Whitstable SEO Services

Basic SEO Techniques Whitstable :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Whitstable webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Which Online Marketing Strategy Has the Best ROI?

Web Seo

If you've ever tried to deal with search engine optimization, you most likely have, at some point or another, wanted to bundle your whole site up and toss it into the nearest virtual trash can. Particularly if you felt compelled to focus on keywords, or any other technique calculated to artificially pique someone's mouse clicks.

You should be delighted to hear then, if you haven't heard yet, that the old-fashioned concept of SEO is deader than last week's sandwich. Google pretty much pounded the crap out of keyword stuffing and other absurdities with the search algorithm changes it's made over the last couple of years. And then Google made search secure, which means you can't even see what keywords someone used to get to your site.

It's about time, because all the minutiae blinded entrepreneurs to what is really important: making a connection with an audience. The term--not exactly new--that seems to be displacing SEO is OAO, online audience optimization. Before getting too squirrelly about another Three Letter Acronym, let's get grounded and think about what's important.

Really Know Your Audience

Over on the Marketingland blog, Brian Clark quoted great old-time advertising copyrighter Eugene Schwartz:

One hour a day, read. Read everything in the world except your business. Read junk. Very much junk. Read so that anything that interests you will stick in your memory. Just read, just read, just read... There is your audience. There is the language. There are the words that they use.

Clark takes this to mean that you have to understand the language and words people use so you know how to talk to them. I'll take it a step further. Not only do you need to know how they talk, which lets you better guess how they might specifically look for what you offer, but you also need to understand what they find funny. What scares them. What is important to them. How they think. Until you do, they're only marks and you do nothing more than run calculated cons. After you do understand them, they're real people and you might find yourself caring a bit about them. Good--care more.

Translate Caring Into Specific Actions

Do you care about your significant other, family members, or friends? If so, then there are plenty of times that you'll do specific things that you know make them happy. Emotion isn't an abstract concept, but something that drives behavior. Let the same thing happen in your marketing after you start to care about the audience. For example, Linda Ruth lists nine steps for OAO, including be consistent and clear about strategy and purpose, encourage audience participation, and employ engagement metrics and gamification techniques. Maybe you'll find that your list is the same. Maybe it will be somewhat different. Just make sure it comes with a focus on customers and how you can provide what they need.

It's like going into a shop you like where the people recognize you and get your interests and tastes. That's all you're trying to do. When the technology, any technology, gets in the way, drop it out back and return to the basics.

10 Simple Marketing Tips for Small Businesses

Google Search Optimisation

Importance of Search Engines

Inputting keywords or URL addresses into search engines is how many people get the exact websites they are looking for. Many 'website creators' use the most popular search engines for submission of their newly created websites. As an 'online article writer' it is very important to do SEO 'search engine optimization,' this will help articles get more traffic. Submitting your sites is part of SEO. Any website can be submitted manually to each search engine, it will be time consuming. But it is well worth it, to submit your blogs, online articles, and other websites that you own to each search engine.

Once you copy and paste your website's URL into each search engine toolbar and submit it, you will notice a rise in traffic for your blogs, websites, and/or articles. Be sure to submit each URL only once a month, because it is considered spam if you submit URLs more than once.

You might not see your websites in the search engine results the first time you submit them. If you don't see your websites in search engine results, submit them any, and when you submit your sites each month, is when you will begin to notice your sites in the search engine result's list.


Search Engines I use as Much as Google -

A few of the search engines listed above may become your favorite search engines. A couple of search engines I use other than Google are Yahoo and Bing. Google and Yahoo are the best organic searches and these two are the most popular search engines. By you submitting your websites manually, it will make it easier for visitors to come through the door without it being locked.


20 Ways for how to Get Followers on Twitter



© Sabrina A. K.



Kent

 

Westerham SEO Services

Basic SEO Techniques Westerham :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Westerham webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

List of Search Engines for Search Engine Optimization Tips

Seo Services Packages

Currently, SEO web design is the most promoted product for the online businesses to achieve their sales targets. Yes, fetching a good traffic from Google or other search leading engines is being possible with SEO campaigns. On-page optimization, off-page optimization, and technical factors are the three prime elements of bringing SEO success for a website. So, the need of SEO friendly programming language can be fulfilled with PHP. For a better search engine visibility of the web pages, the web developers should follow the following tips while developing a SE friendly website.

• Clean URL structure:

Dynamic URLs and season IDs in URL are not good so the developer need to use a unique PHPSESSID variable. If the season IDs will be included in URLs so, the search engines will treat a single page with different season IDs as different pages. It leads to duplicate content which is punishable by search engines.

Use keyword rich permalinks with url_rewriter tags, which makes the URLs friendly for both search engines and visitors. Also decrease the use of special characters other than the hyphen (-) symbol.

• Avoid canonical errors:

Search engines treat www and non-www sites differently if also they contain the same content. Duplicate content issue may arise, so use 301 redirection. In this concern the PHP developers need to spend more time on the homepage as the site.com/index.php will be treated as different to site.com.

• Putting right heading and bold tags:

Optimizing the website for search engines in the development period carries a lot of responsibilities and adds more tasks for the web developers. Creating a dynamic header (header.php) and using unique values for Meta of singular web pages is a must do act for designing an SEO website. So, at the time of coding, using of page-specific PHP variables get’s the work done. $pageTitle, $pageDescription, $pageCanonical, $pageKeywords, $pageRobots, etc are the significant SEO stuffs for On-page optimization of a PHP website. Also, using H1, H2, H3 and <strong> attributes in a webpage improves it’s indexing possibility.

• Cross browser issues:

In this mobile web age, we can’t rely upon the desktop users only as the growth rate of internet on mobile browsers created a milestone in the last few years. SEO is now promoting user experience and the cross browser compatibility will surely impress both visitors and the search engines. Coding a responsive or mobile friendly website using PHP language is not a hard task for the experienced web developers.

• Navigation and links:

Both of these are vital in bringing SEO success for a website. It is proved that the Google and others like easy to navigate websites. So, use texts based navigation as well as try to have breadcrumbs which provide more flexibility for a user for browsing the site effortlessly. Links, both inbound and outbound, carry the scores of getting good link juice. Using diverse and relevant anchor texts for hyperlinks and declaring rel=nofollow/dofollow attributes is advised.

Advantages of PHP (compared to ASP):

  • The accessories or software required for a functional web server for PHP websites, i.e. Linux OS, Apache server, MySQL server, and PHP can be installed or upgraded at free of cost with no restriction. But the MS Windows Server and MS SQL Server (used for ASP) licenses need to be purchased which proves PHP is cost effective.
  • ASP.net holds about double time for coding or deployment than PHP so, choosing PHP is wise for the busy web developers concerning time.
  • Talking about support, as an open source platform, PHP (with LAMP - (Linux, Apache, MySQL, PHP) has a lot of resources and support options.
  • According to most of the research data sources, the communication between PHP and MySQL is a little bit faster than ASP.net and MSSQL. Google, Yahoo, Facebook, Wikipedia, YouTube, etc like some high traffic websites are using MySQL so there is no doubt about the performance of PHP’s preferred database management system i.e. MySQL (by Oracle).
  • The ext4 file system of Linux OS (supports PHP) has a better performance record than MS Windows OS’s NTFS (used for ASP) during Input/output (IO) process.
  • The Linux web servers with LAMP platform use comparatively fewer server resources, i.e. CPU and Memory.
  • The PHP developers got the flexibility choose their own editor, but this feature is not associated with ASP. Using VI and VIM editors, the PHP developers get access to use and integrate other important platforms like Ajax, JavaScript, JQuery, etc due to developing on an open source platform.
  • PHP is supported on any OS platforms like Linux, Mac (Mac OS X), UNIX and Windows also. But ASP is limited to only with MS Windows OS.

Will New Top Level Domains Matter in 2015?

Seo Page

In 2014, the new Top Level Domains (TLDs) were introduced to much fanfare from the press and tech bloggers. New web address endings were touted as a land rush on the internet and a game changer for marketing strategies. Despite such pronouncements, new TLDs were largely ignored in 2014, leaving some to expect an explosion in activity in 2015. However, before business owners run off to build new sites with fancy new names, it's important to separate fact from fiction regarding TLDs and to ask the question, "Will the new TLDs matter to marketers and consumers in 2015?".

As a brief primer, Top Level Domains are the endings to websites such as .com, .edu, .gov, etc. In the past, these were all handled by the ICANN, but in 2014, the door was opened for entrepreneurs to create their own TLDs that they can control on their own. So now, there are essentially an endless amount of TLDs. Business owners could pay to can have their site end with things like .xyz, .toys, .soy, .wed, and more. Nearly 4 million web sites around the world use one of the newly created TLD.

There have been many different Top Level Domains for website owners to choose from before the introduction of the new TLDs and research has shown that they work in a general sense. People know that the various country TLDs can be used to find information from a certain region of the world. Consumers generally know that .fr is for pages in France and that .ca is for Canada. However, it's not perfect, a study from Moz suggests that nearly 25 percent of Americans can be tricked into thinking that .ca is for California; so they knew that the TLD was for a region, but guessed the wrong region.

Similarly, people know that a .tv site will be about a television show, .edu is for schools, that .org pages tend to be for non-profits. The .edu and .org are the two TLDs that carry the most meaning for consumers. Searchers know that .edu resources will be more reliable since they are from schools and not from businesses. And people associate .org with organizations, groups or non profits with goals other than profit. Many people don't realize that .com itself is short for "commercial" which was chosen in the early days of the internet to identify the sites that weren't the traditional school or government based web pages that first populated the nascent world wide web.

The challenge for these new TLDs is that though people can use them to quickly understand the purpose of a site, consumers don't inherently trust sites with unusual TLDs more than ones with more traditional endings. In fact, having a vanity TLD immediately indicates that this a new site which puts the site at a disadvantage when compared to sites that have been serving customers from a .com web address for years. This is why older alternative TLDs like .biz or .info never really took off.

When NPR followed up with some of the creators of the new TLDs at the end of 2014, they found that adoption has been incredibly slow. The TLD that is doing the best so far is .xyz and even that is based on a large buy from a third party that gave a free year of .xyz registration to their clients or from people who bought .xyz domains to squat on them. A better indicator will come at the end of 2015 when we see how many people who squatted or received their new TLD domain for free decide its worth it to continue paying for it.

The international study from Moz asked users if, based solely on the domain name, they were more likely to trust an insurance quote from a website ending in .insurance. 62 percent of Americans, 53 percent of Australians, and 67 percent of marketers said they were unlikely to trust the quote based on the domain alone.

And despite what people who are trying to sell TLDs may say, when it comes to TLDs and SEO, TLDs offer no intrinsic value to improve SEO. The algorithms for search engines don't include these new TLDs as a ranking factor. These domains will show up in a generic search for a keyword and people can search by TLD extension if they want to. If TLDs become more popular, they may become ranking factors in the future (though Google says they doubt it), but for now, they are treated no differently.

Google's John Mueller recently reposted comments the company made earlier in 2014 to reiterate their position on TLD and search.

"It feels like it's time to reshare this again. There still is no inherent ranking advantage to using the new TLDs," Mueller wrote on Google+ before sharing a postfrom Matt Cutts on the subject. "They can perform well in search, just like any other TLD can perform well in search. They give you an opportunity to pick a name that better matches your web-presence. If you see posts claiming that early data suggests they're doing well, keep in mind that this is not due to any artificial advantage in search: you can make a fantastic website that performs well in search on any TLD."

The sheer amount of TLDs available also undermines one of the reasons some thought they would be so popular. When there so many TLDs to choose from, it's not as effective for squatters to try and wrap of domains with the intent of selling them later. It's not the same as in the early days of the internet. Back then, if someone had the .com you wanted, there was nothing you can do but pay them or get a different name. Now, marketers can just move to a different TLD. The introduction of these new TLDs have created so much internet real estate, it's impractical for one person to try to lock up domains they don't intend to use.

There are a lot of good reasons why business owners may want to create a site using one of the new TLDs, but it's important to be clear about what the benefits are and what is just hype. It's undeniable that business can get domain names using the new TLDs that are unavailable for older extensions. Some states are introducing TLDs for businesses in their state. So BillsGarage.com may be taken, but BillsGarage.NYC may be up for grabs.

However, other than the benefit of giving marketers more options when deciding on domain names, TLDs don't offer any intrinsic benefit to business. As the research from Moz and comments from experts at Google have shown, TLDs have no advantage over .com when it comes to customer trust and SEO visibility.

Given the challenges facing TLD adoption, it's unlikely that TLDs will make a huge marketing impact in 2015 unless there is some sort of game changing development. If you want to use one of the new TLDs to build a site with an easy-to-remember name, you won't be disappointed, but don't expect new domain endings to perform some kind of marketing magic in the coming year.


Kent

 

Welling Online Marketing Agency

Basic SEO Techniques Welling :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Welling webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

SEO for Blogs: If You Build It, Will They Come? -- search engine optimization -- High Rankings -- Keyword Discovery

Search Engine Marketing Strategies

In 2014, the new Top Level Domains (TLDs) were introduced to much fanfare from the press and tech bloggers. New web address endings were touted as a land rush on the internet and a game changer for marketing strategies. Despite such pronouncements, new TLDs were largely ignored in 2014, leaving some to expect an explosion in activity in 2015. However, before business owners run off to build new sites with fancy new names, it's important to separate fact from fiction regarding TLDs and to ask the question, "Will the new TLDs matter to marketers and consumers in 2015?".

As a brief primer, Top Level Domains are the endings to websites such as .com, .edu, .gov, etc. In the past, these were all handled by the ICANN, but in 2014, the door was opened for entrepreneurs to create their own TLDs that they can control on their own. So now, there are essentially an endless amount of TLDs. Business owners could pay to can have their site end with things like .xyz, .toys, .soy, .wed, and more. Nearly 4 million web sites around the world use one of the newly created TLD.

There have been many different Top Level Domains for website owners to choose from before the introduction of the new TLDs and research has shown that they work in a general sense. People know that the various country TLDs can be used to find information from a certain region of the world. Consumers generally know that .fr is for pages in France and that .ca is for Canada. However, it's not perfect, a study from Moz suggests that nearly 25 percent of Americans can be tricked into thinking that .ca is for California; so they knew that the TLD was for a region, but guessed the wrong region.

Similarly, people know that a .tv site will be about a television show, .edu is for schools, that .org pages tend to be for non-profits. The .edu and .org are the two TLDs that carry the most meaning for consumers. Searchers know that .edu resources will be more reliable since they are from schools and not from businesses. And people associate .org with organizations, groups or non profits with goals other than profit. Many people don't realize that .com itself is short for "commercial" which was chosen in the early days of the internet to identify the sites that weren't the traditional school or government based web pages that first populated the nascent world wide web.

The challenge for these new TLDs is that though people can use them to quickly understand the purpose of a site, consumers don't inherently trust sites with unusual TLDs more than ones with more traditional endings. In fact, having a vanity TLD immediately indicates that this a new site which puts the site at a disadvantage when compared to sites that have been serving customers from a .com web address for years. This is why older alternative TLDs like .biz or .info never really took off.

When NPR followed up with some of the creators of the new TLDs at the end of 2014, they found that adoption has been incredibly slow. The TLD that is doing the best so far is .xyz and even that is based on a large buy from a third party that gave a free year of .xyz registration to their clients or from people who bought .xyz domains to squat on them. A better indicator will come at the end of 2015 when we see how many people who squatted or received their new TLD domain for free decide its worth it to continue paying for it.

The international study from Moz asked users if, based solely on the domain name, they were more likely to trust an insurance quote from a website ending in .insurance. 62 percent of Americans, 53 percent of Australians, and 67 percent of marketers said they were unlikely to trust the quote based on the domain alone.

And despite what people who are trying to sell TLDs may say, when it comes to TLDs and SEO, TLDs offer no intrinsic value to improve SEO. The algorithms for search engines don't include these new TLDs as a ranking factor. These domains will show up in a generic search for a keyword and people can search by TLD extension if they want to. If TLDs become more popular, they may become ranking factors in the future (though Google says they doubt it), but for now, they are treated no differently.

Google's John Mueller recently reposted comments the company made earlier in 2014 to reiterate their position on TLD and search.

"It feels like it's time to reshare this again. There still is no inherent ranking advantage to using the new TLDs," Mueller wrote on Google+ before sharing a postfrom Matt Cutts on the subject. "They can perform well in search, just like any other TLD can perform well in search. They give you an opportunity to pick a name that better matches your web-presence. If you see posts claiming that early data suggests they're doing well, keep in mind that this is not due to any artificial advantage in search: you can make a fantastic website that performs well in search on any TLD."

The sheer amount of TLDs available also undermines one of the reasons some thought they would be so popular. When there so many TLDs to choose from, it's not as effective for squatters to try and wrap of domains with the intent of selling them later. It's not the same as in the early days of the internet. Back then, if someone had the .com you wanted, there was nothing you can do but pay them or get a different name. Now, marketers can just move to a different TLD. The introduction of these new TLDs have created so much internet real estate, it's impractical for one person to try to lock up domains they don't intend to use.

There are a lot of good reasons why business owners may want to create a site using one of the new TLDs, but it's important to be clear about what the benefits are and what is just hype. It's undeniable that business can get domain names using the new TLDs that are unavailable for older extensions. Some states are introducing TLDs for businesses in their state. So BillsGarage.com may be taken, but BillsGarage.NYC may be up for grabs.

However, other than the benefit of giving marketers more options when deciding on domain names, TLDs don't offer any intrinsic benefit to business. As the research from Moz and comments from experts at Google have shown, TLDs have no advantage over .com when it comes to customer trust and SEO visibility.

Given the challenges facing TLD adoption, it's unlikely that TLDs will make a huge marketing impact in 2015 unless there is some sort of game changing development. If you want to use one of the new TLDs to build a site with an easy-to-remember name, you won't be disappointed, but don't expect new domain endings to perform some kind of marketing magic in the coming year.

5 Ways to Handle SEO

Online Seo Company

Whether your brand offers a product or a service, you'll always be looking to increase the amount of visitors to your website. You don't necessarily need to put out the next viral marketing video or hire an expensive marketing agency (although both would probably help) to achieve a high rate of traffic. All you need is a bit of elbow grease, a few tricks up your sleeve, and a commitment to making your site a quality destination for visitors.

How to Drive More Traffic to Your Website:
Twitter

For many companies, Twitter has quickly become an indispensable part of their business plan. The goal of Twitter isn't necessarily to spend all of your time trying to get followers. Certainly, that's important, but the quality-;and consistency-;of your tweets will have a long-term impact on how much traffic will be driven to your site.

For example, consider your tweet lengths. "If the end of the tweet is a link, as it often is, then your link will be lost," says Tim Frick, author of Return on Engagement: Content Strategy and Design Techniques for Digital Marketing. This happens especially when your tweet is retweeted by someone else. To avoid the truncated tweet, make sure you're keeping tweets short enough - under 120 characters if you can.

If you're building your business or you're launching a start-up, you'll need to target potential customers who may have never heard of you in order to draw attention to your brand. "The biggest unused Twitter resource for small business owners is the search.twitter.com function," says Alexis Wolfer, founder and editor-in-chief of TheBeautyBean.com. "You can search for what people are talking about in real time, which is very powerful. I can search for 'drugstore mascara' and see the people doing anything using those words. So if someone is at a drugstore wondering what mascara to buy, I can say, 'Hey, did you see this article we wrote on the best drugstore mascaras?'"

Getting retweeted is the goal of any good social media manager. Even if you only have a couple hundred (or even fewer) Twitter followers, you can face great exposure by crafting pitch-perfect tweets that are picked up by your followers. In other words, try to find something new, interesting, or funny to say. It doesn't have to be about your product or service in particular, but it should be well thought out and carefully planned. A tweet with typos or factual errors will make people think twice about clicking to your site.

Dig Deeper: 5 Secrets of Highly Effective Twitter Users

 

How to Drive More Traffic to Your Website: Facebook

If your business doesn't have a Facebook page, it's time to make the leap. With about 500 million users, there's really no better platform to drive traffic to your site. Consider that even if you get just a tiny percentage of Facebook users to look at your page, you have a good chance in driving a fair amount of traffic.

In addition to the page details that list your company's address and website address, you need to utilize the Like and Feed tools to get as much traffic to your site as possible.

If you have your web designer program a Like button onto various pages of your site, it gives your current audience a way to tell their friends about something they saw - and liked - on your site. Once they click the like button, a link to your site appears in their Facebook feed, and depending on how many friends they have, it could means thousands of eyeballs on your product or service.

To get people to interact with your Facebook page, you need to create a virtual conversation that involves as many people as possible. Questions are a great source of interactivity.  Jeff Widman, CEO of Brand Glue, a consulting company based in Mountain View, California, offers the advice to 'Put the question first, rather than last' and to 'ask a question where people don't need to click through a link to give you an answer.' In other words, you need to make sure your questions are direct and relatable to your customers. Also, make sure you don't confuse your followers with jargon or words your readers won't understand. It's best to keep it simple.

Dig Deeper: How to Optimize Your Facebook News Feed Presence

How to Drive More Traffic to Your Website: Blogging

No matter what service or product you offer, a blog will help drive traffic to your site. Blogs are especially helpful to get traffic from returning customers because you should have new content to offer, even if your product or service hasn't changed at all. Inc.com blogger and award-winning Internet veteran Maisha Walker says, 'The purpose of blogging in general is usually to establish and/or support an existing brand with an understanding of how that brand generates revenue.'

Here are few ways that blogging helps drive traffic to your site:

  • Intimacy - Blogging can make your relationship with your customers far more intimate, and will help increase the amount of returning customers.
  • Building Community - When you blog, you define your areas of expertise, but you also attract the relevant customers to your company or brand.
  • Customer Research - Readers will inevitably leave feedback in the form of comments and e-mails. It's a great way to understand who is reading your blog and what they're interested in.

Dig Deeper: Blogging's 11 Big Payoffs


How to Drive More Traffic to Your Website: SEO

All efforts to drive traffic to your site culminate with the idea of Search Engine Optimization. Everything that you do online, whether its social media, blogging, uploading photos, or naming products, contributes to your organic search ranking. Experts say that most, if not all, of your marketing energy should be directed at landing the top search engine rank for your keywords. Here are three tips to improve your Google SEO.

  • Google places a lot of emphasis on links, says Chris Dawkins, CEO of Trace Media Marketing, a New York City-based SEO and Internet marketing firm. When someone searches on Google for a particular keyword, Google has analyzed how many other sites have your link on their sites, which increases credibility, and therefore heightens your ranking.
  • Use the Google Adwords Keyword Tool. This tool offers you keyword suggestions for your site, as well as providing stats on each keyword, like how many people search that per month, and which websites you'll be competing with.
  • When Google crawls your site, it's going to want to know what - and who - you are. Creating meta tags and posting keyword-rich content to your site are essential. Don't forget to name all of your photos with keywords, either.

Dig Deeper: 5 Secrets to Selecting Highly-Effective SEO Keywords

How to Drive More Traffic to Your Website: Link Building

This term is becoming less specific as more and more marketing techniques are evolving to generate clicks to your site. But essentially, the term refers to generating inbound links to your site from other sites on the Internet. The two major benefits of building your link-presence online are a) to introduce another site's followers to your site and b) help your search engine optimization in terms of ranking.

There are a few ways to link-build. First, and perhaps the most common way, is to comment on an article, blog post, or message board and include your link. Beware, though. If you merely post a link to your site instead of a comment, you may be flagged as spam, which could result in your being banned permanently from posting on that site. The best way to include your link is to find articles that are germane to the product or service you are offering, or at least those that you feel confident in responding to intelligently, and write a meaningful post. At the bottom on the post, include your link with your signature. By doing this, the hope is that audiences will end up at your site after reading an article you've commented on. 

Dig Deeper: Link Building - What not to do


How to Drive More Traffic to Your Website: Content Aggregators

Content aggregators are similar to link building in that they both help drive traffic to your site. They differ in the sense that you log onto these sites for the sole reason of sharing links to your site with the world. The most common examples of a directory or content aggregator are Digg and StumbleUpon. The best way to drive traffic to your site using these services is to have a popular third party post on your behalf, because they will have a devoted core of followers. Make sure your site is content aggregator friendly, too. For example, if someone visits your site and likes what they see, they should be able to 'Digg' you, which will send a link of your site to their feed.

Here, are some of the other content aggregators you should know about:

o   Technorati

o   Alltop

o   Bloglines

o   Netvibes

Driving traffic to your site is an organic process that takes time and one that never really ends. You'll always want to be working on your strategy in order to achieve a growing number of visitors to your site, because more often than not, that's where you'll be getting the bulk of your customers. 

Dig Deeper: Top 13 Ways to Drive Blog Readership

 

Kent

 

Tunbridge Wells Website Optimization

Basic SEO Techniques Tunbridge Wells :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Tunbridge Wells webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Search Engine Optimization: Part 2 Specific SEO Suggestions

Online Advertising Agency

Search engine optimization (SEO) is fast becoming a must-have body of knowledge for business owners. Nearly 91 percent of all Internet users resort to a search engine to find information, according to a recent survey by the non-profit Pew Internet and American Life Project. The question is: how easily can they find your business?

You already could be making costly mistakes, such as a home page that is almost all images and little text, causing your site to have unnecessarily low rankings and little traffic. Or worse, you could be using hidden text and winding up with an every more onerous problem because some search engines ban sites that use tricks to improve rankings.

Whether you are a do-it-yourselfer or you use an outside SEO firm, the more you know the more effective and successful your business can be online. I’ve assembled the five best categories of resources for business owners to learn about SEO and search marketing. To help with this article, I interviewed Jennifer Laycock, editor-in-chief of Search Engine Guide, a website designed specifically for business owners and entrepreneurs. 

Conferences and seminars

Attending search engine conferences is the fastest way to learn because it immerses you in the subject. When you are starting out, choose events designed to give well-rounded instruction in basic principles, such as Jill Whalen's High Rankings seminars.

Don't go to advanced events intended for industry experts until you first learn the basics -- trust me, you will just feel frustrated.  However, there is one good reason for a newbie to attend events targeting industry professionals, such as Search Engine Strategies conferences.  That’s to find and interview SEO vendors.  At no other venue will you find so many search professionals in one place at one time. 

Books

There are a few excellent eBooks -- downloadable PDF documents -- suitable for beginners.  The best eBooks typically come with a package of extras, such as lifetime updates, private forums, sometimes even money-back guarantees. 

Aaron Wall’s SEO Book  is widely acknowledged as one of the best.

Laycock’s own Small Business Guide to Search Engine Marketing is another I would recommend, because it focuses on SEO from the perspective of a business owner who is not a search expert. 

Printed books, another possibility, are less expensive ($15 -$30 for printed books versus $75 - $100 for eBooks). The disadvantage is that printed books can get out of date quickly because search constantly changes. Tactics accepted several years ago, such as doorway pages, today may get your site dropped by search engines. If you opt for a printed book, make sure it is reasonably recent.

Newsletters and blogs

One of the great things about the Web today is that we are lucky to have so many excellent free newsletters and blogs on search.  Among newsletters, Jill Whalen's High Rankings is notable, because she answers real-life questions from readers. 

Among blogs designed for business owners, a particularly helpful one is Small Business SEM.  Carston Cumbrowski also has a helpful page of resources for SEO beginners.

Search Engine Land  featuring search guru Danny Sullivan, is a good one to add to your reading list later on as your knowledge builds. It is industry focused, but has the advantage of experts who write on specific topics such as link-building and contextual advertising -- not to mention its excellent blogroll of search sites to explore.

Discussion forums

As you begin to learn some of the basics of SEO, you will have questions.  Head to discussion forums to get answers.  Discussion forums are excellent sounding boards to bounce ideas off of others. Try Webmaster World and Digital Point Forums.

When you first approach a new discussion forum, read and observe for a while before jumping in to participate.  Every forum has a “personality” all its own -- make sure you feel comfortable.  Observing also helps you learn which participants’ advice to trust. Some participants are more knowledgeable than others.

Interactive tools

No article on search for newbies would be complete without mentioning some of the excellent free or low-cost tools available.  I have learned a great deal simply through using tools such as:

  • WordTracker keyword tool -- Using relevant keywords in your site content and when purchasing search ads can make all the difference in attracting visitors who actually buy. You may already know the obvious keywords, but WordTracker helps you broaden your choices to identify non-obvious terms. A free trial or a single day’s subscription costs around $8.
  • Analytics programs -- These help you understand which parts of your site visitors use most, such as which navigation links they click on most. Armed with that knowledge, you can make changes to your site to emphasize the most important elements to increase sales and newsletter signups. Google Analytics is a robust free analytics tool.  For those who run Google AdWords campaigns and do not like the idea of giving sensitive site data to the same company you purchase ads from, ClickTracks is an alternative.  ClickTracks offers a free version called ClickTracks Appetizer.
  • SEO Moz page strength tool -- This interactive tool gives you a quick snapshot of some of the factors search engines consider when determining site rankings.  Don’t take it as the complete word on ranking factors, but do have fun with it.  

Anita Campbell is a writer, speaker and radio talk show host who closely follows trends in the small business market at her site, Small Business Trends.

Quick Website Traffic Boosting Tips

Search Engine Marketing Strategies

A company blog can be a valuable asset, if done the right way. Not only does it provide more online content to increase search engine optimization, it provides fodder for your social media campaigns and can position your brand as an industry expert and resource. But readers won't just magically materialize. That's according to Gene Richardson, COO of Experts Exchange, an online community of 500,000 IT professionals where they can get online tech assistance from each other, hire freelancers and take online courses. Here are his words about how to be intentional with your blog strategy.

1. Use your community to source content.

Do you have an engaged, interactive community? Capitalize on this by sourcing user-generated content for your site. Foster relationships with your most engaged visitors, members, and consumers to encourage them to develop content, feature them in member or consumer spotlights, and use them as a sounding board to gauge what content is and isn't enticing readers. Involve your community in your content to make them feel even more invested in your brand or product, positioning your blog as a great place of reference for further information on the who, what, when, where, and why of your industry.

2. Give your company experts a voice.

Utilize the people on staff whose opinions matter to your audience. Don't just reference them in press or gated content. Move their voice into the company blog to make them an accessible reference.

3. Prioritize quality over quantity.

It's great if you can produce one blog post per day, but make sure to track whether or not those daily posts are receiving any traffic. Don't publish content for its own sake. Quality content that provides obvious and immediate value--not only to your target audience but to other consumers--will pay off in the long run.

4. Encourage engagement through targeted campaigns.

Drive traffic to your blog through social engagement tactics, such as polls, Q&As, and consumer interaction prompts. Ask readers to submit success stories, product reviews, or insights into best practices. People love the opportunity to be heard, so hear them out and give them a platform.

For this to be successful, you first need to understand where your audience lives online. Attempt social pushes through channels where your consumer base isn't engaged online and you'll see no improvement in traffic. These channels are also a great place for sourcing content if you don't have a community of your own.

5. Participate in a guest blog exchange.

Do you have a great rapport with an industry partner who has different or higher blog traffic than you? Establish a plan to provide them with a current, quality blog post on a relevant industry topic in exchange for them to post on your site. This exchange will mix up the authored content and subject matter on your blog to entice your readers to check out content by a well-known source, and your content on their blog will diversify your exposure and result in an influx of traffic.


Kent

 

Tonbridge SEO Company

Basic SEO Techniques Tonbridge :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Tonbridge webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

SEO Marketing 6 Things to Understand

Seo For Business

Importance of Search Engines

Inputting keywords or URL addresses into search engines is how many people get the exact websites they are looking for. Many 'website creators' use the most popular search engines for submission of their newly created websites. As an 'online article writer' it is very important to do SEO 'search engine optimization,' this will help articles get more traffic. Submitting your sites is part of SEO. Any website can be submitted manually to each search engine, it will be time consuming. But it is well worth it, to submit your blogs, online articles, and other websites that you own to each search engine.

Once you copy and paste your website's URL into each search engine toolbar and submit it, you will notice a rise in traffic for your blogs, websites, and/or articles. Be sure to submit each URL only once a month, because it is considered spam if you submit URLs more than once.

You might not see your websites in the search engine results the first time you submit them. If you don't see your websites in search engine results, submit them any, and when you submit your sites each month, is when you will begin to notice your sites in the search engine result's list.


Search Engines I use as Much as Google -

A few of the search engines listed above may become your favorite search engines. A couple of search engines I use other than Google are Yahoo and Bing. Google and Yahoo are the best organic searches and these two are the most popular search engines. By you submitting your websites manually, it will make it easier for visitors to come through the door without it being locked.


20 Ways for how to Get Followers on Twitter



© Sabrina A. K.


17 Essential SEO Strategies for E-Commerce Sites

Seo And Online Marketing

The use of metadata by search engines, including meta keywords, has changed extensively throughout the years.

While many of the rules regarding metadata remain the same, it is now an area of lesser importance when it comes to SEO. That said, meta tag optimization is still an important aspect of search engine optimization, so it is important to employ many of these so-called "deprecated" techniques to ensure high SERP rankings

Following these rules pertaining to metadata can help ensure a site's high ranking in search results. While Google does not use metadata for site rankings, there still are search engines that do. A variety of websites and syndication services also rely on metadata. Furthermore, Google even pulls your site's description from your metadata for use in the SERPs.

While meta tag optimization is still useful, it's important to note that there is no reason to stress out over metadata. This article is meant to serve as an informational piece on how metadata is used today as well as noting its much greater historical importance. Feel free to comment, however, on your thoughts and feelings (particularly on the modern usage of meta tags and meta data in SEO.)

What is Metadata? What are Meta Tags?

Metadata provides information about a site. This information gives search engines clues regarding what a site is about. Since metadata is hidden away in a site's markup, visitors can't see it, but search engines can. There are several types of metadata, but we're going to talk about the three most important parts that make up meta tag optimization: meta keywords, meta descriptions, and the robot tag.

Meta descriptions are actually one of the few things that visitors will see, but they won't see it on your site. Here is an example:
Bob has a site about sports cars and in his meta description, he has written, "The ultimate guide to European and American sports cars."
When someone searches on Google for the term "sports cars," Bob's site may show up in the results. If it does, the listing will show his meta description. In short, meta descriptions tell people what a site is about before they even visit it.

What Do Meta Keywords Do?

Meta keywords work very similar to meta descriptions, but instead of telling Internet users what a site is about, it tells the search engine. Here is an example:
Lisa's site is about Georgia peaches. In her meta keywords, she has written, "Georgia peaches, peaches from Georgia, peach orchards" By writing these keywords, Lisa is telling search engines that her site is about Georgia peaches, peaches from Georgia, and peach orchards. Annette searches in a search engine for the term "peaches from Georgia." Since Lisa's site has this phrase in its meta keywords, the search engine may show Lisa's website to Annette in the search listings.

Why You Need Meta Data

Meta information is very important to a site's well being when it comes to SEO. The part of SEO that deals with metadata is known as meta tag optimization. Many people say that you don't need meta keywords because "Google doesn't use metadata in their algorithm and since Google is the most popular search engine, there's no need to use them." That is a myth. While there is no argument that Google is the most popular search engine in the world, Google also reportedly does not use metadata as a way to weigh sites. Still, it's a bad idea to ignore meta tag optimization.

Here's why:

  • Other search engines use meta keywords in their algorithms and although they won't make up the larger portion of a site's traffic, it is traffic the site may not be getting if it didn't have meta keywords.
  • Google doesn't care about meta keywords at all, so no sites will be penalized by Google for having meta keywords.
  • Meta tags are easy to add. It's as simple as adding a tiny bit of HTML right after your <head> tag. Many content management systems even do all the work for you. Those using something like Wordpress are blessed with the number of plug-ins available that help out with metadata.
  • Google uses meta descriptions to give searchers more information about your site. Without a meta description, Google will hand-pick something from the site it feels is relevant to what the searcher is looking for. While this can be helpful, having a clean and well-written meta description can really entice searchers that YOUR site is the one they are looking for. While it has no impact on a site's ranking, it can help click-through rates.

How to Add Metadata

Each site has a main page or an index page. In the file for this page, a web developer or site admin, should is to look for the open head tag: <head>. Right after this tag, the site admin should enter their metadata. The following example shows what metadata should look like:

Metadata Mistakes

There are a few easily fixable problems that people run into when they are optimizing their metadata. For example, sometimes metadata is set up to disallow search engines from indexing a site. There are a few reasons webmasters set their sites up to block search engine, but those creating websites for SEO purposes should make sure search engines are NOT blocked.

If a website isn't being indexed in the search engines, generally the first thing a webmaster will do is make sure their robots tag is not blocking search engines. By default, if a site does NOT have a robot tag, search engines will index it. Many webmasters write a robot tag that essentially says "allow search engines to index this", but this is unnecessary as search engines will only avoid indexing a site if there is a robot tag that disallows them from doing so. (Or if it's been blacklisted, but that's a whole different issue.)

Another problem that people run into is giving search engines too much information. Sites are allowed a max of 10 keywords in their metadata. Here's an example:

Lisa's site has three meta keywords which are "Georgia peaches, peaches from Georgia, peach orchards." Gina, who is Lisa's competition has 12 keywords which are "peaches from Georgia, Georgia peaches, peach orchards, peach orchard, peaches, Georgia, Georgia peaches, Gina's peach stand, juicy peaches, peaches from the south, ripe peaches, fresh peaches"
Because Gina has more than 10 keywords and Lisa has only 3, Lisa stands a better chance of doing well in the search engine. The same rule applies to meta descriptions, except web developers are allowed a max of 150 characters for meta descriptions. Remember that it's 150 characters and not 150 words. While this isn't one of the biggest SEO mistakes a web developer can make, it still can negatively affect search engine rankings.


Kent

 

Thanet SEO Specialist

Basic SEO Techniques Thanet :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Thanet webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

How to Use Social Media to Improve Your Organic Search Engine Ranking

Google Search Optimisation

Is your business trying to reach potential customers who search for information online? Of course it is.

But be sure not to neglect those who use mobile phones -- used by more than 90 percent of U.S. households today, according to CTIA, the wireless industry association. That compares to home Internet usage estimated at about 74 percent, according to Nielsen Online.

The CTIA also says data usage on mobile phones has surpassed the amount of voice data in the U.S. for the first time last year. Along with using mobile versions of Web browsers, on-the-go Internet users are increasingly turning to social media and specialized apps to help them find what they're looking for.

In the era of mobile Internet commerce, businesses need to re-evaluate their search engine optimization strategies. Here are some tips on taking advantage of this shifting trend from computer to smartphone from experts in the field.

Drop .mobi, but limit Flash

"The recent and continued advancement in smartphone technology has brought mobile browsing and search engine optimization (SEO) much closer to standard web SEO practices," says Dustin Ruge with the SEO Consultant Firm, based in New York City. "Previously, companies would pursue the creation of mobile sites (.mobi), with much lighter content and faster load times to support first generation mobile browsers, but today, mobile browsers are becoming much more 'normalized' in nature and tend to perform similar in results to standard Web browsers."

That said, Ruge still suggests to utilize XHTML formats, limit excessive load times (i.e. Adobe Flash) and make sure critical information -- such as phone numbers and addresses -- is prominently displayed and readable in mobile applications.

Test is best, click to call

Amber MacArthur, a new media strategist and author of Power Friending: Demystifying Social Media to Grow Your Business (2010 Portfolio), agrees with Ruge's last point.

"To ensure that consumers get what they want when searching on a mobile phone, companies need to ensure they have mobile-friendly websites," says MacArthur. "Businesses don't simply have to check their sites on one device, they should test across multiple smartphone platforms, such as the BlackBerry, iPhone, and Android."

Smartphones with these three dominant operating systems allow users to call phone numbers listed in their Web browsers with a single tap or click, which then launches the phone function of the device. You'll know if a phone number or email address can be used as such if they're underlined in the browser.

App attack

The most significant change to how consumers are using smartphones to find companies is the widespread popularity of mobile apps."To put this into context, Steve Jobs recently said that there are now more than 200,000 Apple mobile apps," says MacArthur. "In other words, individuals are no longer going through a browser get information, such as restaurant reviews and product recommendations -- this means that traditional SEO placement tactics are less effective."  

Ruge acknowledges mobile apps are "exploding in use," but he feels it might be too early to develop any concrete conclusions about its effectiveness in user search. "Based on learned user behavior, I suspect that standard browsing practices through the traditional search engine interfaces will not be threatened anytime soon," says Ruge.

Social networks, too

Customers are also relying on their social networks to find what they're looking for, reminds MacArthur, who says she uses Google less and Twitter and Facebook more."The tipping point for me was a couple of years ago when I went online to Twitter to ask my network where I should stay in the D.C. area. Within minutes, I had dozens of recommendations and links, which was a lot easier than sifting through pages and pages of random search results on Google."

According to MacArthur, about three quarters of cellphone users are using mobile phones to frequent social networking sites. "With such a high penetration of users on Facebook, Twitter and in other online hangouts, it's key that small and mid-sized businesses put time and effort into social networking strategies."

MacArthur suggests businesses consider a free Web service called HootSuite. "Not only will this tool allow companies to post to multiple accounts at the same time within an easy-to-use dashboard, it makes networking with the people on these sites easy and it also makes it a cinch to monitor your brand's reputation (and respond when necessary)," adds MacArthur.

As for the future

Both Ruge and MacArthur were asked about location-based services.

"This is a very difficult issue to address at this point since there are ongoing privacy related issues dealing with mobile browsing and GPS," says Ruge. "Recent privacy issues dealing with Facebook should be a shot across the bow to any unauthorized future use of personal online browsing coordinated with GPS data; the technology is certainly there for some amazing capabilities but Americans are very particular when it comes to privacy issues," he adds.

MacArthur is more optimistic about its immediate future. "Location-based services are exploding as a key marketing platform for many businesses." "For starters, setting your company up on a site like Foursquare won't cost you a cent, giving businesses an opportunity to bring their online relationships with customers offline."

MacArthur also says "augmented reality" tools that add informational layers on top of what you see through your smartphone's camera, "is about to change the way most of us get information." "For example, imagine walking down the street, pointing your phone's lens at a restaurant, and then seeing live links to menu item reviews online."

Although augmented reality is a hot trend, "it's somewhat more complicated to develop, compared to location-based apps and GPS tools, so companies are a slow to jump onboard," says MacArthur.

Quick Website Traffic Boosting Tips

Search Optimisation Google

Get Paid To Write Articles Online

If you learn and improve your Search Engine Optimization then you have found the secret to getting your articles, websites and blogs read by more people.

You can then make money writing online from Google Adsense Ads

It takes time and a lot of hard work to know how to get organic traffic to your websites and blogs.

The more traffic and readers you get then the more money you will make writing online.

Once you are a good writer you really only need to learn how to optimize your chances of getting to the Google first page.and other search engines

How often do you go beyond the first page of a search engine when looking for information on blogs and websites. I very rarely do.

Rules and Tips of Google and SEO

With the internet writers have now been given the chance to showcase their writing to millions of people all over the world.

If the writer is prepared to learn and follow a few basic internet rules then it is possible for them to join the growing number of writers who earn money writing articles online.

How to get ranked higher in the search engine pages.

The top three websites on Google’s first page are the most clicked on and read so this is where you want your article to be.

How to Improve the Ranking of your Articles on Google Search Engine

  • The first paragraph in your article is important to get right
  • Whatever your keywords are they should be in your url and title.
  • These same keywords, but not exactly in the same sentence should also be in your first paragraph.

The first fifty words of this paragraph are all that Google and other search engines will see when evaluating your words for SEO.

Keyword Search Tool

Write with Search Engine Optimization SEO in mind

It can be hard sometimes to include all the keywords without your article looking like it is repeating itself.

With practice this can be achieved.

Pick two or three main keywords and use your keyword tool to see how good they are. This will be in the form of Monthly Global Searches and how much is paid.

Sometimes it is better to use a Keyword Phrase that has less searches. This is because that also means less competition.

Let's say you want to write an article about making money writing online

Go to your Keyword Tool and type in Writing Online

Writing Online - 704 monthly searches - CPC - $4.65

Writing Jobs Online - 1560 monthly searches - CPC - $1.37

Online Writing Jobs - 4320 monthly searches - CPC - $1.35

Online Writing Classes - 560 monthly searches - CPC - $12.18

Writing Classes Online - 468 monthly searches - CPC - $17.52

So now you can see what keywords to use. Do you go for the most searched keywords with more competition and less CPC or the less searches but higher CPC.

It is up to you but because you did your research before you wrote your article you now have a much better chance of getting higher onto the search engines and read more.

How To Use Keywords in your Articles

Then to let Google know what keywords you are targeting always give them a boost and make them stand out.

This is achieved by putting the Main Keyword or Phrase in a sentence in your Title and in your URL. This is a must if you are to improve Search Engine Optimization for your article.

The first paragraph of your article is next. Put the same keywords in the Heading of the first paragraph. In the next 50 words put in the lesser keywords too. But this must be done in a clever way. You should not copy the exact phrase. Write it within your sentences so that it naturally flows. You do not want to alienate your reader or Google for that matter

Google changes the rules all the time so you have to be aware that some SEO Tips can be out of date.

Putting your keyword phrase in the heading of the very last paragraph was also always a must. Some SEO experts now say this is not necessary. But I would recommend you do it anyway.

Writing the Best Article

If you satisfy the reader that your article is interesting, easy and clear to read then you have captured your audience.

So that they can see if this article is indeed what they want to read you must pique their interest immediately. They arrived at your article because they did a search for that particular subject. It is your job to keep them there.

If this is a How to article like How to change a plug, How to write the perfect CV etc then explain in the first paragraph exactly how you are going to do this.

Writing style is also extremely important.

The typical reader who searches for information on a particular subject is not an expert in this field.

Satisfy both the reader and Google and you optimize your chances of earning money from writing articles online

Writing Style is Important

Who are your targeted readers?

Each subject you write about requires a different style of approach.

How to Articles

Visitors to your site want to able to read the information in your article without having to go to a dictionary to look up the terms you use.

Clear, precise and non technical language is what they want to read if it is a How To article.

History and Political

Articles on history and politics can die a death very quickly unless you make it touch a nerve with the reader.

Make them curious, sympathetic or outraged about the subject, it does not matter as long as you stir their emotions

Health

Health and living style articles need the facts to be correct, informative and easy to understand.

If the reader is looking up articles about cancer, different types of mental illness, healthy living, diets etc then they do not want to read the facts as they are written in a medical dictionary.

The facts are extremely important with this type of article but you need to make the reader feel they are talking to a knowledgeable friend and not their doctor.

Always where possible include links for support groups on the subject. There a numerous websites both Government and community for these health issues.

Writing for a Global Market

And remember that you are writing for the world market when you write online so include the websites of as many of the major countries as possible.

The reader will know they have landed on the correct article and therefore stay with you.

Increase your Ranking on the Search Engines

The last paragraph in your article is also important to get right

There are rules for the last paragraph in your article that should be followed too in order to increase your chances of a high ranking on the search engines.

This last paragraph should include all the keywords you have used in your first paragraph.

Any good information article will have a summary of the points that were discussed in the body of the article. So you will be able to use the keywords there.

Make it read as natural as possible in this summing up paragraph.

Search Engine Optimization SEO

Once you know the rules of SEO and follow them you will optimize your chances of readers finding your articles.

The more readers you have gives you a better chance that they will click on the Google Adsense Ads on your web page.

One of the best ways of making money online is by writing articles that get to the first page of the search engines

Improve Your Search Engine Optimization

Then by making your articles, short stories, poetry and blog posts interesting and informative you will keep the reader with you. They will know they have landed on the correct article and therefore stay with you.

More readers who see your articles means you have a better chance of more clicks on your Google Adsense ads.

It is when they decide to click on the adverts on your page from Google adverts that you earn money writing online.

All Images are the copyright of L.M.Reid


Kent

 

Tenterden SEO Expert

Basic SEO Techniques Tenterden :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Tenterden webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Who Are Your Online Competitors? Find Out for Free

Optimize Seo

It's pretty funny how much people can learn from a couple of simple grass-chewing animals. Two rabbits constantly remind entrepreneurs about the secrets of concentration, two cows were able to teach young know-it-alls the essence of political philosophy. Why not try the same method for a thorough study of digital marketing and its main components?

Long story short, you have two cats.

#1. Search Engine Optimization

You have two cats. You create a website about them and choose their biography as a landing page. Then you add their photo there for a better effect and create a link with an anchor "cute cats", "soft kitties" and "pussies purr".

Your website goes down because of the last link due to the Google Penguin and Google Panda filters (supposedly, they are simply jealous because your cats get more popular than they do). You curse damned black and white animals and create a whole set of new links to clean up your reputation.

In a year, when your cats have kittens, there are already plenty of clients fighting for the right to buy them.

#2. Content Marketing

You have two cats. You hire George R. R. Martin to write a novel about them. Then you send the first chapter to the most popular blog on animal rights, to the blog of cat lovers community and to the blog of fantasy fans.

The guest post attracts the readers to your website. You post chapter by chapter daily. In the last chapter of the novel, one of the cats dies in a pretty horrible way.

You get enormous donations and sincere consolations, George Martin thrives on hatred of one several thousand more people.

Oh, and you also have to hide the cat, killed in the novel, to increase the dramatic effect and spread

#3. Influencer Marketing

You have two cats and you don't have any food for them. You reach top ten cat food producers and send them video of your cats begging for food. Nine of them ignore you, one of them replies that the video is fake.

You get to the last company with two cats in the bag, demand a meeting with the CEO and when you get to meet him (or, at least, to talk directly to his assistant), you put both cats on his table.

It is beyond human capabilities to say "no" to cats. CEO of the cat food company pats your cats, calls his PR-people and marketers, and they build up a special marketing and advertising campaign for their company with your cats in the middle of it.

Your cats earn their food till the end of 21-st century.

#4. Social Media Marketing

You have two cats. You create a cute video of them and post it on

Your cats go viral.

#5. E-mail Direct Marketing

You have two cats. You send their descriptions and photos to the potential clients every month, desperately hoping that at least someone won't add you to spam and eventually will be impressed by the incredible stories about your pets (which you create out of pure despair), enough to relieve you of your responsibilities as an owner.

If you get lucky, at the end of the campaign you don't have any cats, but you've got some money.

Of course, there are much more things one could do with two cats in the conditions of digital marketing, but the five of them, listed above, are definitely the most common and profitable ones.

5 Ways to Handle SEO

Website Search Optimization

What is SEO and why do you need it in the online article publishing world? The answer to these questions can easily be found in the following 25 search engine optimization (SEO) quotes written by SEO experts. Read how SEO experts describe search engine optimization, and you may find these quotations extremely helpful in understanding what SEO is and in implementing your own SEO strategy.

SEO QUOTES # 1 - 5

SEO quote #1:

  • “One thing is certain; doing nothing except producing reams of content is no longer an option. Good website structure and design is a learned process and understanding search engines and how they rank sites is part of that process. The message is simple, optimize or die.” (David George)

SEO quote #2:

  • “Search Engine Optimization is a three cornered fight. You are up against the search engines (although it is better to think of it as a partnership) and their rocket scientists who are continually tweaking algorithms and dreaming up new ways of ranking pages and you are in competition with other websites that are targeting the same or overlapping keywords.” (David George)

SEO quote #3:

  • “Some of these sites are content poor; a user is sucked in like a spider down a plug-hole with the sole objective of attracting the maximum number of eyeballs to the page.” (David George)

SEO quote #4:

  • “Lack of planning is the most common denominator for SEO failure among hundreds of people (…) Planning holds two distinctions. First, it is the single most important step in making a long-term positive change. Second, it is the most overlooked step in just about any process.” (Michael Small)

SEO quote #5:

  • “If you plan on converting your visitors to paying customers, you should try to keep a balance between user-friendliness and keyword optimization.” (Michael Small)

What is SEO? Quotes # 6- 12

SEO quote #6:

  • “The fact is that for many people, the word Google is synonymous with the term search engine. Google is even commonly used as a verb “I’ll Google it.”” (John I. Jerkovic)

SEO quote #7:

  • “SEO is not rocket science (or anywhere close to it). But it certainly can get as technical and detailed as you want to make it.” (John I. Jerkovic)

SEO quote #8:

  • “SEO gets the visitor to the door. It’s up to your site’s content to welcome and retain that visitor.” (John I. Jerkovic)

SEO quote #9:

  • “SEO fosters the natural, long-term growth of a website, and once you achieve its benefits, there is usually a ripple effect where you’ll be getting traffic from sources other than search engines by means of other websites linking to yours. If you have the content or product that people want to see, it is only natural to attract inbound links.” (John I. Jerkovic)

SEO quote #10:

  • “Use the Google keyword suggestion tool (…) There’s no sense in optimizing for a particular keyword if no one is using it when searching online.” (Michael H. Fleischner)

SEO quote #11:

  • “The entire philosophy of the search engine giant has been to “Index the world’s information.”” (David Amerland)

SEO quote #12:

  • “Not all traffic is profitable, and sometimes, for certain keywords, the traffic that is obtained just refuses to be converted. “ (Article Marketing Secrets, www.SendButtonProfits.com)

SEO quotes # 13 - 20

SEO quote #13:

  • “There are hundreds of factors that help engines decide how to rank a page. And, in general, those hundreds of factors can be broken into two categories: relevance and popularity (or “authority”).” (Danny Dover & Erik Dafforn)

SEO quote #14:

  • “As with anything in the technology-related industry, one must constantly learn and research to keep apprised of the latest news and trends. How exhausting! Fortunately, there are fundamental truths with regard to search engine optimization that are both easy to understand and probably won’t change in time significantly – so a solid foundation that you build now will likely stand the test of time.” (Jaimie Sirovich & Cristian Darie)

SEO quote #15:

  • “It never hurts to be #1 in the natural search results.” (Eric Enge et al.)

SEO quote #16:

  • “A page can have a high PageRank if there are many pages that point to it, or if there are some pages that point to it which have a high Pagerank. Intuitively, pages that are well cited from many places around the web are worth looking at.” (Arun K. Pujari)

SEO quote #17:

  • "As with most links you want to attract, you want to attract media links naturally. You want links to come to you on their own because people find and enjoy the media you put out there and think your site is a relevant and entertaining place that they would recommend to other users to check out…Give the people out there something of value.” (Bruce Clay & Susan Esparza)

SEO quote #18:

  • “Spiders, robots, and crawlers are your friends. In the name of search engine optimization, you’ll not only learn to love them, but also you’ll actually go out of your way to attract them.” (Rebecca Lieb)

SEO quote #19:

  • “SEO is an ongoing project, not set-it-and-forget-it.” (Rebecca Lieb)

SEO quote #20:

  • “Build links too quickly and you’ll be penalized or perhaps achieve top rankings for only a short while. Build links too slowly and your competition may always outrank you.” (Michael H. Fleischner)

What is SEO? Explained in quotes # 21 - 25

SEO quote #21:

  • “Web analytics is a thermometer for your website – constantly checking and monitoring your online health. As a methodology, it is the study of online experience in order to improve it; without it, you are flying blind…Understanding how Google Analytics data collection works is a great way to recognize what you can achieve with web analytics reporting.” (Brian Clifton)

SEO quote #22:

  • “Link building is the hard part of SEO. Links are a challenge to build, they take time or money, and the link economy of the web is complex. However, there are a handful of link building guidelines that simplify this complex system into an understandable ecosystem.” (Rob Walling)

SEO quote #23:

  • “Online writers have to recognize they’re in a different world. Print journalists can be reluctant to adapt to writing for the Internet, feeling that it lacks the kudos of serious journalism, or that online journals sap some of the writer’s authority. But online editors have begun to recognize that better words bring more hits.” (Brendan Hennessy)

SEO quote #24:

  • “PageRank is one of those mysteries that may never be completely unraveled. Volumes have been written about it, but probably the only two people in the world who understand it completely are Larry Page and Sergey Brin. That’s because it was their brainchild.” (Jerri L. Ledford)

SEO quote #25:

  • “Spiders, robots, crawlers, or whatever else you choose to call them can determine how well you rank in search engines, so it’s best to make friends with them as quickly as possible (…) That’s what makes it so important for you to understand (…) about what makes them happy and what makes them move on without looking back.” (Jerri L. Ledford)


Kent

 

Swanley SEO Marketing

Basic SEO Techniques Swanley :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Swanley webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

SEO Marketing 6 Things to Understand

Website And Seo

If you have an app that you'd like to rank in the search engine results pages (SERPs), it's important that you understand the relevant ranking factors. Otherwise, you're just wasting your time.

In this article, we'll go over the importance of app optimization and explain how you can make sure that your app appears in the SERPs.

Why You Need to Optimize

It's important to optimize your app for the various search engines because a recent report shows that 27% of users find apps with a web search. That's up from just 2-3% in 2014.

Expect that upward trend to continue.

Also, keep in mind that Google is putting on emphasis on app downloads from search results and downplaying Google Play. Even though, at this point in time, 40% of people still find apps by searching in an app store, it's still important to optimize your app for the stragglers who use Google web search for everything.

Finally, keep in mind that Google has gotten better at ranking apps over the past couple of years. That's good news for search engine optimizers who want to use Google's search algorithm to push their apps higher in the SERPs.

The App Pack

Of course, when people talk about "apps," they're talking about mobile apps. That's a reality not lost on Google.

As a result, Google now features an app pack at the top of mobile search results. If you open a browser on your mobile device right now and search for "photo editor," you should see the app pack at the very top of the search results.

The app pack can include one, three, or six apps. If there are more than six apps that match the search criteria, the search results will display an arrow at the bottom of the pack so that users can view more apps.

Each app in the pack not only displays the app title, but also its rating and its price. If a user clicks on the app square, the underlying operating system will open the app in the app store.

Keep in mind that app pack results are specific to the operating system. That means only apps that work on the user's mobile platform will be displayed.

How the App Pack Impacts Your Brand

If you optimize your app so that it appears in the app pack, you could adversely affect your brand presence in the SERPs. That's because for every app that appears in the pack, one web ranking is pushed off the page.

So if your website is ranking at the #1 spot right now for a specific keyword and you optimize your app for that same keyword so that it appears in the app pack, your site will be pushed down lower in the SERPs. That's something you want to keep in mind as you begin your optimization efforts.

Mistake #1: Not Using the Right Keywords

One of the first steps to any optimization effort is to determine the right keywords. App optimization is no different.

When people search for an app, they're usually searching based on a descriptive noun. For example, "travel planner" or "photo editor" are phrases that describe apps frequently search for.

So when you begin your optimization efforts, think about what your app does and come up with a few words or phrases that people might use when searching for it.

Mistake #2: Not Optimizing the Title and Description

Google treats the title of an app similar to how it treats a title tag on a web page. Google also treats app descriptions as on-page text on a web page.

That's why it's a great idea to include the aforementioned keywords in your title and description. You'll have to do that when you submit your app to the OS-specific app store.

Of course, you'll likely want your title to be branded. But if there's enough room for a keyword in the title (for example, "PhotoBomb - A Photo Editor") then include it as well.

Finally, keep in mind that standard rules about keyword usage apply here. Avoid over-stuffing keywords into your description just to rank higher. That strategy will likely backfire.

Mistake #3: Ignoring Reviews

Reviews of your app matter for two reasons.

First, Google might rank your app based on keywords from user reviews on the app page. As with traditional SEO efforts, keywords towards the top of the page are given the most weight.

Also, the star rating of your app will have an impact on its rank as well. It's possible that an app with the keyword that's only in the description might outrank an app with the keyword in the title because it has a higher star rating.

Of course, the star rating might also impact the click-through rate. If your app has only a couple of stars, don't expect too many people to click on it.

Mistake #4: Ignoring App-Specific Keywords

One of the best ways to move ahead of your competition when it comes to ranking your app is to optimize for app-specific words.

For example, use the word "app" in your title or description. While it's not likely that anyone searching for an app in the app store will include that word in the search query, people who are using Google to search for an app are very likely to do so.

Also, include the operating system of the app in the title or description. Again, people searching on Google Play for an app probably won't include the word "Android" in their query, but folks who are using Google search could do so.

Wrapping It Up Application SEO

Moving your app to the top of the SERPs is no different than moving your website to the top of the SERPs in this way: it requires acting on the right information.

Today we just touched on the most basic mistakes. There is a lot to know about this topic and many advanced strategies that you can pursue.

Search Engine Optimization SEO for Writers

Web Seo

It's pretty funny how much people can learn from a couple of simple grass-chewing animals. Two rabbits constantly remind entrepreneurs about the secrets of concentration, two cows were able to teach young know-it-alls the essence of political philosophy. Why not try the same method for a thorough study of digital marketing and its main components?

Long story short, you have two cats.

#1. Search Engine Optimization

You have two cats. You create a website about them and choose their biography as a landing page. Then you add their photo there for a better effect and create a link with an anchor "cute cats", "soft kitties" and "pussies purr".

Your website goes down because of the last link due to the Google Penguin and Google Panda filters (supposedly, they are simply jealous because your cats get more popular than they do). You curse damned black and white animals and create a whole set of new links to clean up your reputation.

In a year, when your cats have kittens, there are already plenty of clients fighting for the right to buy them.

#2. Content Marketing

You have two cats. You hire George R. R. Martin to write a novel about them. Then you send the first chapter to the most popular blog on animal rights, to the blog of cat lovers community and to the blog of fantasy fans.

The guest post attracts the readers to your website. You post chapter by chapter daily. In the last chapter of the novel, one of the cats dies in a pretty horrible way.

You get enormous donations and sincere consolations, George Martin thrives on hatred of one several thousand more people.

Oh, and you also have to hide the cat, killed in the novel, to increase the dramatic effect and spread

#3. Influencer Marketing

You have two cats and you don't have any food for them. You reach top ten cat food producers and send them video of your cats begging for food. Nine of them ignore you, one of them replies that the video is fake.

You get to the last company with two cats in the bag, demand a meeting with the CEO and when you get to meet him (or, at least, to talk directly to his assistant), you put both cats on his table.

It is beyond human capabilities to say "no" to cats. CEO of the cat food company pats your cats, calls his PR-people and marketers, and they build up a special marketing and advertising campaign for their company with your cats in the middle of it.

Your cats earn their food till the end of 21-st century.

#4. Social Media Marketing

You have two cats. You create a cute video of them and post it on

Your cats go viral.

#5. E-mail Direct Marketing

You have two cats. You send their descriptions and photos to the potential clients every month, desperately hoping that at least someone won't add you to spam and eventually will be impressed by the incredible stories about your pets (which you create out of pure despair), enough to relieve you of your responsibilities as an owner.

If you get lucky, at the end of the campaign you don't have any cats, but you've got some money.

Of course, there are much more things one could do with two cats in the conditions of digital marketing, but the five of them, listed above, are definitely the most common and profitable ones.


Kent

 

Sutton Valence Digital Marketing Consultant

Basic SEO Techniques Sutton Valence :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Sutton Valence webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

You Have Two Cats: 5 Common Components of Digital Marketing

Seo Page

Whether your brand offers a product or a service, you'll always be looking to increase the amount of visitors to your website. You don't necessarily need to put out the next viral marketing video or hire an expensive marketing agency (although both would probably help) to achieve a high rate of traffic. All you need is a bit of elbow grease, a few tricks up your sleeve, and a commitment to making your site a quality destination for visitors.

How to Drive More Traffic to Your Website:
Twitter

For many companies, Twitter has quickly become an indispensable part of their business plan. The goal of Twitter isn't necessarily to spend all of your time trying to get followers. Certainly, that's important, but the quality-;and consistency-;of your tweets will have a long-term impact on how much traffic will be driven to your site.

For example, consider your tweet lengths. "If the end of the tweet is a link, as it often is, then your link will be lost," says Tim Frick, author of Return on Engagement: Content Strategy and Design Techniques for Digital Marketing. This happens especially when your tweet is retweeted by someone else. To avoid the truncated tweet, make sure you're keeping tweets short enough - under 120 characters if you can.

If you're building your business or you're launching a start-up, you'll need to target potential customers who may have never heard of you in order to draw attention to your brand. "The biggest unused Twitter resource for small business owners is the search.twitter.com function," says Alexis Wolfer, founder and editor-in-chief of TheBeautyBean.com. "You can search for what people are talking about in real time, which is very powerful. I can search for 'drugstore mascara' and see the people doing anything using those words. So if someone is at a drugstore wondering what mascara to buy, I can say, 'Hey, did you see this article we wrote on the best drugstore mascaras?'"

Getting retweeted is the goal of any good social media manager. Even if you only have a couple hundred (or even fewer) Twitter followers, you can face great exposure by crafting pitch-perfect tweets that are picked up by your followers. In other words, try to find something new, interesting, or funny to say. It doesn't have to be about your product or service in particular, but it should be well thought out and carefully planned. A tweet with typos or factual errors will make people think twice about clicking to your site.

Dig Deeper: 5 Secrets of Highly Effective Twitter Users

 

How to Drive More Traffic to Your Website: Facebook

If your business doesn't have a Facebook page, it's time to make the leap. With about 500 million users, there's really no better platform to drive traffic to your site. Consider that even if you get just a tiny percentage of Facebook users to look at your page, you have a good chance in driving a fair amount of traffic.

In addition to the page details that list your company's address and website address, you need to utilize the Like and Feed tools to get as much traffic to your site as possible.

If you have your web designer program a Like button onto various pages of your site, it gives your current audience a way to tell their friends about something they saw - and liked - on your site. Once they click the like button, a link to your site appears in their Facebook feed, and depending on how many friends they have, it could means thousands of eyeballs on your product or service.

To get people to interact with your Facebook page, you need to create a virtual conversation that involves as many people as possible. Questions are a great source of interactivity.  Jeff Widman, CEO of Brand Glue, a consulting company based in Mountain View, California, offers the advice to 'Put the question first, rather than last' and to 'ask a question where people don't need to click through a link to give you an answer.' In other words, you need to make sure your questions are direct and relatable to your customers. Also, make sure you don't confuse your followers with jargon or words your readers won't understand. It's best to keep it simple.

Dig Deeper: How to Optimize Your Facebook News Feed Presence

How to Drive More Traffic to Your Website: Blogging

No matter what service or product you offer, a blog will help drive traffic to your site. Blogs are especially helpful to get traffic from returning customers because you should have new content to offer, even if your product or service hasn't changed at all. Inc.com blogger and award-winning Internet veteran Maisha Walker says, 'The purpose of blogging in general is usually to establish and/or support an existing brand with an understanding of how that brand generates revenue.'

Here are few ways that blogging helps drive traffic to your site:

  • Intimacy - Blogging can make your relationship with your customers far more intimate, and will help increase the amount of returning customers.
  • Building Community - When you blog, you define your areas of expertise, but you also attract the relevant customers to your company or brand.
  • Customer Research - Readers will inevitably leave feedback in the form of comments and e-mails. It's a great way to understand who is reading your blog and what they're interested in.

Dig Deeper: Blogging's 11 Big Payoffs


How to Drive More Traffic to Your Website: SEO

All efforts to drive traffic to your site culminate with the idea of Search Engine Optimization. Everything that you do online, whether its social media, blogging, uploading photos, or naming products, contributes to your organic search ranking. Experts say that most, if not all, of your marketing energy should be directed at landing the top search engine rank for your keywords. Here are three tips to improve your Google SEO.

  • Google places a lot of emphasis on links, says Chris Dawkins, CEO of Trace Media Marketing, a New York City-based SEO and Internet marketing firm. When someone searches on Google for a particular keyword, Google has analyzed how many other sites have your link on their sites, which increases credibility, and therefore heightens your ranking.
  • Use the Google Adwords Keyword Tool. This tool offers you keyword suggestions for your site, as well as providing stats on each keyword, like how many people search that per month, and which websites you'll be competing with.
  • When Google crawls your site, it's going to want to know what - and who - you are. Creating meta tags and posting keyword-rich content to your site are essential. Don't forget to name all of your photos with keywords, either.

Dig Deeper: 5 Secrets to Selecting Highly-Effective SEO Keywords

How to Drive More Traffic to Your Website: Link Building

This term is becoming less specific as more and more marketing techniques are evolving to generate clicks to your site. But essentially, the term refers to generating inbound links to your site from other sites on the Internet. The two major benefits of building your link-presence online are a) to introduce another site's followers to your site and b) help your search engine optimization in terms of ranking.

There are a few ways to link-build. First, and perhaps the most common way, is to comment on an article, blog post, or message board and include your link. Beware, though. If you merely post a link to your site instead of a comment, you may be flagged as spam, which could result in your being banned permanently from posting on that site. The best way to include your link is to find articles that are germane to the product or service you are offering, or at least those that you feel confident in responding to intelligently, and write a meaningful post. At the bottom on the post, include your link with your signature. By doing this, the hope is that audiences will end up at your site after reading an article you've commented on. 

Dig Deeper: Link Building - What not to do


How to Drive More Traffic to Your Website: Content Aggregators

Content aggregators are similar to link building in that they both help drive traffic to your site. They differ in the sense that you log onto these sites for the sole reason of sharing links to your site with the world. The most common examples of a directory or content aggregator are Digg and StumbleUpon. The best way to drive traffic to your site using these services is to have a popular third party post on your behalf, because they will have a devoted core of followers. Make sure your site is content aggregator friendly, too. For example, if someone visits your site and likes what they see, they should be able to 'Digg' you, which will send a link of your site to their feed.

Here, are some of the other content aggregators you should know about:

o   Technorati

o   Alltop

o   Bloglines

o   Netvibes

Driving traffic to your site is an organic process that takes time and one that never really ends. You'll always want to be working on your strategy in order to achieve a growing number of visitors to your site, because more often than not, that's where you'll be getting the bulk of your customers. 

Dig Deeper: Top 13 Ways to Drive Blog Readership

 

How to Find New Customers and Increase Sales

Seo Freelancer

In 2014, the new Top Level Domains (TLDs) were introduced to much fanfare from the press and tech bloggers. New web address endings were touted as a land rush on the internet and a game changer for marketing strategies. Despite such pronouncements, new TLDs were largely ignored in 2014, leaving some to expect an explosion in activity in 2015. However, before business owners run off to build new sites with fancy new names, it's important to separate fact from fiction regarding TLDs and to ask the question, "Will the new TLDs matter to marketers and consumers in 2015?".

As a brief primer, Top Level Domains are the endings to websites such as .com, .edu, .gov, etc. In the past, these were all handled by the ICANN, but in 2014, the door was opened for entrepreneurs to create their own TLDs that they can control on their own. So now, there are essentially an endless amount of TLDs. Business owners could pay to can have their site end with things like .xyz, .toys, .soy, .wed, and more. Nearly 4 million web sites around the world use one of the newly created TLD.

There have been many different Top Level Domains for website owners to choose from before the introduction of the new TLDs and research has shown that they work in a general sense. People know that the various country TLDs can be used to find information from a certain region of the world. Consumers generally know that .fr is for pages in France and that .ca is for Canada. However, it's not perfect, a study from Moz suggests that nearly 25 percent of Americans can be tricked into thinking that .ca is for California; so they knew that the TLD was for a region, but guessed the wrong region.

Similarly, people know that a .tv site will be about a television show, .edu is for schools, that .org pages tend to be for non-profits. The .edu and .org are the two TLDs that carry the most meaning for consumers. Searchers know that .edu resources will be more reliable since they are from schools and not from businesses. And people associate .org with organizations, groups or non profits with goals other than profit. Many people don't realize that .com itself is short for "commercial" which was chosen in the early days of the internet to identify the sites that weren't the traditional school or government based web pages that first populated the nascent world wide web.

The challenge for these new TLDs is that though people can use them to quickly understand the purpose of a site, consumers don't inherently trust sites with unusual TLDs more than ones with more traditional endings. In fact, having a vanity TLD immediately indicates that this a new site which puts the site at a disadvantage when compared to sites that have been serving customers from a .com web address for years. This is why older alternative TLDs like .biz or .info never really took off.

When NPR followed up with some of the creators of the new TLDs at the end of 2014, they found that adoption has been incredibly slow. The TLD that is doing the best so far is .xyz and even that is based on a large buy from a third party that gave a free year of .xyz registration to their clients or from people who bought .xyz domains to squat on them. A better indicator will come at the end of 2015 when we see how many people who squatted or received their new TLD domain for free decide its worth it to continue paying for it.

The international study from Moz asked users if, based solely on the domain name, they were more likely to trust an insurance quote from a website ending in .insurance. 62 percent of Americans, 53 percent of Australians, and 67 percent of marketers said they were unlikely to trust the quote based on the domain alone.

And despite what people who are trying to sell TLDs may say, when it comes to TLDs and SEO, TLDs offer no intrinsic value to improve SEO. The algorithms for search engines don't include these new TLDs as a ranking factor. These domains will show up in a generic search for a keyword and people can search by TLD extension if they want to. If TLDs become more popular, they may become ranking factors in the future (though Google says they doubt it), but for now, they are treated no differently.

Google's John Mueller recently reposted comments the company made earlier in 2014 to reiterate their position on TLD and search.

"It feels like it's time to reshare this again. There still is no inherent ranking advantage to using the new TLDs," Mueller wrote on Google+ before sharing a postfrom Matt Cutts on the subject. "They can perform well in search, just like any other TLD can perform well in search. They give you an opportunity to pick a name that better matches your web-presence. If you see posts claiming that early data suggests they're doing well, keep in mind that this is not due to any artificial advantage in search: you can make a fantastic website that performs well in search on any TLD."

The sheer amount of TLDs available also undermines one of the reasons some thought they would be so popular. When there so many TLDs to choose from, it's not as effective for squatters to try and wrap of domains with the intent of selling them later. It's not the same as in the early days of the internet. Back then, if someone had the .com you wanted, there was nothing you can do but pay them or get a different name. Now, marketers can just move to a different TLD. The introduction of these new TLDs have created so much internet real estate, it's impractical for one person to try to lock up domains they don't intend to use.

There are a lot of good reasons why business owners may want to create a site using one of the new TLDs, but it's important to be clear about what the benefits are and what is just hype. It's undeniable that business can get domain names using the new TLDs that are unavailable for older extensions. Some states are introducing TLDs for businesses in their state. So BillsGarage.com may be taken, but BillsGarage.NYC may be up for grabs.

However, other than the benefit of giving marketers more options when deciding on domain names, TLDs don't offer any intrinsic benefit to business. As the research from Moz and comments from experts at Google have shown, TLDs have no advantage over .com when it comes to customer trust and SEO visibility.

Given the challenges facing TLD adoption, it's unlikely that TLDs will make a huge marketing impact in 2015 unless there is some sort of game changing development. If you want to use one of the new TLDs to build a site with an easy-to-remember name, you won't be disappointed, but don't expect new domain endings to perform some kind of marketing magic in the coming year.


Kent

 

Strood SEO Marketing

Basic SEO Techniques Strood :

A few basic SEO techniques:

  • View Google’s cache to see your page the way a search engine sees it. If you can’t see an element of the page in the cache, the search engines can’t see it either! This means that content isn’t gaining you any search traffic.
  • Be sure your page is reachable. Crawlers don’t perform searches, they travel by links. This means your page has to be viewable by clicking on a link on another page or crawlers won’t see it and it won’t be searchable.
  • Be sure you don’t have metaframes preventing your page from being crawled. Many Strood webmasters use metaframes to prevent rogue bots from crawling their page and don’t realize that these metaframes will also prevent search bots from crawling their pages!
  • Don’t let your links get lost in a sea of links. Pages with hundreds or thousands of links may not get crawled thoroughly in order to prevent spam and skewed rankings.
  • Use specific keywords. General keywords will have lots of competition. By using more specific keywords, a webmaster can reduce competition and increase rankings.
  • Don’t abuse keywords. Use your keywords in natural speech. Optimize your page for one or two specific keywords that searchers might use when looking for information available on your page. Be sure your keywords are relevant to your content.
  • Don’t use keywords in link anchor text pointing to other pages on your site. (This is known as commiting keyword cannibalization.)
  • Be sure your keywords are plain text HTML. Add ALT text for images, transcripts for videos and audio clips, and put captions with java or flash plugins or images. Although crawlers are improving, many are unable to process anything besides plain text.

Be Aware of User Experience

Increasing the usability, accuracy, and visual design of the website will also increase your search metrics. Search engines use search metrics and backlinks to determine the popularity and user-friendliness of your page. These factors play an important role in SEO. Always seek to create content that is pleasing for your reader.

Search Engines use Engagement Metrics to determine user satisfaction. Time spent on a search result means the user found the result much more helpful than a user who immediately hits the back button to look for another search.

The Panda update allows google to use machine learning to rank websites on quality and user friendliness. In 2011, human evaluators ranked thousands of websites based on quality and then implemented machine learning that mimicked those evaluators. This update changed more than 20% of search results.

Selecting Keywords:

Things to consider when selecting keywords:

  1. The Keyword’s relevance to your page. Will the people using that keyword in searches be satisfied with the content on your page?
  2. The Keyword’s specificity. Would a narrower keyword or keyphrase attract an audience that is more interested in your content than the audience of the broader term? On the other hand, is your keyword so specific it won’t be searched?
  3. The Competition on that keyword. Can you compete with the current top ranked websites for your keyword?

Where to Put Keywords:

 

  1. In the Title: as close to the beginning as you can put it
  2. At the Top of the Page
  3. Several times throughout the body of the page
  4. At least once in the ALT text
  5. In the URL
  6. In the Summary or Meta description tag

Optimizing Title Tags:

  1. Titles should be between 45 and 55 characters long. Titles that exceed 55 characters in length may not show properly in google searches.
  2. Keywords should be placed near the beginning of the title
  3. Consider putting your brandname at the end of the title
  4. Don’t sacrifice readability and emotional impact for keyword optimization

Visit https://moz.com/learn/seo/title-tag to see how the title and summary of your page would show up in a google search.

Constructing URLS:

  1. Keep them short
  2. Be sure your reader has an idea of what he will find on the page when reads the URL
  3. Use plain text links
  4. Use hyphens to separate words
  5. Use keywords

How Links to your Page Effect your SEO

  1. Are a wide variety of websites created by a wide variety of webmasters on a wide variety of topics linking to your site?
  2. Are many sites on similar topics linking to your site?
  3. Are the ranking sites for your keywords linking to your site?
  4. Are sites linking to your page using your keywords in anchor text to link to your site? (Anchor text is the blue text that shows on a webpage instead of the URL to the link)
  5. Are you getting links from trusted sources?
  6. Have you refrained from linking to spammy or poor quality websites and websites that link to your page?
  7. Have you been accruing new links?
  8. Is your page being shared on social media?

If you can answer yes to the eight questions above, links to your content are doing their job and helping increase your rankings. If you can’t answer yes to each question, devise strategies to remedy your answer.

Creating good, quality content that related pages will naturally link to is one of the best ways to get links. Another great way, is through Manual Outreach. Don’t under estimate the traffic that a well placed link can generate itself. Target specific websites who cater to similar audiences, preferably websites with few links, high credibility and high rankings for your keywords, and invite them to link to your page. Be sure to explain how linking to your page is a benefit for them, and not just an act of charity for you. You may also use this tool to see your competitors’ backlinks. Finding sites who have linked to the top ranked sites for your keyword gives you a list of sites that whose links would be of value to you. Avoid self-created links on lower quality websites. While they may help rankings a little bit, they may also hurt your rankings. If you pursue this option, proceed with caution.

 

Search Engine Webmaster SEO advice

SEO advice from the major search engine webmasters includes:

  • Be sure all pages can be reached by static, plain-text links. (Links of the form: , as opposed to links buried in images, java or flash.) These links are easier for crawlers to find.
  • Don’t “cloak” your work, or try to present different content to the search engine than you present to the user. Make sure your page is optimized to be found by a search engine when a user searches a relevant query. Don’t try to cheat the crawler’s and their index.
  • Use accurate, descriptive, clear language with appropriate keywords in your titles, subtitles and ALT text. (ALT text is text that appears when an image cannot be displayed.) On hubpages, photo captions are ALT text and are therefore an extremely important part of search engine optimization.
  • Create content filled with relevant keywords.

Check for Errors

To check for crawl errors see Google’s Webmaster Tools.

Application SEO: The Most Common Mistakes When Indexing Apps in Search

Optimize Seo

Note: This one of one of the chapters of Secret Sauce: A step-by-step growth hacking guide. Secret Sauce breaks down every channel just like this one, so if you think this is valuable check it out. It’s for sale now.

SEO In One Day

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms.

Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing.

SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do.

How Google Works

In order to understand what we need to do for SEO let’s look back at how Google started, how it’s evolving today, and develop a groundwork from which we can understand how to get ranked on Google.

The Early Days of Google

The idea for PageRank — Google’s early ranking algorithm — stemmed from Einstein. Larry Page and Sergei Brin were students at Stanford, and they noticed how often scientific studies referred to famous papers, such as the theory of relativity. These references acted almost like a vote — the more your work was referenced the more important it must be. If they downloaded every scientific paper and looked at the references, they could theoretically decide which papers were the most important, and rank them.

They realized that because of links, the Internet could be analyzed and ranked in a similar way, except instead of using references they could use links. So they set about attempting to “download” (or crawl) the entire Internet, figuring out which sites were linked to the most. The sites with the most links were, theoretically, the best sites. And if you did a search for “university,” they could look at the pages that talked about “university” and rank them.

Google Today

Google works largely the same way today, although with much more sophistication and nuance. For example, not all links carry the same weight. A link from an authoritative site (as seen by how many links a site has pointing at it) is much more valuable than a link from a non-authoritative site. A link from the New York Times is probably worth about 10,000 links from sites that don’t have much authority.

At the end of the day the purpose of Google is to find the “best” (or most popular) web page for the words you type into the search bar.

All this means is we need to make it clear to google what our page is about, and then make it clear that we’re popular. If we do that we win. In order to do that, we’ll follow a very simple process that works every single time with less effort than you probably think is required.

Gaming the System

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms.

If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc.

Some of that stuff works very short term, but Google is smart and it is getting smarter. It gets harder to beat Google every day, and Google gets faster at shutting down spammy sites every day. Most don’t even last a week before everything you’ve done disappears and your work evaporates. That’s not the way you should do things.

Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future.

On-Page SEO

The first step in getting our site ready to rank is making it clear to Google what our site is about.

For now we’re going to focus our home page (our landing page) on ranking for one keyword that isn’t our brand or company name. Once we do that and get that ranking we can branch out into other keywords and start to dominate the search landscape, but for now we’ll stay laser focused.

Keyword Research

The first thing we need to do is to figure out what that keyword is. Depending on how popular our site is and how long it’s been around, the level of traffic and difficulty we’ll get from this effort may vary.

The Long Tail

There’s a concept we need to be familiar with known as the “long tail.”

If we were to graph “popularity” of most things with “popularity” being the Y axis and the rank order being the X axis, we’d get something like a power law graph:

There are some big hits that get the majority of attention, and after a few hits the graph falls sharply. The long-tail theory says that as we become more diverse as a society the yellow end of the above graph will stretch forever and get taller.

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail.

In SEO this matters because, at least in the beginning, we’re going to go after long tail keywords — very exact, intention-driven keywords with lower competition that we know can win, then gradually we’ll work our way to the left.

Our site isn’t going to outrank ultra-competitive keywords in the beginning, but by being more specific we can start winning very targeted traffic with much less effort.

The keywords we’re looking for we will refer to as “long-tail keywords.”

Finding the Long Tail

In order to find our perfect long-tail keywords, we’re going to use a combination of four tools, all of which are free.

The process looks like this:

  1. Use UberSuggest, KeywordShitter and a little bit of brainstorming to come up with some keywords
  2. Export those keywords to the Google Keyword Planner to estimate traffic level
  3. Search for those keywords with the SEOQuake chrome extension installed to analyze the true keyword difficulty

Don’t be intimidated — it’s actually very simple. For this example we’ll pretend like we were finding a keyword for this book (and we’ll probably have to build out a site so you see if we’re ranked there in a few months).

Step 1: Brainstorming and Keyword Generating

In this step we’re simply going to identify a few keywords that seem like they might work. Don’t concentrate too much on culling the list at this point, as most bad keywords will be automatically eliminated as a part of the process.

So since this is a book about growth hacking, I’m going to list out a few keywords that would be a good fit:

Growth hacking

Growth marketing

Internet marketing

Growth hacking guide

Growth hacking book

Book about growth hacking

What is growth hacking

Growth hacking instructions

That’s a good enough list to start. If you start running out of ideas go ahead and check out keywordshitter.com. If you plug in one keyword it will start spitting out thousands of variations in just a few minutes. Try to get a solid list of 5–10 to start with.

Now we’ll plug each keyword into UberSuggest. When I plug the first one — “growth hacking” — in, I get 246 results.

Clicking “view as text” will let us copy and paste all of our keywords into a text editor and create an enormous list.

Go through that process with each keyword you came up with.

Now we’ll assume you have 500+ keywords. If you don’t, try to start with something more generic and broad as a keyword, and you’ll have that many quickly. Ideally you’ll have over 1500.

Step 2: Traffic Estimating

Now that we have a pretty good list of keywords. Our next step is to figure out if they have enough search volume to be worth our while.

You’ll likely notice that some are so far down the long tail they wouldn’t do much for us. For example, my growth hacking list came up with “5 internet marketing techniques.” We probably won’t go after that one, but instead of guessing we can let Google do the work for us. This will be our weeding out step.

Google Keyword Planner

The Google Keyword Planner is a tool meant for advertisers, but it does give us some rough idea of traffic levels.

Google doesn’t make any promise of accuracy, so these numbers are likely only directionally correct, but they’re enough to get us on the right track.

You’ll have to have an AdWords account to be able to use the tool, but you can create one for free if you haven’t use AdWords in the past.

Once you’ve logged in, select “Get search volume data and trends.”

Paste in your enormous list of keywords, and click “Get search volume.” Once you’ve done so, you’ll see a lot of graphs and data.

Unfortunately the Keyword Planner interface is a little bit of a nightmare to work within, so instead we’re going to export our data to excel with the “download” button and play with it there.

Now what we’re going to do is decide what traffic we want to go after.

This varies a bit based on how much authority your site has. So let’s try to determine how easy it will be for you to rank.

Go to SEMrush.com and enter your URL, looking at the total backlinks in the third column:

As a general rule (this may vary based on how old your site is, who the links are from, etc.), based on the number of links you have, this is the maximum level of “difficulty” you should go after.

Number of Backlinks

Maximum Difficulty

< 30:<40

<100:40–50

<1000:50–70

1000+:70+

Go ahead and sort the data by difficulty, and eliminate all of the stuff that is too high for your site (don’t worry, we’ll get those keywords later). For now you can simply delete those rows.

Exact Match

One important thing to note is that Google gives us this volume as “exact match” volume. This means that if there is a slight variation of a keyword we will see it if the words are synonyms, but not if they are used in a phrase, so the traffic will be underestimated from what you would expect overall.

Now with that disclaimer sort the traffic volume highest to lowest, and from this data pick out five keywords that seem like a good fit.

Here are mine:

growth hacking strategies

growth hacking techniques

growth hacking 101

growth hacking instagram

growth hacking twitter

Mine all look the same, but that may not necessarily be the case.

Keyword Trends

Unfortunately the “keyword difficulty” that Google gives us is based on paid search traffic, not on natural search traffic.

First, let’s use Google Trends to view the keyword volume and trajectory simultaneously. You can enter all of the keywords at the same time and see them graphed against each other. For my keywords it looks like this:

The ones I’m most excited about are purple and red, which are “Growth hacking techniques” and “Growth hacking Twitter.”

Now we’ll take a deeper look at what the competition is like for those two keywords.

Manual Keyword Difficulty Analysis

In order to analyze how difficult it will be to rank for a certain keyword, we’re going to have to look at the keywords manually, one by one. That’s why we started by finding some long-tail keywords and narrowing the list.

This process gets a lot easier if you download the SEOQuake Chrome extension. Once you’ve done that, do a Google search and you’ll notice a few changes.

With SEOQuake turned on the relevant SEO data of each site is displayed below each search result.

We’re going to alter what is displayed, so in the left-hand sidebar click “parameters” and set them to the following:

Now when you search, you’ll see something like this

SEOQuake adds a ranking number, and the following at the bottom:

The Google Index: This is how many pages from this base URL Google has indexed

Page Links: The number of pages linking to the exact domain that is ranking according to SEMrush’s index (usually very low compared to reality, but since we’ll be using this number to compare it wil be somewhat apples to apples)

URL Links: The number of pages pointing to any page on the base URL

Age: The first time the page was indexed by the Internet Archive

Traffic: A very rough monthly traffic number for the base URL

Looking at these we can try to determine approximately what it would take to overtake the sites in these positions.

You’ll notice that the weight of the indicators change. Not all links are from as good of sources, direct page links matter much more than URL links, etc., but if you google around and play with it for a while you’ll get a pretty good idea of what it takes.

If you have a brand new site it will take a month or two to start generating the number of links to get to page one. If you have an older site with more links it may just be a matter of getting your on-page SEO in place. Generally it will be a mixture of both.

Keep in mind that we’re going to optimize our page for this exact keyword, so we have a bit of an advantage. That said, if you start to see pages from sites like Wikipedia, you will know it’s an uphill battle.

Here are a couple of examples so you can see how you should think through these things, starting with “Growth hacking techniques.”

Entrepreneur.com is definitely a big name, and “growth hacking techniques” is in the title explicitly. This will be difficult to beat, but there are no links in the SEMRush index that point direct to the page.

(By the way, I wonder how hard it would be to write an article for entrepreneur.com — I could probably do that and build a few links to that easily, even linking to my site in the article).

Yongfook.com, have never heard of that site. 206 total links, not much traffic, this one I could pass up. It does have quite a bit of age and “Growth hacking tactics” in the title explicitly, so that would make it tough, but this one is doable to pass up after a while.

Alright, so quicksprout is relatively popular, a lot of links, good age, lots of traffic, a few links direct to the page but not a ton.

But the word “tactics” doesn’t even appear here. This page isn’t optimized for this keyword, so I could probably knock it out by being optimized specifically for “growth hacking tactics.”

Let’s jump down a ways to see how hard it would be to get on the front page.

17 total pages indexed? Created in 2014? No links in the index, even to the root URL? This one’s mine. I should be able to front-page easily.

So this looks like a good keyword. Now we just have to get the on-page SEO in place and start building a few links.

On-Page SEO

Now that we have our keyword selected, we need to make sure Google knows what our site is about. This is as simple as making sure the right keywords are in the right places. Most of this has to do with html tags, which make up the structure of a webpage. If you don’t know html or understand how it works, just pass this list to a developer and they should be able to help you.

Here is a simple checklist you can follow to see if your content is optimized.

On-Page SEO Checklist

Your keyword is in the <title> tag, ideally at the front (or close to the front) of the tag

Your keyword is close to the beginning of the <title> tag (ideally the first words)

The title tag contains less than the viewable limit of 65 characters (optional but recommended)

Your keyword is in the first <h1> tag (and your page has an <h1> tag)

If your page contains additional header tags (<h2>, <h3>, etc) your keyword or synonyms are in most of them

Any images on the page have an <alt> tag that contain your chosen keyword

Your keyword is in the meta description (and there is a meta description)

There is at least 300 words of text on the page

Your keyword appears in the URL (if not the homepage)

Your keyword appears in the first paragraph of the copy

Your keyword (or synonyms — Google recognizes them now) is used other times throughout the page

Your keyword density is between .5% and 2.5%

The page contains dofollow links to other pages (this just means you’re not using nofollow links to every other page)

The page is original content not taken from another page and dissimilar from other pages on your site

If you have all of that in place you should be pretty well set from an on-page perspective. You’ll likely be the best-optimized page for your chosen keyword unless you’re in a very competitive space.

All we have left now is off-page optimization.

Off-Page SEO

Off-Page SEO is just a fancy way to say links. (Sometimes we call them backlinks, but it’s really the same thing.)

Google looks at each link on the web as a weighted vote. If you link to something, in Google’s eyes you’re saying, “This is worth checking out.” The more legit you are the more weight your vote carries.

Link Juice

SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.”

But link juice doesn’t only work site to site — if your homepage is very authoritative and it links off to other pages on your site, it passes link juice as well. For this reason our link structure becomes very important.

Checking Link Juice

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages.

Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly.

That said, you can check at least a sample of Google’s index in the Google Search Console (formerly known as Webmaster Tools). Once you navigate to your site, In the left-hand side select “Search Traffic” then “Links to your site.” There’s a debate raging over whether or not this actually shows you all of the links Google knows about (I’m 99% convinced it’s only a sample), but it’s at least a representative sample.

To see all of your links, click on “More” under “Who links to you the most” then “Download this table.” This, again, seems to only download a sample of what Google knows about. You can also select “Download latest links” which provides more recent links than the other option.

Unfortunately this doesn’t let us see much a to the value of the links, nor does it show us links that have dropped or where those links are from.

To use those there are a wide variety of tools: If you have a budget I’d go with ahrefs.com as they have the biggest index, followed by Moz’s Open Site Explorer (most of the data you can get with a free account, if not then it’s slightly cheaper than ahrefs), and finally SEMrush, which is free for most purposes we need. MajesticSEO uses a combination of “trust flow” and “citation flow” which also works fairly well to give you an idea as to the overall health and number of links pointing to your site.

All of these use different internal metrics to determine the “authority” of a link, but using them to compare apples to apples can be beneficial.

Link Structure

HTML links look something like this:

<a href=”http://www.somesite.com” title=”keyword”>Anchor text</a>

Where http://www.somesite.com is the place the link directs you to, the title is largely a remnant of time gone by, and the linked text — think the words that are blue and you click on — is called the “anchor text.”

In addition to the amount of link juice a page has, the relevance of the anchor text matters.

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy.

If you’re ever creating links (like we’ll show you in the future) I only ever use something generic like the site name, “here” or the full URL.

Internal Structure

Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure.

Some say the ideal link structure for a site is something like this:

That’s close, but it gets a couple things wrong. First, you’ll never have a structure that organized, and second, in an ideal world every page would link to every other page on its same level. This can easily be done with a footer that feels like a sitemap or “recommended” pages. That allows you to specify anchor text, and pass link juice freely from page to page.

Unfortunately it’s impossible to draw such a web without it becoming a mess, so you’ll just have to imagine what that actually looks like.

We have just one more thing to go over before we start getting those first links pointing to our site.

Robots.txt, disavow, nofollow, and other minutia

Most of SEO is managing stuff that can go wrong. There is a lot of that, but we’ll go over what will cover 99% of needs, and you can Google if there’s something really crazy.

Robots.txt

Almost every site has a page at url.com/robots.txt — even google has one.

This is just a plain text file that lets you tell search engine crawlers what to crawl and not to crawl. Most are pretty good about listening, except the Bingbot, which pretty much does whatever it wants no matter what you tell it. (I’m mostly kidding.)

If you don’t want Google to crawl a page (maybe it’s a login page you don’t want indexed, a landing page, etc.) you can just “disallow” it in your robots.txt by saying disallow: /somepage.

If you add a trailing / to it (e.g. disallow: /somepage/) it will also disallow all child pages.

Technically you can specify different rules for different bots (or user agents), but it’s easiest to start your file with “User-agent: *” if you don’t have a need for separate crawling rules.

Disavow

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen.

In the case that this does happen, however, you can “Disavow” links in the Search Console, which is pretty much saying, “Hey Google, don’t count this one.” I hope you’ll never have to use it, but if you hire (or have hired) a bad SEO or are being attacked by a competitor, that is how you combat it.

Nofollow

A link can have a property called “nofollow” such as this:

<a href=”http://www.somesite.com” title=”keyword” rel=”nofollow”>Anchor text</a>.

If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else.

Redirects

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice.

Canonical URLs

If you have two pages that are virtually the same, you can add something like <link rel=”canonical href=”https://www.someurl.com/somepage”> to say “hey, treat this page as if it were that page instead, but I don’t want to 301 it.”

And with that, we’re ready to build our first links.

Link Building

Link building is where SEO really starts to matter, and where a lot of people end up in a world of hurt.

The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place.

If not, at least in the beginning, we’re going to manually create just a few.

We’re going to create them in legitimate ways and not hire somebody in India to do so. That is a recipe for disaster, and I can’t even count the number of times I’ve seen that take down a site.

Web 2.0s

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link.

Some of the easiest are:

Twitter (in your bio)

Github (the readme of a repo)

YouTube (the description of a video — it has to actually get views)

Wordpress (yes, you’ll have to actually create a blog)

Blogger (same here)

Tumblr

Upvote-based sites (HackerNews, GrowthHackers, Inbound.org, etc.)

If nothing else you can start there and get a half dozen to a dozen links. There are always big lists of “web 2.0s” you can find online, but keep in mind if you’re going to build something out on a blogging platform you’re going to have to really build something out. That’s a lot of content and time, but you have to do it the right way.

We generally keep a bigger list of Web 2.0s here. Some may be out of date, but you should probably only build a half dozen to a dozen Web 2.0s anyway.

Expired Domains

Another way to get link juice is by purchasing an expired domain. This is more difficult to do, but there are a lot of options such as expireddomains.net. (Google “expired domains” and you’ll find dozens of sites monitoring them.)

You’ll want to purchase a domain that has expired and restore it as closely as you can to its original form using an archive. These sites likely have some link juice to pass on and you can pass it to yourself.

Link Intersection

Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well.

Now that we have a few basic links flowing, we’re going to work on some strategies that will send continual links and press, eventually getting to a point where we don’t have to build any more links.

Your First Drip of Traffic — Becoming an Authority Site

Awesome — you have a site that converts well, your SEO is in place, ready for you to drive traffic. Now what?

As you’re probably learned at this point, a site that converts very well but has no traffic flowing to it still converts zero traffic.

We’re going to fix that.

This section takes a lot of time and effort, and in the beginning you’ll likely wonder if you’re doing anything at all. Remember that class in college that is so difficult it’s the point where most people give up, effectively weeding out the people who aren’t ready to major in a specific subject?

Well this is the weeder-out chapter of growth hacking.

Take a Long-Term View

The reason so many people stumble on this step is the same reason people stumble on so many steps that take a little effort under time — losing weight, investing in a 401(k), etc. In the beginning you’re going to have a little seedling of traffic, and you’ll be looking up to those who have giant oak trees, thinking, “I must be doing something wrong.” You’re not doing anything wrong. The traffic starts as a trickle before it becomes a flood.

But don’t worry if you’re a startup. Our goal is to get enough traffic that continuing to do this effort will be sustainable (meaning we won’t die before we start to see the rewards), but at the same time we’re building equity in the Internet.

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river.

Future chapters will go into depth on the networks we need to drive traffic from, so in this chapter we’re going to focus on traffic that’s network-agnostic. Traffic that we can’t get by tapping any specific network.

Just to give you some idea of scale, I’ve seen this process drive over 500,000 visits per day, though the build up to that level took almost a full year. What could you do with 500,000 visits per day?

Monitoring Alerts

To start we’re going to use the keywords we found in the SEO chapter, and inject ourselves (and our company) into the conversation wherever it’s taking place.

To do this we’re going to use software called BuzzBundle.

BuzzBundle

This software lets us do a few things:

  1. Constantly monitor all mentions of a specific topic, competitor, or keyword across multiple locations on the Internet (from Facebook groups to Quora questions to blog posts) where comments are available
  2. Allow us to leave a constructive comment that references our product or company

Disclaimer: This is not the SEO comment spam you’ve seen

This step takes thought, effort, and a real human who understands what they’re typing. I don’t often say this, but you cannot effectively automate this step without it becoming spammy. If you’re trying to replicate the automated SEO spam you’ve seen on various blogs and sites this will probably work, but you’ll get banned, your clickthrough will be a fraction of what it could be, and you’ll be banned

Productive Commenting

We’re not going to fire up some awful software to drop spun mentions of garbage onto various comment sections online hoping that brings us SEO traffic. Our comments must do two things:

  1. Be contextual. We are only going to talk about the topic presented in an article or tweet, and only mention our company when it naturally fits in
  2. Contribute to the conversation. I should learn something or have value added to my life by reading your comment

If you do these two things a few changes will take place: First, you’ll notice that people click on your links because you’re a thoughtful person who likes to contribute. Second, people will respect your company because you’re a thoughtful person who likes to contribute.

And with that disclaimer, we’ll move on to the nitty gritty of how this is done.

Now that all of that is out of the way, let’s fire up BuzzBundle and get to work.

Accounts and Personas

The first thing you’ll want to do in BuzzBundle is go to Accounts -> Add new accounts. This is the starting point for everything we’ll do, as we need accounts to comment.

One thing you’ll notice about BuzzBundle is that it lets you use multiple accounts. I find it beneficial to think from multiple perspectives and therefore multiple points of view, but I don’t want to go too far overboard and be spammy.

I’d recommend doing something simple — create 2–3 personas, each of whom you identify with (or are you), and enter them into your BuzzBundle accounts.

Personally I don’t even change my name, I just use a different one (eg. Austen J. Allred vs. Austen Allred) or use a few photos, just so it isn’t literally the same name and same photo blanketing the Internet.

Disqus

Disqus is a comment system used all over the place, and it carries some caveates. Disqus will ban you if you use the same link in every post, so there are two workarounds:

  1. Use a lot of different accounts, rotating IPs or using a proxy every two days or so
  2. Use your site URL as your “display name”

Both of these work, but the second one is much easier in my view.

UTM Parameters

Using links with our UTM parameters here will be very beneficial. We’ll be able to track traffic back to each individual blog or site, and if necessary double down on the ones that are driving traffic.

Link Shorteners

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects.

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site.

Using BuzzBundle

Let’s get started with the BuzzBundle.

First, it’s going to ask you for a keyword. We already have a keyword from the SEO section, but we may want to do something even a bit more generic. For this one I’m going to go with “growth hacking.”

Simply hit “go” and let BuzzBundle get started.

It will load different content types into different columns, but generally we are going to be scrolling through until we find something that looks compelling and like we can actually contribute to.

The first thing I clicked on was this:

It’s a review of another book about growth hacking. All I had to do was comment, tag the author, ask him if he were willing to review our book, and offer to send him one for free. (If you’re reading this now it’s going to be pretty awkward).

My assumption is this person will find the conversation to be completely authentic, because it is. The fact that there’s now a link on his video that people who are searching for something else will find is just an added bonus.

As an aside, I much prefer to hold “shift” and click on a link to open it in my normal browser if I’m just going to be commenting as myself.

The next one I found was a roundup of great growth hacking blog posts from the week.

I left the following comment:

Note how I followed him on Twitter so that it’s obviously personal and not an automated spam comment. I even went a little bit overboard and tweeted at him just for kicks.

That is how you get people on your team.

As you get further along and have an idea of how to get a good response, I’d recommend starting to sort by reach, ramping up the number of keywords you’re searching for, and possibly even gasp upgrading to the paid version of BuzzBundle.

Enjoyed that read? Click the ❤ below to recommend it to other interested readers!

Search Optimization in the Mobile Age

Search Engine Seo

Currently, SEO web design is the most promoted product for the online businesses to achieve their sales targets. Yes, fetching a good traffic from Google or other search leading engines is being possible with SEO campaigns. On-page optimization, off-page optimization, and technical factors are the three prime elements of bringing SEO success for a website. So, the need of SEO friendly programming language can be fulfilled with PHP. For a better search engine visibility of the web pages, the web developers should follow the following tips while developing a SE friendly website.

• Clean URL structure:

Dynamic URLs and season IDs in URL are not good so the developer need to use a unique PHPSESSID variable. If the season IDs will be included in URLs so, the search engines will treat a single page with different season IDs as different pages. It leads to duplicate content which is punishable by search engines.

Use keyword rich permalinks with url_rewriter tags, which makes the URLs friendly for both search engines and visitors. Also decrease the use of special characters other than the hyphen (-) symbol.

• Avoid canonical errors:

Search engines treat www and non-www sites differently if also they contain the same content. Duplicate content issue may arise, so use 301 redirection. In this concern the PHP developers need to spend more time on the homepage as the site.com/index.php will be treated as different to site.com.

• Putting right heading and bold tags:

Optimizing the website for search engines in the development period carries a lot of responsibilities and adds more tasks for the web developers. Creating a dynamic header (header.php) and using unique values for Meta of singular web pages is a must do act for designing an SEO website. So, at the time of coding, using of page-specific PHP variables get’s the work done. $pageTitle, $pageDescription, $pageCanonical, $pageKeywords, $pageRobots, etc are the significant SEO stuffs for On-page optimization of a PHP website. Also, using H1, H2, H3 and <strong> attributes in a webpage improves it’s indexing possibility.

• Cross browser issues:

In this mobile web age, we can’t rely upon the desktop users only as the growth rate of internet on mobile browsers created a milestone in the last few years. SEO is now promoting user experience and the cross browser compatibility will surely impress both visitors and the search engines. Coding a responsive or mobile friendly website using PHP language is not a hard task for the experienced web developers.

• Navigation and links:

Both of these are vital in bringing SEO success for a website. It is proved that the Google and others like easy to navigate websites. So, use texts based navigation as well as try to have breadcrumbs which provide more flexibility for a user for browsing the site effortlessly. Links, both inbound and outbound, carry the scores of getting good link juice. Using diverse and relevant anchor texts for hyperlinks and declaring rel=nofollow/dofollow attributes is advised.

Advantages of PHP (compared to ASP):

  • The accessories or software required for a functional web server for PHP websites, i.e. Linux OS, Apache server, MySQL server, and PHP can be installed or upgraded at free of cost with no restriction. But the MS Windows Server and MS SQL Server (used for ASP) licenses need to be purchased which proves PHP is cost effective.
  • ASP.net holds about double time for coding or deployment than PHP so, choosing PHP is wise for the busy web developers concerning time.
  • Talking about support, as an open source platform, PHP (with LAMP - (Linux, Apache, MySQL, PHP) has a lot of resources and support options.
  • According to most of the research data sources, the communication between PHP and MySQL is a little bit faster than ASP.net and MSSQL. Google, Yahoo, Facebook, Wikipedia, YouTube, etc like some high traffic websites are using MySQL so there is no doubt about the performance of PHP’s preferred database management system i.e. MySQL (by Oracle).
  • The ext4 file system of Linux OS (supports PHP) has a better performance record than MS Windows OS’s NTFS (used for ASP) during Input/output (IO) process.
  • The Linux web servers with LAMP platform use comparatively fewer server resources, i.e. CPU and Memory.
  • The PHP developers got the flexibility choose their own editor, but this feature is not associated with ASP. Using VI and VIM editors, the PHP developers get access to use and integrate other important platforms like Ajax, JavaScript, JQuery, etc due to developing on an open source platform.
  • PHP is supported on any OS platforms like Linux, Mac (Mac OS X), UNIX and Windows also. But ASP is limited to only with MS Windows OS.


Kent