Crayford Website Optimization

Basic SEO Techniques Crayford :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Crayford webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Search Engine Optimization SEO for Writers

Seo Page

If you have an app that you'd like to rank in the search engine results pages (SERPs), it's important that you understand the relevant ranking factors. Otherwise, you're just wasting your time.

In this article, we'll go over the importance of app optimization and explain how you can make sure that your app appears in the SERPs.

Why You Need to Optimize

It's important to optimize your app for the various search engines because a recent report shows that 27% of users find apps with a web search. That's up from just 2-3% in 2014.

Expect that upward trend to continue.

Also, keep in mind that Google is putting on emphasis on app downloads from search results and downplaying Google Play. Even though, at this point in time, 40% of people still find apps by searching in an app store, it's still important to optimize your app for the stragglers who use Google web search for everything.

Finally, keep in mind that Google has gotten better at ranking apps over the past couple of years. That's good news for search engine optimizers who want to use Google's search algorithm to push their apps higher in the SERPs.

The App Pack

Of course, when people talk about "apps," they're talking about mobile apps. That's a reality not lost on Google.

As a result, Google now features an app pack at the top of mobile search results. If you open a browser on your mobile device right now and search for "photo editor," you should see the app pack at the very top of the search results.

The app pack can include one, three, or six apps. If there are more than six apps that match the search criteria, the search results will display an arrow at the bottom of the pack so that users can view more apps.

Each app in the pack not only displays the app title, but also its rating and its price. If a user clicks on the app square, the underlying operating system will open the app in the app store.

Keep in mind that app pack results are specific to the operating system. That means only apps that work on the user's mobile platform will be displayed.

How the App Pack Impacts Your Brand

If you optimize your app so that it appears in the app pack, you could adversely affect your brand presence in the SERPs. That's because for every app that appears in the pack, one web ranking is pushed off the page.

So if your website is ranking at the #1 spot right now for a specific keyword and you optimize your app for that same keyword so that it appears in the app pack, your site will be pushed down lower in the SERPs. That's something you want to keep in mind as you begin your optimization efforts.

Mistake #1: Not Using the Right Keywords

One of the first steps to any optimization effort is to determine the right keywords. App optimization is no different.

When people search for an app, they're usually searching based on a descriptive noun. For example, "travel planner" or "photo editor" are phrases that describe apps frequently search for.

So when you begin your optimization efforts, think about what your app does and come up with a few words or phrases that people might use when searching for it.

Mistake #2: Not Optimizing the Title and Description

Google treats the title of an app similar to how it treats a title tag on a web page. Google also treats app descriptions as on-page text on a web page.

That's why it's a great idea to include the aforementioned keywords in your title and description. You'll have to do that when you submit your app to the OS-specific app store.

Of course, you'll likely want your title to be branded. But if there's enough room for a keyword in the title (for example, "PhotoBomb - A Photo Editor") then include it as well.

Finally, keep in mind that standard rules about keyword usage apply here. Avoid over-stuffing keywords into your description just to rank higher. That strategy will likely backfire.

Mistake #3: Ignoring Reviews

Reviews of your app matter for two reasons.

First, Google might rank your app based on keywords from user reviews on the app page. As with traditional SEO efforts, keywords towards the top of the page are given the most weight.

Also, the star rating of your app will have an impact on its rank as well. It's possible that an app with the keyword that's only in the description might outrank an app with the keyword in the title because it has a higher star rating.

Of course, the star rating might also impact the click-through rate. If your app has only a couple of stars, don't expect too many people to click on it.

Mistake #4: Ignoring App-Specific Keywords

One of the best ways to move ahead of your competition when it comes to ranking your app is to optimize for app-specific words.

For example, use the word "app" in your title or description. While it's not likely that anyone searching for an app in the app store will include that word in the search query, people who are using Google to search for an app are very likely to do so.

Also, include the operating system of the app in the title or description. Again, people searching on Google Play for an app probably won't include the word "Android" in their query, but folks who are using Google search could do so.

Wrapping It Up Application SEO

Moving your app to the top of the SERPs is no different than moving your website to the top of the SERPs in this way: it requires acting on the right information.

Today we just touched on the most basic mistakes. There is a lot to know about this topic and many advanced strategies that you can pursue.

Which Online Marketing Strategy Has the Best ROI?

Seo On Website

Currently, SEO web design is the most promoted product for the online businesses to achieve their sales targets. Yes, fetching a good traffic from Google or other search leading engines is being possible with SEO campaigns. On-page optimization, off-page optimization, and technical factors are the three prime elements of bringing SEO success for a website. So, the need of SEO friendly programming language can be fulfilled with PHP. For a better search engine visibility of the web pages, the web developers should follow the following tips while developing a SE friendly website.

• Clean URL structure:

Dynamic URLs and season IDs in URL are not good so the developer need to use a unique PHPSESSID variable. If the season IDs will be included in URLs so, the search engines will treat a single page with different season IDs as different pages. It leads to duplicate content which is punishable by search engines.

Use keyword rich permalinks with url_rewriter tags, which makes the URLs friendly for both search engines and visitors. Also decrease the use of special characters other than the hyphen (-) symbol.

• Avoid canonical errors:

Search engines treat www and non-www sites differently if also they contain the same content. Duplicate content issue may arise, so use 301 redirection. In this concern the PHP developers need to spend more time on the homepage as the site.com/index.php will be treated as different to site.com.

• Putting right heading and bold tags:

Optimizing the website for search engines in the development period carries a lot of responsibilities and adds more tasks for the web developers. Creating a dynamic header (header.php) and using unique values for Meta of singular web pages is a must do act for designing an SEO website. So, at the time of coding, using of page-specific PHP variables get’s the work done. $pageTitle, $pageDescription, $pageCanonical, $pageKeywords, $pageRobots, etc are the significant SEO stuffs for On-page optimization of a PHP website. Also, using H1, H2, H3 and <strong> attributes in a webpage improves it’s indexing possibility.

• Cross browser issues:

In this mobile web age, we can’t rely upon the desktop users only as the growth rate of internet on mobile browsers created a milestone in the last few years. SEO is now promoting user experience and the cross browser compatibility will surely impress both visitors and the search engines. Coding a responsive or mobile friendly website using PHP language is not a hard task for the experienced web developers.

• Navigation and links:

Both of these are vital in bringing SEO success for a website. It is proved that the Google and others like easy to navigate websites. So, use texts based navigation as well as try to have breadcrumbs which provide more flexibility for a user for browsing the site effortlessly. Links, both inbound and outbound, carry the scores of getting good link juice. Using diverse and relevant anchor texts for hyperlinks and declaring rel=nofollow/dofollow attributes is advised.

Advantages of PHP (compared to ASP):

  • The accessories or software required for a functional web server for PHP websites, i.e. Linux OS, Apache server, MySQL server, and PHP can be installed or upgraded at free of cost with no restriction. But the MS Windows Server and MS SQL Server (used for ASP) licenses need to be purchased which proves PHP is cost effective.
  • ASP.net holds about double time for coding or deployment than PHP so, choosing PHP is wise for the busy web developers concerning time.
  • Talking about support, as an open source platform, PHP (with LAMP - (Linux, Apache, MySQL, PHP) has a lot of resources and support options.
  • According to most of the research data sources, the communication between PHP and MySQL is a little bit faster than ASP.net and MSSQL. Google, Yahoo, Facebook, Wikipedia, YouTube, etc like some high traffic websites are using MySQL so there is no doubt about the performance of PHP’s preferred database management system i.e. MySQL (by Oracle).
  • The ext4 file system of Linux OS (supports PHP) has a better performance record than MS Windows OS’s NTFS (used for ASP) during Input/output (IO) process.
  • The Linux web servers with LAMP platform use comparatively fewer server resources, i.e. CPU and Memory.
  • The PHP developers got the flexibility choose their own editor, but this feature is not associated with ASP. Using VI and VIM editors, the PHP developers get access to use and integrate other important platforms like Ajax, JavaScript, JQuery, etc due to developing on an open source platform.
  • PHP is supported on any OS platforms like Linux, Mac (Mac OS X), UNIX and Windows also. But ASP is limited to only with MS Windows OS.


Kent

 

Hythe SEO Agency

Basic SEO Techniques Hythe :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Hythe webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

SEO for Blogs: If You Build It, Will They Come? -- search engine optimization -- High Rankings -- Keyword Discovery

Online Advertising Agency

Printable Promotions has only had a blog on its site for a month or so. But it's already made an impact on the company's search engine rankings. 'I did a Google search on ‘reusable folding grocery bag,'' says Stacie Long, the company's operations manager. 'The YouTube video of our product that we posted on our blog came up third or fourth.'

For many small business leaders, blogging can engender feelings of envy and frustration -- envy over legendary blogs that draw thousands of daily page views and frustration from the sneaking suspicion that no one out there is reading their own postings. Search engine optimization (SEO) can change that.

'Blogging is a great way to drive users to a site,' says Kelly Cutler, CEO of Internet marketing firm Marcel Media. 'It can also help with stickiness, which is an important goal these days. It's too easy for users to bounce away from your site before they've done something valuable like sign up for your newsletter or fill out a form.'

How can you improve your blog's ranking on search engines? SEO is a complex science, but here are some principles that will help:

Make it crawler-friendly

Search engines dispatch software called crawlers (or sometimes 'spiders') to roam the World Wide Web in search of sites that might be of interest to searchers. One important SEO strategy is to have your blog be easy for the crawlers to find.

'Make sure the software is set up so that posts don't get buried ten levels deep in your site,' advises Jill Whalen, CEO of High Rankings, an SEO service. 'They should be easy to reach so search engines can crawl them.' Whalen also advises using SEO-friendly blog software. 'WordPress is probably one of the best for that,' she says.

It's also smart idea to include links in your posts, both to your own website's product pages or other information, and to outside websites as well. Why? It's links to your site, not from your site, that drive search engine rankings -- but, Whalen notes, one often begets the other. 'It's a good way to get linking back and forth,' she says. 'Other site owners usually check who's linking to them, so they get to know who you are.' When linking to outside sites, make sure the links open in a new window or tab so that users don't automatically leave your site whenever they click on a link.

To keyword or not to keyword

Since all searches start with keywords, it seems obvious that including the pertinent keyword as many times as you can in a blog entry should help bring traffic. Not so fast, experts say. 'Don't force keywords into content where they wouldn't normally be,' Cutler cautions. 'That creates a bad user experience, which means people won't use your blog, and then Google won't index your blog.' In fact, Marcel Media usually refrains from even telling client bloggers what the top keywords are for their sites. 'Blogs are usually better done without that kind of research in mind,' Cutler says.

Instead, she tries to identify blog topics where preferred terms come up naturally. 'One of our clients is a hospital and we've identified specific areas they want to focus on. We've invited doctors who specialize in those areas to participate in blogging. We're not trying to build content around keywords, but because those doctors work in those areas, we know the keywords will be used.'

If you do decide to do keyword research, Whalen recommends Keyword Discovery or Wordtracker to find what keywords your customers are searching. She also notes that Google's AdWords offers information on keyword searches that is free to use, even if you're not an AdWords customer.

But, she advises, don't just go for the top terms. 'Very competitive phrases probably have many sites optimizing for them,' she says. 'So you want a phrase that's less competitive, but still has some people searching it.' If that phrase is specific to your business's unique value proposition, optimizing on it can be a very powerful tool.

Content is king

 'A mistake I've seen a lot is that companies think Web 2.0 is like regular advertising space,' Long says. 'They treat it like a billboard.'

Instead, make sure you're providing content that will entertain, amuse, or inform your readers. One way to build traffic is to comment or react to the news of the day as it affects your particular business. 'If you're a bookseller, you might blog about the current lawsuit by J.K. Rowling to block publication of a Harry Potter Lexicon,' Cutler says. If you use this strategy, she adds, 'Keep it short, to the point, and keep it opinionated. Don't just republish news.'

Understanding the connection between blogging and search rankings can inspire busy executives to take the time to blog, Cutler notes. 'What I like about blogging is that it stays in the spirit of the Internet, but lets you accomplish SEO goals in the background,' she says. 'Content and linking are two of the most powerful Internet marketing tools --and blogging lets you use both in a non-advertising way.'

SEO Marketing 6 Things to Understand

Website Search Optimization

Search engine optimization (SEO) is fast becoming a must-have body of knowledge for business owners. Nearly 91 percent of all Internet users resort to a search engine to find information, according to a recent survey by the non-profit Pew Internet and American Life Project. The question is: how easily can they find your business?

You already could be making costly mistakes, such as a home page that is almost all images and little text, causing your site to have unnecessarily low rankings and little traffic. Or worse, you could be using hidden text and winding up with an every more onerous problem because some search engines ban sites that use tricks to improve rankings.

Whether you are a do-it-yourselfer or you use an outside SEO firm, the more you know the more effective and successful your business can be online. I’ve assembled the five best categories of resources for business owners to learn about SEO and search marketing. To help with this article, I interviewed Jennifer Laycock, editor-in-chief of Search Engine Guide, a website designed specifically for business owners and entrepreneurs. 

Conferences and seminars

Attending search engine conferences is the fastest way to learn because it immerses you in the subject. When you are starting out, choose events designed to give well-rounded instruction in basic principles, such as Jill Whalen's High Rankings seminars.

Don't go to advanced events intended for industry experts until you first learn the basics -- trust me, you will just feel frustrated.  However, there is one good reason for a newbie to attend events targeting industry professionals, such as Search Engine Strategies conferences.  That’s to find and interview SEO vendors.  At no other venue will you find so many search professionals in one place at one time. 

Books

There are a few excellent eBooks -- downloadable PDF documents -- suitable for beginners.  The best eBooks typically come with a package of extras, such as lifetime updates, private forums, sometimes even money-back guarantees. 

Aaron Wall’s SEO Book  is widely acknowledged as one of the best.

Laycock’s own Small Business Guide to Search Engine Marketing is another I would recommend, because it focuses on SEO from the perspective of a business owner who is not a search expert. 

Printed books, another possibility, are less expensive ($15 -$30 for printed books versus $75 - $100 for eBooks). The disadvantage is that printed books can get out of date quickly because search constantly changes. Tactics accepted several years ago, such as doorway pages, today may get your site dropped by search engines. If you opt for a printed book, make sure it is reasonably recent.

Newsletters and blogs

One of the great things about the Web today is that we are lucky to have so many excellent free newsletters and blogs on search.  Among newsletters, Jill Whalen's High Rankings is notable, because she answers real-life questions from readers. 

Among blogs designed for business owners, a particularly helpful one is Small Business SEM.  Carston Cumbrowski also has a helpful page of resources for SEO beginners.

Search Engine Land  featuring search guru Danny Sullivan, is a good one to add to your reading list later on as your knowledge builds. It is industry focused, but has the advantage of experts who write on specific topics such as link-building and contextual advertising -- not to mention its excellent blogroll of search sites to explore.

Discussion forums

As you begin to learn some of the basics of SEO, you will have questions.  Head to discussion forums to get answers.  Discussion forums are excellent sounding boards to bounce ideas off of others. Try Webmaster World and Digital Point Forums.

When you first approach a new discussion forum, read and observe for a while before jumping in to participate.  Every forum has a “personality” all its own -- make sure you feel comfortable.  Observing also helps you learn which participants’ advice to trust. Some participants are more knowledgeable than others.

Interactive tools

No article on search for newbies would be complete without mentioning some of the excellent free or low-cost tools available.  I have learned a great deal simply through using tools such as:

  • WordTracker keyword tool -- Using relevant keywords in your site content and when purchasing search ads can make all the difference in attracting visitors who actually buy. You may already know the obvious keywords, but WordTracker helps you broaden your choices to identify non-obvious terms. A free trial or a single day’s subscription costs around $8.
  • Analytics programs -- These help you understand which parts of your site visitors use most, such as which navigation links they click on most. Armed with that knowledge, you can make changes to your site to emphasize the most important elements to increase sales and newsletter signups. Google Analytics is a robust free analytics tool.  For those who run Google AdWords campaigns and do not like the idea of giving sensitive site data to the same company you purchase ads from, ClickTracks is an alternative.  ClickTracks offers a free version called ClickTracks Appetizer.
  • SEO Moz page strength tool -- This interactive tool gives you a quick snapshot of some of the factors search engines consider when determining site rankings.  Don’t take it as the complete word on ranking factors, but do have fun with it.  

Anita Campbell is a writer, speaker and radio talk show host who closely follows trends in the small business market at her site, Small Business Trends.


Kent

 

Sittingbourne Online Marketing Agency

Basic SEO Techniques Sittingbourne :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Sittingbourne webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

You Have Two Cats: 5 Common Components of Digital Marketing

Google Search Optimisation

Whether your brand offers a product or a service, you'll always be looking to increase the amount of visitors to your website. You don't necessarily need to put out the next viral marketing video or hire an expensive marketing agency (although both would probably help) to achieve a high rate of traffic. All you need is a bit of elbow grease, a few tricks up your sleeve, and a commitment to making your site a quality destination for visitors.

How to Drive More Traffic to Your Website:
Twitter

For many companies, Twitter has quickly become an indispensable part of their business plan. The goal of Twitter isn't necessarily to spend all of your time trying to get followers. Certainly, that's important, but the quality-;and consistency-;of your tweets will have a long-term impact on how much traffic will be driven to your site.

For example, consider your tweet lengths. "If the end of the tweet is a link, as it often is, then your link will be lost," says Tim Frick, author of Return on Engagement: Content Strategy and Design Techniques for Digital Marketing. This happens especially when your tweet is retweeted by someone else. To avoid the truncated tweet, make sure you're keeping tweets short enough - under 120 characters if you can.

If you're building your business or you're launching a start-up, you'll need to target potential customers who may have never heard of you in order to draw attention to your brand. "The biggest unused Twitter resource for small business owners is the search.twitter.com function," says Alexis Wolfer, founder and editor-in-chief of TheBeautyBean.com. "You can search for what people are talking about in real time, which is very powerful. I can search for 'drugstore mascara' and see the people doing anything using those words. So if someone is at a drugstore wondering what mascara to buy, I can say, 'Hey, did you see this article we wrote on the best drugstore mascaras?'"

Getting retweeted is the goal of any good social media manager. Even if you only have a couple hundred (or even fewer) Twitter followers, you can face great exposure by crafting pitch-perfect tweets that are picked up by your followers. In other words, try to find something new, interesting, or funny to say. It doesn't have to be about your product or service in particular, but it should be well thought out and carefully planned. A tweet with typos or factual errors will make people think twice about clicking to your site.

Dig Deeper: 5 Secrets of Highly Effective Twitter Users

 

How to Drive More Traffic to Your Website: Facebook

If your business doesn't have a Facebook page, it's time to make the leap. With about 500 million users, there's really no better platform to drive traffic to your site. Consider that even if you get just a tiny percentage of Facebook users to look at your page, you have a good chance in driving a fair amount of traffic.

In addition to the page details that list your company's address and website address, you need to utilize the Like and Feed tools to get as much traffic to your site as possible.

If you have your web designer program a Like button onto various pages of your site, it gives your current audience a way to tell their friends about something they saw - and liked - on your site. Once they click the like button, a link to your site appears in their Facebook feed, and depending on how many friends they have, it could means thousands of eyeballs on your product or service.

To get people to interact with your Facebook page, you need to create a virtual conversation that involves as many people as possible. Questions are a great source of interactivity.  Jeff Widman, CEO of Brand Glue, a consulting company based in Mountain View, California, offers the advice to 'Put the question first, rather than last' and to 'ask a question where people don't need to click through a link to give you an answer.' In other words, you need to make sure your questions are direct and relatable to your customers. Also, make sure you don't confuse your followers with jargon or words your readers won't understand. It's best to keep it simple.

Dig Deeper: How to Optimize Your Facebook News Feed Presence

How to Drive More Traffic to Your Website: Blogging

No matter what service or product you offer, a blog will help drive traffic to your site. Blogs are especially helpful to get traffic from returning customers because you should have new content to offer, even if your product or service hasn't changed at all. Inc.com blogger and award-winning Internet veteran Maisha Walker says, 'The purpose of blogging in general is usually to establish and/or support an existing brand with an understanding of how that brand generates revenue.'

Here are few ways that blogging helps drive traffic to your site:

  • Intimacy - Blogging can make your relationship with your customers far more intimate, and will help increase the amount of returning customers.
  • Building Community - When you blog, you define your areas of expertise, but you also attract the relevant customers to your company or brand.
  • Customer Research - Readers will inevitably leave feedback in the form of comments and e-mails. It's a great way to understand who is reading your blog and what they're interested in.

Dig Deeper: Blogging's 11 Big Payoffs


How to Drive More Traffic to Your Website: SEO

All efforts to drive traffic to your site culminate with the idea of Search Engine Optimization. Everything that you do online, whether its social media, blogging, uploading photos, or naming products, contributes to your organic search ranking. Experts say that most, if not all, of your marketing energy should be directed at landing the top search engine rank for your keywords. Here are three tips to improve your Google SEO.

  • Google places a lot of emphasis on links, says Chris Dawkins, CEO of Trace Media Marketing, a New York City-based SEO and Internet marketing firm. When someone searches on Google for a particular keyword, Google has analyzed how many other sites have your link on their sites, which increases credibility, and therefore heightens your ranking.
  • Use the Google Adwords Keyword Tool. This tool offers you keyword suggestions for your site, as well as providing stats on each keyword, like how many people search that per month, and which websites you'll be competing with.
  • When Google crawls your site, it's going to want to know what - and who - you are. Creating meta tags and posting keyword-rich content to your site are essential. Don't forget to name all of your photos with keywords, either.

Dig Deeper: 5 Secrets to Selecting Highly-Effective SEO Keywords

How to Drive More Traffic to Your Website: Link Building

This term is becoming less specific as more and more marketing techniques are evolving to generate clicks to your site. But essentially, the term refers to generating inbound links to your site from other sites on the Internet. The two major benefits of building your link-presence online are a) to introduce another site's followers to your site and b) help your search engine optimization in terms of ranking.

There are a few ways to link-build. First, and perhaps the most common way, is to comment on an article, blog post, or message board and include your link. Beware, though. If you merely post a link to your site instead of a comment, you may be flagged as spam, which could result in your being banned permanently from posting on that site. The best way to include your link is to find articles that are germane to the product or service you are offering, or at least those that you feel confident in responding to intelligently, and write a meaningful post. At the bottom on the post, include your link with your signature. By doing this, the hope is that audiences will end up at your site after reading an article you've commented on. 

Dig Deeper: Link Building - What not to do


How to Drive More Traffic to Your Website: Content Aggregators

Content aggregators are similar to link building in that they both help drive traffic to your site. They differ in the sense that you log onto these sites for the sole reason of sharing links to your site with the world. The most common examples of a directory or content aggregator are Digg and StumbleUpon. The best way to drive traffic to your site using these services is to have a popular third party post on your behalf, because they will have a devoted core of followers. Make sure your site is content aggregator friendly, too. For example, if someone visits your site and likes what they see, they should be able to 'Digg' you, which will send a link of your site to their feed.

Here, are some of the other content aggregators you should know about:

o   Technorati

o   Alltop

o   Bloglines

o   Netvibes

Driving traffic to your site is an organic process that takes time and one that never really ends. You'll always want to be working on your strategy in order to achieve a growing number of visitors to your site, because more often than not, that's where you'll be getting the bulk of your customers. 

Dig Deeper: Top 13 Ways to Drive Blog Readership

 

How to Develop an SEO Friendly PHP Website?

Seo Evaluation

It's pretty funny how much people can learn from a couple of simple grass-chewing animals. Two rabbits constantly remind entrepreneurs about the secrets of concentration, two cows were able to teach young know-it-alls the essence of political philosophy. Why not try the same method for a thorough study of digital marketing and its main components?

Long story short, you have two cats.

#1. Search Engine Optimization

You have two cats. You create a website about them and choose their biography as a landing page. Then you add their photo there for a better effect and create a link with an anchor "cute cats", "soft kitties" and "pussies purr".

Your website goes down because of the last link due to the Google Penguin and Google Panda filters (supposedly, they are simply jealous because your cats get more popular than they do). You curse damned black and white animals and create a whole set of new links to clean up your reputation.

In a year, when your cats have kittens, there are already plenty of clients fighting for the right to buy them.

#2. Content Marketing

You have two cats. You hire George R. R. Martin to write a novel about them. Then you send the first chapter to the most popular blog on animal rights, to the blog of cat lovers community and to the blog of fantasy fans.

The guest post attracts the readers to your website. You post chapter by chapter daily. In the last chapter of the novel, one of the cats dies in a pretty horrible way.

You get enormous donations and sincere consolations, George Martin thrives on hatred of one several thousand more people.

Oh, and you also have to hide the cat, killed in the novel, to increase the dramatic effect and spread

#3. Influencer Marketing

You have two cats and you don't have any food for them. You reach top ten cat food producers and send them video of your cats begging for food. Nine of them ignore you, one of them replies that the video is fake.

You get to the last company with two cats in the bag, demand a meeting with the CEO and when you get to meet him (or, at least, to talk directly to his assistant), you put both cats on his table.

It is beyond human capabilities to say "no" to cats. CEO of the cat food company pats your cats, calls his PR-people and marketers, and they build up a special marketing and advertising campaign for their company with your cats in the middle of it.

Your cats earn their food till the end of 21-st century.

#4. Social Media Marketing

You have two cats. You create a cute video of them and post it on

Your cats go viral.

#5. E-mail Direct Marketing

You have two cats. You send their descriptions and photos to the potential clients every month, desperately hoping that at least someone won't add you to spam and eventually will be impressed by the incredible stories about your pets (which you create out of pure despair), enough to relieve you of your responsibilities as an owner.

If you get lucky, at the end of the campaign you don't have any cats, but you've got some money.

Of course, there are much more things one could do with two cats in the conditions of digital marketing, but the five of them, listed above, are definitely the most common and profitable ones.


Kent

 

Crockenhill SEO

Basic SEO Techniques Crockenhill :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Crockenhill webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

SEO Is Dead. Audience Optimization Is Taking Its Place

Web Seo

Basic SEO Techniques:

A few basic SEO techniques:

  • View Google's cache to see your page the way a search engine sees it. If you can't see an element of the page in the cache, the search engines can't see it either! This means that content isn't gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don't perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won't see it and it won't be searchable.
  • Be sure you don't have metaframes preventing your page from being crawled. Many webmasters use metaframes to prevent rogue bots from crawling their page and don't realize that these metaframes will also prevent search bots from crawling their pages!
  • Don't let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don't abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don't use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword's relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword's specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won't be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:


  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don't sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can't answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don't under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors' backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.


Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: <A HREF="www.mysite.com/link">, as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don't "cloak" your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don't try to cheat the crawler's and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google's Webmaster Tools.

More on SEO

For more on how search engines work see Part 1 of this guide.

For more on maintaining SEO rankings long term see Part 3 of this guide.

You Have Two Cats: 5 Common Components of Digital Marketing

Seo Optimized Website

Get Paid To Write Articles Online

If you learn and improve your Search Engine Optimization then you have found the secret to getting your articles, websites and blogs read by more people.

You can then make money writing online from Google Adsense Ads

It takes time and a lot of hard work to know how to get organic traffic to your websites and blogs.

The more traffic and readers you get then the more money you will make writing online.

Once you are a good writer you really only need to learn how to optimize your chances of getting to the Google first page.and other search engines

How often do you go beyond the first page of a search engine when looking for information on blogs and websites. I very rarely do.

Rules and Tips of Google and SEO

With the internet writers have now been given the chance to showcase their writing to millions of people all over the world.

If the writer is prepared to learn and follow a few basic internet rules then it is possible for them to join the growing number of writers who earn money writing articles online.

How to get ranked higher in the search engine pages.

The top three websites on Google’s first page are the most clicked on and read so this is where you want your article to be.

How to Improve the Ranking of your Articles on Google Search Engine

  • The first paragraph in your article is important to get right
  • Whatever your keywords are they should be in your url and title.
  • These same keywords, but not exactly in the same sentence should also be in your first paragraph.

The first fifty words of this paragraph are all that Google and other search engines will see when evaluating your words for SEO.

Keyword Search Tool

Write with Search Engine Optimization SEO in mind

It can be hard sometimes to include all the keywords without your article looking like it is repeating itself.

With practice this can be achieved.

Pick two or three main keywords and use your keyword tool to see how good they are. This will be in the form of Monthly Global Searches and how much is paid.

Sometimes it is better to use a Keyword Phrase that has less searches. This is because that also means less competition.

Let's say you want to write an article about making money writing online

Go to your Keyword Tool and type in Writing Online

Writing Online - 704 monthly searches - CPC - $4.65

Writing Jobs Online - 1560 monthly searches - CPC - $1.37

Online Writing Jobs - 4320 monthly searches - CPC - $1.35

Online Writing Classes - 560 monthly searches - CPC - $12.18

Writing Classes Online - 468 monthly searches - CPC - $17.52

So now you can see what keywords to use. Do you go for the most searched keywords with more competition and less CPC or the less searches but higher CPC.

It is up to you but because you did your research before you wrote your article you now have a much better chance of getting higher onto the search engines and read more.

How To Use Keywords in your Articles

Then to let Google know what keywords you are targeting always give them a boost and make them stand out.

This is achieved by putting the Main Keyword or Phrase in a sentence in your Title and in your URL. This is a must if you are to improve Search Engine Optimization for your article.

The first paragraph of your article is next. Put the same keywords in the Heading of the first paragraph. In the next 50 words put in the lesser keywords too. But this must be done in a clever way. You should not copy the exact phrase. Write it within your sentences so that it naturally flows. You do not want to alienate your reader or Google for that matter

Google changes the rules all the time so you have to be aware that some SEO Tips can be out of date.

Putting your keyword phrase in the heading of the very last paragraph was also always a must. Some SEO experts now say this is not necessary. But I would recommend you do it anyway.

Writing the Best Article

If you satisfy the reader that your article is interesting, easy and clear to read then you have captured your audience.

So that they can see if this article is indeed what they want to read you must pique their interest immediately. They arrived at your article because they did a search for that particular subject. It is your job to keep them there.

If this is a How to article like How to change a plug, How to write the perfect CV etc then explain in the first paragraph exactly how you are going to do this.

Writing style is also extremely important.

The typical reader who searches for information on a particular subject is not an expert in this field.

Satisfy both the reader and Google and you optimize your chances of earning money from writing articles online

Writing Style is Important

Who are your targeted readers?

Each subject you write about requires a different style of approach.

How to Articles

Visitors to your site want to able to read the information in your article without having to go to a dictionary to look up the terms you use.

Clear, precise and non technical language is what they want to read if it is a How To article.

History and Political

Articles on history and politics can die a death very quickly unless you make it touch a nerve with the reader.

Make them curious, sympathetic or outraged about the subject, it does not matter as long as you stir their emotions

Health

Health and living style articles need the facts to be correct, informative and easy to understand.

If the reader is looking up articles about cancer, different types of mental illness, healthy living, diets etc then they do not want to read the facts as they are written in a medical dictionary.

The facts are extremely important with this type of article but you need to make the reader feel they are talking to a knowledgeable friend and not their doctor.

Always where possible include links for support groups on the subject. There a numerous websites both Government and community for these health issues.

Writing for a Global Market

And remember that you are writing for the world market when you write online so include the websites of as many of the major countries as possible.

The reader will know they have landed on the correct article and therefore stay with you.

Increase your Ranking on the Search Engines

The last paragraph in your article is also important to get right

There are rules for the last paragraph in your article that should be followed too in order to increase your chances of a high ranking on the search engines.

This last paragraph should include all the keywords you have used in your first paragraph.

Any good information article will have a summary of the points that were discussed in the body of the article. So you will be able to use the keywords there.

Make it read as natural as possible in this summing up paragraph.

Search Engine Optimization SEO

Once you know the rules of SEO and follow them you will optimize your chances of readers finding your articles.

The more readers you have gives you a better chance that they will click on the Google Adsense Ads on your web page.

One of the best ways of making money online is by writing articles that get to the first page of the search engines

Improve Your Search Engine Optimization

Then by making your articles, short stories, poetry and blog posts interesting and informative you will keep the reader with you. They will know they have landed on the correct article and therefore stay with you.

More readers who see your articles means you have a better chance of more clicks on your Google Adsense ads.

It is when they decide to click on the adverts on your page from Google adverts that you earn money writing online.

All Images are the copyright of L.M.Reid


Kent

 

Kemsing Website SEO

Basic SEO Techniques Kemsing :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Kemsing webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Search Engine Optimization: Backlinks & How to Create Them

Seo Services Packages

In 2014, the new Top Level Domains (TLDs) were introduced to much fanfare from the press and tech bloggers. New web address endings were touted as a land rush on the internet and a game changer for marketing strategies. Despite such pronouncements, new TLDs were largely ignored in 2014, leaving some to expect an explosion in activity in 2015. However, before business owners run off to build new sites with fancy new names, it's important to separate fact from fiction regarding TLDs and to ask the question, "Will the new TLDs matter to marketers and consumers in 2015?".

As a brief primer, Top Level Domains are the endings to websites such as .com, .edu, .gov, etc. In the past, these were all handled by the ICANN, but in 2014, the door was opened for entrepreneurs to create their own TLDs that they can control on their own. So now, there are essentially an endless amount of TLDs. Business owners could pay to can have their site end with things like .xyz, .toys, .soy, .wed, and more. Nearly 4 million web sites around the world use one of the newly created TLD.

There have been many different Top Level Domains for website owners to choose from before the introduction of the new TLDs and research has shown that they work in a general sense. People know that the various country TLDs can be used to find information from a certain region of the world. Consumers generally know that .fr is for pages in France and that .ca is for Canada. However, it's not perfect, a study from Moz suggests that nearly 25 percent of Americans can be tricked into thinking that .ca is for California; so they knew that the TLD was for a region, but guessed the wrong region.

Similarly, people know that a .tv site will be about a television show, .edu is for schools, that .org pages tend to be for non-profits. The .edu and .org are the two TLDs that carry the most meaning for consumers. Searchers know that .edu resources will be more reliable since they are from schools and not from businesses. And people associate .org with organizations, groups or non profits with goals other than profit. Many people don't realize that .com itself is short for "commercial" which was chosen in the early days of the internet to identify the sites that weren't the traditional school or government based web pages that first populated the nascent world wide web.

The challenge for these new TLDs is that though people can use them to quickly understand the purpose of a site, consumers don't inherently trust sites with unusual TLDs more than ones with more traditional endings. In fact, having a vanity TLD immediately indicates that this a new site which puts the site at a disadvantage when compared to sites that have been serving customers from a .com web address for years. This is why older alternative TLDs like .biz or .info never really took off.

When NPR followed up with some of the creators of the new TLDs at the end of 2014, they found that adoption has been incredibly slow. The TLD that is doing the best so far is .xyz and even that is based on a large buy from a third party that gave a free year of .xyz registration to their clients or from people who bought .xyz domains to squat on them. A better indicator will come at the end of 2015 when we see how many people who squatted or received their new TLD domain for free decide its worth it to continue paying for it.

The international study from Moz asked users if, based solely on the domain name, they were more likely to trust an insurance quote from a website ending in .insurance. 62 percent of Americans, 53 percent of Australians, and 67 percent of marketers said they were unlikely to trust the quote based on the domain alone.

And despite what people who are trying to sell TLDs may say, when it comes to TLDs and SEO, TLDs offer no intrinsic value to improve SEO. The algorithms for search engines don't include these new TLDs as a ranking factor. These domains will show up in a generic search for a keyword and people can search by TLD extension if they want to. If TLDs become more popular, they may become ranking factors in the future (though Google says they doubt it), but for now, they are treated no differently.

Google's John Mueller recently reposted comments the company made earlier in 2014 to reiterate their position on TLD and search.

"It feels like it's time to reshare this again. There still is no inherent ranking advantage to using the new TLDs," Mueller wrote on Google+ before sharing a postfrom Matt Cutts on the subject. "They can perform well in search, just like any other TLD can perform well in search. They give you an opportunity to pick a name that better matches your web-presence. If you see posts claiming that early data suggests they're doing well, keep in mind that this is not due to any artificial advantage in search: you can make a fantastic website that performs well in search on any TLD."

The sheer amount of TLDs available also undermines one of the reasons some thought they would be so popular. When there so many TLDs to choose from, it's not as effective for squatters to try and wrap of domains with the intent of selling them later. It's not the same as in the early days of the internet. Back then, if someone had the .com you wanted, there was nothing you can do but pay them or get a different name. Now, marketers can just move to a different TLD. The introduction of these new TLDs have created so much internet real estate, it's impractical for one person to try to lock up domains they don't intend to use.

There are a lot of good reasons why business owners may want to create a site using one of the new TLDs, but it's important to be clear about what the benefits are and what is just hype. It's undeniable that business can get domain names using the new TLDs that are unavailable for older extensions. Some states are introducing TLDs for businesses in their state. So BillsGarage.com may be taken, but BillsGarage.NYC may be up for grabs.

However, other than the benefit of giving marketers more options when deciding on domain names, TLDs don't offer any intrinsic benefit to business. As the research from Moz and comments from experts at Google have shown, TLDs have no advantage over .com when it comes to customer trust and SEO visibility.

Given the challenges facing TLD adoption, it's unlikely that TLDs will make a huge marketing impact in 2015 unless there is some sort of game changing development. If you want to use one of the new TLDs to build a site with an easy-to-remember name, you won't be disappointed, but don't expect new domain endings to perform some kind of marketing magic in the coming year.

How to Develop an SEO Friendly PHP Website?

Search Engine Seo

Seo for Beginners

All web-designers need to optimize and rank their websites high on Google's results page: This is so since Google tops all other search engines on the internet in terms organic traffic generation: Ranking high on Google's search engine results page (SERP) is not difficult if Google SEO is followed.

On the other hand; ranking high in SERPs is not enough; you need to optimize your site for human consumption; so that your website gets the traffic and conversion rate it deserves when users are convinced to click-through into your website to find specific information or product.

So; what does Google recommend for starters? Google looks for a number of signals to determine the quality score of a website/web-page before showing relevant results in the SERP; and content is among the most important ranking signal it considers.

After all; you built that website to provide a given information or product to the internet users; and not Google's search engine: It will be needless to work hard on your SEO to rank your site high; while the content it contains is irrelevant and insufficient to those who need it.

Even if such websites with irrelevant and insufficient content ranks high due to some black hat SEO techniques; or by just effecting other ranking signals; they will always have a high bounce rate which also among the ranking factors Google considers: As users find your content useless for their needs; they click-away from your site and find another website with relevant information they need.

But; how exactly to you work on your content to get the favor from Google web crawlers??

This starters guide is broken into various parts of web-seo; both on-page and off-page SEO techniques that you need to perfect during site optimization process before embarking on extensive content marketing for high conversion rate.

A) Basic Search Engine Optimization

1. Unique and Accurate Page Titles

Web crawlers start understanding the content of your web-page right from its title: Ensure that your titles are original and accurate; stressing on the main point or idea you want to put across.

On the other hand; include researched and high ranking keywords in your titles for search engine consumption; while still making your titles catchy; having it in mind that your content is for human use.

2. Use Meta Tags and Descriptions

Meta tags and descriptions will show in the search engine results page; these are the summary of your page's content.

Your meta tags should include the main keywords you are going to exploit on the body of your web page; so that web spiders can crawl and index your page appropriately.

On the other hand; use clear and precise description to summarize your content for the humans; so that they know what to expect on your page before actually clicking through to your content.

B) Working on Site's Structure

1. URL Structure

The url structure of your web-page should be descriptive; including the main keywords: Web crawlers should be able to understand the content of your web-page form the url of that page; so that they serve the relevant web-pages to the internet users depending on the search query they use.

On the other hand; meaning full urls have a significant impact on the conversion rate; since humans will be able read them and understand the relevancy of the content; and consequently being converted into a visitor.

If you are using a content management system (CMS) such WordPress; ensure that you edit your permalinks to read exactly what the page is talking about.

Finally; your website URL should also include the main keyword in it; so that if you are a PC retailer, your website will include a PC retailer somewhere.

2. Site Navigation

Make it easy for your website's visitor to navigate around: Provide links to all your pages using relevant anchor tags; so that your visitors get more information concerning relevant topics you have written about on other pages.

C) Content Optimization

1. Offer Quality and Unique Content

Having it in mind that content is king; strive to offer original and quality contents that cannot be found anywhere else.

Before creating your contents and publishing them; ensure that you do sufficient keyword research using keyword tools available on the internet such as the Google Keyword Planner found in AdWords account.

While creating your content; be sure to use your researched keywords naturally throughout the page to maintain a good flow; and also to avoid spamming the search engines.

2. Use Anchor Text

Using your keywords as anchor text; provide links to the pages within your website; with relevant topics as the anchor text.

On the other hand; if necessary, you can provide links using these keywords as anchor text linking to other relevant sites; with good reputation and quality content to offer more insight to your visitors

Avoid linking to irrelevant sites with low quality content as this will hurt your web-page ranking; or even worse the whole website ranking.

3. Optimize Page Visibility Using Images

Web crawlers are in love with images; utilize images on your web-pages so that they are fully optimized for search engine consumption.

Use image description and caption text boxes to describe what your web-page content is all about; ensuring that you include all the necessary keywords you expect to rank high for.

Use quality and large images on your web-page as these are always doing better in search engine results page.

On the other hand; be sure to use your own images; or buy from sites selling images online; or otherwise find the rights to use free images from sites like Google Images offering images and photos for free use.

Make sure you read and understand the terms of use of all images you find on the net to avoid legal charges against you.

4. Make Use of Headings

Separating your content into different heading has a significant impact on both search engine and human optimization.

Provide headings and sub-headings with quality and relevant keywords depending on the topic of that heading or sub-heading.

If you are using plain HyperText Markup Language (HTML); utilize in your content page the H1, H2, H3 and so on; so that emphasis is made depending on the importance of the keywords on your titles and sub-titles.

D) Optimize Your Site for Web-Crawlers

1. The Robots Exclusion Protocol (Robots.txt)

Web-designers/developers use this file to direct the web-crawlers on how they should crawl and index their web-pages.

However; using robots.txt needs sufficient web-development expertise; as it can extremely harm your web-pages visibility if not used correctly.

Ensure that you locate robot.txt files in the top-level directory of your web-server for it to function as it should; otherwise, you will compromise your site's crawling by the search engine robots.

2. Using rel="nofollow"

Similar to Robot.txt; using rel="nofollow" requires extra care. This nofollow attribute is used to direct web-crawlers on which links not to follow and crawl on a web-page.

Some web-designers use this attribute to discourage spamming; or if the content of the page is not for public view.

Whichever reason you use it for, ensure that you counter-check your links so that you don't use nofollow attribute inappropriately and prevent search engine robots from crawling your important web-pages.

E) Mobile SEO

The majority of internet users today use mobile phones and other hand-held device to access information from the internet.

You need to notify Google crawlers of the mobile version of your website so that it is optimized for the users using mobile devices to search for information through the search engine.

On the other hand; ensure that you use mobile friendly images; and give clear directives on how to use the site with mobile devices.

If you are using a CMS like WordPress; ensure that your website is responsive by using WordPress themes that are mobile optimized; and can re-size to fit on small screens as well.

F) Promote and Analyze your Site

1. Content Marketing

Now that you have satisfied Google's SEO recommendations and most probably your site is enjoying high rankings; embark on extensive content marketing to promote your website's contents.

For you to convert more visitors into leads, so that your site's conversion rate remains high every time; taking your site to the top in SERP is not enough; and without effective content marketing strategy; your site's performance will be compromised.

2. Website Analysis

Analyzing your site's performance will assist you to calculate your return on investment (ROI); whether your SEO efforts are rewarded effectively.

There are a number of website analytic tools out there; Google Analytics being one of them with a number of features to analyze your site's performance.

On the other hand; utilize free Google Webmaster tools to get more insight about your page visits; and a number of data that will help you evaluate your ROI.


Getting your SEO right for high Google ranks is that simple: And since Google is the biggest search engine in the internet; all major search engines such as Yahoo and Bing will like your content and rank your website higher.

Did you like this article? Please leave your comment in the comment section below!


Kent

 

Stone SEO Expert

Basic SEO Techniques Stone :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Stone webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Search Engine Optimization: Backlinks & How to Create Them

Seo Of Website

A company blog can be a valuable asset, if done the right way. Not only does it provide more online content to increase search engine optimization, it provides fodder for your social media campaigns and can position your brand as an industry expert and resource. But readers won't just magically materialize. That's according to Gene Richardson, COO of Experts Exchange, an online community of 500,000 IT professionals where they can get online tech assistance from each other, hire freelancers and take online courses. Here are his words about how to be intentional with your blog strategy.

1. Use your community to source content.

Do you have an engaged, interactive community? Capitalize on this by sourcing user-generated content for your site. Foster relationships with your most engaged visitors, members, and consumers to encourage them to develop content, feature them in member or consumer spotlights, and use them as a sounding board to gauge what content is and isn't enticing readers. Involve your community in your content to make them feel even more invested in your brand or product, positioning your blog as a great place of reference for further information on the who, what, when, where, and why of your industry.

2. Give your company experts a voice.

Utilize the people on staff whose opinions matter to your audience. Don't just reference them in press or gated content. Move their voice into the company blog to make them an accessible reference.

3. Prioritize quality over quantity.

It's great if you can produce one blog post per day, but make sure to track whether or not those daily posts are receiving any traffic. Don't publish content for its own sake. Quality content that provides obvious and immediate value--not only to your target audience but to other consumers--will pay off in the long run.

4. Encourage engagement through targeted campaigns.

Drive traffic to your blog through social engagement tactics, such as polls, Q&As, and consumer interaction prompts. Ask readers to submit success stories, product reviews, or insights into best practices. People love the opportunity to be heard, so hear them out and give them a platform.

For this to be successful, you first need to understand where your audience lives online. Attempt social pushes through channels where your consumer base isn't engaged online and you'll see no improvement in traffic. These channels are also a great place for sourcing content if you don't have a community of your own.

5. Participate in a guest blog exchange.

Do you have a great rapport with an industry partner who has different or higher blog traffic than you? Establish a plan to provide them with a current, quality blog post on a relevant industry topic in exchange for them to post on your site. This exchange will mix up the authored content and subject matter on your blog to entice your readers to check out content by a well-known source, and your content on their blog will diversify your exposure and result in an influx of traffic.

Quotes About Search Engine Optimization

How To Seo A Website

Seo for Beginners

All web-designers need to optimize and rank their websites high on Google's results page: This is so since Google tops all other search engines on the internet in terms organic traffic generation: Ranking high on Google's search engine results page (SERP) is not difficult if Google SEO is followed.

On the other hand; ranking high in SERPs is not enough; you need to optimize your site for human consumption; so that your website gets the traffic and conversion rate it deserves when users are convinced to click-through into your website to find specific information or product.

So; what does Google recommend for starters? Google looks for a number of signals to determine the quality score of a website/web-page before showing relevant results in the SERP; and content is among the most important ranking signal it considers.

After all; you built that website to provide a given information or product to the internet users; and not Google's search engine: It will be needless to work hard on your SEO to rank your site high; while the content it contains is irrelevant and insufficient to those who need it.

Even if such websites with irrelevant and insufficient content ranks high due to some black hat SEO techniques; or by just effecting other ranking signals; they will always have a high bounce rate which also among the ranking factors Google considers: As users find your content useless for their needs; they click-away from your site and find another website with relevant information they need.

But; how exactly to you work on your content to get the favor from Google web crawlers??

This starters guide is broken into various parts of web-seo; both on-page and off-page SEO techniques that you need to perfect during site optimization process before embarking on extensive content marketing for high conversion rate.

A) Basic Search Engine Optimization

1. Unique and Accurate Page Titles

Web crawlers start understanding the content of your web-page right from its title: Ensure that your titles are original and accurate; stressing on the main point or idea you want to put across.

On the other hand; include researched and high ranking keywords in your titles for search engine consumption; while still making your titles catchy; having it in mind that your content is for human use.

2. Use Meta Tags and Descriptions

Meta tags and descriptions will show in the search engine results page; these are the summary of your page's content.

Your meta tags should include the main keywords you are going to exploit on the body of your web page; so that web spiders can crawl and index your page appropriately.

On the other hand; use clear and precise description to summarize your content for the humans; so that they know what to expect on your page before actually clicking through to your content.

B) Working on Site's Structure

1. URL Structure

The url structure of your web-page should be descriptive; including the main keywords: Web crawlers should be able to understand the content of your web-page form the url of that page; so that they serve the relevant web-pages to the internet users depending on the search query they use.

On the other hand; meaning full urls have a significant impact on the conversion rate; since humans will be able read them and understand the relevancy of the content; and consequently being converted into a visitor.

If you are using a content management system (CMS) such WordPress; ensure that you edit your permalinks to read exactly what the page is talking about.

Finally; your website URL should also include the main keyword in it; so that if you are a PC retailer, your website will include a PC retailer somewhere.

2. Site Navigation

Make it easy for your website's visitor to navigate around: Provide links to all your pages using relevant anchor tags; so that your visitors get more information concerning relevant topics you have written about on other pages.

C) Content Optimization

1. Offer Quality and Unique Content

Having it in mind that content is king; strive to offer original and quality contents that cannot be found anywhere else.

Before creating your contents and publishing them; ensure that you do sufficient keyword research using keyword tools available on the internet such as the Google Keyword Planner found in AdWords account.

While creating your content; be sure to use your researched keywords naturally throughout the page to maintain a good flow; and also to avoid spamming the search engines.

2. Use Anchor Text

Using your keywords as anchor text; provide links to the pages within your website; with relevant topics as the anchor text.

On the other hand; if necessary, you can provide links using these keywords as anchor text linking to other relevant sites; with good reputation and quality content to offer more insight to your visitors

Avoid linking to irrelevant sites with low quality content as this will hurt your web-page ranking; or even worse the whole website ranking.

3. Optimize Page Visibility Using Images

Web crawlers are in love with images; utilize images on your web-pages so that they are fully optimized for search engine consumption.

Use image description and caption text boxes to describe what your web-page content is all about; ensuring that you include all the necessary keywords you expect to rank high for.

Use quality and large images on your web-page as these are always doing better in search engine results page.

On the other hand; be sure to use your own images; or buy from sites selling images online; or otherwise find the rights to use free images from sites like Google Images offering images and photos for free use.

Make sure you read and understand the terms of use of all images you find on the net to avoid legal charges against you.

4. Make Use of Headings

Separating your content into different heading has a significant impact on both search engine and human optimization.

Provide headings and sub-headings with quality and relevant keywords depending on the topic of that heading or sub-heading.

If you are using plain HyperText Markup Language (HTML); utilize in your content page the H1, H2, H3 and so on; so that emphasis is made depending on the importance of the keywords on your titles and sub-titles.

D) Optimize Your Site for Web-Crawlers

1. The Robots Exclusion Protocol (Robots.txt)

Web-designers/developers use this file to direct the web-crawlers on how they should crawl and index their web-pages.

However; using robots.txt needs sufficient web-development expertise; as it can extremely harm your web-pages visibility if not used correctly.

Ensure that you locate robot.txt files in the top-level directory of your web-server for it to function as it should; otherwise, you will compromise your site's crawling by the search engine robots.

2. Using rel="nofollow"

Similar to Robot.txt; using rel="nofollow" requires extra care. This nofollow attribute is used to direct web-crawlers on which links not to follow and crawl on a web-page.

Some web-designers use this attribute to discourage spamming; or if the content of the page is not for public view.

Whichever reason you use it for, ensure that you counter-check your links so that you don't use nofollow attribute inappropriately and prevent search engine robots from crawling your important web-pages.

E) Mobile SEO

The majority of internet users today use mobile phones and other hand-held device to access information from the internet.

You need to notify Google crawlers of the mobile version of your website so that it is optimized for the users using mobile devices to search for information through the search engine.

On the other hand; ensure that you use mobile friendly images; and give clear directives on how to use the site with mobile devices.

If you are using a CMS like WordPress; ensure that your website is responsive by using WordPress themes that are mobile optimized; and can re-size to fit on small screens as well.

F) Promote and Analyze your Site

1. Content Marketing

Now that you have satisfied Google's SEO recommendations and most probably your site is enjoying high rankings; embark on extensive content marketing to promote your website's contents.

For you to convert more visitors into leads, so that your site's conversion rate remains high every time; taking your site to the top in SERP is not enough; and without effective content marketing strategy; your site's performance will be compromised.

2. Website Analysis

Analyzing your site's performance will assist you to calculate your return on investment (ROI); whether your SEO efforts are rewarded effectively.

There are a number of website analytic tools out there; Google Analytics being one of them with a number of features to analyze your site's performance.

On the other hand; utilize free Google Webmaster tools to get more insight about your page visits; and a number of data that will help you evaluate your ROI.


Getting your SEO right for high Google ranks is that simple: And since Google is the biggest search engine in the internet; all major search engines such as Yahoo and Bing will like your content and rank your website higher.

Did you like this article? Please leave your comment in the comment section below!


Kent

 

Dartford SEO Company

Basic SEO Techniques Dartford :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Dartford webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Quotes About Search Engine Optimization

Optimize Seo

In 2014, the new Top Level Domains (TLDs) were introduced to much fanfare from the press and tech bloggers. New web address endings were touted as a land rush on the internet and a game changer for marketing strategies. Despite such pronouncements, new TLDs were largely ignored in 2014, leaving some to expect an explosion in activity in 2015. However, before business owners run off to build new sites with fancy new names, it's important to separate fact from fiction regarding TLDs and to ask the question, "Will the new TLDs matter to marketers and consumers in 2015?".

As a brief primer, Top Level Domains are the endings to websites such as .com, .edu, .gov, etc. In the past, these were all handled by the ICANN, but in 2014, the door was opened for entrepreneurs to create their own TLDs that they can control on their own. So now, there are essentially an endless amount of TLDs. Business owners could pay to can have their site end with things like .xyz, .toys, .soy, .wed, and more. Nearly 4 million web sites around the world use one of the newly created TLD.

There have been many different Top Level Domains for website owners to choose from before the introduction of the new TLDs and research has shown that they work in a general sense. People know that the various country TLDs can be used to find information from a certain region of the world. Consumers generally know that .fr is for pages in France and that .ca is for Canada. However, it's not perfect, a study from Moz suggests that nearly 25 percent of Americans can be tricked into thinking that .ca is for California; so they knew that the TLD was for a region, but guessed the wrong region.

Similarly, people know that a .tv site will be about a television show, .edu is for schools, that .org pages tend to be for non-profits. The .edu and .org are the two TLDs that carry the most meaning for consumers. Searchers know that .edu resources will be more reliable since they are from schools and not from businesses. And people associate .org with organizations, groups or non profits with goals other than profit. Many people don't realize that .com itself is short for "commercial" which was chosen in the early days of the internet to identify the sites that weren't the traditional school or government based web pages that first populated the nascent world wide web.

The challenge for these new TLDs is that though people can use them to quickly understand the purpose of a site, consumers don't inherently trust sites with unusual TLDs more than ones with more traditional endings. In fact, having a vanity TLD immediately indicates that this a new site which puts the site at a disadvantage when compared to sites that have been serving customers from a .com web address for years. This is why older alternative TLDs like .biz or .info never really took off.

When NPR followed up with some of the creators of the new TLDs at the end of 2014, they found that adoption has been incredibly slow. The TLD that is doing the best so far is .xyz and even that is based on a large buy from a third party that gave a free year of .xyz registration to their clients or from people who bought .xyz domains to squat on them. A better indicator will come at the end of 2015 when we see how many people who squatted or received their new TLD domain for free decide its worth it to continue paying for it.

The international study from Moz asked users if, based solely on the domain name, they were more likely to trust an insurance quote from a website ending in .insurance. 62 percent of Americans, 53 percent of Australians, and 67 percent of marketers said they were unlikely to trust the quote based on the domain alone.

And despite what people who are trying to sell TLDs may say, when it comes to TLDs and SEO, TLDs offer no intrinsic value to improve SEO. The algorithms for search engines don't include these new TLDs as a ranking factor. These domains will show up in a generic search for a keyword and people can search by TLD extension if they want to. If TLDs become more popular, they may become ranking factors in the future (though Google says they doubt it), but for now, they are treated no differently.

Google's John Mueller recently reposted comments the company made earlier in 2014 to reiterate their position on TLD and search.

"It feels like it's time to reshare this again. There still is no inherent ranking advantage to using the new TLDs," Mueller wrote on Google+ before sharing a postfrom Matt Cutts on the subject. "They can perform well in search, just like any other TLD can perform well in search. They give you an opportunity to pick a name that better matches your web-presence. If you see posts claiming that early data suggests they're doing well, keep in mind that this is not due to any artificial advantage in search: you can make a fantastic website that performs well in search on any TLD."

The sheer amount of TLDs available also undermines one of the reasons some thought they would be so popular. When there so many TLDs to choose from, it's not as effective for squatters to try and wrap of domains with the intent of selling them later. It's not the same as in the early days of the internet. Back then, if someone had the .com you wanted, there was nothing you can do but pay them or get a different name. Now, marketers can just move to a different TLD. The introduction of these new TLDs have created so much internet real estate, it's impractical for one person to try to lock up domains they don't intend to use.

There are a lot of good reasons why business owners may want to create a site using one of the new TLDs, but it's important to be clear about what the benefits are and what is just hype. It's undeniable that business can get domain names using the new TLDs that are unavailable for older extensions. Some states are introducing TLDs for businesses in their state. So BillsGarage.com may be taken, but BillsGarage.NYC may be up for grabs.

However, other than the benefit of giving marketers more options when deciding on domain names, TLDs don't offer any intrinsic benefit to business. As the research from Moz and comments from experts at Google have shown, TLDs have no advantage over .com when it comes to customer trust and SEO visibility.

Given the challenges facing TLD adoption, it's unlikely that TLDs will make a huge marketing impact in 2015 unless there is some sort of game changing development. If you want to use one of the new TLDs to build a site with an easy-to-remember name, you won't be disappointed, but don't expect new domain endings to perform some kind of marketing magic in the coming year.

10 Simple Marketing Tips for Small Businesses

Seo Optimization Cost

In a perfect world, you would have an unlimited budget to market your business in order to find new customers and increase sales. You could buy lots of online and offline advertising, run promotions to build traffic in store and online, and launch a proactive public relations campaign to increase your product or brand's visibility and awareness. But this isn't a perfect world. Realistically, most small businesses and even many mid-sized firms have more great ideas on how to peddle their wares than available resources. 

So where do you start if you are looking for more customers? Learning to generate new sales leads is an essential skill for an entrepreneur. Even if you don't consider yourself a salesperson in the classic sense of the Willy Loman character from Arthur Miller's play Death of a Salesman, you need to understand that the possibilities for finding new customers range from cold calling names from the phone book to buying lists of potential customers to using newer Internet techniques like search engine optimization to drive new business to your website.

The following pages will delve into how to conduct market research to understand your target audience and their needs, how to determine which lead generation techniques are best to broaden your sales horizons, and how to increase sales by following several strategies to sell additional products and/or services to existing customers.

How to Find New Customers and Increase Sales: Understand Your Target Audience

Before you can find new customers and increase sales, you need to understand who your customer is, what value proposition you offer to customers, and what your competition is currently offering in the market and where there are gaps for a new entrant. In other words, you need to do some market research -- whether that means hiring an outside firm to do the legwork or trying to do it yourself. There's an underlying disconnect between your motivation to increase sales and your customer's motivation to solve their problems.

"Attracting more customers is really about listening to their needs, not being a solution looking for a problem," says Paige Arnof-Fenn, founder and CEO of Mavens & Moguls, a strategic-marketing consulting firm whose clients include Fortune 500 companies as well as early stage and emerging businesses.  "There are many existing problems out there that need to be solved that customers are willing to pay for today."

Dig Deeper: Getting to Know Your Frequent Customers

How to Find New Customers and Increase Sales: Find Out Who Your Current Customers Are

In order to develop a marketing plan to reach new customers, you need to better understand who you're already selling to. "If I'm trying to expand sales, I have to find out who my existing customers are. What are their demographics? What do they look like?" says Jerry Osteryoung, director of outreach for the Jim Moran Institute for Global Entrepreneurship at Florida State University. "That means doing market research."

Market research runs the gamut from very simple qualitative research to in-depth quantitative analysis. It can be done very quickly and inexpensively by sending surveys to your existing customers using one of the many online survey tools, such as SurveyMonkey or Zoomerang. You can also get to know the target audience by looking at existing sources of information -- from the U.S. Census Bureau or other government agencies, from trade associations, or from third-party research firms. But depending on the questions you are trying to answer and your research budget, your market research can involve more extensive interviews with customers and qualitative studies on how target customers feel about your business, its products and services.

Certain products and services may appeal to one audience but not to another, so understanding the strengths, weaknesses, opportunities and threats in your target market is critical. You can get to know your customers and segment the market any number of ways including by:

  • Demographics -- statistical data on a population including income levels, age, etc.
  • Psychographics -- the attitudes and tastes of a certain demographic.
  • Ethnographics -- examination of particular cultures.
  • Buying habits -- how, what and where customers purchase products and services.

Dig Deeper: How to Conduct Market Research

How to Find New Customers and Increase Sales: Defining the Market for Your Product

Use the information about your existing customers to develop a target audience for your business in its drive to win new customers and increase sales. "While there are core customers you are trying to reach, often there are other markets that are also important to address," Arnof-Fenn says. "Make sure you know who the gatekeepers and influencers are; they will affect the decision makers and you will most likely need to sell to them differently than to the end user." For example, parents might be the gatekeepers for products targeted to children or technology managers might hold influence over a company's decision to invest in new software.

Determine which key messages, features and benefits matter to each potential market. Tell these customers how your business can help them solve their problems. "In order to have a customer go to your online shop, you have to find a reason why these customers want to come to you," Osteryoung says. "The value proposition has to be spelled out clearly."

Next, you need to figure out where to reach these customers and whether there should be a marketing or advertising plan that goes along with that outreach.

Dig Deeper: Make 100 Phone Calls to Find Your Target Audience

How to Find New Customers and Increase Sales: Generating Sales Leads

There are a variety of age-old staple techniques and newer tools you can use to find new customers and increase sales. It's best to understand the range of choices you have in order to determine which may best help your business reach new customers. Newspaper readers may not be moved by Internet-based sales techniques. Similarly, business people who are accustomed with hiring only people they know may be better swayed by meeting you at a chamber of commerce meeting than accepting a blind invitation to connect on LinkedIn or Facebook.

"It starts with good people," says Peter Handal, chairman and CEO of Dale Carnegie Training, the sales and leadership training organization. "If you're a one-man shop, it's one thing. But if sales people are really important, you need to hire and motivate good people and you want to give them an upside, such as sales on commission. The motivation is not just money it's also helping them overcome the fear of prospecting."

Here is a rundown on the techniques available:

  • Cold calling. This is telemarketing without the call center. It's a blind contact with a potential customer who isn't expecting a pitch. Customer leads can be picked up through scouring newspaper articles or items, lists of leads that are culled by a third-party, or paying attention to people or businesses moving into your turf. "People are always hesitant about cold calling or talking to someone they don't know," says Handal. "We coach people to give themselves a pep talk to get them in the mood. We suggest that they set a goal -- this is how many new people they will talk to this week."
  • Networking. This can be done the old-fashioned way, by getting involved in community organizations, such as the chamber of commerce, or attending business functions, such as trade shows. Social functions -- dinner invitations, book clubs, etc. -- can also lead to potential business. "All of those kinds of things are important ways to network to find new customers," Handal says. Networking has also taken a 21st Century twist on the Internet, with the rise in popularity of such websites as LinkedIn, Facebook, and Plaxo. Many businesses find that this type of networking, making contacts through friends or former colleagues, can lead to new customers.
  • Develop champions of your products. Use business contacts who have been happy with your products to help generate references and referrals. Once you have sold to them, customers can help you sell to others by offering positive testimonials and leveraging a refer-a-friend campaign created by your business. This technique also employs word-of-mouth marketing. Help customers help you by giving them the ammunition they need to tell your story to others.  "Don't be afraid to ask, 'Is there someone else I can talk to and also help?" Handal says.
  • Affiliate marketing. Look at non-competitive products or services that are reaching out to the same audiences to see if there are ways you can collaborate through shared outreach efforts such as newsletters, mailings (online and offline) or co-branding opportunities. You probably can uncover a handful of like-minded products or services that are talking to your customers, Arnof-Fenn says. Suggest to these business owners ways your businesses can support each other. Your customers will see joint efforts as a value-added opportunity to reinforce their choice of brands.
  • Leverage your website.  There are all sorts of tools these days through which you can drive potential new customers to your website. Search engine optimization (SEO) -- using keywords and other techniques to make your site appear on the first page of listings on search engines -- has become an art form. There are websites, such as Search Engine Watch, that will keep you updated about SEO techniques. In addition, there are a growing number of paid SEO consultants who can help you use all the tricks and techniques to improve your search results. You can also use a variety of blogs, chat rooms, podcasts, and webinars to generate awareness for your website and company. A website is a dynamic tool not a one-time experience.  The top search engines are constantly updating their algorithms, so you must monitor your website on a regular basis to make sure your keywords are leading customers to you.  Make sure you are keeping your website up to date with fresh content so your customers come back often for more.
  • Advertising. Typically businesses are encouraged to spend 3 to 5 percent of their revenue on advertising, but a small business needs to make sure that advertising is effective, Osteryoung says. One way to do this is to ask your customers where they heard about you so that you can measure what is effective. In addition, you also have to carefully pick your markets for advertising to make sure you're reaching your target audience. If you're targeting an older audience, newspaper ads might be the way to go. But if it's Gen X or Y you're after, then you may be better off advertising online or on TV, Osteryoung says. "You've got to define your demographics before you develop your advertising or marketing plan."

Dig Deeper: Converting Web Traffic into Sales Leads

How to Find New Customers and Increase Sales: Sell More to Existing Customers

In order to increase sales, many businesses believe the only way is to find new customers, but a number of experts say that this strategy leaves out an obvious potential source of new sales. It's much easier to get an existing customer to buy from you than to convince a new customer to take the plunge. "They're forgetting about low hanging fruit -- their existing customer base," says Osteryoung. "If I want to expand sales, the number one place to go is the existing customer base. They already trust you."

Here's how to increase sales with your existing customer base:

  • Bundle products. You can "bundle" a few products or services together for a special price to try to get an existing customer to try some of your other offerings.
  • Try the "upsell." Convince your sales staff to go back to existing customers and try to sell those clients related products or services. A common example is a warranty, Osteryoung says. Think of how many times you've purchased electronics and a sales person has tried to sell you on an extended service plan. Customers sometimes take the bait.
  • Offer inside information. If a customer is eyeing a product but about to put it back on the shelf, make sure you let them know that the product is going on sale the following week. If you monitor your website's online shopping cart, you may email an existing customer who didn't complete a sale and offer them a discount to complete the purchase.
  • Think about customer rewards. Like the airlines have done with frequent fliers, there is no reason a small business can't reward good customers with a loyalty program. Offer a discount on their birthday or for every 10 purchases give them one for free.
  • Give free samples. Offering freebies isn't necessarily going to cost you an arm and a leg, but it can increase sales by engendering good feelings among existing customers, convincing them to pass on the sample to a friend or family member, and/or convince them to buy your latest hand cream or ice cream flavor.

Dig Deeper: Tips on Creating a Customer Loyalty Program

"There's a lot you can do that doesn't require much more work," Osteryoung says. "You want to make sure you have saturation but obviously you never want to alienate the customer…. You never want to make the customer feel like you are hard selling them."

Recommended Resources
Dale Carnegie
Practical principles, processes, and programs that offer people the knowledge, skills and practices they need to influence and sell to customers

Word-of-Mouth Marketing Association
Trade association for word-of-mouth marketing to attract more customers

Find New Customers
Jeff Ogden's whitepaper on How to Find New Customers and more

Related Links
How to Use E-mail to Find New Customers
Strategies to use e-mail to build your business

Use an Affiliate Program to Snag New Customers
Use an affiliate program to get your existing customers to recommend your business to their circle of contacts.

How to Hire an SEO Consultant
A primer on how to hire an outside consultant to help you maximize your search engine optimization.

Drive Traffic to Your Business Blog
How to use a blog on your business website to find new customers.

The Return of Customer Loyalty
A veteran entrepreneur explains why it's more important than ever to keep the customers you already have

Teach Your Employees to Focus on Your Best Customers
Teach your employees to know who your best customers are and provide employees with techniques and tools to uncover customer preferences and make every customer interaction count.


Kent

 

Maidstone SEO Company

Basic SEO Techniques Maidstone :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Maidstone webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

17 Essential SEO Strategies for E-Commerce Sites

Google Search Optimisation

It's pretty funny how much people can learn from a couple of simple grass-chewing animals. Two rabbits constantly remind entrepreneurs about the secrets of concentration, two cows were able to teach young know-it-alls the essence of political philosophy. Why not try the same method for a thorough study of digital marketing and its main components?

Long story short, you have two cats.

#1. Search Engine Optimization

You have two cats. You create a website about them and choose their biography as a landing page. Then you add their photo there for a better effect and create a link with an anchor "cute cats", "soft kitties" and "pussies purr".

Your website goes down because of the last link due to the Google Penguin and Google Panda filters (supposedly, they are simply jealous because your cats get more popular than they do). You curse damned black and white animals and create a whole set of new links to clean up your reputation.

In a year, when your cats have kittens, there are already plenty of clients fighting for the right to buy them.

#2. Content Marketing

You have two cats. You hire George R. R. Martin to write a novel about them. Then you send the first chapter to the most popular blog on animal rights, to the blog of cat lovers community and to the blog of fantasy fans.

The guest post attracts the readers to your website. You post chapter by chapter daily. In the last chapter of the novel, one of the cats dies in a pretty horrible way.

You get enormous donations and sincere consolations, George Martin thrives on hatred of one several thousand more people.

Oh, and you also have to hide the cat, killed in the novel, to increase the dramatic effect and spread

#3. Influencer Marketing

You have two cats and you don't have any food for them. You reach top ten cat food producers and send them video of your cats begging for food. Nine of them ignore you, one of them replies that the video is fake.

You get to the last company with two cats in the bag, demand a meeting with the CEO and when you get to meet him (or, at least, to talk directly to his assistant), you put both cats on his table.

It is beyond human capabilities to say "no" to cats. CEO of the cat food company pats your cats, calls his PR-people and marketers, and they build up a special marketing and advertising campaign for their company with your cats in the middle of it.

Your cats earn their food till the end of 21-st century.

#4. Social Media Marketing

You have two cats. You create a cute video of them and post it on

Your cats go viral.

#5. E-mail Direct Marketing

You have two cats. You send their descriptions and photos to the potential clients every month, desperately hoping that at least someone won't add you to spam and eventually will be impressed by the incredible stories about your pets (which you create out of pure despair), enough to relieve you of your responsibilities as an owner.

If you get lucky, at the end of the campaign you don't have any cats, but you've got some money.

Of course, there are much more things one could do with two cats in the conditions of digital marketing, but the five of them, listed above, are definitely the most common and profitable ones.

17 Essential SEO Strategies for E-Commerce Sites

Online Seo Company

Search engine optimization (SEO) is fast becoming a must-have body of knowledge for business owners. Nearly 91 percent of all Internet users resort to a search engine to find information, according to a recent survey by the non-profit Pew Internet and American Life Project. The question is: how easily can they find your business?

You already could be making costly mistakes, such as a home page that is almost all images and little text, causing your site to have unnecessarily low rankings and little traffic. Or worse, you could be using hidden text and winding up with an every more onerous problem because some search engines ban sites that use tricks to improve rankings.

Whether you are a do-it-yourselfer or you use an outside SEO firm, the more you know the more effective and successful your business can be online. I’ve assembled the five best categories of resources for business owners to learn about SEO and search marketing. To help with this article, I interviewed Jennifer Laycock, editor-in-chief of Search Engine Guide, a website designed specifically for business owners and entrepreneurs. 

Conferences and seminars

Attending search engine conferences is the fastest way to learn because it immerses you in the subject. When you are starting out, choose events designed to give well-rounded instruction in basic principles, such as Jill Whalen's High Rankings seminars.

Don't go to advanced events intended for industry experts until you first learn the basics -- trust me, you will just feel frustrated.  However, there is one good reason for a newbie to attend events targeting industry professionals, such as Search Engine Strategies conferences.  That’s to find and interview SEO vendors.  At no other venue will you find so many search professionals in one place at one time. 

Books

There are a few excellent eBooks -- downloadable PDF documents -- suitable for beginners.  The best eBooks typically come with a package of extras, such as lifetime updates, private forums, sometimes even money-back guarantees. 

Aaron Wall’s SEO Book  is widely acknowledged as one of the best.

Laycock’s own Small Business Guide to Search Engine Marketing is another I would recommend, because it focuses on SEO from the perspective of a business owner who is not a search expert. 

Printed books, another possibility, are less expensive ($15 -$30 for printed books versus $75 - $100 for eBooks). The disadvantage is that printed books can get out of date quickly because search constantly changes. Tactics accepted several years ago, such as doorway pages, today may get your site dropped by search engines. If you opt for a printed book, make sure it is reasonably recent.

Newsletters and blogs

One of the great things about the Web today is that we are lucky to have so many excellent free newsletters and blogs on search.  Among newsletters, Jill Whalen's High Rankings is notable, because she answers real-life questions from readers. 

Among blogs designed for business owners, a particularly helpful one is Small Business SEM.  Carston Cumbrowski also has a helpful page of resources for SEO beginners.

Search Engine Land  featuring search guru Danny Sullivan, is a good one to add to your reading list later on as your knowledge builds. It is industry focused, but has the advantage of experts who write on specific topics such as link-building and contextual advertising -- not to mention its excellent blogroll of search sites to explore.

Discussion forums

As you begin to learn some of the basics of SEO, you will have questions.  Head to discussion forums to get answers.  Discussion forums are excellent sounding boards to bounce ideas off of others. Try Webmaster World and Digital Point Forums.

When you first approach a new discussion forum, read and observe for a while before jumping in to participate.  Every forum has a “personality” all its own -- make sure you feel comfortable.  Observing also helps you learn which participants’ advice to trust. Some participants are more knowledgeable than others.

Interactive tools

No article on search for newbies would be complete without mentioning some of the excellent free or low-cost tools available.  I have learned a great deal simply through using tools such as:

  • WordTracker keyword tool -- Using relevant keywords in your site content and when purchasing search ads can make all the difference in attracting visitors who actually buy. You may already know the obvious keywords, but WordTracker helps you broaden your choices to identify non-obvious terms. A free trial or a single day’s subscription costs around $8.
  • Analytics programs -- These help you understand which parts of your site visitors use most, such as which navigation links they click on most. Armed with that knowledge, you can make changes to your site to emphasize the most important elements to increase sales and newsletter signups. Google Analytics is a robust free analytics tool.  For those who run Google AdWords campaigns and do not like the idea of giving sensitive site data to the same company you purchase ads from, ClickTracks is an alternative.  ClickTracks offers a free version called ClickTracks Appetizer.
  • SEO Moz page strength tool -- This interactive tool gives you a quick snapshot of some of the factors search engines consider when determining site rankings.  Don’t take it as the complete word on ranking factors, but do have fun with it.  

Anita Campbell is a writer, speaker and radio talk show host who closely follows trends in the small business market at her site, Small Business Trends.


Kent

 

Strood SEO Marketing

Basic SEO Techniques Strood :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Strood webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

How to Develop an SEO Friendly PHP Website?

Search Optimisation Google

Seo for Beginners

All web-designers need to optimize and rank their websites high on Google's results page: This is so since Google tops all other search engines on the internet in terms organic traffic generation: Ranking high on Google's search engine results page (SERP) is not difficult if Google SEO is followed.

On the other hand; ranking high in SERPs is not enough; you need to optimize your site for human consumption; so that your website gets the traffic and conversion rate it deserves when users are convinced to click-through into your website to find specific information or product.

So; what does Google recommend for starters? Google looks for a number of signals to determine the quality score of a website/web-page before showing relevant results in the SERP; and content is among the most important ranking signal it considers.

After all; you built that website to provide a given information or product to the internet users; and not Google's search engine: It will be needless to work hard on your SEO to rank your site high; while the content it contains is irrelevant and insufficient to those who need it.

Even if such websites with irrelevant and insufficient content ranks high due to some black hat SEO techniques; or by just effecting other ranking signals; they will always have a high bounce rate which also among the ranking factors Google considers: As users find your content useless for their needs; they click-away from your site and find another website with relevant information they need.

But; how exactly to you work on your content to get the favor from Google web crawlers??

This starters guide is broken into various parts of web-seo; both on-page and off-page SEO techniques that you need to perfect during site optimization process before embarking on extensive content marketing for high conversion rate.

A) Basic Search Engine Optimization

1. Unique and Accurate Page Titles

Web crawlers start understanding the content of your web-page right from its title: Ensure that your titles are original and accurate; stressing on the main point or idea you want to put across.

On the other hand; include researched and high ranking keywords in your titles for search engine consumption; while still making your titles catchy; having it in mind that your content is for human use.

2. Use Meta Tags and Descriptions

Meta tags and descriptions will show in the search engine results page; these are the summary of your page's content.

Your meta tags should include the main keywords you are going to exploit on the body of your web page; so that web spiders can crawl and index your page appropriately.

On the other hand; use clear and precise description to summarize your content for the humans; so that they know what to expect on your page before actually clicking through to your content.

B) Working on Site's Structure

1. URL Structure

The url structure of your web-page should be descriptive; including the main keywords: Web crawlers should be able to understand the content of your web-page form the url of that page; so that they serve the relevant web-pages to the internet users depending on the search query they use.

On the other hand; meaning full urls have a significant impact on the conversion rate; since humans will be able read them and understand the relevancy of the content; and consequently being converted into a visitor.

If you are using a content management system (CMS) such WordPress; ensure that you edit your permalinks to read exactly what the page is talking about.

Finally; your website URL should also include the main keyword in it; so that if you are a PC retailer, your website will include a PC retailer somewhere.

2. Site Navigation

Make it easy for your website's visitor to navigate around: Provide links to all your pages using relevant anchor tags; so that your visitors get more information concerning relevant topics you have written about on other pages.

C) Content Optimization

1. Offer Quality and Unique Content

Having it in mind that content is king; strive to offer original and quality contents that cannot be found anywhere else.

Before creating your contents and publishing them; ensure that you do sufficient keyword research using keyword tools available on the internet such as the Google Keyword Planner found in AdWords account.

While creating your content; be sure to use your researched keywords naturally throughout the page to maintain a good flow; and also to avoid spamming the search engines.

2. Use Anchor Text

Using your keywords as anchor text; provide links to the pages within your website; with relevant topics as the anchor text.

On the other hand; if necessary, you can provide links using these keywords as anchor text linking to other relevant sites; with good reputation and quality content to offer more insight to your visitors

Avoid linking to irrelevant sites with low quality content as this will hurt your web-page ranking; or even worse the whole website ranking.

3. Optimize Page Visibility Using Images

Web crawlers are in love with images; utilize images on your web-pages so that they are fully optimized for search engine consumption.

Use image description and caption text boxes to describe what your web-page content is all about; ensuring that you include all the necessary keywords you expect to rank high for.

Use quality and large images on your web-page as these are always doing better in search engine results page.

On the other hand; be sure to use your own images; or buy from sites selling images online; or otherwise find the rights to use free images from sites like Google Images offering images and photos for free use.

Make sure you read and understand the terms of use of all images you find on the net to avoid legal charges against you.

4. Make Use of Headings

Separating your content into different heading has a significant impact on both search engine and human optimization.

Provide headings and sub-headings with quality and relevant keywords depending on the topic of that heading or sub-heading.

If you are using plain HyperText Markup Language (HTML); utilize in your content page the H1, H2, H3 and so on; so that emphasis is made depending on the importance of the keywords on your titles and sub-titles.

D) Optimize Your Site for Web-Crawlers

1. The Robots Exclusion Protocol (Robots.txt)

Web-designers/developers use this file to direct the web-crawlers on how they should crawl and index their web-pages.

However; using robots.txt needs sufficient web-development expertise; as it can extremely harm your web-pages visibility if not used correctly.

Ensure that you locate robot.txt files in the top-level directory of your web-server for it to function as it should; otherwise, you will compromise your site's crawling by the search engine robots.

2. Using rel="nofollow"

Similar to Robot.txt; using rel="nofollow" requires extra care. This nofollow attribute is used to direct web-crawlers on which links not to follow and crawl on a web-page.

Some web-designers use this attribute to discourage spamming; or if the content of the page is not for public view.

Whichever reason you use it for, ensure that you counter-check your links so that you don't use nofollow attribute inappropriately and prevent search engine robots from crawling your important web-pages.

E) Mobile SEO

The majority of internet users today use mobile phones and other hand-held device to access information from the internet.

You need to notify Google crawlers of the mobile version of your website so that it is optimized for the users using mobile devices to search for information through the search engine.

On the other hand; ensure that you use mobile friendly images; and give clear directives on how to use the site with mobile devices.

If you are using a CMS like WordPress; ensure that your website is responsive by using WordPress themes that are mobile optimized; and can re-size to fit on small screens as well.

F) Promote and Analyze your Site

1. Content Marketing

Now that you have satisfied Google's SEO recommendations and most probably your site is enjoying high rankings; embark on extensive content marketing to promote your website's contents.

For you to convert more visitors into leads, so that your site's conversion rate remains high every time; taking your site to the top in SERP is not enough; and without effective content marketing strategy; your site's performance will be compromised.

2. Website Analysis

Analyzing your site's performance will assist you to calculate your return on investment (ROI); whether your SEO efforts are rewarded effectively.

There are a number of website analytic tools out there; Google Analytics being one of them with a number of features to analyze your site's performance.

On the other hand; utilize free Google Webmaster tools to get more insight about your page visits; and a number of data that will help you evaluate your ROI.


Getting your SEO right for high Google ranks is that simple: And since Google is the biggest search engine in the internet; all major search engines such as Yahoo and Bing will like your content and rank your website higher.

Did you like this article? Please leave your comment in the comment section below!

Search Engine Optimization SEO for Writers

Seo Optimization Cost

If you have an app that you'd like to rank in the search engine results pages (SERPs), it's important that you understand the relevant ranking factors. Otherwise, you're just wasting your time.

In this article, we'll go over the importance of app optimization and explain how you can make sure that your app appears in the SERPs.

Why You Need to Optimize

It's important to optimize your app for the various search engines because a recent report shows that 27% of users find apps with a web search. That's up from just 2-3% in 2014.

Expect that upward trend to continue.

Also, keep in mind that Google is putting on emphasis on app downloads from search results and downplaying Google Play. Even though, at this point in time, 40% of people still find apps by searching in an app store, it's still important to optimize your app for the stragglers who use Google web search for everything.

Finally, keep in mind that Google has gotten better at ranking apps over the past couple of years. That's good news for search engine optimizers who want to use Google's search algorithm to push their apps higher in the SERPs.

The App Pack

Of course, when people talk about "apps," they're talking about mobile apps. That's a reality not lost on Google.

As a result, Google now features an app pack at the top of mobile search results. If you open a browser on your mobile device right now and search for "photo editor," you should see the app pack at the very top of the search results.

The app pack can include one, three, or six apps. If there are more than six apps that match the search criteria, the search results will display an arrow at the bottom of the pack so that users can view more apps.

Each app in the pack not only displays the app title, but also its rating and its price. If a user clicks on the app square, the underlying operating system will open the app in the app store.

Keep in mind that app pack results are specific to the operating system. That means only apps that work on the user's mobile platform will be displayed.

How the App Pack Impacts Your Brand

If you optimize your app so that it appears in the app pack, you could adversely affect your brand presence in the SERPs. That's because for every app that appears in the pack, one web ranking is pushed off the page.

So if your website is ranking at the #1 spot right now for a specific keyword and you optimize your app for that same keyword so that it appears in the app pack, your site will be pushed down lower in the SERPs. That's something you want to keep in mind as you begin your optimization efforts.

Mistake #1: Not Using the Right Keywords

One of the first steps to any optimization effort is to determine the right keywords. App optimization is no different.

When people search for an app, they're usually searching based on a descriptive noun. For example, "travel planner" or "photo editor" are phrases that describe apps frequently search for.

So when you begin your optimization efforts, think about what your app does and come up with a few words or phrases that people might use when searching for it.

Mistake #2: Not Optimizing the Title and Description

Google treats the title of an app similar to how it treats a title tag on a web page. Google also treats app descriptions as on-page text on a web page.

That's why it's a great idea to include the aforementioned keywords in your title and description. You'll have to do that when you submit your app to the OS-specific app store.

Of course, you'll likely want your title to be branded. But if there's enough room for a keyword in the title (for example, "PhotoBomb - A Photo Editor") then include it as well.

Finally, keep in mind that standard rules about keyword usage apply here. Avoid over-stuffing keywords into your description just to rank higher. That strategy will likely backfire.

Mistake #3: Ignoring Reviews

Reviews of your app matter for two reasons.

First, Google might rank your app based on keywords from user reviews on the app page. As with traditional SEO efforts, keywords towards the top of the page are given the most weight.

Also, the star rating of your app will have an impact on its rank as well. It's possible that an app with the keyword that's only in the description might outrank an app with the keyword in the title because it has a higher star rating.

Of course, the star rating might also impact the click-through rate. If your app has only a couple of stars, don't expect too many people to click on it.

Mistake #4: Ignoring App-Specific Keywords

One of the best ways to move ahead of your competition when it comes to ranking your app is to optimize for app-specific words.

For example, use the word "app" in your title or description. While it's not likely that anyone searching for an app in the app store will include that word in the search query, people who are using Google to search for an app are very likely to do so.

Also, include the operating system of the app in the title or description. Again, people searching on Google Play for an app probably won't include the word "Android" in their query, but folks who are using Google search could do so.

Wrapping It Up Application SEO

Moving your app to the top of the SERPs is no different than moving your website to the top of the SERPs in this way: it requires acting on the right information.

Today we just touched on the most basic mistakes. There is a lot to know about this topic and many advanced strategies that you can pursue.


Kent

 

Deal SEO Optimization

Basic SEO Techniques Deal :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Deal webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

How to Use Social Media to Improve Your Organic Search Engine Ranking

Seo For Business

Printable Promotions has only had a blog on its site for a month or so. But it's already made an impact on the company's search engine rankings. 'I did a Google search on ‘reusable folding grocery bag,'' says Stacie Long, the company's operations manager. 'The YouTube video of our product that we posted on our blog came up third or fourth.'

For many small business leaders, blogging can engender feelings of envy and frustration -- envy over legendary blogs that draw thousands of daily page views and frustration from the sneaking suspicion that no one out there is reading their own postings. Search engine optimization (SEO) can change that.

'Blogging is a great way to drive users to a site,' says Kelly Cutler, CEO of Internet marketing firm Marcel Media. 'It can also help with stickiness, which is an important goal these days. It's too easy for users to bounce away from your site before they've done something valuable like sign up for your newsletter or fill out a form.'

How can you improve your blog's ranking on search engines? SEO is a complex science, but here are some principles that will help:

Make it crawler-friendly

Search engines dispatch software called crawlers (or sometimes 'spiders') to roam the World Wide Web in search of sites that might be of interest to searchers. One important SEO strategy is to have your blog be easy for the crawlers to find.

'Make sure the software is set up so that posts don't get buried ten levels deep in your site,' advises Jill Whalen, CEO of High Rankings, an SEO service. 'They should be easy to reach so search engines can crawl them.' Whalen also advises using SEO-friendly blog software. 'WordPress is probably one of the best for that,' she says.

It's also smart idea to include links in your posts, both to your own website's product pages or other information, and to outside websites as well. Why? It's links to your site, not from your site, that drive search engine rankings -- but, Whalen notes, one often begets the other. 'It's a good way to get linking back and forth,' she says. 'Other site owners usually check who's linking to them, so they get to know who you are.' When linking to outside sites, make sure the links open in a new window or tab so that users don't automatically leave your site whenever they click on a link.

To keyword or not to keyword

Since all searches start with keywords, it seems obvious that including the pertinent keyword as many times as you can in a blog entry should help bring traffic. Not so fast, experts say. 'Don't force keywords into content where they wouldn't normally be,' Cutler cautions. 'That creates a bad user experience, which means people won't use your blog, and then Google won't index your blog.' In fact, Marcel Media usually refrains from even telling client bloggers what the top keywords are for their sites. 'Blogs are usually better done without that kind of research in mind,' Cutler says.

Instead, she tries to identify blog topics where preferred terms come up naturally. 'One of our clients is a hospital and we've identified specific areas they want to focus on. We've invited doctors who specialize in those areas to participate in blogging. We're not trying to build content around keywords, but because those doctors work in those areas, we know the keywords will be used.'

If you do decide to do keyword research, Whalen recommends Keyword Discovery or Wordtracker to find what keywords your customers are searching. She also notes that Google's AdWords offers information on keyword searches that is free to use, even if you're not an AdWords customer.

But, she advises, don't just go for the top terms. 'Very competitive phrases probably have many sites optimizing for them,' she says. 'So you want a phrase that's less competitive, but still has some people searching it.' If that phrase is specific to your business's unique value proposition, optimizing on it can be a very powerful tool.

Content is king

 'A mistake I've seen a lot is that companies think Web 2.0 is like regular advertising space,' Long says. 'They treat it like a billboard.'

Instead, make sure you're providing content that will entertain, amuse, or inform your readers. One way to build traffic is to comment or react to the news of the day as it affects your particular business. 'If you're a bookseller, you might blog about the current lawsuit by J.K. Rowling to block publication of a Harry Potter Lexicon,' Cutler says. If you use this strategy, she adds, 'Keep it short, to the point, and keep it opinionated. Don't just republish news.'

Understanding the connection between blogging and search rankings can inspire busy executives to take the time to blog, Cutler notes. 'What I like about blogging is that it stays in the spirit of the Internet, but lets you accomplish SEO goals in the background,' she says. 'Content and linking are two of the most powerful Internet marketing tools --and blogging lets you use both in a non-advertising way.'

Will New Top Level Domains Matter in 2015?

Seo Optimized Website

Big data is having a huge impact on the world today, socially, logistically, and in the business sphere.

SEO is just one of the areas of business marketing that is continuously affected by the insights big data has to offer.

Big Data Explained

Before diving into the specific ways, here's a quick overview of what big data actually is.

In general, big data is the collection and analysis of vast sets of data that can be used to improve how we approach related problems. Big data has become a major part of decision-making in recent years for several reasons:

  • Growing societal acceptance of transparency, which makes institutional data standard
  • More options for analyzing unique and distinct data
  • Data storage in the cloud makes it easily accessible to everyone
  • Social media platforms can aggregate more data about individuals
  • Availability of the necessary infrastructure needed to process large amounts of data

There are many big data companies and organizations out there, but Google is widely considered to be the first major one, so it's easy to expect it would have a major influence on search.

Here are 4 ways big data is changing SEO.

Content is Becoming Data At An Exponential Rate

In a general sense, content is nothing more than published information. But as Google emerged as a major curator of big data, it started thinking about content as quantifiable entities.

By turning content into data, search engines are able to easily analyze it and get better at delivering the relevant answers people are looking for.

As a result, search results are becoming more and more structured -- analysis of semantic information has lead Google to develop rich snippets, local search packs and other unique results that offer more value for searchers.

According to an executive from SEO Inc. "As search marketers and search engine optimization experts, we have to keep up with the learning curve Google is quickly setting. By thinking of content as data and creating various analysis tools, including artificial intelligence, to understand and learn from it, Google's big data serves as the ultimate experiment in offering relevant results in semantic terms."

Big Data Offers Deep SEO Insights

Because Google and other search engines are so concerned about piecing apart content into quantifiable data, it's making it easier than ever for marketers to find insights from the types of data users search for.

Thanks to big data, SEOs can keep track of and analyze keyword, on-page optimization, backlinks, and other important areas of search to optimize their efforts, such as:

  • Local SEO
  • Mobile optimization
  • Compliance with quality guidelines
  • Global SEO
  • SEO ROI
  • Content marketing

Custom Analytics are Becoming More Precise

The end goal for any online marketer or SEO is more conversions, which is why it's so valuable for them to be able to find correlations between between the above elements and other analytics, such as traffic, conversions, and page views for your business and competitors.

With Google Search Console, Bing Webmaster Tools and other analytics systems, SEOs can see how their own web content is situated in the larger network of content data, and make adjustments based on their unique performance.

Analytics tools make it easier than ever to keep track of clicks, time on page, conversions, backlinks, and other important search factors that make up the big data of search.

Social Media Data is Becoming a Major Search Factor

Social networks are another major treasuretrove of big data insights. Facebook boasts over 1 billion users, Twitter has 500 million, and the web hosts 156 million public blogs seeking to network on these platforms.

As a big data company processing more than 20 petabytes of data annually, Google can't afford to ignore this information and remain on top of the search game.

As a result, social signals are appearing as an increasingly important search factor. Searchmetrics' latest research on Google rank factors backs this up -- social signals on Facebook, Google+, Twitter, and Pinterest all correlate with better rankings, especially for the highest ranking sites.

Conclusion

Search engines like Google keep much of their analyses behind the scenes, which is why many marketers don't realize the real impact of big data on SEO.

Big data is making it easier for search engines to analyze content and deliver results that are the most relevant to searchers' needs. As a result, SEOs who focus on creating the valuable content people are searching for will be uniquely positioned to benefit from the impact of big data on SEO.


Kent