand who you're already selling to. "If I'm trying to expand sales, I have to find out who my existing customers are. What are their demographics? What do they look like?" says Jerry Osteryoung, director of outreach for the Jim Moran Institute for Global Entrepreneurship at Florida State University. "That means doing market research."

Market research runs the gamut from very simple qualitative research to in-depth quantitative analysis. It can be done very quickly and inexpensively by sending surveys to your existing customers using one of the many online survey tools, such as SurveyMonkey or Zoomerang. You can also get to know the target audience by looking at existing sources of information -- from the U.S. Census Bureau or other government agencies, from trade associations, or from third-party research firms. But depending on the questions you are trying to answer and your research budget, your market research can involve more extensive interviews with customers and qualitative studies on how target customers feel about your business, its products and services.

Certain products and services may appeal to one audience but not to another, so understanding the strengths, weaknesses, opportunities and threats in your target market is critical. You can get to know your customers and segment the market any number of ways including by:

  • Demographics -- statistical data on a population including income levels, age, etc.
  • Psychographics -- the attitudes and tastes of a certain demographic.
  • Ethnographics -- examination of particular cultures.
  • Buying habits -- how, what and where customers purchase products and services.

Dig Deeper: How to Conduct Market Research

How to Find New Customers and Increase Sales: Defining the Market for Your Product

Use the information about your existing customers to develop a target audience for your business in its drive to win new customers and increase sales. "While there are core customers you are trying to reach, often there are other markets that are also important to address," Arnof-Fenn says. "Make sure you know who the gatekeepers and influencers are; they will affect the decision makers and you will most likely need to sell to them differently than to the end user." For example, parents might be the gatekeepers for products targeted to children or technology managers might hold influence over a company's decision to invest in new software.

Determine which key messages, features and benefits matter to each potential market. Tell these customers how your business can help them solve their problems. "In order to have a customer go to your online shop, you have to find a reason why these customers want to come to you," Osteryoung says. "The value proposition has to be spelled out clearly."

Next, you need to figure out where to reach these customers and whether there should be a marketing or advertising plan that goes along with that outreach.

Dig Deeper: Make 100 Phone Calls to Find Your Target Audience

How to Find New Customers and Increase Sales: Generating Sales Leads

There are a variety of age-old staple techniques and newer tools you can use to find new customers and increase sales. It's best to understand the range of choices you have in order to determine which may best help your business reach new customers. Newspaper readers may not be moved by Internet-based sales techniques. Similarly, business people who are accustomed with hiring only people they know may be better swayed by meeting you at a chamber of commerce meeting than accepting a blind invitation to connect on LinkedIn or Facebook.

"It starts with good people," says Peter Handal, chairman and CEO of Dale Carnegie Training, the sales and leadership training organization. "If you're a one-man shop, it's one thing. But if sales people are really important, you need to hire and motivate good people and you want to give them an upside, such as sales on commission. The motivation is not just money it's also helping them overcome the fear of prospecting."

Here is a rundown on the techniques available:

  • Cold calling. This is telemarketing without the call center. It's a blind contact with a potential customer who isn't expecting a pitch. Customer leads can be picked up through scouring newspaper articles or items, lists of leads that are culled by a third-party, or paying attention to people or businesses moving into your turf. "People are always hesitant about cold calling or talking to someone they don't know," says Handal. "We coach people to give themselves a pep talk to get them in the mood. We suggest that they set a goal -- this is how many new people they will talk to this week."
  • Networking. This can be done the old-fashioned way, by getting involved in community organizations, such as the chamber of commerce, or attending business functions, such as trade shows. Social functions -- dinner invitations, book clubs, etc. -- can also lead to potential business. "All of those kinds of things are important ways to network to find new customers," Handal says. Networking has also taken a 21st Century twist on the Internet, with the rise in popularity of such websites as LinkedIn, Facebook, and Plaxo. Many businesses find that this type of networking, making contacts through friends or former colleagues, can lead to new customers.
  • Develop champions of your products. Use business contacts who have been happy with your products to help generate references and referrals. Once you have sold to them, customers can help you sell to others by offering positive testimonials and leveraging a refer-a-friend campaign created by your business. This technique also employs word-of-mouth marketing. Help customers help you by giving them the ammunition they need to tell your story to others.  "Don't be afraid to ask, 'Is there someone else I can talk to and also help?" Handal says.
  • Affiliate marketing. Look at non-competitive products or services that are reaching out to the same audiences to see if there are ways you can collaborate through shared outreach efforts such as newsletters, mailings (online and offline) or co-branding opportunities. You probably can uncover a handful of like-minded products or services that are talking to your customers, Arnof-Fenn says. Suggest to these business owners ways your businesses can support each other. Your customers will see joint efforts as a value-added opportunity to reinforce their choice of brands.
  • Leverage your website.  There are all sorts of tools these days through which you can drive potential new customers to your website. Search engine optimization (SEO) -- using keywords and other techniques to make your site appear on the first page of listings on search engines -- has become an art form. There are websites, such as Search Engine Watch, that will keep you updated about SEO techniques. In addition, there are a growing number of paid SEO consultants who can help you use all the tricks and techniques to improve your search results. You can also use a variety of blogs, chat rooms, podcasts, and webinars to generate awareness for your website and company. A website is a dynamic tool not a one-time experience.  The top search engines are constantly updating their algorithms, so you must monitor your website on a regular basis to make sure your keywords are leading customers to you.  Make sure you are keeping your website up to date with fresh content so your customers come back often for more.
  • Advertising. Typically businesses are encouraged to spend 3 to 5 percent of their revenue on advertising, but a small business needs to make sure that advertising is effective, Osteryoung says. One way to do this is to ask your customers where they heard about you so that you can measure what is effective. In addition, you also have to carefully pick your markets for advertising to make sure you're reaching your target audience. If you're targeting an older audience, newspaper ads might be the way to go. But if it's Gen X or Y you're after, then you may be better off advertising online or on TV, Osteryoung says. "You've got to define your demographics before you develop your advertising or marketing plan."

Dig Deeper: Converting Web Traffic into Sales Leads

How to Find New Customers and Increase Sales: Sell More to Existing Customers

In order to increase sales, many businesses believe the only way is to find new customers, but a number of experts say that this strategy leaves out an obvious potential source of new sales. It's much easier to get an existing customer to buy from you than to convince a new customer to take the plunge. "They're forgetting about low hanging fruit -- their existing customer base," says Osteryoung. "If I want to expand sales, the number one place to go is the existing customer base. They already trust you."

Here's how to increase sales with your existing customer base:

  • Bundle products. You can "bundle" a few products or services together for a special price to try to get an existing customer to try some of your other offerings.
  • Try the "upsell." Convince your sales staff to go back to existing customers and try to sell those clients related products or services. A common example is a warranty, Osteryoung says. Think of how many times you've purchased electronics and a sales person has tried to sell you on an extended service plan. Customers sometimes take the bait.
  • Offer inside information. If a customer is eyeing a product but about to put it back on the shelf, make sure you let them know that the product is going on sale the following week. If you monitor your website's online shopping cart, you may email an existing customer who didn't complete a sale and offer them a discount to complete the purchase.
  • Think about customer rewards. Like the airlines have done with frequent fliers, there is no reason a small business can't reward good customers with a loyalty program. Offer a discount on their birthday or for every 10 purchases give them one for free.
  • Give free samples. Offering freebies isn't necessarily going to cost you an arm and a leg, but it can increase sales by engendering good feelings among existing customers, convincing them to pass on the sample to a friend or family member, and/or convince them to buy your latest hand cream or ice cream flavor.

Dig Deeper: Tips on Creating a Customer Loyalty Program

"There's a lot you can do that doesn't require much more work," Osteryoung says. "You want to make sure you have saturation but obviously you never want to alienate the customer…. You never want to make the customer feel like you are hard selling them."

Recommended Resources
Dale Carnegie
Practical principles, processes, and programs that offer people the knowledge, skills and practices they need to influence and sell to customers

Word-of-Mouth Marketing Association
Trade association for word-of-mouth marketing to attract more customers

Find New Customers
Jeff Ogden's whitepaper on How to Find New Customers and more

Related Links
How to Use E-mail to Find New Customers
Strategies to use e-mail to build your business

Use an Affiliate Program to Snag New Customers
Use an affiliate program to get your existing customers to recommend your business to their circle of contacts.

How to Hire an SEO Consultant
A primer on how to hire an outside consultant to help you maximize your search engine optimization.

Drive Traffic to Your Business Blog
How to use a blog on your business website to find new customers.

The Return of Customer Loyalty
A veteran entrepreneur explains why it's more important than ever to keep the customers you already have

Teach Your Employees to Focus on Your Best Customers
Teach your employees to know who your best customers are and provide employees with techniques and tools to uncover customer preferences and make every customer interaction count.


London

 

Mornington Crescent SEO Consultant

Basic SEO Techniques Mornington Crescent :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Mornington Crescent webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Will New Top Level Domains Matter in 2015?

Optimize Seo

It's a major facet of every marketing plan, and every brand leader wishes they had a crystal ball to tell them its fate. Every consumer, client and professional uses it to educate themselves on their options, discover their peers' findings, and consider alternatives. I'm talking about, of course, online search.

Whether you rely solely on Google, or if you tend to stray to alternatives like Bing or even DuckDuckGo, the future of search engines plays a huge part in not only your daily life, but the success of your brand. Because the technology is constantly evolving, any book you read is already outdated; in order to stay on the cutting edge of search engine progress, ensure you continuously update your knowledge by reading articles (such as this one), staying up to date on new algorithms, analyzing your competitors' successes and failures, and consult expert opinions and insights.

One such expert is Baruch Labunski, CEO and Founder of Rank Secure, a leading expert in search engine optimization for businesses. Labunski gave us the insight scoop on what search engine habits and trends he expects to become normal in 2017. Consider this guide required reading for any brand that's interested in keeping - or improving - their search engine ranking in the next twelve months:

Mobile Friendly Or Bust

As of November, Google has started making mobile a priority - with the goal of their new mobile indexing algorithm the primary algorithm by 2018. Given that mobile searches now account for well over half of all search queries, this was a long time coming.

The reality is that the era of mobile-friendly websites being a perk or extra is over. Smartphones have now reached saturation in many major markets, including the US, Canada, Japan, Western Europe and China. If you're trying to sell to markets in these major economies, mobile is no longer optional.

The Rise Of Digital Assistants Make Her A Little Closer To Reality

SEO professionals are currently staring down the barrel of a very long gun - and that gun is held by Alexa, Siri, Cortana and Google's as-yet-unnamed assistant persona.

The challenge with the growing popularity of digital assistants is that, as more consumers submit their queries with voice controls, it becomes increasingly important to not just be on the front page, or the top five results, but the first result. Voice searches return only the top result - which means if you aren't it, it doesn't matter if you're the second result or on the second page, the consumer won't hear about you.

Hey Neighbor - Have You Conquered Local Search?

As Google reduces the clutter on their results page - and alternatives like Bing and DuckDuckGo follow suit, inevitably - the emphasis on local search will become all the more cut throat. By combining the highly specific locational data that's available from consumers searching on mobile, alongside Google's already in-progress goal of customizing results by location for all users, positioning your brand to those who are physically near you will become crucial in 2017.

Google is continuously improving their customer experience, and their technology has them approaching the thought patterns of actual users, however, this means that our jobs as brand managers and promoters will continue to become more complicated as time passes. The days of search engine algorithms filtering by obvious data points, or being easily manipulated are over. The new fact of search engine optimization is appealing to your immediate markets - those around you and those who are searching directly for your product.

The best way to master local search? Make sure you claim your location on as many review sites - and of course Google Places - as quickly as possible. List your locations on your main website. If you have multiple locations, give them each their own website (which should still be linked to the general brand site) with their address listed. Make it as obvious as possible where you are.

2017 will be the most challenging year yet for online marketers, as technology continues to advance at a breakneck pace. However, if you continue to stay current on updates, research your competitors and test your strategies, you'll make it through. Remember, the core goal of search engines is to find what the user is looking for; make sure that those who are looking for your product can find you, and can easily understand why you're the right option, and your brand will be just fine.

Search Engine Optimization: Part 2 Specific SEO Suggestions

Keyword Optimization

If you have an app that you'd like to rank in the search engine results pages (SERPs), it's important that you understand the relevant ranking factors. Otherwise, you're just wasting your time.

In this article, we'll go over the importance of app optimization and explain how you can make sure that your app appears in the SERPs.

Why You Need to Optimize

It's important to optimize your app for the various search engines because a recent report shows that 27% of users find apps with a web search. That's up from just 2-3% in 2014.

Expect that upward trend to continue.

Also, keep in mind that Google is putting on emphasis on app downloads from search results and downplaying Google Play. Even though, at this point in time, 40% of people still find apps by searching in an app store, it's still important to optimize your app for the stragglers who use Google web search for everything.

Finally, keep in mind that Google has gotten better at ranking apps over the past couple of years. That's good news for search engine optimizers who want to use Google's search algorithm to push their apps higher in the SERPs.

The App Pack

Of course, when people talk about "apps," they're talking about mobile apps. That's a reality not lost on Google.

As a result, Google now features an app pack at the top of mobile search results. If you open a browser on your mobile device right now and search for "photo editor," you should see the app pack at the very top of the search results.

The app pack can include one, three, or six apps. If there are more than six apps that match the search criteria, the search results will display an arrow at the bottom of the pack so that users can view more apps.

Each app in the pack not only displays the app title, but also its rating and its price. If a user clicks on the app square, the underlying operating system will open the app in the app store.

Keep in mind that app pack results are specific to the operating system. That means only apps that work on the user's mobile platform will be displayed.

How the App Pack Impacts Your Brand

If you optimize your app so that it appears in the app pack, you could adversely affect your brand presence in the SERPs. That's because for every app that appears in the pack, one web ranking is pushed off the page.

So if your website is ranking at the #1 spot right now for a specific keyword and you optimize your app for that same keyword so that it appears in the app pack, your site will be pushed down lower in the SERPs. That's something you want to keep in mind as you begin your optimization efforts.

Mistake #1: Not Using the Right Keywords

One of the first steps to any optimization effort is to determine the right keywords. App optimization is no different.

When people search for an app, they're usually searching based on a descriptive noun. For example, "travel planner" or "photo editor" are phrases that describe apps frequently search for.

So when you begin your optimization efforts, think about what your app does and come up with a few words or phrases that people might use when searching for it.

Mistake #2: Not Optimizing the Title and Description

Google treats the title of an app similar to how it treats a title tag on a web page. Google also treats app descriptions as on-page text on a web page.

That's why it's a great idea to include the aforementioned keywords in your title and description. You'll have to do that when you submit your app to the OS-specific app store.

Of course, you'll likely want your title to be branded. But if there's enough room for a keyword in the title (for example, "PhotoBomb - A Photo Editor") then include it as well.

Finally, keep in mind that standard rules about keyword usage apply here. Avoid over-stuffing keywords into your description just to rank higher. That strategy will likely backfire.

Mistake #3: Ignoring Reviews

Reviews of your app matter for two reasons.

First, Google might rank your app based on keywords from user reviews on the app page. As with traditional SEO efforts, keywords towards the top of the page are given the most weight.

Also, the star rating of your app will have an impact on its rank as well. It's possible that an app with the keyword that's only in the description might outrank an app with the keyword in the title because it has a higher star rating.

Of course, the star rating might also impact the click-through rate. If your app has only a couple of stars, don't expect too many people to click on it.

Mistake #4: Ignoring App-Specific Keywords

One of the best ways to move ahead of your competition when it comes to ranking your app is to optimize for app-specific words.

For example, use the word "app" in your title or description. While it's not likely that anyone searching for an app in the app store will include that word in the search query, people who are using Google to search for an app are very likely to do so.

Also, include the operating system of the app in the title or description. Again, people searching on Google Play for an app probably won't include the word "Android" in their query, but folks who are using Google search could do so.

Wrapping It Up Application SEO

Moving your app to the top of the SERPs is no different than moving your website to the top of the SERPs in this way: it requires acting on the right information.

Today we just touched on the most basic mistakes. There is a lot to know about this topic and many advanced strategies that you can pursue.


London

 

Putney SEO Expert

Basic SEO Techniques Putney :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Putney webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

4 Ways Big Data Is Changing SEO

Improve Search Engine Ranking

Search engine optimization (SEO) is fast becoming a must-have body of knowledge for business owners. Nearly 91 percent of all Internet users resort to a search engine to find information, according to a recent survey by the non-profit Pew Internet and American Life Project. The question is: how easily can they find your business?

You already could be making costly mistakes, such as a home page that is almost all images and little text, causing your site to have unnecessarily low rankings and little traffic. Or worse, you could be using hidden text and winding up with an every more onerous problem because some search engines ban sites that use tricks to improve rankings.

Whether you are a do-it-yourselfer or you use an outside SEO firm, the more you know the more effective and successful your business can be online. I’ve assembled the five best categories of resources for business owners to learn about SEO and search marketing. To help with this article, I interviewed Jennifer Laycock, editor-in-chief of Search Engine Guide, a website designed specifically for business owners and entrepreneurs. 

Conferences and seminars

Attending search engine conferences is the fastest way to learn because it immerses you in the subject. When you are starting out, choose events designed to give well-rounded instruction in basic principles, such as Jill Whalen's High Rankings seminars.

Don't go to advanced events intended for industry experts until you first learn the basics -- trust me, you will just feel frustrated.  However, there is one good reason for a newbie to attend events targeting industry professionals, such as Search Engine Strategies conferences.  That’s to find and interview SEO vendors.  At no other venue will you find so many search professionals in one place at one time. 

Books

There are a few excellent eBooks -- downloadable PDF documents -- suitable for beginners.  The best eBooks typically come with a package of extras, such as lifetime updates, private forums, sometimes even money-back guarantees. 

Aaron Wall’s SEO Book  is widely acknowledged as one of the best.

Laycock’s own Small Business Guide to Search Engine Marketing is another I would recommend, because it focuses on SEO from the perspective of a business owner who is not a search expert. 

Printed books, another possibility, are less expensive ($15 -$30 for printed books versus $75 - $100 for eBooks). The disadvantage is that printed books can get out of date quickly because search constantly changes. Tactics accepted several years ago, such as doorway pages, today may get your site dropped by search engines. If you opt for a printed book, make sure it is reasonably recent.

Newsletters and blogs

One of the great things about the Web today is that we are lucky to have so many excellent free newsletters and blogs on search.  Among newsletters, Jill Whalen's High Rankings is notable, because she answers real-life questions from readers. 

Among blogs designed for business owners, a particularly helpful one is Small Business SEM.  Carston Cumbrowski also has a helpful page of resources for SEO beginners.

Search Engine Land  featuring search guru Danny Sullivan, is a good one to add to your reading list later on as your knowledge builds. It is industry focused, but has the advantage of experts who write on specific topics such as link-building and contextual advertising -- not to mention its excellent blogroll of search sites to explore.

Discussion forums

As you begin to learn some of the basics of SEO, you will have questions.  Head to discussion forums to get answers.  Discussion forums are excellent sounding boards to bounce ideas off of others. Try Webmaster World and Digital Point Forums.

When you first approach a new discussion forum, read and observe for a while before jumping in to participate.  Every forum has a “personality” all its own -- make sure you feel comfortable.  Observing also helps you learn which participants’ advice to trust. Some participants are more knowledgeable than others.

Interactive tools

No article on search for newbies would be complete without mentioning some of the excellent free or low-cost tools available.  I have learned a great deal simply through using tools such as:

  • WordTracker keyword tool -- Using relevant keywords in your site content and when purchasing search ads can make all the difference in attracting visitors who actually buy. You may already know the obvious keywords, but WordTracker helps you broaden your choices to identify non-obvious terms. A free trial or a single day’s subscription costs around $8.
  • Analytics programs -- These help you understand which parts of your site visitors use most, such as which navigation links they click on most. Armed with that knowledge, you can make changes to your site to emphasize the most important elements to increase sales and newsletter signups. Google Analytics is a robust free analytics tool.  For those who run Google AdWords campaigns and do not like the idea of giving sensitive site data to the same company you purchase ads from, ClickTracks is an alternative.  ClickTracks offers a free version called ClickTracks Appetizer.
  • SEO Moz page strength tool -- This interactive tool gives you a quick snapshot of some of the factors search engines consider when determining site rankings.  Don’t take it as the complete word on ranking factors, but do have fun with it.  

Anita Campbell is a writer, speaker and radio talk show host who closely follows trends in the small business market at her site, Small Business Trends.

How to Develop an SEO Friendly PHP Website?

Search Optimisation Google

In the world of online marketing, misinformation abounds--and it gets compounded exponentially by an incredibly dynamic and rapidly evolving world. Most of the things you think you know (but don't) about search-engine optimization, or SEO, may have been true a few years ago but have changed; one of the following was always a myth.

Here are some of the myths you need to move beyond to get smarter about SEO.

Myth 1: Metatag Descriptions Help Your Rankings

Not anymore; in fact, metatags are no longer even indexed by Google and Bing. But don't ignore them altogether: Your metatags form the text that is displayed along with your link in the search results--and a more compelling description will compel more users to click on your listing instead of on others.

Here's example of ours; the metatag is everything below the URL.

Myth 2: The More Inbound Links, the Better

False. In all the recent updates to Google's algorithm, the search giant has made it a core priority to have quality trump quantity. Gone are the days of having thousands of superlow-quality links driving up rankings; in fact, creating those links can look spammy and get your site penalized.

Focus on obtaining links from sites that are relevant to your products, services, or industry--and on having those links be surrounded by relevant text. A blog review about your "blue widget" that links to your site is far more valuable than a rogue link for "blue widget" stuck in the footer or sidebar of some site--even a highly ranked one.

Myth 3: PageRank Still Matters

Google's infamous PageRank (named after Google co-founder and now-CEO Larry Page, mind you) is a 1-to-10 ranking of the overall authority of every website; the bigger the number, the higher the rank. In years past, this seemingly all-powerful number dominated the attention of SEO experts.

But today, Google's algorithm has evolved well beyond any single indicator. The PageRank still exists, and if all things are equal, a higher PageRank trumps a lower one--but factors such as relevance and context matter, too.

As with inbound links: If you run a dental practice in Los Angeles, it's better to have a link from a site that reviews doctors and dentists in L.A., even if it has a PageRank of 4, than to have a paid link with no context in a huge site with a higher PageRank of 7. 

Myth 4: Google Prefers Keyword-Rich Domains

In years past, Google seemed to put a disproportionate amount of emphasis on keywords in the domain name (what you may think of as the URL). For example, vinylhousesiding.com would almost certainly be ranked first in a search for vinyl house siding.

Not anymore, says Google. If vinylhousesiding.com is in fact the more relevant, authoritative site on the topic, it will probably still rank first--but not because of its domain name alone.

Myth 5: Websites Must Be 'Submitted' to Search Engines

In 2001, yes, this was the case--indeed, this was the first service that my company, Wpromote, ever provided. But in 2012? Not at all. At this point, if there is any connection from any site to yours, your site will be quickly discovered by Google.

Note that being indexed is a far cry from achieving high rankings--but that initial step of submission is no longer needed or helpful.

Myth 6: Good SEO Is Basically About Trickery

False, false, false. Although there are still some SEO experts out there who go about their business trying to "trick Google," this is absolutely not the way to provide good, lasting SEO.

Good SEO is about creating a relevant, informative website, with unique content and great user experience, and encouraging the sharing and distribution of great content to drive organic publicity and links back to your site.

In the end, this is exactly what Google explicitly wants to reward with high rankings--so it is anything but "tricking" the search engines.

I'm planning to dive into other online marketing topics in the future, to find the biggest myths--so if you've got suggestions, please weigh in below.


London

 

Stoke Newington Local SEO

Basic SEO Techniques Stoke Newington :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Stoke Newington webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Will New Top Level Domains Matter in 2015?

Seo And Online Marketing

It's a major facet of every marketing plan, and every brand leader wishes they had a crystal ball to tell them its fate. Every consumer, client and professional uses it to educate themselves on their options, discover their peers' findings, and consider alternatives. I'm talking about, of course, online search.

Whether you rely solely on Google, or if you tend to stray to alternatives like Bing or even DuckDuckGo, the future of search engines plays a huge part in not only your daily life, but the success of your brand. Because the technology is constantly evolving, any book you read is already outdated; in order to stay on the cutting edge of search engine progress, ensure you continuously update your knowledge by reading articles (such as this one), staying up to date on new algorithms, analyzing your competitors' successes and failures, and consult expert opinions and insights.

One such expert is Baruch Labunski, CEO and Founder of Rank Secure, a leading expert in search engine optimization for businesses. Labunski gave us the insight scoop on what search engine habits and trends he expects to become normal in 2017. Consider this guide required reading for any brand that's interested in keeping - or improving - their search engine ranking in the next twelve months:

Mobile Friendly Or Bust

As of November, Google has started making mobile a priority - with the goal of their new mobile indexing algorithm the primary algorithm by 2018. Given that mobile searches now account for well over half of all search queries, this was a long time coming.

The reality is that the era of mobile-friendly websites being a perk or extra is over. Smartphones have now reached saturation in many major markets, including the US, Canada, Japan, Western Europe and China. If you're trying to sell to markets in these major economies, mobile is no longer optional.

The Rise Of Digital Assistants Make Her A Little Closer To Reality

SEO professionals are currently staring down the barrel of a very long gun - and that gun is held by Alexa, Siri, Cortana and Google's as-yet-unnamed assistant persona.

The challenge with the growing popularity of digital assistants is that, as more consumers submit their queries with voice controls, it becomes increasingly important to not just be on the front page, or the top five results, but the first result. Voice searches return only the top result - which means if you aren't it, it doesn't matter if you're the second result or on the second page, the consumer won't hear about you.

Hey Neighbor - Have You Conquered Local Search?

As Google reduces the clutter on their results page - and alternatives like Bing and DuckDuckGo follow suit, inevitably - the emphasis on local search will become all the more cut throat. By combining the highly specific locational data that's available from consumers searching on mobile, alongside Google's already in-progress goal of customizing results by location for all users, positioning your brand to those who are physically near you will become crucial in 2017.

Google is continuously improving their customer experience, and their technology has them approaching the thought patterns of actual users, however, this means that our jobs as brand managers and promoters will continue to become more complicated as time passes. The days of search engine algorithms filtering by obvious data points, or being easily manipulated are over. The new fact of search engine optimization is appealing to your immediate markets - those around you and those who are searching directly for your product.

The best way to master local search? Make sure you claim your location on as many review sites - and of course Google Places - as quickly as possible. List your locations on your main website. If you have multiple locations, give them each their own website (which should still be linked to the general brand site) with their address listed. Make it as obvious as possible where you are.

2017 will be the most challenging year yet for online marketers, as technology continues to advance at a breakneck pace. However, if you continue to stay current on updates, research your competitors and test your strategies, you'll make it through. Remember, the core goal of search engines is to find what the user is looking for; make sure that those who are looking for your product can find you, and can easily understand why you're the right option, and your brand will be just fine.

Will New Top Level Domains Matter in 2015?

Keyword Optimization

If you've ever tried to deal with search engine optimization, you most likely have, at some point or another, wanted to bundle your whole site up and toss it into the nearest virtual trash can. Particularly if you felt compelled to focus on keywords, or any other technique calculated to artificially pique someone's mouse clicks.

You should be delighted to hear then, if you haven't heard yet, that the old-fashioned concept of SEO is deader than last week's sandwich. Google pretty much pounded the crap out of keyword stuffing and other absurdities with the search algorithm changes it's made over the last couple of years. And then Google made search secure, which means you can't even see what keywords someone used to get to your site.

It's about time, because all the minutiae blinded entrepreneurs to what is really important: making a connection with an audience. The term--not exactly new--that seems to be displacing SEO is OAO, online audience optimization. Before getting too squirrelly about another Three Letter Acronym, let's get grounded and think about what's important.

Really Know Your Audience

Over on the Marketingland blog, Brian Clark quoted great old-time advertising copyrighter Eugene Schwartz:

One hour a day, read. Read everything in the world except your business. Read junk. Very much junk. Read so that anything that interests you will stick in your memory. Just read, just read, just read... There is your audience. There is the language. There are the words that they use.

Clark takes this to mean that you have to understand the language and words people use so you know how to talk to them. I'll take it a step further. Not only do you need to know how they talk, which lets you better guess how they might specifically look for what you offer, but you also need to understand what they find funny. What scares them. What is important to them. How they think. Until you do, they're only marks and you do nothing more than run calculated cons. After you do understand them, they're real people and you might find yourself caring a bit about them. Good--care more.

Translate Caring Into Specific Actions

Do you care about your significant other, family members, or friends? If so, then there are plenty of times that you'll do specific things that you know make them happy. Emotion isn't an abstract concept, but something that drives behavior. Let the same thing happen in your marketing after you start to care about the audience. For example, Linda Ruth lists nine steps for OAO, including be consistent and clear about strategy and purpose, encourage audience participation, and employ engagement metrics and gamification techniques. Maybe you'll find that your list is the same. Maybe it will be somewhat different. Just make sure it comes with a focus on customers and how you can provide what they need.

It's like going into a shop you like where the people recognize you and get your interests and tastes. That's all you're trying to do. When the technology, any technology, gets in the way, drop it out back and return to the basics.


London

 

Waterloo SEO Marketing

Basic SEO Techniques Waterloo :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Waterloo webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

How to Learn Search Engine Optimization, Online Advertising Article - Technology.Inc.com

Optimize Seo

Currently, SEO web design is the most promoted product for the online businesses to achieve their sales targets. Yes, fetching a good traffic from Google or other search leading engines is being possible with SEO campaigns. On-page optimization, off-page optimization, and technical factors are the three prime elements of bringing SEO success for a website. So, the need of SEO friendly programming language can be fulfilled with PHP. For a better search engine visibility of the web pages, the web developers should follow the following tips while developing a SE friendly website.

• Clean URL structure:

Dynamic URLs and season IDs in URL are not good so the developer need to use a unique PHPSESSID variable. If the season IDs will be included in URLs so, the search engines will treat a single page with different season IDs as different pages. It leads to duplicate content which is punishable by search engines.

Use keyword rich permalinks with url_rewriter tags, which makes the URLs friendly for both search engines and visitors. Also decrease the use of special characters other than the hyphen (-) symbol.

• Avoid canonical errors:

Search engines treat www and non-www sites differently if also they contain the same content. Duplicate content issue may arise, so use 301 redirection. In this concern the PHP developers need to spend more time on the homepage as the site.com/index.php will be treated as different to site.com.

• Putting right heading and bold tags:

Optimizing the website for search engines in the development period carries a lot of responsibilities and adds more tasks for the web developers. Creating a dynamic header (header.php) and using unique values for Meta of singular web pages is a must do act for designing an SEO website. So, at the time of coding, using of page-specific PHP variables get’s the work done. $pageTitle, $pageDescription, $pageCanonical, $pageKeywords, $pageRobots, etc are the significant SEO stuffs for On-page optimization of a PHP website. Also, using H1, H2, H3 and <strong> attributes in a webpage improves it’s indexing possibility.

• Cross browser issues:

In this mobile web age, we can’t rely upon the desktop users only as the growth rate of internet on mobile browsers created a milestone in the last few years. SEO is now promoting user experience and the cross browser compatibility will surely impress both visitors and the search engines. Coding a responsive or mobile friendly website using PHP language is not a hard task for the experienced web developers.

• Navigation and links:

Both of these are vital in bringing SEO success for a website. It is proved that the Google and others like easy to navigate websites. So, use texts based navigation as well as try to have breadcrumbs which provide more flexibility for a user for browsing the site effortlessly. Links, both inbound and outbound, carry the scores of getting good link juice. Using diverse and relevant anchor texts for hyperlinks and declaring rel=nofollow/dofollow attributes is advised.

Advantages of PHP (compared to ASP):

  • The accessories or software required for a functional web server for PHP websites, i.e. Linux OS, Apache server, MySQL server, and PHP can be installed or upgraded at free of cost with no restriction. But the MS Windows Server and MS SQL Server (used for ASP) licenses need to be purchased which proves PHP is cost effective.
  • ASP.net holds about double time for coding or deployment than PHP so, choosing PHP is wise for the busy web developers concerning time.
  • Talking about support, as an open source platform, PHP (with LAMP - (Linux, Apache, MySQL, PHP) has a lot of resources and support options.
  • According to most of the research data sources, the communication between PHP and MySQL is a little bit faster than ASP.net and MSSQL. Google, Yahoo, Facebook, Wikipedia, YouTube, etc like some high traffic websites are using MySQL so there is no doubt about the performance of PHP’s preferred database management system i.e. MySQL (by Oracle).
  • The ext4 file system of Linux OS (supports PHP) has a better performance record than MS Windows OS’s NTFS (used for ASP) during Input/output (IO) process.
  • The Linux web servers with LAMP platform use comparatively fewer server resources, i.e. CPU and Memory.
  • The PHP developers got the flexibility choose their own editor, but this feature is not associated with ASP. Using VI and VIM editors, the PHP developers get access to use and integrate other important platforms like Ajax, JavaScript, JQuery, etc due to developing on an open source platform.
  • PHP is supported on any OS platforms like Linux, Mac (Mac OS X), UNIX and Windows also. But ASP is limited to only with MS Windows OS.

Quotes About Search Engine Optimization

Optimize Seo

If you have an app that you'd like to rank in the search engine results pages (SERPs), it's important that you understand the relevant ranking factors. Otherwise, you're just wasting your time.

In this article, we'll go over the importance of app optimization and explain how you can make sure that your app appears in the SERPs.

Why You Need to Optimize

It's important to optimize your app for the various search engines because a recent report shows that 27% of users find apps with a web search. That's up from just 2-3% in 2014.

Expect that upward trend to continue.

Also, keep in mind that Google is putting on emphasis on app downloads from search results and downplaying Google Play. Even though, at this point in time, 40% of people still find apps by searching in an app store, it's still important to optimize your app for the stragglers who use Google web search for everything.

Finally, keep in mind that Google has gotten better at ranking apps over the past couple of years. That's good news for search engine optimizers who want to use Google's search algorithm to push their apps higher in the SERPs.

The App Pack

Of course, when people talk about "apps," they're talking about mobile apps. That's a reality not lost on Google.

As a result, Google now features an app pack at the top of mobile search results. If you open a browser on your mobile device right now and search for "photo editor," you should see the app pack at the very top of the search results.

The app pack can include one, three, or six apps. If there are more than six apps that match the search criteria, the search results will display an arrow at the bottom of the pack so that users can view more apps.

Each app in the pack not only displays the app title, but also its rating and its price. If a user clicks on the app square, the underlying operating system will open the app in the app store.

Keep in mind that app pack results are specific to the operating system. That means only apps that work on the user's mobile platform will be displayed.

How the App Pack Impacts Your Brand

If you optimize your app so that it appears in the app pack, you could adversely affect your brand presence in the SERPs. That's because for every app that appears in the pack, one web ranking is pushed off the page.

So if your website is ranking at the #1 spot right now for a specific keyword and you optimize your app for that same keyword so that it appears in the app pack, your site will be pushed down lower in the SERPs. That's something you want to keep in mind as you begin your optimization efforts.

Mistake #1: Not Using the Right Keywords

One of the first steps to any optimization effort is to determine the right keywords. App optimization is no different.

When people search for an app, they're usually searching based on a descriptive noun. For example, "travel planner" or "photo editor" are phrases that describe apps frequently search for.

So when you begin your optimization efforts, think about what your app does and come up with a few words or phrases that people might use when searching for it.

Mistake #2: Not Optimizing the Title and Description

Google treats the title of an app similar to how it treats a title tag on a web page. Google also treats app descriptions as on-page text on a web page.

That's why it's a great idea to include the aforementioned keywords in your title and description. You'll have to do that when you submit your app to the OS-specific app store.

Of course, you'll likely want your title to be branded. But if there's enough room for a keyword in the title (for example, "PhotoBomb - A Photo Editor") then include it as well.

Finally, keep in mind that standard rules about keyword usage apply here. Avoid over-stuffing keywords into your description just to rank higher. That strategy will likely backfire.

Mistake #3: Ignoring Reviews

Reviews of your app matter for two reasons.

First, Google might rank your app based on keywords from user reviews on the app page. As with traditional SEO efforts, keywords towards the top of the page are given the most weight.

Also, the star rating of your app will have an impact on its rank as well. It's possible that an app with the keyword that's only in the description might outrank an app with the keyword in the title because it has a higher star rating.

Of course, the star rating might also impact the click-through rate. If your app has only a couple of stars, don't expect too many people to click on it.

Mistake #4: Ignoring App-Specific Keywords

One of the best ways to move ahead of your competition when it comes to ranking your app is to optimize for app-specific words.

For example, use the word "app" in your title or description. While it's not likely that anyone searching for an app in the app store will include that word in the search query, people who are using Google to search for an app are very likely to do so.

Also, include the operating system of the app in the title or description. Again, people searching on Google Play for an app probably won't include the word "Android" in their query, but folks who are using Google search could do so.

Wrapping It Up Application SEO

Moving your app to the top of the SERPs is no different than moving your website to the top of the SERPs in this way: it requires acting on the right information.

Today we just touched on the most basic mistakes. There is a lot to know about this topic and many advanced strategies that you can pursue.


London

 

Belgravia SEO

Basic SEO Techniques Belgravia :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Belgravia webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

According to the Experts - How SEO is Changing

Organic Seo Agency

If you've ever tried to deal with search engine optimization, you most likely have, at some point or another, wanted to bundle your whole site up and toss it into the nearest virtual trash can. Particularly if you felt compelled to focus on keywords, or any other technique calculated to artificially pique someone's mouse clicks.

You should be delighted to hear then, if you haven't heard yet, that the old-fashioned concept of SEO is deader than last week's sandwich. Google pretty much pounded the crap out of keyword stuffing and other absurdities with the search algorithm changes it's made over the last couple of years. And then Google made search secure, which means you can't even see what keywords someone used to get to your site.

It's about time, because all the minutiae blinded entrepreneurs to what is really important: making a connection with an audience. The term--not exactly new--that seems to be displacing SEO is OAO, online audience optimization. Before getting too squirrelly about another Three Letter Acronym, let's get grounded and think about what's important.

Really Know Your Audience

Over on the Marketingland blog, Brian Clark quoted great old-time advertising copyrighter Eugene Schwartz:

One hour a day, read. Read everything in the world except your business. Read junk. Very much junk. Read so that anything that interests you will stick in your memory. Just read, just read, just read... There is your audience. There is the language. There are the words that they use.

Clark takes this to mean that you have to understand the language and words people use so you know how to talk to them. I'll take it a step further. Not only do you need to know how they talk, which lets you better guess how they might specifically look for what you offer, but you also need to understand what they find funny. What scares them. What is important to them. How they think. Until you do, they're only marks and you do nothing more than run calculated cons. After you do understand them, they're real people and you might find yourself caring a bit about them. Good--care more.

Translate Caring Into Specific Actions

Do you care about your significant other, family members, or friends? If so, then there are plenty of times that you'll do specific things that you know make them happy. Emotion isn't an abstract concept, but something that drives behavior. Let the same thing happen in your marketing after you start to care about the audience. For example, Linda Ruth lists nine steps for OAO, including be consistent and clear about strategy and purpose, encourage audience participation, and employ engagement metrics and gamification techniques. Maybe you'll find that your list is the same. Maybe it will be somewhat different. Just make sure it comes with a focus on customers and how you can provide what they need.

It's like going into a shop you like where the people recognize you and get your interests and tastes. That's all you're trying to do. When the technology, any technology, gets in the way, drop it out back and return to the basics.

SEO Marketing 6 Things to Understand

Keyword Optimization

Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign. But in addition to these, you'll need to pursue these specific e-commerce strategies.

1. Create unique product descriptions for every product. This is extremely important. It's tempting to use a manufacturer's description for your products, or to repeat sections of content for similar products, but the best strategy is to create a completely unique description for each of your products. It's a lot of work up front, but duplicate content can severely hinder your campaign, and all that extra unique content will pay off immediately.

2. Encourage user reviews. Encourage your users to post reviews on each individual product page. Amazon executes this perfectly, so look at any product page on Amazon.com for a great example of how to implement user reviews. Google loves seeing unique, value-adding content, and with an e-commerce site, you have a key opportunity to generate free content from your user base. Plus, you'll boost sales by giving people more insight into the quality of the products you sell.

3. Establish easy site navigation. This is crucial for both attaining higher search engine rankings and improving your site's user experience. Organize your product pages as intuitively as possible, separating them into easily searchable and easily understandable categories. Make your site map obvious and easy to follow, and design your site in a way that pleases the eye and immediately directs users where to go.

4. Optimize your site load times by reducing the size of your images. It's important to have high-quality images on your product pages, but don't go overboard. Having too many high-quality images on one page can slow down your site, which is bad for SEO. Instead, reduce the size of your images, or build a feature that allows users to "zoom in" to see a larger version. This will keep your load speeds in check while still giving your users the quality they need to see.

5. Link between pages wherever possible. Google prefers websites with value-adding internal linking. The fewer clicks a user has to make in order to get to any given page on your site, the better. Improve this by linking each page to several other similar, relevant pages in your domain.

6. Optimize your site for mobile. This is essential for any site, but especially an e-commerce platform, which would otherwise be nearly impossible to navigate. Give your users a smooth mobile experience, either through a responsive design, a specific mobile design, or an interactive app that allows for a better mobile experience. This will become increasingly important in the coming years.

7. Integrate your product pages with social sharing. In addition to basic social integration, your product pages should have social-share buttons so users can pass on information about your products with their friends and followers. This is a good business practice in general but it's particularly good for SEO because Google may use social signals as a measure of authority.

8. Keep your out-of-stock and discontinued item pages up and running. This might seem counterintuitive at first. After all, if you're no longer offering an item, why bother keeping the page up? It's worthwhile because it gives you more permanent pages, and a greater base of indexable content for Google bots to scour. All you need to do is add a headline or some other indication that the item is no longer available.

9. Create seasonal categories to maximize seasonal attention. Seasonal items tend to have lower keyword competition, with the trade-off being a shorter period of relevance. To get the most out of your seasonal items, create specific seasonal category pages such as "Halloween Decor" or "Best in Fashion 2014."

10. Add a community forum and encourage growth. Another major content option for e-commerce platforms is a community forum where users can exchange information about their favorite products and make recommendations to one another. It will increase brand loyalty amongst your participants. Encourage community growth by starting conversations and responding to questions and complaints whenever possible.

11. Include pictures and videos for every product. E-commerce platforms serve as a perfect medium for visual content, which is growing in importance for SEO. Include videos and several high-quality pictures for every product you offer, tagged with relevant metadata, so each image has a chance of showing up for a relevant image-based search. Just keep them stored in a way that doesn't interfere with site loading times.

12. Make your site secure. It's always been a best practice for e-commerce sites to have HTTPS encryption for user security. If you don't have it, get it now. In addition to providing an extra layer of user security, it also provides a significant ranking signal to Google.

13. Build deep inbound links. Link building for e-commerce sites presents a significant opportunity: ample material for deep linking. When engaging in a link-building campaign, focus on attaining links to the deepest pages on your site that you can (such as niche product pages).

14. Regularly check your pages for errors. E-commerce sites can grow unwieldy fast, since they usually have a huge (and growing) number of pages. Perform routine checks to make sure none of your permalinks are generating 404 errors, and that all of your links to external content are still functional. You can do this using Google Webmaster Tools and a site-crawling tool such as Screaming Frog.

15. Build relevantly titled URLs. Every URL on your e-commerce platform should be unique, relevant to the page, and keyword optimized. If you're using an automated means of page creation, you might be left with a URL ending in a long series of numbers and letters--change these immediately. For example, if you're offering a large red umbrella on a specific product page, end your URL with /large-red-umbrella-v1 rather than /10031490314180.

16. Use catchy meta descriptions for your products. When a page appears on a search engine ranking page (SERP), the meta description appears as text under the hyperlink. Use this to your advantage by writing compelling copy for each of your products' meta descriptions. Your goal should be to immediately catch your user's attention, and draw him or her in.

17. Optimize your site's internal search functionality. It's important to realize that Google isn't the only search engine you need to be thinking about. If you want your users to keep shopping on your site, you need to build and refine an internal search function that can efficiently scour your site and provide the most relevant results to your users. This means building an algorithm that can handle misspellings, offer predictive searches, and sort through every page on the site. It also means optimizing your product titles and categories to be searchable both internally and externally.

Put these strategies into effect immediately, and make regular updates as your business grows. E-commerce sites have unique challenges and differences from other websites, but with proper best practices, SEO doesn't have to be difficult for them. If you're looking for more help with online marketing for your e-commerce site, grab my eBook, The Definitive Guide to Marketing Your Business Online.


London